• Title/Summary/Keyword: Big Business

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빅데이터 특성이 의사결정 만족도와 이용행동에 영향을 미치는 요인에 관한 연구 (A Study on the Factors Affecting the Decision Making Satisfaction and User Behavior of Big Data Characteristics)

  • 김병곤;윤일기;김기원
    • Journal of Information Technology Applications and Management
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    • 제28권1호
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    • pp.13-31
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    • 2021
  • The purpose of this study is to find the factors that influence big data characteristics on decision satisfaction and utilization behavior, analyze the extent of their influence, and derive differences from existing studies. To summarize the results of this study, First, the study found that among the three categories that classify the characteristics of big data, qualitative attributes such as representation, purpose, interpretability, and innovation in the value innovation category greatly enhance decision confidence and decision effectiveness of decision makers who make decisions using big data. Second, the study found that, among the three categories that classify the characteristics of big data, the individuality properties belonging to the social impact category improve decision confidence and decision effectiveness of decision makers who use big data to make decisions. However, collectivity and bias characteristics have been shown to increase decision confidence, but not the effectiveness of decision making. Third, the study found that among the three categories that classify the characteristics of big data, the attributes of inclusiveness, realism, etc. in the integrity category greatly improve decision confidence and decision effectiveness of decision makers who make decisions using big data. Fourth, it was analyzed that using big data in organizational decision making has a positive impact on the behavior of big data users when the decision-making confidence and finally, decision-making effect of decision-makers increases.

무역 디지털 트랜스포메이션을 위한 빅데이터 도입 및 활용에 관한 연구 (Research on the introduction and use of Big Data for trade digital transformation)

  • 정준모;정윤세
    • 무역학회지
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    • 제47권3호
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    • pp.57-73
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    • 2022
  • The process and change of convergence in the economy and industry with the development of digital technology and combining with new technologies is called Digital Transformation. Specifically, it refers to innovating existing businesses and services by utilizing information and communication technologies such as big data analysis, Internet of Things, cloud computing, and artificial intelligence. Digital transformation is changing the shape of business and has a wide impact on businesses and consumers in all industries. Among them, the big data and analytics market is emerging as one of the most important growth drivers of digital transformation. Integrating intelligent data into an existing business is one of the key tasks of digital transformation, and it is important to collect and monitor data and learn from the collected data in order to efficiently operate a data-based business. In developed countries overseas, research on new business models using various data accumulated at the level of government and private companies is being actively conducted. However, although the trade and import/export data collected in the domestic public sector is being accumulated in various types and ranges, the establishment of an analysis and utilization model is still in its infancy. Currently, we are living in an era of massive amounts of big data. We intend to discuss the value of trade big data possessed from the past to the present, and suggest a strategy to activate trade big data for trade digital transformation and a new direction for future trade big data research.

빅 데이터의 품질 요소 제안 (A propose of Big data quality elements)

  • 최상균;전순천
    • 한국항행학회논문지
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    • 제17권1호
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    • pp.9-15
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    • 2013
  • 빅 데이터가 새로운 가치 창출과 문제 해결의 핵심 엔진이 되는 데이터 중심 시대가 본격적으로 시작되고 있다. 본 논문은 빅 데이터를 활용하기 위하여 빅 데이터의 품질 확보를 위한 품질 요소 정의와 품질 요소별 품질확보 전략에 대하여 논한다. 이를 위해 빅 데이터의 구축 사례, 빅 데이터의 자원 확보 방안 및 빅 데이터의 요소기술, 분석기술과 처리기술 등에 대해 살펴 보았다. 이를 통하여 빅 데이터의 품질 요소를 정의하고 품질 요소별 품질 확보 전략을 제안한다. 빅 데이터의 품질이 확보되면 기업은 대용량의 데이터에서 데이터의 재해석을 통하여 빅 데이터를 추출하고 기업의 경쟁력 제고를 위한 각종 전략을 수립할 것이다.

키워드 네트워크 분석을 이용한 빅데이터 특허 분석 (Big Data Patent Analysis Using Social Network Analysis)

  • 최주철
    • 한국융합학회논문지
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    • 제9권2호
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    • pp.251-257
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    • 2018
  • 빅데이터의 활용은 비즈니스 가치를 높이는데 필수요소가 됨에 따라 빅데이터 시장의 규모가 점점 더 커지고 있다. 이에 따라 빅데이터 시장을 선점하기 위해서는 경쟁력 있는 특허를 선점하는 것이 중요하다. 본 연구에서는 빅데이터 특허의 동향을 분석하기 위하여 영문 키워드 네트워크 기반 특허분석을 수행하였다. 분석 절차는 빅데이터 수집 및 전처리, 네트워크 구성, 네트워크 분석으로 구성되어 있다. 연구 결과는 다음과 같다. 빅데이터 특허 대다수는 예측 등을 위한 데이터 처리를 위한 특허이며, analysis, process, information, data, prediction, server, service, construction 키워드가 연결정도 중심성 및 매개 중심성이 높았다. 본 연구의 분석결과는 향후 빅데이터 특허 출원 시 참고할 수 있는 유용한 정보로 활용될 수 있다.

DTG Big Data Analysis for Fuel Consumption Estimation

  • Cho, Wonhee;Choi, Eunmi
    • Journal of Information Processing Systems
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    • 제13권2호
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    • pp.285-304
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    • 2017
  • Big data information and pattern analysis have applications in many industrial sectors. To reduce energy consumption effectively, the eco-driving method that reduces the fuel consumption of vehicles has recently come under scrutiny. Using big data on commercial vehicles obtained from digital tachographs (DTGs), it is possible not only to aid traffic safety but also improve eco-driving. In this study, we estimate fuel consumption efficiency by processing and analyzing DTG big data for commercial vehicles using parallel processing with the MapReduce mechanism. Compared to the conventional measurement of fuel consumption using the On-Board Diagnostics II (OBD-II) device, in this paper, we use actual DTG data and OBD-II fuel consumption data to identify meaningful relationships to calculate fuel efficiency rates. Based on the driving pattern extracted from DTG data, estimating fuel consumption is possible by analyzing driving patterns obtained only from DTG big data.

e-Commerce 상에서 빅데이터 서비스제공 기대가 이용의도에 미치는 영향 연구 (A Study on the Influence of Expectation of Big Data Service on e-Commerce on the Use Intension)

  • 김영국;염수환;김진형;배석민;정재진
    • 한국멀티미디어학회논문지
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    • 제22권9호
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    • pp.1132-1139
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    • 2019
  • Big data is prominently used as a prediction method in achieving a goal, because it can analyze the regularities to predict future results from a vast amount of past data. Furthermore, big data has huge influence in very diverse academic fields. On such awareness, this study analyzed the regular effect of e-Commerce usefulness from the effects which expectations on big-data service affect the usage purpose of e-Commerce usefulness. This study categorized e-Commerce usefulness into quality recognition, service, and ease, and studied how each category works between the relationship of big-data service expectation and the use intention.

빅데이터 도입의도에 미치는 영향요인에 관한 연구: 전략적 가치인식과 TOE(Technology Organizational Environment) Framework을 중심으로 (An Empirical Study on the Influencing Factors for Big Data Intented Adoption: Focusing on the Strategic Value Recognition and TOE Framework)

  • 가회광;김진수
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.443-472
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    • 2014
  • To survive in the global competitive environment, enterprise should be able to solve various problems and find the optimal solution effectively. The big-data is being perceived as a tool for solving enterprise problems effectively and improve competitiveness with its' various problem solving and advanced predictive capabilities. Due to its remarkable performance, the implementation of big data systems has been increased through many enterprises around the world. Currently the big-data is called the 'crude oil' of the 21st century and is expected to provide competitive superiority. The reason why the big data is in the limelight is because while the conventional IT technology has been falling behind much in its possibility level, the big data has gone beyond the technological possibility and has the advantage of being utilized to create new values such as business optimization and new business creation through analysis of big data. Since the big data has been introduced too hastily without considering the strategic value deduction and achievement obtained through the big data, however, there are difficulties in the strategic value deduction and data utilization that can be gained through big data. According to the survey result of 1,800 IT professionals from 18 countries world wide, the percentage of the corporation where the big data is being utilized well was only 28%, and many of them responded that they are having difficulties in strategic value deduction and operation through big data. The strategic value should be deducted and environment phases like corporate internal and external related regulations and systems should be considered in order to introduce big data, but these factors were not well being reflected. The cause of the failure turned out to be that the big data was introduced by way of the IT trend and surrounding environment, but it was introduced hastily in the situation where the introduction condition was not well arranged. The strategic value which can be obtained through big data should be clearly comprehended and systematic environment analysis is very important about applicability in order to introduce successful big data, but since the corporations are considering only partial achievements and technological phases that can be obtained through big data, the successful introduction is not being made. Previous study shows that most of big data researches are focused on big data concept, cases, and practical suggestions without empirical study. The purpose of this study is provide the theoretically and practically useful implementation framework and strategies of big data systems with conducting comprehensive literature review, finding influencing factors for successful big data systems implementation, and analysing empirical models. To do this, the elements which can affect the introduction intention of big data were deducted by reviewing the information system's successful factors, strategic value perception factors, considering factors for the information system introduction environment and big data related literature in order to comprehend the effect factors when the corporations introduce big data and structured questionnaire was developed. After that, the questionnaire and the statistical analysis were performed with the people in charge of the big data inside the corporations as objects. According to the statistical analysis, it was shown that the strategic value perception factor and the inside-industry environmental factors affected positively the introduction intention of big data. The theoretical, practical and political implications deducted from the study result is as follows. The frist theoretical implication is that this study has proposed theoretically effect factors which affect the introduction intention of big data by reviewing the strategic value perception and environmental factors and big data related precedent studies and proposed the variables and measurement items which were analyzed empirically and verified. This study has meaning in that it has measured the influence of each variable on the introduction intention by verifying the relationship between the independent variables and the dependent variables through structural equation model. Second, this study has defined the independent variable(strategic value perception, environment), dependent variable(introduction intention) and regulatory variable(type of business and corporate size) about big data introduction intention and has arranged theoretical base in studying big data related field empirically afterwards by developing measurement items which has obtained credibility and validity. Third, by verifying the strategic value perception factors and the significance about environmental factors proposed in the conventional precedent studies, this study will be able to give aid to the afterwards empirical study about effect factors on big data introduction. The operational implications are as follows. First, this study has arranged the empirical study base about big data field by investigating the cause and effect relationship about the influence of the strategic value perception factor and environmental factor on the introduction intention and proposing the measurement items which has obtained the justice, credibility and validity etc. Second, this study has proposed the study result that the strategic value perception factor affects positively the big data introduction intention and it has meaning in that the importance of the strategic value perception has been presented. Third, the study has proposed that the corporation which introduces big data should consider the big data introduction through precise analysis about industry's internal environment. Fourth, this study has proposed the point that the size and type of business of the corresponding corporation should be considered in introducing the big data by presenting the difference of the effect factors of big data introduction depending on the size and type of business of the corporation. The political implications are as follows. First, variety of utilization of big data is needed. The strategic value that big data has can be accessed in various ways in the product, service field, productivity field, decision making field etc and can be utilized in all the business fields based on that, but the parts that main domestic corporations are considering are limited to some parts of the products and service fields. Accordingly, in introducing big data, reviewing the phase about utilization in detail and design the big data system in a form which can maximize the utilization rate will be necessary. Second, the study is proposing the burden of the cost of the system introduction, difficulty in utilization in the system and lack of credibility in the supply corporations etc in the big data introduction phase by corporations. Since the world IT corporations are predominating the big data market, the big data introduction of domestic corporations can not but to be dependent on the foreign corporations. When considering that fact, that our country does not have global IT corporations even though it is world powerful IT country, the big data can be thought to be the chance to rear world level corporations. Accordingly, the government shall need to rear star corporations through active political support. Third, the corporations' internal and external professional manpower for the big data introduction and operation lacks. Big data is a system where how valuable data can be deducted utilizing data is more important than the system construction itself. For this, talent who are equipped with academic knowledge and experience in various fields like IT, statistics, strategy and management etc and manpower training should be implemented through systematic education for these talents. This study has arranged theoretical base for empirical studies about big data related fields by comprehending the main variables which affect the big data introduction intention and verifying them and is expected to be able to propose useful guidelines for the corporations and policy developers who are considering big data implementationby analyzing empirically that theoretical base.

기업의 빅데이터 활용 수준 진단지표 개발 연구 (A Study on the Development of Indicator for the Level Diagnosis of Big Data-Utilizing companies)

  • 추동균;한창희
    • Journal of Information Technology Applications and Management
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    • 제21권1호
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    • pp.53-67
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    • 2014
  • In recent years, more data is being generated for the activation of the SNS, the spread of Smartphones and the development of IT technology. Therefore, it is to collect large amounts of data, analyze and ensure meaningful information has become important. The use of these data are formed on the global trend. Big data so-called, has attracted attention as a source of new business. Big Data can then give us the opportunity to be able to create a new customer and diversify the business. So, many companies have investment and effort for big data utilization. However, technology, infrastructure, human resources is different for each of the companies. Therefore, it is necessary to diagnose the level of big data utilization companies. In this study, through a literature review of existing, we derived the success factors for the big data utilization. And developed a diagnostic indicator that allows success factors derived, can be used to determine levels of big data utilization of the company. In addition, as a development of diagnostic indicators, were carried out case studies to diagnose company. Through this study, it will be an opportunity to be able to be reflected in the strategy of big data utilization company.

빅 데이터 분석을 통한 해외건설 빅 이슈 개발에 관한 기초연구 (A preliminary Study on Development of Overseas Construction Big Issues Based on Analysis of Big Data)

  • 박환표;한재구
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2017년도 춘계 학술논문 발표대회
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    • pp.93-94
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    • 2017
  • This study have derived the big issue of overseas construction through big data analysis. For identification of big issues on overseas construction, domestic online articles, 30 daily newspapers like the JoongAng Ilbo, 7 construction related articles including construction economy and 1,759 local newspapers and small media companies were analyzed from October 1st, 2015 to September 30th, 2016. 13,884 cases in total were used for big data analyses and big issue candidates were identified. The analysis result is as shown below. First, looking into major issues on overseas construction for a year, construction orders in the Middle East decreased because of the drop in oil prices. Accordingly, there were discussions on concerns and crises we may face as profitabilities worsened in overseas construction. Second, analyzing main concern based on 8 key words on overseas construction among construction issues for the last one year, it was found as following: Region (29.4%), Business environment (21.4%), Group (15.8%), Profitability (14.5%), Policy and Institution (7.8%), Market environment (4.2%), Business (project) (4.15%), and Education (3.2%). Third, among 30 issues on 8 key words, 10 key issues that are likely to spread and continue were identified. Then, a semantic network map among key words and centrality were analyzed.

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Offline-to-Online Service and Big Data Analysis for End-to-end Freight Management System

  • Selvaraj, Suganya;Kim, Hanjun;Choi, Eunmi
    • Journal of Information Processing Systems
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    • 제16권2호
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    • pp.377-393
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    • 2020
  • Freight management systems require a new business model for rapid decision making to improve their business processes by dynamically analyzing the previous experience data. Moreover, the amount of data generated by daily business activities to be analyzed for making better decisions is enormous. Online-to-offline or offline-to-online (O2O) is an electronic commerce (e-commerce) model used to combine the online and physical services. Data analysis is usually performed offline. In the present paper, to extend its benefits to online and to efficiently apply the big data analysis to the freight management system, we suggested a system architecture based on O2O services. We analyzed and extracted the useful knowledge from the real-time freight data for the period 2014-2017 aiming at further business development. The proposed system was deemed useful for truck management companies as it allowed dynamically obtaining the big data analysis results based on O2O services, which were used to optimize logistic freight, improve customer services, predict customer expectation, reduce costs and overhead by improving profit margins, and perform load balancing.