• 한국컴퓨터정보학회논문지
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• 제25권1호
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• pp.199-206
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• 2020

본 연구에서는 소비자가 인공지능 스피커를 사용하고자 하는 의도에 영향을 미치는 요인을 제품에 대한 가치 지각과 제품 필요성 지각을 중심으로 연구하였다. 소비자의 제품에 대한 가치 지각에 영향을 미치는 요인으로 편익과 비용을 구분하였고, 정보기술 제품이라는 특성을 반영하여 제품에 대한 유용성 지각을 포함시켰다. 실증 연구결과, 인공지능 스피커 제품에 대한 소비자의 편익 지각과 유용성 지각은 가치 지각과 필요성 지각에 각각 정적(+)으로 영향을 미쳤고, 필요성 지각은 가치 지각에 정적(+)으로 유의한 영향을 미쳤으며, 필요성 지각과 가치 지각은 각각 사용 의도에 정적(+)으로 유의한 영향을 미쳤다. 그렇지만, 소비자가 지각하는 비용은 가치 지각에 유의한 영향을 미치지 않았다.

• Educational Technology International
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• 제15권2호
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• pp.201-215
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• 2014

The design project of a technology product provides an opportunity for students to experience the inter-connectedness of academic information and ill-defined real-world problems. This study focuses on non-engineering students' activity and perception through the assistive technology design project. For this purpose, participants engaged in a team-based technology design project. Then, a qualitative research approach was adopted, which included reflective journals with 24 undergraduate students majored in Adaptive Physical Education. The analysis identified six factors (knowledge value, social value, reality value, accomplishment value, perspective value, benefit value) of perception and five stages (topic selection, function suggestion, visualization, presentation preparation, and presentation) of activity.

• Asia Marketing Journal
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• 제14권1호
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• pp.53-81
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• 2012

묶음제품의 매력도를 증가시키기 위해 소비자들이 번들 오퍼에서의 가격 제시 프레이밍(framing)에 민감하다는 것을 이해할 필요가 있다. 동일 가격을 할인하더라도 묶음제품 요소 중 어느 요소에 가격할인을 표시하느냐에 따라 소비자의 묶음제품에 대한 지각된 매력도를 바꿀 수 있기 때문이다. 선행연구는 더 중요한 제품 요소에 할인이 할당될 때 효용이 증가한다는 주장과 덜 중요한 제품 요소에 할인을 위치시키는 것이 선호를 증가시킨다는 주장을 동시에 보이고 있다. 본 연구는 선행연구를 보완하여 묶음제품 가격 할인 제시 프레이밍효과에 대한 새로운 기제를 제시한다. 그리고 선행연구에서 믹스드(mixed)된 결론을 보이는 이유를 분석하여 밝힌다. 본 연구는 현실적인 번들링 전략 사용 상황을 고려하였으며, 좀 더 리얼한 번들링 세팅을 이용하여 가격 할인 제시 프레이밍 효과를 조사하고, 순수번들 및 혼합번들을 포함한 다양한 묶음제품을 이용하여 품질 불확실성 지각에 따른 조절효과를 분석하였다. 본 연구 결과, 소비자들은 높은 소비 혜택(high consumption benefit)보다 낮은 소비 혜택(low consumption benefit) 요소에 가격 할인을 위치시키는 것을 더 선호하였다. 가격민감성(price sensitivity)이 주요혜택에서는 낮고, 낮은 혜택에서는 높기 때문에 동일 가격이 할인될 때 낮은 혜택을 할인한 매장 제품에 대한 평가가 더 높게 나타났다. 또한 구매 시점에서 품질의 불확실성(perceived uncertainty of product quality)이 높을수록 가격민감성이 혜택 지각에 가지는 효과가 더 커지고 있었다. 본 연구의 공헌은 소비 혜택 지각 및 가격민감성 기제와 지각된 품질 불확실성의 조절효과를 통해 선행연구를 통합하고, 가격 제시 형태의 프레이밍 효과를 명확하게 설명하였다는 점이다.

• 영어어문교육
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• 제12권3호
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• pp.267-286
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• 2006

The purpose of the study was to investigate what kinds of learning strategies EFL learners use to learn English grammar and what is benefit from structured grammar input processing. Students of the study consisted of 48 college students who took Practical English Grammar at a university in Kyung-Gi area and were divided into two groups based on grammar scores. The students were asked to take two grammar tasks and grammar tests and complete a survey including questions on grammar strategy and input processing. The results of the study are as follows. First, learners' grammar level has an effect on use of grammar attack strategy including asking teachers, using grammar books and given contexts whereas there was no significant difference between groups in the planning strategies, Among memory strategies, using grammar exercise and linking with already known structure demonstrated a significant difference between groups. Second, with regard to input processing, high level students got higher score on how much they understood the structured grammar input compared with low level students. Third, explicit implicit instruction added to input processing seems more comprehensible and more available than structured input only, Finally, it showed that there is positive relationship between perception and score of input processing tasks and grammar tests. Especially, learners' perception of input processing correlated more with final tests and tasks. Therefore, it suggests that the more input processing task need to develop and utilize in order to facilitate learners' intake.

• 정보관리학회지
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• 제34권2호
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• pp.115-135
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• 2017

서비스를 제공하는 많은 영리 및 비영리 기관들에게 서비스 제공자와 수혜자 간의 관계는 해당 기관에 대한 인식으로도 이어지기 때문에 중요성을 가진다. 이러한 관계를 통해 수혜자에게 인식되는 혜택을 관계 혜택이라고 하는데, 본 연구에서는 공공도서관 이용자가 관계 혜택을 인식하는지, 관계 혜택 인식이 도서관 신뢰 및 도서관 인식에 영향을 미치는지 설문조사를 통해 파악하고자 한다. 그 결과 공공도서관 이용자들은 관계 혜택에 대해 인식하고 있었고, 관계 혜택은 도서관 신뢰와 도서관 인식에 유의한 영향을 미치고 있었다. 본 연구는 도서관 사서와 이용자 간의 관계에 대해 알아보고자 했다는 점에서 의미를 찾을 수 있으며, 앞으로 이용자들이 사서와의 관계 형성을 통해 도서관에 대한 긍정적인 인식을 가지는데 기여할 것으로 기대한다.

• 조형예술학연구
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• 제13권1호
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• pp.11-21
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• 2008

It seems to be difficult to bridge between human and nature. All depictions of nature are not necessarily reflections of reality. Thoughts are projected into nature, then nature will reflect us. The world is composed of natural and cultural environment. There are differences between depiction of nature based on correspondence and construction of world. Environmental aesthetics is an emerging field of study that focuses on nature's aesthetic value as well as on its ethical and environmental implications. Allen Carlson, a pioneer in environmental aesthetics, provides challenges as well as a wealth of resources for those who would appropriate his ideas in the service of environmental protection. Carlson's positive aesthetics, his focus on the functionality of human environments, and his integration of aesthetics and ethics have great import for those seeking to use aesthetics to assist in addressing environmental controversies. Environmental ethics would benefit from taking environmental aesthetics more seriously. Environmental aesthetics is an emerging discipline that explores the meaning and influence of environmental perception and experience on human life. Arguing for the idea that environment is not merely a setting for people but fully integrated and continuous with us, Arnold Berleant explores the aesthetic dimensions of the human-environment continuum in both theoretical terms and concrete situations. Aesthetic experience is always contextual. The aesthetic aspect of any human habitat is an essential part of its desirability. The aesthetic perception of environment shows us the reciprocity that constitutes both person and place. The genuine beauty lies in the coexistence and harmony with natural environment.

• KIEAE Journal
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• 제9권5호
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• pp.77-84
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• 2009

This study was initiated by the fact that Kangwon Land and large sized resorts was failed the financial benefit to the local residents. This research analyzed the best important tourist resource among the main tourist resource by perception interviewing local residents and related professionals. This study shows that the leisure resource was most important resource field in Jeong-Seon. So more attention to the leisure resources and investment them. Among natural attraction resources 'Hwa-Ahm cave and Hwa-Ahm mineral water' is estimated to have most potential for the strategic financial support. In leisure sector 'High One resort' is judged to be more important attraction resource by professionals but a case of local residents 'Dong-gang Rafting' and 'Rail Bike' were estimated more important resources rather than 'High One resort;. Lastly, in cultural resources, although the importance is a bit behind natural attraction and leisure resources, 'Jeong-Seon 5th day market' and 'Araree village' should be the core linking other related cultural resources. In order to activate tour industry and development of Jeong-Seon area, it is necessary to find identify of regional owned attraction resources and to build tourist attraction infra structure by selecting core bases of existing major attraction points and linking other various resources to those core bases.

• 한국항행학회논문지
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• 제24권3호
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• pp.173-183
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• 2020

본 연구는 인천국제공항(ICN)-두바이국제공항(DXB)의 정기 노선을 취항하고 있는 대한민국 국적항공사 및 중동 국적항공사를 이용객들을 연구의 대상으로 하였다. 항공시장의 자유화 압박 속에서 국적항공사 대(對) 외국항공사의 시장 경쟁이 가장 치열한 노선들 중 하나이기 때문이다. 실증연구를 통해 국적항공사의 경쟁적 우위는 무엇이고 향후 시장 자유화 확대 기조에서 치열한 경쟁에서 살아남기 위한 지속가능한 전략이 무엇인지 시사점을 도출하고자 하였다. 인천-두바이 노선에서 국적항공사 이용객들의 우수한 제품 편익에 대한 인식은 가격 프리미엄을 지불하고서라도 재구매 의도에 유의한 영향을 미치는 것으로 판명되었다. 반면 외국항공사 이용객들의 제품 편익은 저렴한 가격과 아무런 상관성이 없는 것으로 분석되었다. 국적 항공사의 제품 편익을 향후 더욱 강화한다면, 동 노선에서 외국 항공사들의 가격 우월성과 경쟁하고 시장에서 경쟁적 우위를 지속적으로 유지할 수 있을 것이다.

• 한국치위생학회지
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• 제16권4호
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• pp.539-548
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• 2016

Objectives: The purpose of the study is to investigate the awareness and attitude toward health insurance coverage extension to scaling in dental service consumers. Methods: A self-reported questionnaire was completed by 349 adults in Jeonbuk from May 4 to 15, 2015. The questionnaire consisted of general characteristics of the subjects (7 items), Awareness of the dental health insurance system(8 items), Health insurance system coverage extension to scaling(8 items), Self-perception of oral health(7 items), Recognition toward yearly scaling benefit(10 items). Results: There were significant differences according to age in opinions on the appropriateness of the frequency of yearly scaling benefit, and the respondents who were in their 20s, who were unmarried and who brushed their teeth three times a day had significantly different opinions on the appropriateness of the fee of yearly scaling benefit. Their opinions on the expansion of scaling benefit was significantly affected by age. It implies that scaling should be added to the coverage list of the national health insurance in every age group since there is an increase in periodontal diseases with age. Concerning awareness of dental health insurance policy, the better-educated respondents took a better view of this system as they showed a more positive interest in its policies and shifts. Conclusions: It is desirable to provide more precise information as to eligible age, frequency and cost through public promotion of health coverage of scaling, and the effort to improve the health insurance coverage policy should be made in order to extend the scope of health coverage of scaling in the near future.

• 패션비즈니스
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• 제23권1호
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• pp.74-88
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• 2019

The purpose of this study is to explore university students' Hanbok rental behavior and to examine factors that influence their intention to rent Hanbok. Questionnaires were distributed in Universities in the Seoul metropolitan area, and the final 202 responses were used for data analysis. For data analysis, descriptive statistics, factor analysis, cluster analysis, t-tests, and multiple regressions analysis were used. Sixty-one percent of those who have experienced Hanbok rental said they rented Hanboks to experience tourism and 22 percent said they rented Hanboks to take pictures, and the main rental places are tourist attractions such as Jeonju Hanok Village. Respondents indicated that the design and color of Hanbok were important product attributes when they consider renting a Hanbok. They also indicated that the opinions of other users posted on the Internet/Social Network were their main source of information for Hanbok rental. The result of cluster analysis showed that there were two groups of Hanbok rental consumers based on clothing consumption values: novelty-seeking group and practicality-seeking group. The two groups were different in terms of few factors of the benefit sought of Hanbok rental, product attributes, and information sources. Regression analysis revealed that traditional culture perception, purpose-built Hanbok pursuit benefit, pragmatic pursuit benefit, attitude toward Hanbok, and the previous Hanbok rental experience significantly affected respondents' intention to rent Hanbok. Based on the results, this study summarizes the key features of each group and provides suggestion for developing strategic marketing activities.