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A Research on Design Direction for the Smart Walking Wear to Support Walking Exercise for the Baby Boomer Group

베이비부머 집단을 위한 보행 운동용 스마트 워킹웨어의 디자인 방향 연구

  • Ban, Hyunsung (Department of Clothing & Textiles, College of Human Ecology, Yonsei University) ;
  • Hwang, Sujung (Department of Clothing & Textiles, College of Human Ecology, Yonsei University) ;
  • Kim, Sinhye (Department of Clothing & Textiles, College of Human Ecology, Yonsei University) ;
  • Lee, Joohyeon (Department of Clothing & Textiles, College of Human Ecology, Yonsei University)
  • 반현성 (연세대학교 생활과학대학 의류환경학과) ;
  • 황수정 (연세대학교 생활과학대학 의류환경학과) ;
  • 김신혜 (연세대학교 생활과학대학 의류환경학과) ;
  • 이주현 (연세대학교 생활과학대학 의류환경학과)
  • Received : 2018.07.01
  • Accepted : 2018.09.25
  • Published : 2018.09.30

Abstract

This study aimed to analyze consumers' acceptance of sports applications and smart sportswear to better design technology-enhanced walking exercise wear for the Baby Boomer generation based on their cohort characteristics. A questionnaire with items related to acceptance of existing smart sportswear design, functionality, and usability as well as existing sports application design, functionality, and usability was sent to consumers aged 50-65. Of 163 questionnaires distributed, 150 were used for analysis. The results showed that middle-aged consumers were aware of smart sportswear's functional stability, but were concerned about care, durability, and convenience. Middle-aged consumers were also aware of sports applications as educational functions for obtaining new information. Additionally, they found sports applications to have lower perceived convenience and accessibility relative to the young generation, highlighting the need for simple instructions and explanations for sports application planning. Based on these results, we propose "Everyday design for general sportswear," "Functions based on consumer's preference," "Enhanced design for durability and management convenience" for designing and planning walking exercise wear for middle-aged consumers, and "Convenient application organization" and "Educational exercise contents" for application planning for walking exercises.

본 연구는 고령에 접어들고 있는 베이비부머 집단의 보행 운동용 스마트 스포츠웨어 및 스포츠 애플리케이션에 대한 수용태도를 분석하고 베이비부머 집단의 특성에 맞는 스마트 워킹웨어 및 연동 애플리케이션 개발방향을 제시하는 것이다. 연구 방법은 조사연구로 설문지법을 사용하였으며 측정 도구는 기존 스마트 스포츠웨어와 스포츠 애플리케이션의 디자인, 기능성 사용성에 대한 수용태도를 묻는 문항 등으로 구성되었으며, 조사대상은 50세 이상 65세 미만의 베이비부머 집단을 대상으로 진행됐다. 연구결과를 요약하면 다음과 같다. 베이비부머 소비자들은 스마트 스포츠웨어의 기능 및 성능안전성에 대해 긍정적으로 인식하나 관리 및 내구성에 대한 우려가 있어 스마트 스포츠웨어의 내구성 및 편의성 개선방향 및 사후 처리에 대한 고려가 필요하다. 스포츠 애플리케이션의 경우 새로운 정보를 얻을 수 있는 교육적인 기능으로 인식하며, 인지용이성 및 접근성에 대해 젊은 세대에 비하여 어려움을 느끼는 것으로 나타났다. 본 연구 결과를 바탕으로 베이비부머 소비자의 보행운동용 워킹웨어의 디자인 및 기획방향으로는 '일반 스포츠웨어 디자인의 일상적 디자인', '소비자의 선호가 반영된 기능', '관리의 편의성 및 내구성을 높인 디자인' 등을, 보행운동용 애플리케이션의 기획 방향으로는 '쉬운 스포츠 애플리케이션 구성', '교육적 운동 콘텐츠 구성' 등을 제시하였다.

Keywords

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