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http://dx.doi.org/10.7583/JKGS.2016.16.6.39

A Study of Factors Influencing on Watching Personal Game Webcasting  

Choe, Min-Ji (Dept. of Interaction Design, Hallym University)
Park, Jeong-Min (Dept. of Interaction Design, Hallym University)
Noh, Ghee-Young (Dept. of Media Communication, Hallym University)
Publication Information
Journal of Korea Game Society / v.16, no.6, 2016 , pp. 39-48 More about this Journal
Abstract
This study intended to find out the influence of media usage motivations including Wishful Identification toward BJ, Entertainment, Passing Time, Information Seeking on watching personal game webcasting, based on Use & Gratification Theory. We conducted a survey of 395 audiences who had experienced in watching personal game webcasting and analyzed collected data using hierarchical regression analysis. First, we put and analyzed demographic factors of audiences in model 1. After that, we added media usage motivations in model 2. As a result of the study, gender and age in model 1 and age, Wishful Identification and Entertainment in model 2 are found to have a significant influence on watching personal game webcasting respectively.
Keywords
Personal Game Webcasting; Use & Gratification Theory; Hierarchical Regression; Wishful Identification; Entertainment; Passing Time; Information Seeking;
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