• Title/Summary/Keyword: Beauty Workers

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A study on the relationships among emotional labor, job satisfaction and turnover intention of beauty industry professionals (미용서비스업 종사자의 감정노동과 직무만족 및 이직의도의 관계분석)

  • Kang, Joo-A;Rhee, Young Ju
    • The Research Journal of the Costume Culture
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    • v.20 no.5
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    • pp.664-678
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    • 2012
  • The purpose of this study is to define the relationships among the emotional labor, job satisfaction, and turnover intention of beauty industry workers. The data for this study were collected through a survey, and a total of 197 questionnaires were used in the statistical analysis. The survey items were classified into 4 domains: demographic characteristics, emotional labor, job satisfaction, and turnover intention. This study extracted factors that compose each measurement domain to define the impact of emotional labor on job satisfaction or turnover intention. According to the research results, 3 factors - positive norm, sincere behavior, and emotional incongruity - were extracted for emotional labor. Individual aptitude satisfaction and work environment satisfaction were extracted as the factors for job satisfaction, whereas a single factor was extracted for turnover intention. By analyzing the effect of factors related to the emotional labor of beauty in dustry workers on factors related to job satisfaction, results showed that positive norm positively influenced individual aptitude satisfaction, sincere behavior positively influenced individual aptitude satisfaction and work environment satisfaction, and emotional incongruity negatively influenced individual aptitude satisfaction. Among factors related to emotional labor, positive norm and sincere behavior negatively affected turnover intention, whereas emotional incongruity positively influenced turnover intention. With regard to the effect of job satisfaction on the turnover intention of beauty industry workers, results showed that individual aptitude satisfaction and job environment satisfaction negatively (-) affected turnover intention. The results of this study show that people presenting a high level of individual aptitude satisfaction displayed positive job satisfaction, whereas people showing serious emotional incongruity for work presented high turnover intention. This implies that in order to increase the work efficiency of beauty businesses, it is essential to examine and manage the emotional labor of workers as a measure for increasing job satisfaction and lowering turnover.

The effect of Internal Marketing on Job Commitment of Workers in the Beauty Franchise Industry (뷰티 프렌차이즈 산업에서 내부마케팅이 종사자들의 직무몰입에 미치는 영향)

  • Shin, Dong-hwa;Kim, Hyun-joo
    • Journal of Convergence for Information Technology
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    • v.11 no.8
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    • pp.194-200
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    • 2021
  • The beauty industry continued to develop despite the difficult social environment, and in the process, small-scale beauty businesses grew rapidly into large-scale beauty franchises. Therefore, this study was conducted because it was considered that various internal marketing is necessary for workers in the beauty industry. In order to find out what kind of internal marketing has a great effect on job immersion for workers, from February 1, 2021 to March 2021 By the 31st, 220copies out of 250 questionnaires were collected and frequency analysis, reliability analysis, factor analysis, correlation analysis, and multiple regression analysis were performed with spss 22.0. Satisfying internal marketing was a reward system and it was found that it had the greatest influence on job commitment. Therefore, it is considered that the actual internal marketing that workers want should be planned.

A convergence study on the effects of positive psychological capital on job performance and job satisfaction of hair beauty service workers (헤어미용 서비스 종사자의 긍정심리자본이 직무성과와 직무만족에 미치는 영향에 대한 융합적 연구)

  • Yi, Hyeon-Seo
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.477-485
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    • 2022
  • This study was conducted to provide basic data to promote hair beauty service education by identifying the difference in the effect of positive psychological capital on job performance and job satisfaction of hair salon workers. For this purpose, in order to empirically verify the effect of positive psychological capital on job performance and job satisfaction of hair salon workers, 280 people engaged in hair salon workers in Gwangju, Daegu and Gyeongsangbuk-do were targeted. As a result of the study, positive psychological capital of hair and hair salon workers affects job performance and job satisfaction, and among the sub-factors of positive psychological capital, hope and optimism appear to affect both job performance and job satisfaction. Therefore, in order to strengthen the positive psychological capital of hair salon workers, it is necessary to develop a convergence program development and strategy that can enhance job performance and job satisfaction and apply it to the hair beauty service field.

The Effects of Work Value of Beauty Industry Workers on Service Productivity Through Job Satisfaction (미용종사자의 업무가치감이 직무만족을 매개로 서비스 생산성에 미치는 영향)

  • Seo, Sun-min;Ko, Kyoung-sook
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.278-289
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    • 2022
  • This study empirically analyzed the effect of work value of beauty industry workers on service productivity through job satisfaction. First, according to the result of investigating factors that make effect on service productivity, it was identified that service productivity increases when work value and job satisfaction are higher. Also, it was identified that service productivity increases when awareness of satisfying values, intrinsic satisfaction, recognition of work value, recognition of self-value, and extrinsic satisfaction are higher. Fourthly, as a result of investigating the effects of work value of beauty industry workers on service improvement through job satisfaction, it was identified that the mediating effect of job satisfaction was also significant in the sobel test as Z value of |Z|=15.057 showed a greater value than 1.96. Based on the results of this study, it is expected that inner motivation can be increased for beauty industry workers to recognize that their work is meaningful and worthwhile and service productivity can be maximized by improving the satisfaction and intrinsic job satisfaction that come from work itself.

Impact of Service Quality of Cosmetic Road Shop Male Sales Staff on Purchase Intention (화장품 로드샵 남성 판매종사원의 서비스품질이 구매의사에 미치는 영향)

  • Won, Kyoung-hee;Jung, Yeon-ja
    • Journal of Convergence for Information Technology
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    • v.9 no.5
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    • pp.243-251
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    • 2019
  • Men's beauty experts are engaged in the beauty area, which has been recognized as a woman's entirety due to changes in the society in which the standards of the occupational groups according to sex are collapsed. The purpose of this study is to find out the strategic implications for attracting male beauty workers to male beauty practitioners through the influence of the service quality of male sales workers of cosmetics road shop among the growing beauty industry and increasing male beauty practitioners. I want to provide you with basic data. As a result, the service quality of male sales personnel of cosmetics road shop had a positive effect on the purchasing intention. As a result, male sales workers of cosmetics road shop seemed to have a well - It is necessary to provide continuous product education and education to provide prompt and accurate service.

The impact of beauty workers' human service quality on customer empathy and intention to revisit beauty shops (뷰티종사자의 인적서비스품질이 고객공감과 뷰티숍 재방문의도에 미치는 영향)

  • Tae Hyun Shin
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.5
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    • pp.423-429
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    • 2024
  • Recently, the beauty industry has become very competitive, so providing high-quality personal service has been raised as an important factor in maintaining a competitive edge and attracting customers. Therefore, this study aimed to investigate the effect of personal service quality of beauty workers on customer empathy and intention to revisit beauty shops. To this end, a total of 238 questionnaires were collected and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using the statistical package SPSS 27.0. The results of the study were as follows: First, among the components of personal service quality of beauty workers, sincerity and professionalism had a significant effect on emotional empathy, but reliability did not have a significant effect. Second, reliability, sincerity, and professionalism all had a significant effect on cognitive empathy. Third, emotional empathy and cognitive empathy had a significant effect on intention to revisit. Accordingly, in order to increase intention to revisit beauty shops, it seems necessary to provide education on words and actions that can give trust to beauty workers, genuine service, and professional skills. In the future, it is thought that research on customer empathy and revisit intentions should be conducted through the human service quality of beauty professionals and other variables differentiated from this study.

Influence of Emotional Experience at the Beauty Salon on Store Preference

  • Heo, Sunyoung;Kim, Sungnam
    • Journal of Fashion Business
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    • v.20 no.6
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    • pp.19-31
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    • 2016
  • Identifying the factors of emotional experience that arouse emotional responses will contribute to determining the relationship between the visual attributes of a salon and the emotional responses of humans, as well as the relationship between service factors and the emotional response of humans. The aim of this study is to examine the effect of the various e motional responses of customers on store preference and to thereby propose marketing strategies for offering an insightful service. The emotionally expressed vocabulary used by customers during their visit is also explored. 300 customers with previous experience of beauty shop services were surveyed and their responses were analyzed using SPSS 20.0 to define the problems. All the emotional experiences at the beauty salon influence the service satisfaction and re-visitation intention. The results showed that, as the customer's level of satisfaction with a service experience increases, the re-visitation intention increases. Of these results, only the service experience influences the recommendation intention. As the effective delivery of positive emotional services influences customers' revisiting intentions, beauty industry workers should be aware of each phase of the customers' emotions and try to provide customer-oriented services to appease these emotions. In addition, workers should strive to create service systems that induce customers' positive emotional responses rather than to offer merely stereotyped services.

Beauty Shop Workers' Views of Job (미용사의 직무만족도와 직업관)

  • Oh, Ai-Ja;Nam, Chul-Hyun
    • The Journal of Korean Society for School & Community Health Education
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    • v.2 no.1
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    • pp.67-84
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    • 2001
  • This study was conducted to examine beauty shop workers' views of job. Data were collected from the workers in Seoul, Daegu, Pohang, Junjoo, and Kimhae from June 1, 2000 to August 31, 2000. The results of this study are summarized as follows. 1. According to general characteristics of the subjects, 28,7% of them was female; 94.2% 'specialized in hair'; 46.4% 'below twenty nine years old'; 47.1% 'married'; 59.7% 'highschool graduate'; 33.9% 'worked for below three years'; 28.5% 'monthly income of five hundred thousand to nine hundred ninety thousand won'; 62.3% 'working for above twelve hours a day' ; 41.0% 'above five workers' ; 40.6% 'working in city'. 2. 54.8% of the respondents thought that they were in good health. 76.3% of them smoked and 54.8% drank. 62.8% of them did not exercise and 78.7% was under stress. 61.5% responded that they chose the job because of its possibility of professional vocation. 91.0% of them obtained the beauty skill from beauty schools. 3. Among the factors which influenced job satisfaction, 'stable job and life security' was highest(43.9%), while 'interest in the job and amount of pay' was lowest(3.2%). 'Personal ability and use of originality' was 19.4% and 'harmonious relationship with fellow workers' was 18.1%. 'Job environment' was 7.1% and 'harmonious relationship with higher workers' was 4.5%. 4. The level workers' view of job was $113.8{\pm}17.3$ points on the basis of 150 points. On the basis of 75 points, each item showed it points in order of self-development($22.3{\pm}3.8$), service for customers($20.1{\pm}3.1$), vocational mission($15.6{\pm}3.1$), harmony with the others($18.9{\pm}3.5$), working environment($18.6{\pm}3.6$), and working condition($14.3{\pm}5.1$). 5. Among the reasons why they considered leaving the job, 24.0% of them considered it because they could not free time, while 15.4% considered it because undesirable living environment or long distance from home. 15.0% thought it because they could not receive proper treatment as much as they worked and 12.8% thought they overworked. 6. When they move into new working places, they consider such factors as good working environment(24.1%), good place to open their own beauty shops(16.7%), good beauty shop to learn beauty skill(15.6%), chance to have job training(9.5%), and close place from home(9.0%). 7. 40.6% of the respondents wanted to leave the job, while 32.3% of them did not want to leave the job. The intention of leaving the displayed significant difference in the variables of age, working period, monthly income, marital status, the number of workers, location of the shop, rank, and reason of selecting the job. 8. According to the results of a regression analysis of factors which influenced job satisfaction, it was affected significantly by intention of leaving job, the number of workers, health condition, level of stress, and monthly income. The beauty shop workers showed low satisfaction level with working environment, working condition, and working mission, They considered leaving the job because of lack of free time, overwork, poor working environment, improper treatment, etc. Therefore, related professionals and organizations must device adequate measures in order to make them work with pride as creators of beauty.

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Job analysis according to the working experience of medical skincare workers (메디컬 스킨케어 종사자의 실무경력에 따른 직무분석)

  • Lee, Su-Min;Lee, Jae-Eun;Chon, Hae-Jung
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.2
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    • pp.441-452
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    • 2021
  • This study examined the relationship by empirically analyzing whether the suitability, importance, frequency, and difficulty of the job depends on the practical experience of medical skincare workers. The purpose of the project is to help efficiently perform the duties in the field. As analysis methods, frequency, factor, reliability analysis, and one-way ANOVA analysis were conducted. After looking at the suitability of the job according to the working experience of medical skincare workers, it was confirmed that skin beauty education was being used appropriately in the skincare job in medical skincare. The higher the frequency at the actual site of the job, the higher the importance, and the more difficult it was depending on the working experience. As the medical beauty industry grows, various studies on the jobs of medical skincare workers should be conducted to systematize them into professional jobs.

The Relationship between Job Stress, Organizational Trust, and the Job Change Intentions of Beauty Industry Workers: Verification of the Mediating Effect of Organizational Trust (뷰티산업종사자의 직무 스트레스와 조직신뢰, 이직의도와의 관계: 조직신뢰의 매개효과 검증)

  • Seo, Yoo Jung;Kwon, Ki Han
    • Journal of Convergence for Information Technology
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    • v.11 no.7
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    • pp.223-231
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    • 2021
  • The study analyzes the relationship between job stress, organizational trust, and the job change intentions of beauty industry workers. Three-hundred sixty-nine workers in the beauty industry with longer than three months of working experience were chosen as this study. The study used to perform frequency analysis, exploratory factor and reliability, correlation, confirmation, and structural equation model verification. The following results are as follows. First, job stress had a positive influence. Second, stress related to fairness had a negative effect on organizational trust. Third, organizational trust had a negative effects. In conclusion, organizational trust and stress related to fairness are the important variables. Furthermore, this study suggests that each organization needs to make an effort to increase organizational trust and to relieve stress related to fairness in order to reduce the job change intentions.