• Title/Summary/Keyword: Behavioral model

Search Result 1,674, Processing Time 0.029 seconds

Korean College Students' Purchase Intention of Foreign Jeans Brands -Applying an Integrated Behavioral Intention Model- (통합적 행동의도모델 적용에 의한 국내 대학생 소비자의 해외 진 브랜드 구매의도 분석)

  • Kang, Ji-Hye;Jin, Byoung-Ho
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.34 no.8
    • /
    • pp.1341-1351
    • /
    • 2010
  • The Korean jean market has become increasingly competitive due to the increased imports of global brands. This study is to understand the purchase behaviors of Korean college students toward foreign brand jeans to help Korean jean brands enhance their competitive advantages over foreign brand jeans in the Korean market. Considering perceptions of Korean consumers toward foreign brands and traditional value changes, this study proposed a research model incorporating two extended behavioral intention (BI) models, Lee's modified BI model and Ajzen's theory of planned behavior. To test the research model, a total of 240 valid data sets were collected from college students in Busan, Korea. Structural and measurement models were estimated using LISREL 8.80. Because face saving failed to attain internal validity, the research model was revised to eliminate face saving. The findings indicated that perceived behavioral control had the strongest direct influence on purchase intentions of Korean college students for foreign brand jeans. Group conformity and subjective norm had non-significant direct impacts on purchase intention, whereas group conformity had an indirect impact on purchase intention through attitude. Based on the findings, theoretical and managerial implications were provided.

Effects of Parental Differentiation from the Family-of Origin and Childrearing Behavior on Child's Behavioral Problems (부모의 원가족 경험과 자녀앙육행동이 아동의 행동문제에 미치는 영향)

  • 정문자;전연진;김진이
    • Journal of the Korean Home Economics Association
    • /
    • v.42 no.2
    • /
    • pp.133-150
    • /
    • 2004
  • This study aimed to find the effect of parental experiences from the family-of-origin and childrearing behaviors on their children's behavioral problems, as well as if this path differed according to the child's gender. The subjects were 1247, 4/sup th/ and 5/sup th/ graders in eight elementary schools and their parents in Seoul, Pusan, and Daejon, Korea. The data were analyzed using the Structural Equation Modeling(SEM) to verify the theoretical models among the variables. The results showed differences between the father-child model and the mother-child model on the pathways of the impact of parental experiences from the family-of-origin upon the child's internalizing and externalizing behavioral problems through parental negative rejection and permission childrearing behaviors. Specifically, 1) the father-child model showed a gender difference on the pathways of the impact of the father's experiences from the family-of-origin upon the child's internalizing and externalizing behavioral problems through the father's rejection and permission childrearing behaviors; whereas, 2) The mother-child model showed no gender difference on the pathways of the impact of the mother's experiences from the family-of-origin upon the child's internalizing and externalizing behavioral problems through the mother's negative childrearing behaviors.

A Study on Establishing Resident's Behavioral Model in Daily Living based on a Wireless Sensor Network (무선센서 네트워크를 통한 실내 거주자의 일상생활 행동 모형 정립 연구)

  • Cho, Seung-Ho
    • Journal of the Korea Society of Computer and Information
    • /
    • v.14 no.2
    • /
    • pp.129-138
    • /
    • 2009
  • While the issue of caring for the elderly that faces the modern society has reached a serious level, it is expected that it will be particularly true in the Republic of Korea where an aged, not an aging, society is impending. In this paper I did research on establishing behavioral model of residents who dwell in home or welfare facilities. I suggested a behavioral model in daily living, $W_{ip}(n)$, based on event triggering. A multi-hop routing-based wireless luminance/temperature sensor network was built based on the proposed resident's behavioral model. 1 did experiments on behavioral activities of residents on the wireless sensor network system. According to experimental results. I could classify whether the daily activity of a resident someday is regular or not. These experimental results show that the proposed behavioral model is highly applicable in caring for residents in home or welfare facilities effectively in the future.

The Research focusing on the Goal-directed Behavior of Duty Free Shop Users (면세점 이용객들의 목표지향적 행동에 관한 연구)

  • Choi, Yu-Jin;Park, Jin-Woo
    • Journal of the Korean Society for Aviation and Aeronautics
    • /
    • v.23 no.4
    • /
    • pp.73-81
    • /
    • 2015
  • The purpose of this study is to explore structural relationship between cognitive factors and emotional factors in predicting behavioral intention of duty-free users. This study conducted questionnaire survey on 246 users of duty-free shops and analyzed it by using structural equation. As the result of the study, attitude was significantly associated with both desire and behavioral intention. Subjective norm had a significant impact on desire, but had no significant imfact on behavioral intention. Whereas perceived behavioral control did not have a significant influence on desire and intention. Desire, which plays mediating role as a major variable in goal-directed behavioral model, turned out to not only have significant impact on behavioral intention but has the strongest effect as well. This study has its academic meaning in that it explored factors which have effect on decision-making process of duty-free users focusing on goal-oriented behavioral model, which is one of integrated psychological models. In practical terms, this study can be used as a basic material for corporations to establish goals in domestic duty-free shops.

Evaluation of Multi-criteria Performances of the TOPMODEL Simulations in a Small Forest Catchment based on the Concept of Equifinality of the Multiple Parameter Sets

  • Choi, Hyung Tae;Kim, Kyongha;Jun, Jae-Hong;Yoo, Jae-Yun;Jeong, Yong-Ho
    • Journal of Korean Society of Forest Science
    • /
    • v.95 no.5
    • /
    • pp.569-579
    • /
    • 2006
  • This study focuses on the application of multi-criteria performance measures based on the concept of equifinality to the calibration of the rainfall-runoff model TOPMODEL in a small deciduous forest catchment. The performance of each parameter set was evaluated by six performance measures, individually, and each set was identified as a behavioral or non-behavioral parameter set by a given behavioral acceptance threshold. Many behavioral parameter sets were scattered throughout the parameter space, and the range of model behavior and the sensitivity for each parameter varied considerably between the different performance measures. Sensitivity was very high in some parameters, and varied depending on the kind of performance measure as well. Compatibilities of behavioral parameter sets between different performance measures also varied, and very few parameter sets were selected to be used in making god predictions for all performance measures. Since different behavioral parameter sets with different likelihood weights were obtained for each performance measure, the decision on which performance measure to be used may be very important to achieve the goal of study. Therefore, one or more suitable performance measures should be selected depending on the environment and the goal of a study, and this may lead to decrease model uncertainty.

Boids′ Behavioral Modeling based Fuzzy Flocking (퍼지 플로킹 기반의 보이드 행동 모델링)

  • Kwon, Il-Kyoung;Lee, Sang-Yong
    • Journal of the Korean Institute of Intelligent Systems
    • /
    • v.14 no.2
    • /
    • pp.195-200
    • /
    • 2004
  • Computer games use an intelligent method called flocking for boids' group behavioral modeling. Flocking can naturally model group behavioral patterns of unpredictable forms such as birds and fishes using some computer resource. In this paper, we implemented an ecosystem which is composed of predator and prey for group behavioral modeling of real underwater ecosystem. Also fuzzy logic is applied to implement instinct desire of ecosystem elements. As the result, we confirmed that the model can overcome breakdown of ecosystem and model naturally ecosystem behavior.

Measuring the Causal Relationships among Tourist-Perceived Sacrifice, Quality, Value and Behavioral Intention of Employee's Service (종사원의 서비스에 대한 지각된 희생, 품질, 가치와 행동 의도의 인과 관계 평가 - 전남 동부권 관광객을 중심으로 -)

  • Kang, Jong-Heon;Lee, Jae-Gon
    • Journal of the East Asian Society of Dietary Life
    • /
    • v.17 no.1
    • /
    • pp.136-142
    • /
    • 2007
  • This study measured the causal relationships among tourist-perceived sacrifice, service quality, service value, and behavioral intention of employee's service. A total of 224 questionnaires were completed. The equation model was used to measure the causal effect. The results demonstrated that the structural analysis result for the data was an excellent model fit. The influences of perceived value and service quality on service value were statistically significant. As expected, service quality and service value had significant effects on behavioral intention. Moreover, overall service quality played a mediating role in the relationship between perceived sacrifice and service value. Service value played a mediating role in the relationship between service quality and behavioral intention.

  • PDF

Effects of Mothers' Democratic Parenting on Their Children's School Life Adjustment: Mediating Effects of Children's Behavioral Problem and Self-Resilience Perceived by Children (아동이 인식하는 어머니의 민주적 양육태도가 아동의 학교생활적응에 미치는 영향: 아동의 행동문제와 자아탄력성의 매개효과)

  • Kim, Hye Gum
    • Human Ecology Research
    • /
    • v.54 no.5
    • /
    • pp.461-473
    • /
    • 2016
  • The study examined whether children's behavioral problem and self-resilience mediated the association between mothers' democratic parenting and their children's school life adjustment perceived by children. We analyzed data from the fourth Korean Children and Youth Panel Study (KCYPS) that included democratic parenting, behavioral problem, self-resilience, and school life adjustment by 1,971 mothers and fourth grade elementary school children. We identified structural relationships among the variables using SPSS 18.0 and AMOS 18.0 applying structural equation modeling. The measurement model and structure model had a favorable goodness of fit and the results of structure models on each path were as follows. First, school life adjustment had positive correlations with mother's democratic parenting and self-resilience, but there was a negative correlation between school life adjustment and behavioral problems. Second, the relationship between mother's democratic parenting and self-resilience was mediated by behavioral problems and behavioral problems; in addition, self-resilience mediated the relationship between mother's democratic parenting and school life adjustment. The results of this study suggested that children's school life adjustment and children's confidence to control behavioral problems could improve by promoting self-resilience. If fourth grade children could perceive mother's parenting as affection, monitoring children's behavioral problems could be reduced, and children's self-resilience and school life adjustment could be increased.

A Behavioral Animation of Artificial Birds (인공 새 무리의 집단 행동 애니메이션)

  • Yu, Gwan-Hui
    • The Transactions of the Korea Information Processing Society
    • /
    • v.6 no.3
    • /
    • pp.773-780
    • /
    • 1999
  • In this paper, we explore a behavioral animation of artificial birds that have lived by doing an aggregate motion. We first model individual birds and then propose a behavioral model for an aggregate motion of a flock of birds. In order to represent realistically collision avoidance and flock centering among birds, which are necessary properties in a flock of birds, we consider motive of a flock of birds, and role, velocity, momentum, banking and internal characteristics of each bird. The paper presents the simulation result of the proposed model for a flock of 100 birds.

  • PDF

Measuring the Effects of Value, Customer Satisfaction and Loyalty on Tourists' Behavioral Intention for Restaurants in Icheon Area (이천 지역 음식점에 대한 관광객 행동 의도에 미치는 가치, 고객 만족과 충성도의 영향 평가)

  • Lee, Jae-Kon
    • Culinary science and hospitality research
    • /
    • v.15 no.4
    • /
    • pp.187-199
    • /
    • 2009
  • The objective of the research is to investigate the causal relationships among functional value, emotional value, social value, perceived sacrifice, satisfaction, loyalty and behavioral intention. All in all, 296 respondents completed a questionnaire themselves in the presence of an interviewer who could be consulted about the response scales and other technical matters. Behavioral intention models were estimated by structural equation modelling using 7 latent constructs. The results demonstrated that the confirmatory factor analysis model provided a good model fit. The unconstrained model yielded a significantly better fit to the data than the constraint model. The effects of functional value and social value on satisfaction and behavioral intention were statistically significant. The effects of perceived sacrifice, satisfaction and loyalty on behavioral intention were statistically significant. As expected, satisfaction had a significant effect on loyalty. Functional value had an indirect effect on behavioral intention through satisfaction and loyalty. Moreover, social value had an indirect effect on behavioral intention through satisfaction and loyalty. Replicating and extending this study in other regions and other samples would test the generalizability of the present findings and provide a basis for an external validation of the framework developed in this paper.

  • PDF