• Title/Summary/Keyword: Benefits Analysis

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The Effects of Relationship Benefits and Salesperson's Service on Buying Satisfaction and Repurchase Intention (판매원 서비스와 관계효익이 구매만족과 재구매 의도에 미치는 영향)

  • Oh, Hyun-Jeong;Kim, Eun-Heui
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.2 s.150
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    • pp.245-254
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    • 2006
  • The purposes of this study were to identify the perceived difference of salesman's service and relationship benefit according to types of customers, to explain the effects of salesman's service and relationship benefit on buying satisfaction and repurchase intention, and to reveal the influences of satisfaction with purchase on repurchase. The data were collected from 318 female adults in Gwangju using a questionnaire to salesmen's service, relationship benefits, buying satisfaction, repurchase intention, and were analysed with factor analysis, t-test and regressive analysis with SPSS 10.0. The results of this study were as follows: 1. The regular customers perceived a significantly higher salesmen's services and relationship benefits than irregular customers. 2. In regular customers, 'knowledge of products', 'etiquette' and 'confident benefits' had a significant influence on buying satisfaction. 'Confident benefits' had a significant influence on repurchase intention. Tn irregular customers, 'etiquette', 'easiness' and 'confident benefits' had a significant influence on satisfaction with purchase. 'Knowledge of products', 'easiness' and 'confident benefits' had a significant influence on repurchase intention. 3. Satisfaction with purchase had a significant influence on repurchase intention in both regular/irregular customers.

Analysis of the Relationship between Employee Benefits Spending and Business Performance -Focused on KOSPI- (기업의 복리후생비 지출과 경영성과 간의 관계분석 - Kospi기업을 중심으로 -)

  • Oh, Jung;Lim, Eung-Soon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.10
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    • pp.6029-6035
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    • 2014
  • This study examined the Efficiency Wage Hypothesis. For this study, the time series data of 171 companies was checked carefully from 2000 to 2011 to determine the relationship between employee benefits spending and business performance. Advanced research showed that the employee benefits affect the corporate performance. On the other hand, they did not examine whether the employee benefits can be one the factors affecting business performance. Therefore, causality analysis of employee benefits spending and business performance was performed. This study shows that employee benefits spending can be a factor of the business performance.

Brand Public Benefits and Consumer Engagement

  • CHOI, Nak-Hwan;WANG, Jing;CHEN, Chang
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.2
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    • pp.147-160
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    • 2019
  • Compared with the research on consumer engagement in brand community, the research on consumer engagement in brand public has been relatively less. This research aimed at exploring how brand public characteristics such as information variety, various communications and no limitation in expressing self affect the brand public engagement. 274 questionnaires answered by Chinese consumers are used to conduct analysis. Principal component analysis is used to test the reliability and validity of each construct, and structural equation model is used to test hypotheses. The study finds the positive effects of information variety on information benefits, those of various communications on social benefits, and also positive roles of no limitation in expressing self to brand-related self-expression motivation. And each of the information benefits, social benefits and brand-related self-expression motivation is proved to positively affect brand public engagement. The study implies that marketers should give attention to characteristics of brand public, and provide the ways by which members of brand public engage the brand. Additionally, marketers should pay more attention to both direct and indirect engagement activities of consumers toward brand public in social media to better understand their target consumers.

The Purchasing Behavior of Natural Dyed Apparel Products According to Clothing Benefits Sought (의복 추구혜택에 따른 소비자 유형별 천연 염색 의류제품의 소비행동에 관한 연구)

  • Nam, Mi-Woo;Chung, Jae-Man
    • Journal of the Korean Home Economics Association
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    • v.45 no.7
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    • pp.105-117
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    • 2007
  • The purposes of this study were 1) to classify adult consumers according to their desired clothing benefits on natural-dyed clothes, 2) to identify the differences of life-style among the classified groups, and 3) to determine the interest in Korean traditional culture, interest in dyeing, and demographics among the groups. The survey subjects were 283 adults. The data were analyzed utilizing factor analysis, cluster analysis, $x^2$-test, one-way ANOVA, Duncan test and multiple regression analysis. Based on the 6 dimensions of clothing benefits that were identified by factor analysis, adult consumers were classified into three clusters: eco-friendly oriented group showing the highest scores in environment conservation and comfort in clothing benefits, individuality-oriented group showing the highest scores in individuality and quality, and indifference group showing lower scores in all of the desired clothing benefits. The eco-friendly group showed the highest scores in attitude toward Korean traditional culture, and tended to have the most interest in natural and traditional methods of dyeing. The group members appeared to have passive life-styles, be older and married, and have a higher income than the other groups. The more positive attitude they had in Korean traditional culture, the higher was the purchase intention shown in the eco-friendly group. The individuality-oriented group showed active life-styles. This group tended to be younger than the other group. The more affirmative attitude in Korean traditional culture and the greater interest in the natural dyeing, the higher was the consumers' purchase intention of natural dyeing apparels. The indifference group tended to be younger, unmarried, and have a lower income. This group was not interested in natural dyeing apparels. The study findings demonstrated that consumers with different clothing benefits sought have different buying patterns on natural dyeing apparels. Finally the marketing implications are discussed.

The Effects of Social Norms and Perceived Benefits on Purchase Intention for the Fashion Products of Social Enterprises (사회적 규범과 지각된 혜택이 사회적 기업 패션제품 구매의도에 미치는 영향)

  • Seo, Min Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.5
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    • pp.699-710
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    • 2019
  • This study focuses on social norms and perceived benefits that are expected to lead to purchase fashion goods selling by social enterprises that can help guide the establishment of effective sales strategies for social enterprises. The relationships among two social norms (injunctive norms and descriptive norms), three perceived benefits (cause benefits, psychological benefits, and social image benefits), and purchase intention were investigated respectively. Data were collected via an online web survey and 11 hypotheses were statistically tested by using PLS-SEM analysis. Purchase intention toward the fashion products of social enterprises was influenced by four antecedent variables (injunctive and descriptive norms, cause and psychological benefits) excluding only social image benefits. However, descriptive norms only affected psychological benefits while injunctive norms only affected social image benefits. The findings suggest that the owners or marketers of social enterprises need to create a social atmosphere in which more consumers buy the fashion goods for social enterprises and emphasize consumers' psychological benefits that they feel mentally more comfortable by purchasing the fashion goods of social enterprises.

Method and Application of the Calculation of the Benefits of the Improvement of Railway Crossing (철도건널목 개선편익 산정방법 및 적용)

  • Jang, Jun-Seok;Lee, Jun;Eom, Jin-Ki;Moon, Dae-Seop
    • Proceedings of the KSR Conference
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    • 2011.05a
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    • pp.790-795
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    • 2011
  • When railway crossing is required to be improved to improve road traffic efficiency, cost-benefits analysis is conducted. In the analysis, such benefits as the reduction of the delay in road vehicle traffic and related costs and reduction of traffic accidents have been appropriately estimated, however, which has not been the case for the reduction of railway operation costs and accidents. This omission may result in a significant difference in the total estimation of the benefits achievable in a long railway line where many of the crossings are improved or reconstructed. This would deteriorate the rationality of the benefit analysis. As the result, although there are various, significant benefits recognizable in the improvement of railway crossings, but they have not been included in the list of the benefits due to the difficulty in calculation. To this end, this paper proposes a methodology of the calculation of the benefits of railway crossing improvement by estimating the unit costs used in the estimation of the benefits obtainable by the reduction of the railway operation costs and the reduction of the accidents at a crossing on the basis of past studies and data.

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Indirect benefits of the introduction of Korean Spatial Information System (한국형 공간정보시스템 도입의 간접적 편익에 관한 분석)

  • Lee, Young-Sung;Kim, Kab-Sung;Jung, Hayoung;Kim, Jin
    • Journal of the Korean Regional Science Association
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    • v.33 no.2
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    • pp.39-46
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    • 2017
  • This study estimated indirect economic benefits of the introduction of Korean Spatial Information System. Korean academic society has been reluctant to consider indirect benefits as an item of benefits in cost-benefit analysis. Nevertheless, other countries including England recommend to consider some indirect benefits like option value as an important item of cost-benefit analysis, especially in the case of transportation projects. This study estimated indirect benefits of the introduction of Korean Spatial Information System using Contingent Valuation Methods: Indirect benefits of the project are so significant in terms of statistics and substantial in terms of magnitude that decision making can differ from the case without consideration of such indirect benefits.

Exploratory Analysis of High School Students' Expectation on the Benefits of Higher Education in China (중국 고등학생의 고등교육수익에 대한 기대에 관한 탐색적 분석)

  • Jiang, Jiali;Rah, Minjoo
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.638-650
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    • 2016
  • The purpose of this study was to do an exploratory analysis on the expectation of Chinese high-school students on the benefits of higher education. Higher education benefits were categorized into monetary-investment benefit, non monetary-investment benefit and consumptive benefit. The differences in expectation according to independent student factors and family background were analyzed. The survey data on every high school's 300 students and 300 their parents total 1200 in 2 high schools in YanTai was put into the analysis. The differences among groups and items were analyzed using Cross tabulation, ANOVA, etc with SPSS. The major findings are as follows. First, Chinese high-school students' overall expectation on higher education benefits was high. Second, Expectation on higher education benefits differed according to independent student factors, such as gender, academic year, grade, etc. Third, expectation on higher education benefits differed according to factors of family background. Fourth, level of expectation on higher education benefits between parents and students differed. In the future, the government should consider such various expectations and differences when dealing with higher education policies and university operation.

A Study on the Determinants of the Benefits of the Long-term Care Insurance in Korea (노인장기요양보험 급여비의 결정요인분석 -시·군·구 데이터를 중심으로-)

  • SaKong, Jin;Yoon, So-Young;Cho, Myung-Duk
    • Health Policy and Management
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    • v.21 no.4
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    • pp.617-642
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    • 2011
  • The purpose of our study is to analyze the determinants of the benefits of the long-term care insurance in Korea using 2008 and 2009 cross-sectional data. Per capita long-term care insurance benefits can be divided into home care services utilization rate, institutional care services utilization rate, per capita home care services benefits, and per capita institutional care services benefits, which are used as the dependent variables in our regression analysis. Admission rate and the ratio of the admitted to the applicant also used as the dependent variables. The results of our analysis show that the explanatory variables such as income level, needs for care, family type, access to the services, and regional characteristics are statistically significant to explain the dependent variables, the long-term care insurance benefits. The higher is the regional income and the more of the female residents, the more are the long-term care insurance benefits. The easier is the access to the services, the more are the insurance benefits. In the rural area, the level of the insurance benefits is relatively high. We propose that copayment rates of the long-term care insurance should be examined and monitoring on the over-use of the services should be done. Also preventive services and care by the family member should be expanded.

A Study on the Structural Relationship between Benefit, Consumer-Brand Relationship and Brand Attachment (제품 편익과 소비자-브랜드 관계 및 브랜드 애착, 구전 간의 구조적 관계에 관한 연구)

  • Lim, Jae-Moon
    • Management & Information Systems Review
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    • v.29 no.1
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    • pp.117-144
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    • 2010
  • This paper planned to review positively the influence of leading variables - Functional benefits, Emotional benefits, Self-expressive benefits over Consumer-brand relationship, and the structural relationship between Consumer-brand relationship and Brand attachment, Word-of-mouse. For it, we verified our hypothesis utilizing Hierarchial chi-square analysis that was available to statistically verify the size between 2 paths out of Structural models As the result of research, Emotional benefits was more influential than Functional benefits in the formation of Consumer-brand relationship. Additionally, the influential difference between Emotional benefits and Self-expressive benefits was not found in the formation of Consumer-brand relationship. In other words, both Emotional benefits and Functional benefits were proved to have a positive influence on forming Consumer-brand relationship. On the other hand, Self expressive benefits played a more influential role than Functional benefit in the formation of Consumer-brand relationship. The fact was also proved that the higher the formation level of Consumer -brand relationship was, the greater positive influence over Brand attachment and Word-of-mouse Through the above results, it is more desirable to establish brand strategy for forming Consumer-brand relationship through Emotional benefits and Self expressive benefits rather than Functional benefits. Additionally, the Consumer-brand relationship formed by Value benefit is expected not only to get the level of attachment, showing like love, toward the brand deeper, but also to achieve the effect of positive, long term communication through voluntary Word-of-mouse.

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