• 디지털산업정보학회논문지
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• 제6권4호
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• pp.279-295
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• 2010

Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

• Journal of Information Technology Applications and Management
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• 제16권3호
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• pp.45-58
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• 2009

This paper is an empirical study especially to understand recent Chinese internet banking users' behavior and intentions through the process quality, outcome quality, customer satisfaction, reuse and word of mouth on internet banking service. The results of this study are as follows. First, percieved process quality of internet banking service affects the outcome quality, and both quality have a direct relation to customer satisfaction. It is found that Chinese internet users perceive a difference between process quality and outcome quality of internet banking service. And the reuse of the internet banking is decided by customer satisfaction as well as the word of mouth of the internet banking. For successful internet banking business in China, internet marketers should recognize that the service quality consists of the process quality and the outcome quality, and they should organize a new campaign that takes this information into consideration. And considering the process quality effect, they should pay attention to service process as well as the direct merit of services.. And if an internet banking service properly meets customer demands, internet users would constantly use internet services and would share good experiences with their neighbors. Therefore the result of our study will be of working-level help for financial company in China.

• 한국정보시스템학회지:정보시스템연구
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• 제15권4호
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• pp.99-124
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• 2006

The development of IT has made it possible to use various terminal systems for financial transaction and demands for financial survices are getting more and more diversified at the same time. Among others, mobile banking service market based on IC chips has been expanded its service areas and the number of mobile banking users has been increased. The study analyzes and tests the dynamic effects of the inflow of potential customers on mobile banking market condition by using system dynamics methodology to identify the dynamic structure of mobile banking market. The simulation model is designed to track the variation in the number of subscribers of mobile banking servides according to two scenarios, and the results are as follows; First the effect of word of mouth by customers who have used the service already is significant. The satisfactory level of early adopters is reflected in WOM, and as a test result shows, increase in word-of-mouth causes the growth of potential customers' demands for mobile banking service. Second, perceived attractiveness of mobile banking service market is another important construct. Factors such as convenience, mobility, time saving, security, and various services explain the construct perceived attractiveness of the service, and it makes the potential customers adopt the service, causing the increase of demands.

• 통상정보연구
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• 제9권2호
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• pp.87-101
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• 2007

This study developed seven assumptions to demonstrate the effect of personal innovation, social influences, service quality, mobility and accessibility on perceived usability, perceived convenience use and use intention using a technology acceptance model developed by Davis(1989), and the results are presented as follows: First, the assumption that personal innovation and service quality of mobile banking service will influence the perceived usability was adopted while the assumption that social influences will affect the perceived usability was rejected. Second, the assumption that mobility and accessibility of mobile banking services will influence the perceived convenient use was selected. Third, the assumption that the perceived usability of mobile banking service will influence use intention was rejected while the assumption that the convenient use will influence use intention was adopted. This study suggests that as personal innovation, service quality, mobility and accessibility have a significant influence on use of mobile banking, service providers should pay more attention to development of security programs and diversification of contents.

• 대한안전경영과학회지
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• 제5권2호
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• pp.41-51
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• 2003

Next Generation internet banking service for important role of banking business competitive power separates service function of individual banking and should equip various service that coincides in each special qualities these are customer management, portfolio management, global corporation support etc. The past few years have been characterized by rapid changes in technology and the introduction of corporate and retail banking services through the Internet. the integration of e-banking platforms with legacy systems and the increasing dependence of banks on third party information service providers, all dramatically amplify the magnitude of risks to which banks are exposed. Risk management disciplines have not evolved at the same speed and many institutions, especially the smaller ones, have not been able to incorporate Internet banking risk controls within their existing risk management structures. This article provides an overview of the various risks which are heightened with Internet banking, and a holistic approach to managing these risks. In addition, the presentation will explain the different risk areas and the controls to be adopted to mitigate these risks.

• 한국멀티미디어학회논문지
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• 제7권12호
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• pp.1719-1728
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• 2004

The fusion of Internet technology and applications with wireless communication provides a new business model and promises to extend the possibilities of commerce to what is popularly called mobile commerce, or m-commerce. In mobile Internet banking service through wireless local area network, security is a most important factor to consider. We describe the development of security service for mobile Internet banking on Personal Digital Assistants (PDAs). Banking Server and Authentication Server were developed to simulate banking business and to support certificate management of authorized clients, respectively. To increase security, we took hybrid approach in implementation: symmetric block encryption and public-key encryption. Hash function and random number generation were exploited to generate a secret key. The data regarding banking service were encrypted with symmetric block encryption, RC4, and the random number sequence was done with public-key encryption. PDAs communicate through IEEE 802.IIb wireless LAN (Local Area Network) to access banking service. Several banking services and graphic user interfaces, which emulatedthe services of real bank, were developed to verity the working of each security service in PDA, the Banking Server, and the Authentication Server.

• 한국산학기술학회논문지
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• 제22권3호
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• pp.470-475
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• 2021

본 연구는 외국은행에서의 은행 서비스 업무 자동화가 은행 고용에 미치는 영향에 관하여 국내 은행과 어떠한 차이를 가지는 지를 분석하였다. 외국은행은 은행 자동화기기 확대에 따라 인력 구조조정 측면에서 국내은행과 유의한 차이를 보였다. 외국은행은 은행 서비스 업무 자동화에 따라 비정규직 뿐 아니라 정규직에서도 인력 구조조정을 추진할 가능성을 보인 반면, 국내은행은 은행 서비스 업무 자동화에 따라 비정규직 인력에서 구조조정 발생 가능성을 보이는데 그쳤다. 외국은행은 책임자급이상 정규직을 중심으로 인력 구조조정 가능성을 보였다는 점에서 국내은행과 유의한 차이를 보였다. 외국은행은 책임자급이하 정규직 또는 비정규직에서는 국내은행과 유의한 차이를 보이지 않았다. 본 연구는 은행 서비스 업무 자동화와 인력 구조조정 측면에서 외국은행이 국내은행과 차이를 보인다는 점을 제시함으로써 기존연구와 차별성이 있다. 또한 본 연구는 은행산업의 고용 정책, 은행 업무의 자동화, 외국은행의 차별적 경영전략 등에 대해 정책당국에 유의미한 시사점을 줄 것으로 기대된다.

• 한국정보시스템학회지:정보시스템연구
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• 제14권1호
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• pp.197-226
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• 2005

Recently, internet as well as internet banking are growing rapidly. Most banks in Korea provide internet banking services for customers. Internet banking became a major trend in the financial marketplace. There are a few empirical research in this area. Although quality of internet banking service is an important concept, there is a lack of theory-based empirical research in this area. Therefore, this paper is aimed at finding whether service quality of internet banking influence customer satisfaction, and whether characteristic of internet banking user influence relationship between customer satisfaction and service quality of internet banking. Furthermore, this paper identify whether customer satisfaction influence customer loyalty. The research model proposed thirteen hypothesis and tested empirically. A total of 269 responses were received from internet banking users and analyzed. The analyses showed partial support for the affirmative effect of customer satisfaction and characteristic of internet banking user. But the relationship between customer satisfaction and customer loyalty is significant. Implications of these findings are that internet banking sites should concentrate on providing a high quality of banking services; information, trust, ease of use, and security of system and thereby strengthen customer loyalty.

• 통상정보연구
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• 제5권2호
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• pp.71-87
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• 2003

This paper deals with the following research topics on the basis of the service quality of Internet Banking. First, the components of the Internet Banking service will be described and the appropriate quality measures will be devised for the smooth Internet Banking. Second, the prerequisite variable such as the Internet Banking service quality, customer satisfactions and purchasing behavior are theoretically analysed. Third, it is discussed how the perceived quality of Internet Banking affects the purchasing activities of the customers. Finally, it will be discussed that these results are meaningful in establishing the marketing strategies of bank industry.

• Journal of Information Technology Applications and Management
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• 제16권4호
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• pp.19-40
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• 2009

In case of korea, it is said that the service of internet banking is in maturity regarding the number of transactions that internet banking process. So it is necessary to find out the factors that influence customer's trust on bank with the use of internet banking, to preserve existing customers. The purpose of this study is to investigate the effects of the internet banking service quality on trust of banks. For this purpose, eight hypotheses are empirically tested using logistic regression. The empirical results indicated that responsiveness, easy of use, and accuracy from the six dimensions of internet banking service quality factors take significant effect on trust of bank.