• Title/Summary/Keyword: Audiences

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Study of Acceptance Factor of 'JJALBANG' Broadcast Images - Focused on Audiences in Their 20s - ('짤방' 방송영상 수용요인에 관한 연구 - 20대 수용자를 중심으로 -)

  • Lee, Kyu-Hwan
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.425-438
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    • 2017
  • This study investigated the impacts of the experience attributes of JJALBANG broadcast images on satisfaction with 221 viewers in their 20s and analyzed the mediation effect of flow. The results are: First, their experience attributes affected flow, not directly affecting satisfaction while flow directly affected satisfaction. Second, securing flow was an important predictor for connecting experience attributes to satisfaction through the effect resolution. Flow alone can predict satisfaction, so its impact on experience is very important. Visual attribute had the greatest influence on flow and satisfaction, followed by situation, information, and interaction, which affected satisfaction through flow. This study found the importance of full mediation effect of flow and got implications for effectively providing experience and flow in strategies for viewing JJALBANG.

A Study of Factors Influencing on Watching Personal Game Webcasting (1인 게임방송 시청에 영향을 미치는 요인에 관한 연구)

  • Choe, Min-Ji;Park, Jeong-Min;Noh, Ghee-Young
    • Journal of Korea Game Society
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    • v.16 no.6
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    • pp.39-48
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    • 2016
  • This study intended to find out the influence of media usage motivations including Wishful Identification toward BJ, Entertainment, Passing Time, Information Seeking on watching personal game webcasting, based on Use & Gratification Theory. We conducted a survey of 395 audiences who had experienced in watching personal game webcasting and analyzed collected data using hierarchical regression analysis. First, we put and analyzed demographic factors of audiences in model 1. After that, we added media usage motivations in model 2. As a result of the study, gender and age in model 1 and age, Wishful Identification and Entertainment in model 2 are found to have a significant influence on watching personal game webcasting respectively.

Relationship between Images and Text in the Visual Paradox -Focusing on Case Studies of Volkswagen Ads- (시각적 패러독스에서 이미지와 텍스트의 상관관계 -폭스바겐 광고 사례의 분석을 중심으로-)

  • Kim, Jin-Gon;Park, Young-Won
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.176-184
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    • 2012
  • People are exposed to various media. After the Digital Revolution, quantitative expansion of the media is at a rapid pace. Because of the expansion of the media, advertising needs efforts that induce the audiences' reaction. Rhetorical devices are used as the efforts. This study noted the visual paradox of rhetorical devices because it is an effective representation device that induced audiences' reaction by deliberate contradiction and ambiguity. This study has defined the visual paradox based on define and classification of paradox in logic. This study also tried to reveal the relationship between images and text for signification by metalanguage because it is important to the visual paradox in advertising. And analyzed cases of Volkswagen ads to prove the research process. Finally identified that images and text interact to create a new meaning.

Review about the Theatrical Style in Film Dogville (영화 도그빌 속의 연극성에 대한 고찰)

  • Lieu, Jl-Mi
    • The Journal of the Korea Contents Association
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    • v.8 no.11
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    • pp.103-114
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    • 2008
  • The purpose of this study is to find the theatrical style in Dogville, which was the film directed by Las Von Trier. There are a lot of Brecht Epic theatre styles in plot and mise en scĿne in the film. This study try to divide into three parts of them. First of all, the film uses the defined space as a theatrical stage in the one act play. Secondly, there are some apparatuses which was presented as a stagy style in the film. From these apparatuses, the audiences can get the human's life dialectically collided against a sense of alienation. Finally, the film shows up the mime and non-diegetic sound to get an epical stream of Brecht's style. By using these elements to construct all of the film structure, the audiences can establish their one subjecthood against the idealogical empathy.

The Signification of Words and Photography in Photojournalism (포토저널리즘 사진과 캡션의 의미작용에 대한 연구)

  • Chung, Hong-Gi
    • Korean journal of communication and information
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    • v.18
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    • pp.231-268
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    • 2002
  • This is a study about the audience's aspect of decoding the photography and words comprising photojournalism. For this study, the way of audience's decoding five pictures depicting a foreign worker's death and the captions for each were analyzed. Ethnographic method was used to find distinctive features of the audiences in decoding the pictures. Picture images without any title and caption shown to audiences bring quite different decodings from those of picture images titled and captioned. This led to the following three conclusions. First, picture image added by caption transforms the way the audience decode. Second, the cultural background of an audience works as a major variable, which means how the audience decode the picture image depends on what sort of cultural background the audience has. Third, it is also learned that picture image not captioned would not be able to represent the reality faithfully. The author made an experimental trial in this thesis how the communication process works successfully in a reality that photojournalists tried to represent and the way the audience decode it for the successful communication in photojournalism.

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Cultural Identity of Asian Community Audience Study of Korean Historical Drama (아시아 공동체의 문화 정체성 한국 역사 드라마의 아시아 미디어 수용에 대한 문화연구)

  • Yoon, Sun-Ny
    • Korean journal of communication and information
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    • v.46
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    • pp.37-74
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    • 2009
  • This research is an attempt to investigate cultural identity at the international level. Asia is one of the weakest communities in the world due to discrepancies in terms of political, economic, social and cultural aspects. Additionally, Asia has never been independent in communication flows since imperialist history until the Korean wave emerged at the turn of this century. The Korean wave reflects complex power embedded in postcolonial world in addition to cultural commonality among Asian audiences. I have conducted audience researches on Korean drama fandom in Japan and China. I adopt Lacanian psychoanalysis in order to interpret identity issues of Asian media audiences. Particularly, Deleuze and Guattari's theories are useful to scrutinize group identity of Asian community. Additionally, I refer to theories of nationalism.

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Approach to Reality in Never Ending Story, Japanese Sex Slavery Victims Animation (일본군 위안부 피해자 애니메이션, <끝나지 않은 이야기>의 리얼리티에 대한 접근)

  • Oh, Dong-IL
    • Journal of Digital Contents Society
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    • v.16 no.5
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    • pp.699-706
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    • 2015
  • Never Ending Story is an animation work about the stories of the Japanese Sex Slavery Victims who were taken by the Japanese military and forced to sexual slavery, which tormented them with painful memories all their lives. This animation work stimulates the critical perspectives of the audiences in order to ensure a history-based approach based on facts. And, unlike general character animation works which pursue immersion and empathy through illusion of life that are created by the characters, this work demands the audiences to contemplate on historical facts described in the work and make their own judgements. In order to serve these purposes, this work is characterized by its aesthetics properties and elements such as 'sympathy', 'typification', and 'alienation effect'. And, these elements effectively deliver the reality of historical facts that cannot be denied in a chronological narrative. Therefore, this study would sufficiently be of a value in reviewing the diversity in expression and the methodologies used in them, let alone the significance of the theme itself.

An Analysis on the Distribution of Books on Korea in WorldCat: With a Focus on Biographies for Juvenile Readers (WorldCat과 한국 관련 장서의 분포에 관한 연구 - 청소년 대상 전기를 중심으로 -)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.4
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    • pp.221-239
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    • 2015
  • The purpose of this study is to review the current status of disseminating knowledge on Korean people by analyzing biographies for juvenile and general audiences with the subject term 'Korea' in WorldCat. Languages and topics of 15,007 bibliographic records and topic facets, biographees, and holding libraries in the U.S. of 487 biographies for juvenile audiences were analyzed. Major findings are as follows: 1) 30 English biographies are held by may libraries in the U.S. and the most popular subjects are Kim Il-song and Kim Jong-il, 2) 457 Korean biographies are not held by many libraries, and King Sejong and the General Yi Sun-sin are the most popular subjects, 3) many Korean biographies are picture books for the very young readers with the focus on Korean folklores and anecdotal biographies, and 4) there are some errors in topic facets, dispersion of biographees, and inaccurate holding lists of bibliographic records. Therefore, there seems to be little to read with an interest and promote the diffusion of knowledge on Korean people through libraries.

A Research on Development of Multi-Screen Image and Application to Ultra-High Definition Contents (멀티스크린의 발전과 초고화질 콘텐츠 응용에 대한 연구)

  • Moon, Dae-Hyuk
    • Journal of Industrial Convergence
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    • v.18 no.6
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    • pp.33-39
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    • 2020
  • The multi-screen image system could make the audiences appreciate contents without special devices by expansively composing the images played on a single screen to many facets suitable for the use, which could provide the great immersiveness to the audiences. Based on the recent interest in realistic images, it is produced as films through the multi-projection technology such as Screen X or Escape, and it is developed into the media that could deliver stories and information. Also, the size of display tends to gradually get larger while the image quality is improved to high definition. Thus, the development is accelerated in the form of Digital Signage that could play the high definition image contents by solidly composing many HD or UHD display screens. Moreover, through the convergence of digital technologies, it is developed into the higher value-added industry that could have two-way communication. This study aims to understand the developmental history of multi-screen image from 1950 to the present, technical analysis, and the production method, and then to research how to minimize the image degradation when playing the contents, in various platforms using the multi-screen image.

A Study on the TV Audition Show's Distortion of Reality with Sartre's Existentialism which shows Media Subjectivity and Ethicality (오디션 프로그램의 리얼리티 왜곡이 보여주는 미디어의 주관성과 윤리성)

  • Tu, Lingyao
    • Trans-
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    • v.11
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    • pp.1-35
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    • 2021
  • This study looks to explore situations in which the authenticity of reality audition programs is inherently distorted by subjective intervention through a theoretical model of existentialism and case study of how it was practiced in an actual program. In detail, we examine the impact on the essence of human subjective intervention and the behavior by free will and use Sartre's existentialism a theoretical model and a Korean audition program series as the case for the study. We believe that the producers intended to narrow the audiences choices by creating a favorable environments for certain participants (trainees as they were called) to be recognized and liked by the voting audiences. We look to "subjectivity," the first principle of existentialism, people determine their essence through free will, and all actions in the production process are aimed at achieving that goal, which keeps the position balance of final debut group by creating the character image and personality through character making, storytelling and increasing or decrease the assigned air-time of each individuals.