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http://dx.doi.org/10.5762/KAIS.2018.19.1.188

Comparative Analysis on Goods of Organic Cotton Brand for Infant Wear at Korea and USA  

Park, Hea-Ryung (Department of Fashion Design, Hanseo University)
Jung, Jin-Ho (Department of Fashion Design, Hanseo University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.19, no.1, 2018 , pp. 188-198 More about this Journal
Abstract
Since infants' skin is very weak and has poor adaptability to environment, they are vulnerable to dermatitis caused by chemicals. Organic cotton for baby wear with the same functions in inner and outer wears can be considered the most suitable fiber. Therefore, this study analyzes products and colors of Korean and U.S. baby wear brands which use organic cotton. Of the total of seven organic brands of baby wear examined in this study, three were Korean baby wear brands and four were U.S. brands. and design colors of total 331 items were examined on the web. The results of comparative analysis showed that there were more U.S. brands than Korean brands in designs by uses. Color analysis showed that Korean natural cotton color was preferred and Y, G colors are commonly used, but colors of U.S. brands featured increased variety compared with Korean brands. Therefore, the Korean infant and toddler brand using organic cotton requires more diverse designs and delicate and broad colors.
Keywords
brand; color; eco-friendly product; infant; organic cotton;
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