• Title/Summary/Keyword: Big Data Environment

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How to Identify Customer Needs Based on Big Data and Netnography Analysis (빅데이터와 네트노그라피 분석을 통합한 온라인 커뮤니티 고객 욕구 도출 방안: 천기저귀 온라인 커뮤니티 사례를 중심으로)

  • Soonhwa Park;Sanghyeok Park;Seunghee Oh
    • Information Systems Review
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    • v.21 no.4
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    • pp.175-195
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    • 2019
  • This study conducted both big data and netnography analysis to analyze consumer needs and behaviors of online consumer community. Big data analysis is easy to identify correlations, but causality is difficult to identify. To overcome this limitation, we used netnography analysis together. The netnography methodology is excellent for context grasping. However, there is a limit in that it is time and costly to analyze a large amount of data accumulated for a long time. Therefore, in this study, we searched for patterns of overall data through big data analysis and discovered outliers that require netnography analysis, and then performed netnography analysis only before and after outliers. As a result of analysis, the cause of the phenomenon shown through big data analysis could be explained through netnography analysis. In addition, it was able to identify the internal structural changes of the community, which are not easily revealed by big data analysis. Therefore, this study was able to effectively explain much of online consumer behavior that was difficult to understand as well as contextual semantics from the unstructured data missed by big data. The big data-netnography integrated model proposed in this study can be used as a good tool to discover new consumer needs in the online environment.

A Study on the Improvements of the Big Data Guideline in Korea (빅데이터 개인정보보호 가이드라인(안)의 개선 방향에 관한 연구)

  • Kim, Sunnam;Lee, Hwansoo
    • Informatization Policy
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    • v.21 no.4
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    • pp.20-39
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    • 2014
  • The age of big data has not only opened new opportunities for economic growth in various industries, but it has also created new problems related to personal information protection and privacy invasion. Given this situation, Korea's communications commission has proposed a big data guideline that specifies how companies should collect and utilize personal information in the big data environment. However, this guideline is more focused on industrial development than personal information protection, and it contains many features that conflict with personal information protection law as it currently exists. As a result, civic groups strongly oppose the guideline, as it may create serious privacy issues for subjects of information gathering. Thus, this paper analyses the limitations of the guideline by comparing it with domestic and foreign laws about personal information protection and privacy. We also discuss the direction of legalization and institutionalization with respect to the secure use of big data.

Determinants of Information Technology Audit Quality: Evidence from Vietnam

  • NGUYEN, Anh Huu;HA, Hanh Hong;NGUYEN, Soa La
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.4
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    • pp.41-50
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    • 2020
  • The paper aims to investigate auditors, auditing firms and other external factors that affect quality of information technology audit in Vietnam. We conducted 2 types of data collections including direct and on survey. For direct survey, we sent directly to auditors at the training classes organized by State Securities Exchanges Commission. An online survey was established and Google doc link was provided to the Big4 and non-Big4 auditors. We received 138 survey responses in that 90 auditors came from Big4 and 48 auditors from non-Big4 firms. The data are analyzed using a factor analysis and compare means approaches to illustrate the potential IT audit quality factors and identify differences between two groups of auditors. The results show that independence and accounting knowledge and audit skills are the most important factors. And since external auditors perform many assurance services, the independence is critical. The result also shows that the auditors need to have enough competent and professional skills when conducting an audit, especially within an IT environment that requires high quality. The findings suggest a similar pattern of two groups in the context of Vietnam and some factors of auditors and auditing firms appear to have a statistically significant impact on quality of IT audit.

Frequency and Social Network Analysis of the Bible Data using Big Data Analytics Tools R (빅데이터 분석도구 R을 이용한 성경 데이터의 빈도와 소셜 네트워크 분석)

  • Ban, ChaeHoon;Ha, JongSoo;Kim, Dong Hyun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.2
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    • pp.166-171
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    • 2020
  • Big data processing technology that can store and analyze data and obtain new knowledge has been adjusted for importance in many fields of the society. Big data is emerging as an important problem in the field of information and communication technology, but the mind of continuous technology is rising. the R, a tool that can analyze big data, is a language and environment that enables information analysis of statistical bases. In this paper, we use this to analyze the Bible data. We analyze the four Gospels of the New Testament in the Bible. We collect the Bible data and perform filtering for analysis. The R is used to investigate the frequency of what text is distributed and analyze the Bible through social network analysis, in which words from a sentence are paired and analyzed between words for accurate data analysis.

An Empirical Study of Implementation and Application of Mold Life Cycle Management Information System In the Cloud Computing Environment (클라우드 컴퓨팅 환경에서 금형 수명주기관리 정보시스템 구축 및 적용의 실증적 연구)

  • Koh, Joon-Cheol;Nam, Seung-Done;Kim, Kyung-Sik
    • Journal of the Korea Safety Management & Science
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    • v.16 no.4
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    • pp.331-341
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    • 2014
  • Internet of Thing(IoT), which is recently talked about with the development of information and communication technology, provides big data to all nodes such as companies and homes, means of transportation etc. by connecting all things with all people through the integrated global network and connecting all actual aspects of economic and social life with Internet of Thing through sensor and software. Defining Internet of Thing, it plays the role of a connector of providing various information required for the decision-making of companies in the cloud computing environment for the Insight usage by collecting and storing Raw Data of the production site through the sensor network and extracting big data in which data is accumulated and Insight through this. In addition, as the industry showing the largest linkage with other root industries among root industries, the mold industry is the core technology for controlling the quality and performance of the final product and realizing the commercialization of new industry such as new growth power industry etc. Recently, awareness on the mold industry is changing from the structure of being labor-intensive, relying on the experience of production workers and repeating modification without the concept of cost to technology-intensive, digitization, high intellectualization due to technology combination according to IT convergence. This study, therefore, is to provide a golden opportunity to increase the direct and indirect expected effects in poor management activities of small businesses by actually implementing and managing the entire process of mold life cycle to information system from mold planning to mass production and preservation by building SME(small and medium-sized enterprises)-type mold life cycle management information system in the cloud computing environment and applying it to the production site.

Blockchain Oracle for Random Number Generator using Irregular Big Data (비정형 빅데이터를 이용한 난수생성용 블록체인 오라클)

  • Jung, Seung Wook
    • Convergence Security Journal
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    • v.20 no.2
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    • pp.69-76
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    • 2020
  • Blockchain 2.0 supports programmable smart contract for the various distributed application. However, the environment of running smart contract is limited in the blockchain, so the smart contract only get the deterministic information, such as block height, block hash, and so on. Therefore, some applications, which requires random information, such as lottery or batting, should use oracle service that supply the information outside of blockchain. This paper develops a random number generator oracle service. The random number generator oracle service use irregular big data as entropy source. This paper tests the randomness of bits sequence generated from oracle service using NIST SP800-22. This paper also describes the advantages of irregular big data in our model in perspective of cost comparing hardware entropy source.

Decombined Distributed Parallel VQ Codebook Generation Based on MapReduce (맵리듀스를 사용한 디컴바인드 분산 VQ 코드북 생성 방법)

  • Lee, Hyunjin
    • Journal of Digital Contents Society
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    • v.15 no.3
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    • pp.365-371
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    • 2014
  • In the era of big data, algorithms for the existing IT environment cannot accept on a distributed architecture such as hadoop. Thus, new distributed algorithms which apply a distributed framework such as MapReduce are needed. Lloyd's algorithm commonly used for vector quantization is developed using MapReduce recently. In this paper, we proposed a decombined distributed VQ codebook generation algorithm based on a distributed VQ codebook generation algorithm using MapReduce to get a result more fast. The result of applying the proposed algorithm to big data showed higher performance than the conventional method.

A Study on Extraction of Useful Information from Big dataset of Multi-attributes - Focus on Single Household in Seoul - (다속성 빅데이터로부터 유용한 정보 추출에 관한 연구 - 서울시 1인 가구를 중심으로 -)

  • Choi, Jung-Min;Kim, Kun-Woo
    • Journal of the Korean housing association
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    • v.25 no.4
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    • pp.59-72
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    • 2014
  • This study proposes a data-mining analysis method for examining variable multi-attribute big-data, which is considered to be more applicable in social science using a Correspondence Analysis of variables obtained by AIC model selection. The proposed method was applied on the Seoul Survey from 2005 to 2010 in order to extract interesting rules or patterns on characteristics of single household. The results found as follows. Firstly, this paper illustrated that the proposed method is efficiently able to apply on a big dataset of huge categorical multi attributes variables. Secondly, as a result of Seoul Survey analysis, it has been found that the more dissatisfied with residential environment the higher tendency of residential mobility in single household. Thirdly, it turned out that there are three types of single households based on the characteristics of their demographic characteristics, and it was different from recognition of home and partner of counselling by the three types of single households. Fourthly, this paper extracted eight significant variables with a spatial aggregated dataset which are highly correlated to the ratio of occupancy of single household in 25 Seoul Municipals, and to conclude, it investigated the relation between spatial distribution of single households and their demographic statistics based on the six divided groups obtained by Cluster Analysis.

A Study on the Accounts Balancing Time of Small Distributed Power Trading Platform Using Block Chain Network (블록체인 네트워크를 이용한 소규모 분산전력 거래플랫폼의 정산소요시간에 관한 연구)

  • Kim, Young-Gon;Heo, Keol;Choi, Jung-In;Wie, Jae-Woo
    • Journal of Energy Engineering
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    • v.27 no.4
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    • pp.86-91
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    • 2018
  • This paper is a review of accounts balancing time in small distributed power trading platform using blockchain technology. First, the national VPP energy management system using the AMI applied to this study is introduced and then the accounts balancing time and process of the cryptocurrency coin payment which based on the power generation of pro-consumer certified by power big data analysis in a test bed environment is discussed. Futhermore the configuration of a power Big Data analysis system with GPU Fast Big Data that applies MapD to current lambda architecture is also introduced.

A Study on the Real-time user purchase pattern analysis User Product Recommendation System in E-Commerce Environment (E-commerce 환경에서 실시간 사용자 구매 패턴 분석을 통한 사용자 상품 추천 시스템 연구)

  • Beom Jung Kim;Ji Hye Huh;Hyeopgeon Lee;Young Woon Kim
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.05a
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    • pp.413-414
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    • 2023
  • IT 기술의 발달로 E-Commerce 분야는 실시간으로 발생되는 데이터양이 증가하고 있으며, 발생된 데이터는 개인화 맞춤 서비스에 많이 활용되고 있다. 그러나 신생 E-commerce 기업은 신규 상품 및 기존 상품에 대한 정보와 고객 간의 상호 작용 데이터가 존재하지 않아 콜드 스타트 문제가 발생한다. 이에 본 논문에서는 E-commerce 환경에서 실시간 사용자 구매패턴 분석을 통한 사용자 상품 추천 시스템을 제안한다. 제안하는 시스템은 Kafka와 Spark를 사용해 실시간 스트림을 데이터를 처리한다. 주요 기능은 ALS 알고리즘과, FP-Growth 알고리즘을 적용해 콜트 스타트 문제를 해결하며, 사용자 구매 패턴 분석을 통한 분석 결과에 맞는 상품을 사용자에게 추천한다.