A Study on the Effect of the Internet Banking Service Quality on Trust of Bank

인터넷뱅킹의 서비스 품질이 은행의 신뢰에 미치는 영향에 관한 연구

In case of korea, it is said that the service of internet banking is in maturity regarding the number of transactions that internet banking process. So it is necessary to find out the factors that influence customer's trust on bank with the use of internet banking, to preserve existing customers. The purpose of this study is to investigate the effects of the internet banking service quality on trust of banks. For this purpose, eight hypotheses are empirically tested using logistic regression. The empirical results indicated that responsiveness, easy of use, and accuracy from the six dimensions of internet banking service quality factors take significant effect on trust of bank.