• 제목/요약/키워드: Behavior Targeting

검색결과 379건 처리시간 0.024초

중(中).노년층(老年層) 여성복(女性服) 브랜드이미지 특성(特性)에 관(關)한 연구(硏究) (A Study on Brand Images of Women's Wear Manufacturers Targeting Middle Aged Women or Older Women)

  • 양승진
    • 패션비즈니스
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    • 제3권3호
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    • pp.15-26
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    • 1999
  • The purpose of the study was to investigate brand images and fashion leaderships of women's wear manufacturers targeting middle-aged women or older women. Thus, this study was to be an exploratory study to investigate clothing behavior of elderly female consumers and search apprel niche-market for them. The questionnaire consists of questions on brand images, fashion leadership, and merchandise assortment. The subjects were to evaluate their brand images and rated on 5 point Likert-type scales of 29 adjectives. The fashion leadership of these brands was evaluated by the degree of fashion trends adopted on 7 aspects including fashion images, silhouettes, fabrics, colors, design details, accessories, and item-coordinations. For the survey, both interview and the subjects were 66 manufacturers which have national brands or designer brands. Among 44 respondents, 30 respondents were designers and the rest of them were merchandiser or shop managers. The SPSS PC+ package was used to calculate frequency, T-test, and cluster analysis. The results from survey of manufacturers targeting middle-aged women or older women are as follow: 1) The brand imges which they pursue are prestigious, practical, and elegance. 2) There were significant differences in brand images, and national brand manufacturers pursue stronger images in prestigious, chic, intelligent, competency, than designer brand manufacturers. 3) 40 brands were divided into two clusters. 36 brands were included in one cluster, and only 4 brand were belong to the other cluster. In this market, the image of feminity was grouped with the image of prestigious, chic, intelligent, competency. 4) In product planning, the adption level of fashion trends in 7 aspects was generally at medium level, but fashion trends were more adopted in fabric, color, and item-coordination.

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N-스테아릴락토비온아미드의 합성과 이를 이용한 리포좀의 제조 (Synthesis of N-Stearyl lactobionamide(N-SLBA) and Preparation of Neo-galactosylated Liposome)

  • 김종국;민미홍;민경희;나운용;이봉진;김양배
    • 약학회지
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    • 제36권2호
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    • pp.159-166
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    • 1992
  • A neoglycolipid, N-stearyl lactobionamide(N-SLBA) was synthesized and the incorporation of the neoglycolipid into liposomes was achieved in order to prepare neo-galactosylated liposome as potential drug carrier for active targeting to galactose receptor existing cell and tissue. N-SLBA was synthesized by the covalent linkage between carboxyl group of lactobionic acid and amino group of stearylamine(SA). The yield of N-SLBA was about 52.3%. It was identified with $1650\;cm^{-1}$ in IR chart, 7.5 ppm in NMR spectra, $61^{\circ}C$ endothermic peak in DSC heating curve. Surface-modified large unilamellar vesicle with galactose(N-SLBA-LUV) could be prepared with N-SLBA by reverse evaporation method. N-SLBA-LUV was identified by TEM and measuring of membrane function. The maximum amount of N-SLBA incorporated into liposome is up to about 15 mol%. Compared with control liposome (SA-LUV), N-SLBA-LUV showed lower encapsulation efficiency of MTX. It might due to the loss of positive surface charge of stearylamine. N-SLBA-LUV was similar to SA-LUV in aspect of osmotic behavior. N-SLBA-LUV prepared with N-SLBA would be expected to be a good carrier for active targeting to galactose receptor existing cell and tissue.

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IoT 봇넷 악성코드 기반 침해사고 흔적 수집 방법 (Intrusion Artifact Acquisition Method based on IoT Botnet Malware)

  • 이형우
    • 사물인터넷융복합논문지
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    • 제7권3호
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    • pp.1-8
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    • 2021
  • IoT와 모바일 기기 사용이 급격히 증가하면서 IoT 기기를 대상으로 한 사이버 범죄 역시 늘어나고 있다. IoT 기기 중 Wireless AP(Access Point)를 사용할 경우 자체 보안 취약성으로 인해 패킷이 외부로 노출되거나 Bot과 같은 악성코드에 손쉽게 감염되어 DDoS 공격 트래픽을 유발하는 등의 문제점이 발견되고 있다. 이에 본 연구에서는 최근 급증하는 IoT 기기 대상 사이버 공격에 능동적으로 대응하기 위해 공공분야 시장 점유율이 높은 IoT 기기를 대상으로 침해사고 흔적을 수집하고, 침해사고 분석 데이터의 유효성을 향상시키기 위한 방법을 제시하였다. 구체적으로, 샘플 IoT 악성코드를 대상으로 동작 재현을 통해 취약점 발생 요인을 파악한 후 침해 시스템 내 주요 침해사고 흔적 데이터를 획득하고 분석하는 방법을 제시하였다. 이에 따라 대단위 IoT 기기를 대상으로 한 침해사고 발생시 이에 효율적으로 대응할 수 있는 체계를 구축할 수 있을 것으로 기대된다.

문화역사마을가꾸기 사업의 역사문화자원 활용 방식 고찰 - 덕봉마을, 회촌마을, 효동마을, 입산마을을 대상으로 - (A Study on the Utilization of History Culture Resources of Cultural Historic Village Project - Targeting Deokbongmaeul, Hoechonmaeul, Hyodongmaeul and Ipsanmaeul -)

  • 김둘이;소현수
    • 농촌계획
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    • 제24권1호
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    • pp.33-44
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    • 2018
  • This study, targeting Deokbongmaeul, Choonchonmaeul, Hyodongmaeul and Kangsanmaeul, drew the characteristics of history culture resource utilization through the analysis of project plans and performance reports and field surveys. First, Deokbongmaeul is a rural village with scattered Confucian facilities. Ipsanmaeul conforms to Confucian order and has an attractive housing area landscape. Hoechonmaeul has forest landscape and distinguishing intangible recourses like Maeji farmer's music and traditional techniques and legends. Hyodongmaeul shows folk resources and folk behavior like traditional play and techniques. Second, the history culture resources chosen from the project plans focus on intangible history resources like individual historic buildings & structures and customs & traditional techniques. Third, cultural historic village projects are categorized by repair and restoration of historic buildings and structures, development of experience program and building facilities and maintenance and establishing the village landscape elements. From the research results, it is explained that history culture resource utilization methods of cultural historic village project are hard to be expected to have the project results based on the landscape identities of four villages.

사무실, 회의실, 휴게실, OA실의 조명 시나리오에 따른 감성평가 비교 연구 - 동·서양인을 대상으로 - (Comparative Study of Emotion Evaluation Based on Lighting Scenario of Office, Meeting Room, Lounge, and OA Room)

  • 이민진;조미령;고재규;김주현
    • 조명전기설비학회논문지
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    • 제27권9호
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    • pp.23-35
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    • 2013
  • In this study, we collected the emotion vocabulary novel related to the LED system light emotion and the existing terms through previous research, targeting professionals and KJ method, we selected emotion term of 35 kinds. Targeting this east Foreigner, we compared the emotion evaluation by changing the lighting elements in accordance office, meeting room, lounge, the OA room different behavior patterns. The results, showing the difference between the results of emotion existing research generally derived factors three axes "future, functionality" See, "stability", "activity". As a result of the comparison of the emotion of the East and the West, the Oriental, functional aspects of the LED system light of space office, meeting room, lounge is drawn most, On the other hand, Westerners, come up, stable surface shows the difference in accidentally. Based on these results, the future, and tries to utilized to evaluate the emotion reaction of the illumination elements each Test-Bed actual.

청소년의 건강증진 행위 (Health promoting behavior of adolescents)

  • 소희영;김현리
    • 한국보건간호학회지
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    • 제12권2호
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    • pp.107-121
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    • 1998
  • The purpose of this study was to test the revised Health Promotion Model of Pender and to determine the factors to promote health behavior for adolescents' smoking behavior. The subjects of the study was 783 boys of 4 high school students. among 39. schools locating in Daejeon metropolitan city. The data was collected from July 1st to 15th. 1997 by school health nurse The research tool were HPLP of Walker. Pender. General self-efficacy scale of Sherer. control scale was measured by subconcept of hardiness scale of Pollock. and perceived barrier. perceived benefit. activity-related-affect tool were made by researcher via literature review The data were analyzed by SAS program using frequency. t-test. ANOVA. Schefee test. regression. The results were as follows 1. The mean of total health promoting behavior was $2.27\pm.35$. Among sub domain of health promoting behavior, the highest score was interpersonal support$(2.72\pm.60)$. and the lowest was health responsibility $(1.58\pm.44)$. 2. There were statistically significant difference in total health promoting behavior according to religion. parenting style. school performance. girl friend. father's smoking of individual characteristics. 3. The socioeconomic status. smoking, parent pattern. family structure of individual characteristics and experience domain associated with perceived benefit. perceived barrier. activity-related affect. interpersonal influence of behavior-specific cognition and affect domain. The perceived barrier. self-efficacy. girl friend and father's smoking of interpersonal influence. and control explained $25.8\%$ of variance of health promoting behavior. From above results school health nurse has to emphasize on health responsibility for health promotion of adolescent. But they couldn't intervene for parent pattern. socioeconomic status. family structure of individual characteristics and experience domain. it could be possible for school health nurse to promote health of adolescents through improving perceived barrier. also develop program to increase self-efficacy and through parent health class for fathers. Above results point to the importance of including parents in smoking prevention effort targeting adolescents. Because increasing control also promotes health of adolescents. it should be studied further about the specific measure. To verify the variables for increasing the fitness of health promoting model. it needs further replication of the research.

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간호사의 이상섭식행위 관련 예측모형 연구 (A Study on the Prediction Model of Nurses' Abnormal Eating Behavior)

  • 주현정;진수진;권영채;박미경
    • 디지털융복합연구
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    • 제20권1호
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    • pp.399-414
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    • 2022
  • 본 연구는 간호사 493명을 대상으로 내현적 자기애, 외모에 대한 사회문화적 태도가 직무스트레스, 사회부과적 완벽주의, 섭식절제를 통해 이상섭식행위에 미치는 영향에 대한 구조모형을 검정하고자 시도되었다. 연구결과 첫째, 이상섭식행위에 영향을 미치는 변수들의 직접효과는 섭식절제가 가장 큰 요인이었고, 그 다음 사회부과적 완벽주의 순이었으며 이들 변인은 이상섭식행위를 85% 설명하였다. 둘째, 내현적 자기애는 사회부과적 완벽주의와 섭식절제를 통해 이상섭식행위에 유의한 영향을 미쳤고, 외모에 대한 사회문화적 태도는 섭석절제를 통해 이상섭식행위에 유의한 영향을 미쳤다. 병원 간호사와 보건소 간호사 집단을 조절변수로 하는 다중집단 조절효과에서 직무스트레스와 이상섭식행위와 의 경로계수, 사회부과적 완벽주의와 이상섭식행위와이 경로계수가 집단간 차이가 있어 부분조절효과가 있었다. 따라서 이상섭식행위를 감소시키기 위해서는 과도한 섭식절제에서 벗어날 수 있는 간호중재와 사회부과적 완벽주의를 낮출 수 있는 방안모색이 필요하다.

치위생(학)과 학생들의 임상실습과 전공만족도가 진로준비행동에 미치는 영향 (Effects of clinical practice and major satisfaction of dental hygiene students on career preparation behavior)

  • 김수경;강리우;김은용;문정은;장지희;정은서
    • 한국치위생학회지
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    • 제18권2호
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    • pp.239-251
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    • 2018
  • Objectives: The purpose of this study was to investigate the effects of dental hygiene students' clinical practice stress, satisfaction and major satisfaction on career preparation behaviors. Methods:This study was conducted targeting the dental hygiene students who have clinical practice experience. The final 305 subjects were analyzed using SPSS 22.0 program. Results: The correlation between clinical practice stress and career satisfaction and career preparation behavior decreases with the higher degree of clinical practice and career preparation behavior. Analysis results about the affecting factors on the level of satisfaction with major satisfaction factors showed the highest factor of preparation behavior, followed by clinical practice and clinical practice stress in order. Analysis results about the affecting factors on the showed the highest factor of preparation behavior, followed by clinical practice and clinical practice stress in order. Conclusions: The results of this study showed that the higher the satisfaction of clinical practice and the higher the satisfaction of career, the more positive the career preparation behavior. Therefore, it's recommended to support continuous education programs to be coherent with dental hygiene student's career preparation behavior based on reinforcing individual competency by obtaining self-confidence and satisfaction from clinical practice.

의복쇼핑성향에 따른 온라인 구전 정보탐색행동에 관한 연구 (A study on online WOM search behavior based on shopping orientation)

  • 이안지;이영주
    • 한국의상디자인학회지
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    • 제20권4호
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    • pp.57-71
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    • 2018
  • Since consumers have become more comfortable with providing and receiving information online, 'online word of mouth' has been gaining consideration as one of the major information sources. Also, the shopping orientation of consumers has been proven to be an important determinant of consumer behavior. Therefore, the study investigated the differences in online WOM behavior based on shopping orientation. Hedonic, loyal, and syntonic styles were the types of shopping orientation considered, and the study focused on information retrieval tendencies, the motivation of online WOM search, searching online WOM sources, and the contents for the online WOM behavior. The research conducted an off-line survey targeting females in their twenties. The total number of data sets used in the empirical study was 125, and these were analyzed by SPSS 20.0: factors analysis, Cronbach's ${\alpha}$, k-means cluster, ANOVA, Duncan's multiple range test, Kruskal-Wallis, Mann-Whitney, and Bonferroni correction. The participants were divided into 3 kinds of shopping orientation groups named 'trend-pursuit', 'passive', and 'loyal'. As a result, there were significant differences in online WOM behavior discovered between the groups. Firstly, the 'trend-pursuit' group had the highest number of ongoing searches while the 'loyal' group had the highest number of pre-purchase search. Secondly, the 'trend-pursuit' and 'loyal' groups both had the motivations of online WOM search, hedonic and utility, whereas the 'passive' group had the lowest motivations for both motivations. Thirdly, the 'loyal' group frequently referred to reviews on shopping malls as online WOM sources. The research provided a better understanding of the online WOM behavior of present consumers and suggests that fashion related corporations map out marketing strategies with the understanding of these behaviors.

대전에 거주하는 미취학 아동과 그 어머니의 식행동 및 이들의 관련성: 영양지수를 활용하여 (Relationship between the Dietary Behavior of Young Children and Their Mothers in Daejeon, Korea Using the Nutrition Quotient for Preschoolers and Adults)

  • 정인영;송수진
    • 대한지역사회영양학회지
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    • 제26권1호
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    • pp.12-22
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    • 2021
  • Objectives: This study examined the association between the dietary behavior and weight status of preschool children and their mothers in Daejeon, Korea. Methods: A total of 301 mother-preschool children (aged 3~6 years) dyads were included in this study. The dietary behavior of children and their mothers was assessed using the Nutrition Quotient (NQ) questionnaire for preschoolers and adults, respectively. The NQ questionnaires were completed by the mothers. The overweight/obesity status of children and their mothers was determined using data on height and body weight reported by the mothers. Multiple logistic regression was performed to examine the relationship between the dietary behavior and weight status of children and their mothers. Results: The mean NQ score was 58.9 ± 9.7 in children and 55.6 ± 9.2 in mothers. The NQ score was higher in boys than girls but did not vary by age. The prevalence of overweight/obesity was 27.5% in children and 46.5% in mothers. The physical activity level of mothers and their NQ scores were positively associated with the NQ scores of the children. After adjustment for covariates, the mothers in the highest tertile of NQ scores showed a lower odds ratio (OR) for the unhealthy dietary behavior of children (OR = 0.24, 95% CI = 0.11~0.53, P < 0.001) compared to those in the lowest tertile. The obese mothers showed a higher OR for children's overweight/obesity (OR = 3.38, 95% CI = 1.68~6.80, P = 0.001) compared to normal weight mothers. Conclusions: The dietary behavior and weight status of young children and their mothers were closely linked. Nutrition education programs targeting mothers are necessary for improving maternal and child nutrition. Specifically, these programs need to be tailored to the socioeconomic characteristics or weight status of mothers.