• Title/Summary/Keyword: Behavior Targeting

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The Mean Reverting Behavior of Inflation in the Philippines

  • CAMBA, Abraham C. Jr.;CAMBA, Aileen L.
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.10
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    • pp.239-247
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    • 2021
  • Central Bank authorities should carefully manage inflation rate uncertainties to achieve economic growth and development not only in the short-run but also in the long-run. Since inflation is a key macroeconomic variable, an increased understanding about its behavior is undoubtedly important. Thus, paper employs unit root with breakpoints to examine the mean reverting behavior of inflation rate in the Philippines using monthly data from 2002 to 2020. Empirically, the unit root breakpoint innovational and additive outlier tests favor the stationarity or mean reverting behavior of inflation in the Philippines. Also, results of standard unit root tests, ADF, PP, GLS-Dickey-Fuller, KPSS and NP, provide strong evidence of mean reverting processes. The mean reverting behavior of inflation rate reveals that the monetary policy using inflation targeting framework has succeeded in reducing chronic inflation persistence in the Philippines. Thus, this research supports inflation targeting policy that aims to maintain general price level stability for the Philippine economy's long-term growth and development prospects. The findings of this research remain important for the central bankers for not only providing them better understanding about the behavior of inflation rate, but also helping them formulate and implement policy reforms related to money, credit and banking.

Research Ethics on the Psychological and Clinical Study Targeting Children and Adolescents

  • Seong-Gon KIM
    • Journal of Research and Publication Ethics
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    • v.4 no.1
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    • pp.15-21
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    • 2023
  • Purpose: Psychological and clinical studies targeting children and adolescents have become increasingly important in recent years as researchers strive to understand better the psychological and physiological development of children and teens. The purpose of the study is to explore significant research ethics on the psychological and clinical study targeting children and adolescents. In addition to these ethical considerations, international and national codes of ethics and regulatory bodies guide ethical research practices with children and adolescents. Research design, data, and methodology: The present study used the qualitative textual collection through investigating the past and current literature review. Numerous prior studies have conducted this research design to obtain the right prior studies. Results: Previous Research has indicated there are four research ethics on the psychological and clinical study targeting children and adolescents. (1) Respect for autonomy, (2) Respect for privacy and confidentiality, (3) Respect for vulnerability, (4). Respect for beneficence. Conclusions: In conclusion, research ethics are essential for protecting children and adolescents when conducting psychological and clinical studies. In the future, research should focus on developing innovative methods to ensure the safety of children and adolescents while still allowing them to participate in research.

A Study on Customer Segmentation and Applications of e-mail System - Based on e-CRM - (e-CRM 관점에서 본 이메일 시스템의 고객분석 및 활용에 관한 연구)

  • Kim Yeon-Jeong
    • Journal of Korea Technology Innovation Society
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    • v.7 no.3
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    • pp.681-709
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    • 2004
  • The purpose of this study is to classify customers by e-mail responsiveness on time-series analysis and testify the effectiveness of grouping by ROI analysis. Response recency, response frequency and Activity(RFA) of e-mailing systems are adapted for Customer segmentations. ROI analysis are consisted of open, click-through, duration time, personalization, conversion rate and email loyalty index of email systems. Major findings are as follows: RFA analysis is used for customer segmentations that is fundamental process of e-CRM applications. Customers can be grouped into loyal customers, odds customers, dormant customers, secession customers, and observation customers by RFA grouping. Loyal customer group has high point in all ROI index compared to other groups. These results indicated that customer responsiveness of e-mail systems were appropriate methods to group the customer with demographic variables. Therefore, effective e-mail marketing strategy of e-Biz should have suitable active DB and Behavior targeting is best approach to enforce the target e-mail marketing.

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Factors Affecting the Usage of Elderly People's Smartphones: Based on UTAUT Model (고령자의 스마트폰 활용행동에 영향을 미치는 요인: 통합기술수용모델(UTAUT)을 중심으로)

  • Jang, Hyun-Yong;Koh, Joon
    • The Journal of Information Systems
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    • v.26 no.1
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    • pp.143-169
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    • 2017
  • Purpose With the increase of the elderly population, the growth of its information system related market is increasing. However, empirical studies for the usage of elderly people's smartphones are still limited. This study aims to investigate the factors that affect the seniors' smartphone usage behaviors. Design/Methodology/Approach First, a preliminary study was conducted with targeting seniors who have visited Gwangju Senior Technology Center(GSTC) in order to understand the factors that affect the intention of utilizing smartphones. Next, based on the preliminary study results and literature reviews including the UTAUT model, performance expectancy, effort expectancy and social influence were considered for the major factors affecting the usage of elderly people's smartphones. Also, the moderate effects of personal innovativeness and usage function were discussed. A questionnaire survey of 181 seniors visiting GSTC was analyzed to empirically test the research model. Findings By the empirical tests, the performance expectancy and the effort expectancy of the seniors had significant impacts on their smartphone usage behavior. While the moderating effect of personal innovativeness was not significant, the moderating effect of the usage function was significant in the relationship between performance expectancy and the smartphone usage behavior. The results of this study are expected to provide guidelines to excavate the technical development and the niche market targeting the elderly people.

The Effect of Body Cathexis, Weight Control Behavior on Clothing Behavior (체중조절행동과 신체노출 의복행동 상관연구)

  • 이영주;임숙자
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.11
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    • pp.1491-1501
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    • 2002
  • The purpose of this study was to set up an effective marketing strategy targeting college women by researching the relationship between weight control behavior and body exposure in clothing behavior. The results showed that 1) 85.5% of the college women participated in weight control behavior, and 53.5% of them wanted to lose more than 3kg of their weight. 2) College women were less satisfied with their body and thar showed less body exposure in clothing behavior according to the increase of weight control degree. The weight control parts and unsatisfied body parts were almost matched : thigh, abdomen, hip, calf, and weight. College women preferred clothing that exposed neck, legs and shoulder more than clothing that exposed many parts of their body at the same time. 3) exposure in clothing decreased according to the increase of weight control degree, except for the exposure of breast in clothing.

The Effects of the Thera Band Exercise Program on Bone Mineral Density and Health Promotion Behaviors in Elderly Women (세라밴드 운동 프로그램이 여성노인의 골밀도와 건강증진행위에 미치는 효과)

  • Kim, Joo Hyun;Hyun, Hye Jin;Ahn, Mi Hyang;Choi, Eun Young;Ko, Ga Yeon;Park, Bock Soon
    • Journal of Korean Biological Nursing Science
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    • v.15 no.3
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    • pp.147-153
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    • 2013
  • Purpose: This study was conducted in order to closely examine the effects on bone mineral density and health promotion behaviors following the intervention of a 20-week Thera band exercise program targeting elderly women. Methods: This study is a pseudo-experimental research with a pre-and-post design in a single group that examined the effects after the intervention of Thera Band Exercise for 20 weeks targeting 31 elderly women over 60 years of age who visit a Senior Welfare Center located in K city. It analyzed subjects' general characteristics using error and percentage, health promotion behavior, and a bone density aspect using the mean and standard deviation, as well as a change in the health promotion behavior and bone density, before and after exercise with Paired t-test by using the SPSS 18.0 program. Results: The effect of the Thera band exercise program on bone mineral density was reduced (t=8.140, p<.001) gradually after 20 weeks of exercise compared to the pre-exercise period. The health promotion behavior before and after exercise showed the significantly increasing outcomes (t=3.26, p=.003). Conclusion: There is a limitation to a direct rise in bone mineral density with the use of Thera band exercise intervention in the elderly. A change in health promotion behavior before and after exercise increased significantly. Thus, it was confirmed that taking exercise leads to a gradual rise in health promotion behavior. Hence, it understood that continuous exercise is useful and brings about a positive change in promoting health maintenance in elderly women.

Effect of Creative Behavior on Passion about One's Job for Hospital Administrative Staff Members (병원행정직 종사자들의 창의적 행동이 직무열정에 미치는 영향)

  • Lim, Jung-Do;Jeong, Hong-Gil
    • The Korean Journal of Health Service Management
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    • v.9 no.1
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    • pp.31-39
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    • 2015
  • This study was undertaken to investigate the effectiveness of a hospital organization targeting both hospital administrative staff members and internal/external customers under a rapidly changing organizational environment, where the effect of creative behavior on passion about one's job was controlled with the participation of 55 people from two larger general hospitals, with 103 people from four general hospitals, with 51 people from eight regular hospitals. Thus, data from a total 209 people were collected. The creative behavior of hospital administrative staff members working for general hospitals and larger general hospitals significantly affected job engagement, showing that 'Relevant knowledge, maintaining status, and application appetite' were higher than the scores of 'new knowledge pursuit activities.' However, a weaker relationship between creative behavior and job engagement was found in medical institutions than for hospitals.

Ultrasonic Targeting of NK Cell in Vessel Bifurcation for Immunotherapy: Simulation and Experimental Validation

  • Saqib Sharif;Hyeong-Woo Song;Daewon Jung;Hiep Xuan Cao;Jong-Oh Park;Byungjeon Kang;Eunpyo Choi
    • Journal of Sensor Science and Technology
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    • v.32 no.6
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    • pp.418-424
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    • 2023
  • Natural killer (NK) cells play a crucial role in combating infections and tumors. However, their therapeutic application in solid tumors is hindered by challenges, such as limited lifespan, tumor penetration, and delivery precision. Our research introduces a novel ultrasonic actuation technique to navigate NK cells more effectively in the vascular system, particularly at vessel bifurcations where targeted delivery is most problematic. We use a hemispherical ultrasonic transducer array that generates phase-modulated traveling waves, focusing on an ultrasound beam to steer NK cells using blood-flow dynamics and a focused acoustic field. This method enables the precise obstruction of non-target vessels and efficiently directs NK cells toward the tumor site. The simulation results offer insights into the behavior of NK cells under various conditions of cell size, radiation pressure, and fluid velocity, which inform the optimization of their trajectories and increase targeting efficiency. The experimental results demonstrate the feasibility of this ultrasonic approach for enhancing NK cell targeting, suggesting a potential leap forward in solid tumor immunotherapy. This study represents a significant step in NK cell therapeutic strategies, offering a viable solution to the existing limitations and promising enhancement of the efficacy of cancer treatments.

The Effect of Family Factors on Achievement of the Gifted Children (가정환경요인이 영재아의 성취에 미치는 영향)

  • Song, Su-Jie
    • Journal of the Korean Home Economics Association
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    • v.45 no.9
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    • pp.1-13
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    • 2007
  • By targeting 113 gifted underachievers and 128 gifted achievers from 17 elementary schools, this study examines the home variables that affect gifted children's underachievement. In an effort to determine home variables of gifted achievers and underachievers, their homes' socio-economic status was analyzed and their parental child-rearing behavior was examined. First, the home environments of the gifted achievers and underachievers were compared, with the finding that their homes' socio-economic status, parental child-rearing behavior and other home factors differed. Parents of gifted achievers raised their children in a rational and democratic manner, while those of gifted underachievers tended to raise their children in an irrational and authoritarian manner. Second, discrimination analysis was conducted using home variables that showed a statistically significant difference, indicating that their homes' socio-economic status showed a low discrimination compared with their parental child-rearing behavior. Likewise, among the family factors, active involvement had the greatest effect on the underachievement of gifted children.

A Study on the Influence of Delivery App Service Failure Factors on Consumer Conflict and Consumer Complaint Behavior (배달앱 서비스 실패요인이 소비자 갈등과 소비자의 불평행동에 미치는 영향에 관한 연구)

  • Lee, Jae-Hak
    • Journal of Arbitration Studies
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    • v.31 no.1
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    • pp.173-194
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    • 2021
  • This study was conducted to investigate the effect of the factors of delivery app service failure on consumption well conflict emotion and complaining behavior targeting consumers with experience using delivery apps, and the results of the study are summarized as follows. First, when looking at the demographic analysis, the proportion of men was 58.1% and women were 41.9%, and the age group was the highest with 91.9% in their 20s. Second, as a result of testing hypothesis 1 that the factor of delivery app service failure will have a significant influence on consumer conflict emotions, failure to provide app information and failure to deliver/food service showed a significant positive (+) relationship. Third, as a result of the verification of Hypothesis 2, that consumer conflict emotions will have a significant effect on the consumer's continued use intention, it was found to be insignificant and rejected. Lastly, hypothesis 3 that consumer conflict emotions will have a significant effect on consumer complaints behavior is that negative word of mouth behavior, complaint behavior from service providers, and complaint behavior from service managers were adopted, but the complaint behavior was rejected by third parties.