• 동아시아식생활학회지
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• 제23권4호
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• pp.508-518
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• 2013

In this study, the influence of sub-factors of Big Five personality (extraversion, agreeableness, conscientiousness, neuroticism, openness to experience) to job satisfaction and turnover intention, and mediating effect of job satisfaction between Big Five personality and turnover intention were empirically analysed. Also the relationship between job satisfaction and turnover intention was investigated. The sample of this study were customer-contact employees of restaurant among Youngnam province. 243 questionnaires were used for the empirical analyses. According to the empirical analysis results, openness to experience and conscientiousness respectively had positive influences to job satisfaction and turnover intention. Also neuroticism gave negative influence to turnover intention. Another research finding of this study was that mediating effect of job satisfaction existed in the causal relationship of 'openness to experience' and conscientiousness to turnover intention. Managerial implications of the research findings are that restaurant managers are recommended to select employees of having much of conscientiousness and 'openness to experience', and to employ those of having much of agreeableness. In the field of restaurant industry, training is very important for employees to foster these personalities, because this industry does not have environment of hiring employees of having much of these personalities. Also training can be applied to employees of having high neuroticism for minimizing their turnover intention.

• 한국언론정보학보
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• 제37권
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• pp.418-451
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• 2007

본 연구는 청소년기의 고등학생들을 대상으로 이들의 갈등관리유형을 또래간의 관계를 중심으로 파악하고, 이같은 갈등유형이 성격 5요인, 자아존중감, 및 자기감시와 어떤 관계가 있는지 살펴보았다. 먼저 성격 5요인이 갈등관리스타일에 어떠한 영향을 미치는가를 살펴 본 결과 친화성, 성실성, 외향성, 개방성이 높을수록 협력전락을 더 많이 사용하는 것으로 나타났다. 반면 신경불안증이 높고, 친화성과 외향성이 낮을수록 공격전략을 더 많이 구사하는 것으로 드러났다. 성실성, 외향성, 개방성이 낮고 신경불안증이 높을수록 회피전략을 더 많이 사용하는 것으로 밝혀졌다. 또한 자아존중감과 자기감시가 청소년의 갈등관리스타일에 어떠한 영향을 미치는가를 살펴본 결과 자아존중감이 높을수록 협력전략을 더 많이 사용하는 반면 공격전략과 회피전략은 더 적게 표출하는 것으로 나타났다. 자기감시 정도가 높을수록 갈등상황에서 협력전략을 더 많이 사용하는 반면 회피전략은 더 적게 행사하는 것으로 분석되었다.

• 인터넷정보학회논문지
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• 제17권3호
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• pp.95-106
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• 2016

본 연구는 페이스북 이용자의 성격특성이 페이스북 이용유형과 어떠한 관련이 있으며, 페이스북을 실제로 이용하면서 이용자들의 성격에 따라 페이스북 몰입의 정도가 다르게 나타나는 지를 실증적으로 알아보고자 하였다. 페이스북을 가장 활발히 이용하는 대학생들을 대상으로 설문조사를 실시하였으며, 이들의 성격 5요인, 페이스북 이용유형, 그리고 SNS 몰입 척도를 이용하여 측정하였다. 분석결과 외향성과 친화성은 이용유형의 하위요인 중 정보확산에 정적인 영향을 미쳤으며, 개방성, 성실성, 신경증은 정보생산에 유의미한 영향을 미치는 것으로 드러났다. 또한 이용자의 성격 요인이 몰입에 미치는 영향을 살펴본 결과, 외향성은 지속적, 규범적 몰입에 영향을 미치는 것으로 나타났으며, 신경증은 지속적, 규범적, 정서적 몰입 모두에 정적인 영향력을 미치는 것으로 나타났다. 이러한 본 연구의 결과는 페이스북 이용에 있어 이용자의 성격특성에 따라 SNS 이용유형과 몰입의 종류와 정도가 각각 달라질 수 있음을 시사한다.

• 한국의상디자인학회지
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• 제13권4호
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• pp.139-151
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• 2011

Since personality lead to relatively consistent responses to one's own environment, consumers' distinct personality influences their buying behavior. In order to understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' personality trait on the clothing selection criteria and preferred clothing image. Survey was utilized to collect the data and subjects were 333 high school students. Measures consisted of three main constructs: Consumer's extroversion and openness based on the Big-Five personality trait, clothing selection criteria, and preferred clothing image. The data were analyzed using PRELIS 2, LISREL 8.8, and SAS 9.2. The subjects was classified into three groups; Group 1 was a group of intermediate-level in openness and extroversion while Group 2 was a group of high-level in both personality traits. Group 3 was a group of high-level in openness but of low-level in extroversion. Clothing selection criteria were confirmed to have five constructs: other-directed, aesthetic, fashion & conformity-oriented, brand-oriented, and practical. In the buying situation, Group 1 prioritized fashion & conformity-oriented and brand-oriented criteria but regarded other-directed and aesthetic as less important than other groups did. Group 2 considered that all of the clothing selection criteria were important except practical. "The were six factors in the clothing image: elegance, simple, ethnic, masculine, active, and modem. The result showed a significant difference between groups in preferred clothing images. Group 2 liked most of the clothing images but group 3 did not. Group 3 preferred simple clothing image more than masculine or ethnic ones. Overall, the study concluded that the openness and extroversion of Big-Five personality traits could serve as a predictor of clothing selection criteria and preferred clothing image.

• 대한안전경영과학회지
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• 제10권4호
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• pp.315-325
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• 2008

This study examines the effect of brand personality on consumer's attitude. Previous research has suggested that the greater the congruity between consumer personalities and brand personalities, the greater the preference for the brand. However, empirical explorations of this hypothesis revealed that the congruity between consumer personalities and brand personalities is limitedly related, if ever, to the preference for the brand. It is partly because of the views of the previous researchers who considered human personality as a uni-dimensional concept, and partly because of the lack of consensus regarding what brand personality really is. This study examines the relative effect of brand personality on company image. In this study, brand personality is represented by the 'Big Five' factors - Sincerity, Excitement, Competence, Sophistication and Ruggedness - which were suggested by Jennifer Aaker.

• Safety and Health at Work
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• 제8권1호
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• pp.72-76
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• 2017

Background: Workplace victimization is considered a major social stressor with significant implications for the wellbeing of employees and organizations. The aim of this study was to examine the influences of employees' personality traits and organizational politics on workplace victimization among Ghanaian employees. Methods: Using a cross-sectional design, data were collected from 631 employees selected from diverse occupations through convenience sampling. Data collection tools were standardized questionnaires that measured experiences of negative acts at work (victimization), the Big Five personality traits, and organizational politics. Results: The results from hierarchical multiple regression analysis showed that among the personality traits neuroticism and conscientiousness had significant, albeit weak relationships with victimization. Organizational politics had a significant positive relationship with workplace victimization beyond employees' personality. Conclusion: The study demonstrates that compared with personal characteristics such as personality traits, work environment factors such as organizational politics have a stronger influence on the occurrence of workplace victimization.

• 디지털산업정보학회논문지
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• 제13권3호
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• pp.133-147
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• 2017

This study aims to investigate the effect of personality traits (Big5) of local government officials on job exhaustion. First, we examine the correlation between personal characteristics of individual employees and self-efficacy and the correlation between factors of civil servants' personality characteristics and job stress. Also, it was confirmed whether self-efficacy had a significant effect on job exhaustion and whether job stress had a significant effect on job exhaustion. In order to empirically study this research model, we held a survey based on the employees of Gangnam-gu, Seoul. The main results of this study are as follows : First, it was confirmed that sincerity among personality characteristics affects positive self-efficacy and neuroticism affects negative self-efficacy. However, it was confirmed that extroversion, affinity, and openness were not correlated with self-efficacy. Second, neuroticism has a positive influence on job stress and openness has a negative effect on job stress. However, there was no correlation between extroversion, affinity, sincerity and job stress. Third, the relationship between self-efficacy and job exhaustion turned out to give a negative effect. Finally, job stress was positively influenced by job exhaustion. Therefore, it is necessary to apply the study on personality characteristics (Big5), job stress, and job exhaustion, which have been studied based on service industries, to local government officials. The purpose of this study is to suggest job training for enhancing personality traits that can help reduce the job burden of local government officials.

• 한국정보시스템학회지:정보시스템연구
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• 제26권4호
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• pp.303-325
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• 2017

Purpose The purpose of this study is to forage for the factors for explaining the adoption behavior of the mobile convenient payment system based on the Personality Trait, Unified Theory of Acceptance and Use of Technology, and Regulatory focus. Design/methodology/approach This study made a design of the research model by integrating the factors of Unified Theory of Acceptance and Use of Technology with the factors of Big five personality traits on the basis of Samrt device environment. In addition, this study, did empirical analysis of the structural equation model by PLS(Partial Least Squares) in order to find out the relationship of personal factors and mobile convenient payment system's features. Findings According to the empirical analysis result, this study confirmed that the acceptance of mobile convenient payment systems is influence by personality traits and factors based on Unified Theory of Acceptance and Use of Technology and trust. In addition, this study find out that the behavior of an adoption of mobile convenient payment systems according to the type of regulatory focus.

• 동의생리병리학회지
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• 제19권6호
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• pp.1491-1495
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• 2005

The purpose of this study was to investigate the personality traits in three constitutional types, So-yang, So-eum and Tae-eum, using NEO-PI-R. The Questionnaire for QSCC II and NEO-PI-R Korean version were completed by 155 university students (108 males and 47 females), Analysis of difference among groups was conducted by ANOVA and followed by Scheffe test. Significant differences of personality among three constitutional types were revealed with respect to NEO-PI-R scales such as Extroversion and Openness in the big five factors and Anxiety, Angry ,Gregariousness, Assertiveness, Excitement Seeking, positive Emotion, Fantasy, Feeling, Action, Values, Modest and Deliberation in subtypesof the big five factors. The score of So-yang is significantly higher than that of so-eum in Extroversion, Openness, Angry, Gregariousness, Assertiveness, Excitement Seeking, Positive Emotion, Fantasy, Action and Values. The score of So-yang is significantly higher than that of Tae-eum in Extroversion, Openness, Gregariousness, Assertiveness, Excitement Seeking, Feeling, Action and Values. The score of So-eum is significantly higher than that of So-yang in Anxiety, Modest and Deliberation. The results Suggst that NEO-PI-R is helpful to determine constitution type, especially in the level of personality.

• 디지털융복합연구
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• 제16권6호
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• pp.363-370
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• 2018

본 연구의 목적은 부사관의 성격 5요인과 소진 간의 관련성을 알아보는 것이다. 이를 위해 부사관 182명을 대상으로 설문조사를 실시하고 이를 분석하였다. 먼저 부사관의 소진정도를 알아본 결과, 소진의 하위요인인 탈진, 냉담, 성취감 저하 중 탈진이 가장 높고, 성취감 저하가 가장 낮은 것으로 나타났다. 또한, 20대와 30대 부사관들이 40대 이상 부사관들에 비해 소진(전체)과 소진의 하위요인인 냉담이 심한 것으로 나타났다. 다음으로 성격 5요인 중 어느 요인이 소진에 더 많이 설명하는 지 분석하기 위해 중다회귀분석과 다변량다중회귀분석을 하였다. 그 결과, 소진(전체)에는 외향성과 친밀성이, 소진의 하위요인인 탈진, 냉담, 성취감 저하에는 외향성이 통계적으로 유의미하게 설명하는 것으로 나타났다. 이러한 결과는 부사관의 소진을 예방하기 위한 정책을 세우는 데 도움이 될 것으로 보인다. 마지막으로 본 연구가 가지고 있는 한계점을 논의하였다.