• 한국의류학회지
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• 제34권10호
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• pp.1701-1716
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• 2010

This is a follow-up study of "A study on the color image of baby's wear brands". This study was performed to classify the style images and analyze the style and color images of 7 baby wear brands that suggests how their harmony and consistency identify their clothing images. In order to classify the style image, questionnaires were organized with 40 pieces of the style board of 7 brands and 20 baby wear images adjectives. The total 324 copies were used to survey students who majored in fashion design. Questionnaires were analyzed by factor analysis from the SPSS 12.0 package program. The results of this study are as follows: First, the style image of baby wear brands was classified by 4 factors, 'loveliness', 'chic', 'liveliness', and 'pureness'. This was similar with the results of the color images that were surveyed in advance of this study. There were different characteristics for the style image of 7 baby wear brands. Second, gender (boy, girl, and new-borns) affected the style image and not season. Third, the harmony and consistency of the style and color image of 7 baby wear brands were different. It was possible to identify the clothing image of 5 baby wear brands by consistency and harmony in style and color images. However, it was evaluated that 2 baby wear brands were needed to plan the style and color image closely as well as harmoniously to make their clothing image definitive.

• 한국의류학회지
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• 제34권7호
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• pp.1138-1148
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• 2010

This study examines the characteristics of the online child-rearing community launched by the voluntary motivations of consumers, and the effects of those characteristics on community loyalty and the intentions to buy baby wear via community sites. The study was implemented by a descriptive survey method using an online questionnaire. The sample consisted of 212 members of online child-rearing communities. The data were analyzed by frequency, factor analysis, and regression analysis. Results are as follows. 1) It was found that there were four major factors of online child-rearing community characteristics, such as attachment/pleasure, practical/economy, interaction, and information. 2) All four factors had significant effects on community loyalty. 3) The factor attachment/pleasure had no significant effects on intentions to buy baby wear, but practical/economy, interaction and information had effects upon those intentions. 4) Loyalty to the online child-rearing community had significant effects on the intentions of community members to buy baby wear via the community site. In addition, online child-rearing community members are interested in information regarding baby wear as well as its purchase; this is why baby wear makers should perform cost efficient consumer group segmentation in a timely manner. In addition, it will be effective for their marketing activities to target such consumer groups as segmented.

• 한국생활과학회지
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• 제14권5호
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• pp.805-812
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• 2005

The purpose of this study is to analyze the shopping orientation and purchase behavior of missy women who are the main consumers of baby's wear and to identify the differences between decision criteria for baby's wear purchase and purchase behavior by their types of shopping orientation. The results of this study are as followings: 1. The analysis of shopping orientation shows that there are five factors; pleasure-oriented, practicality-oriented, impulse-oriented, store-devoted, and individual-oriented shopping. The group analysis shows that there are five groups; store-devoted shopping group, individual-oriented shopping group, impulse-oriented shopping group, practicality-oriented shopping group and pleasure-oriented shopping group. 2. The analysis of the differences in decision criteria for baby's wear purchase by the types of shopping orientation demonstrates that there are significance differences in all variables except price and design variables. The results show that store-devoted shopping group puts an emphasis on the quality and practicality. Individual-oriented shopping group emphasizes practicality. Impulse-oriented shopping group considers brand image and fashionableness. Practicality-oriented shopping group focuses on practicality. And pleasure-oriented shopping group regards brand image and fashionableness. 3. In order to find out the purchase behavior by the types of shopping orientation, several variables, such as favored images by the types, information resources, store selection behavior, purchase expanses, purchase frequency, and the ratio of purchasing imported baby's wear, are analyzed. The results show no significant differences among them.

• 한국의류학회지
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• 제32권12호
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• pp.1950-1962
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• 2008

오늘날 상품뿐만 아니라 브랜드에 있어서 색채 이미지의 중요성은 증대되고 있다. 이 연구는 유아복 브랜드의 색채 이미지를 분류하고, 이를 통하여 효율적으로 색채 이미지를 계획하는 방법을 제안하고자 하였다. 유아복 브랜드의 색채 이미지를 분류하기 위해 유아복 7개 브랜드를 선정하여 온라인 숍을 통해 상품을 수집하였다. 수집된 상품은 여름, 가을 두 계절 상품으로 이를 다시 남아, 여아, 신생아 3개 군으로 분류하여 브랜드별로 6개의 소그룹으로 분류되었다. 연구 조사 설문지는 각 브랜드의 상품에서 색채만 추출한 컬러 팔레트 40장과 유아복에서 사용되어 추출된 이미지 형용사 어휘 20개로 작성된 설문지로 두 가지로 만들어졌다. 패션디자인 전공 대학생을 대상으로 최종 320장의 설문지가 회수되어 분석되었으며, 통계는 SPSS 12.0 패키지를 이용하여 요인분석(factor analysis)을 실시하였다. 유아복 색채 이미지로 '활발함', '사랑스러움', '멋스러움', '깨끗함'의 네 가지가 추출되었다. 색상이 아니라 색채가 유아복 브랜드의 색채 이미지를 형성하는 데 더욱 중요하였다. 블랙과 화이트가 유아복임에도 많은 비중으로 사용되었다. 성별과 계절별 색채 이미지의 일치성이 유아복 브랜드 색채 이미지를 명확하게 하고 차별화하는데 중요하였다.

• 한국산학기술학회논문지
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• 제15권2호
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• pp.678-687
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• 2014

아기들의 피부는 매우 연약하고 환경 적응력이 아직 부족하기 때문에 화학약품 등에 의해 피부염을 유발할 가능성이 매우 높다. 또한 겉옷과 내의를 같은 기능으로 사용하는 영아복에 있어서 오가닉(유기농) 코튼은 가장 적합한 섬유라고 할 수 있다. 따라서 본 연구는 오가닉 코튼을 사용하는 국내의 영아복 브랜드와 일본의 영아복 브랜드의 제품 및 칼라 분석을 하고자 한다. 6개의 영유아 오가닉 대표 브랜드는 국내 3개와 일본 3개의 브랜드이고 총 213개 제품의 디자인과 컬러를 웹상으로 조사하였다. 비교 분석한 결과는 용도별 디자인에 있어서는 국내브랜드보다 일본브랜드가 더 많았다. 컬러분석은 모두 내츄럴한 코튼컬러를 선호하며 비교적 YR 계열이 많은 공통점이 있으나 일본의 경우 색상들이 비교적 폭넓게 분포하고 있는 반면 국내 브랜드는 비교적 폭이 좁게 나타났다.

• 한국산학기술학회논문지
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• 제19권1호
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• pp.188-198
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• 2018

영아복 업계는 환경오염 등의 이유로 대두된 아토피성 피부의 심각성을 고려하여 이를 해결할 수 있는 기능성 제품들을 출시하고 있다. 미국과 일본 등은 다양한 방법으로 친환경을 준비해온 대표적인 나라들이며 우리나라에 비해 오가닉 코튼을 이용한 영아복 브랜드의 시장이 크고 색상과 디자인 또한 다양하다. 따라서 본 연구는 오가닉 코튼을 사용하는 한국의 영아복 브랜드와 미국의 영아복 브랜드의 제품 및 칼라를 비교 분석하고자 한다. 오가닉 대표 브랜드는 한국 3개와 미국 4개의 오가닉 제품 브랜드이고 총 331개 제품의 디자인과 컬러를 웹상으로 조사하였다. 비교 분석한 결과는 용도별 디자인에 있어서는 미국 오가닉 브랜드가 한국 오가닉 브랜드보다 제품의 다양성이 더 많았다. 컬러분석은 한국 오가닉 브랜드는 내츄럴한 코튼컬러인 Y와 G계열로 집중되어 있는 반면 미국 오가닉 브랜드는 원색에 가까운 폭넓은 컬러 군으로 분포되어 있는 것을 알 수 있다. 따라서, 오가닉 코튼을 이용한 한국의 영아복 브랜드는 좀 더 다양한 디자인과 섬세하고 폭넓은 색상이 요구된다.

• Physical Therapy Rehabilitation Science
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• 제9권1호
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• pp.36-42
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• 2020

Objective: Many caregivers often carry infants using baby carriers until they are approximately 36 months old. The purpose of this study was to compare the muscular activity of the trunk and lower leg muscles during trunk flexion-extension movements in correspondence to various wearing methods of a baby carrier blanket. Design: Cross-sectional study. Methods: Sixteen healthy adult women were to wear baby carrier blankets in five different ways in terms of direction and height, followed by flexion-extension of the trunk. Erector spinae (ES), rectus abdominis, rectus femoris (RF), biceps femoris (BF) muscle activities and triaxial acceleration of trunk were investigated. Results: The front-wearing method of the baby carrier blanket increased the muscular activity of the ES muscle, and wearing the baby carrier blanket at waist height in the same direction was significantly higher than wearing it at pelvic height (p<0.05). As the angle of flexion increased during trunk flexion-extension, the muscle activity of the ES, BF, and the RF increased. There was a greater increase in muscle activity of the ES and the BF during extension compared to flexion (p<0.05). Conclusions: If it is difficult to wear a baby carrier blanket due to lumbar pain, it is recommended to lower the wearing height of the baby carrier to the pelvic level so that the external load can be transferred to the lower extremity. In addition, it appears to be necessary to hold the baby and distribute the load onto the waist through proper body control when performing flexion-extension movements of the trunk. More objective and scientific research that includes various daily tasks and evaluation methods are needed.

• 복식문화연구
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• 제3권1호
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• pp.65-82
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• 1995

The purpose of this research is to grasp the factors behind a mother's behavior in purchasing baby's clothes and to investigate how her purchasing behavior is affected by the baby's age, sex, rank, her age, her educational background, her place of residence, her occupation, the number of children's and family's monthly income. for this purpose, questionnaires were used and personal interviews with 481 mothers who bring up from newborns to two-year-old babies in Seoul ere conducted. Through this research, some facts have been found as follows. 1. Mother's behavior in purchasing baby's clothes are affected by baby's variables such as the baby's age, sex and rank, particularly it is much affected by baby's rank. 2. Mother's behavior in purchasing baby's cloths are affected by mother's variables such as the mother's age, educational background, place of residence, occupation, the number of children's and family's monthly income. Particularly it is much affected by mother's educational background and family's monthly income.

• 한국의상디자인학회지
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• 제13권2호
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• pp.13-26
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• 2011

The purpose of this study is to analyze the preference of design and body shape for korean baby-boom generation women. For this study, in-depth interviews were carried out to 11 women who were born in 1955~1963. They are called korean baby-boom generation. The results were as follows; 1) Korean baby-boom generation women care to their body shape, and they make much of the balance of body, not just looking slim. 2) Korean baby-boom generation women become more interested in their clothing, and they want to look with casual image than elegant image before. But overweight women preferred elegant image. 3) Korean baby-boom generation women prefer mix-match style for everyday clothes, but they prefer suit-set for formal wear. 4) When Korean baby-boom generation women choose of jacket or coat color, they consider more of their body-shape than season color. 5) Korean baby-boom generation women prefer plain style and jacquard with metal yarn. 6) Korean baby-boom generation women prefer out-door cloth fabric, at special time, they choose pure wool and pure silk. At ordinary time, they like more comfortable fabric like cotton mixed spandex or wool mixed spandex blends.

• 감성과학
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• 제21권3호
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• pp.129-140
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• 2018

본 연구는 고령에 접어들고 있는 베이비부머 집단의 보행 운동용 스마트 스포츠웨어 및 스포츠 애플리케이션에 대한 수용태도를 분석하고 베이비부머 집단의 특성에 맞는 스마트 워킹웨어 및 연동 애플리케이션 개발방향을 제시하는 것이다. 연구 방법은 조사연구로 설문지법을 사용하였으며 측정 도구는 기존 스마트 스포츠웨어와 스포츠 애플리케이션의 디자인, 기능성 사용성에 대한 수용태도를 묻는 문항 등으로 구성되었으며, 조사대상은 50세 이상 65세 미만의 베이비부머 집단을 대상으로 진행됐다. 연구결과를 요약하면 다음과 같다. 베이비부머 소비자들은 스마트 스포츠웨어의 기능 및 성능안전성에 대해 긍정적으로 인식하나 관리 및 내구성에 대한 우려가 있어 스마트 스포츠웨어의 내구성 및 편의성 개선방향 및 사후 처리에 대한 고려가 필요하다. 스포츠 애플리케이션의 경우 새로운 정보를 얻을 수 있는 교육적인 기능으로 인식하며, 인지용이성 및 접근성에 대해 젊은 세대에 비하여 어려움을 느끼는 것으로 나타났다. 본 연구 결과를 바탕으로 베이비부머 소비자의 보행운동용 워킹웨어의 디자인 및 기획방향으로는 '일반 스포츠웨어 디자인의 일상적 디자인', '소비자의 선호가 반영된 기능', '관리의 편의성 및 내구성을 높인 디자인' 등을, 보행운동용 애플리케이션의 기획 방향으로는 '쉬운 스포츠 애플리케이션 구성', '교육적 운동 콘텐츠 구성' 등을 제시하였다.