• The Journal of Society for e-Business Studies
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• v.13 no.2
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• pp.56-82
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• 2008

The topic on Flow is generating increased interests in e-commerce studies. Flow has been identified as a key component in e-commerce. Studies on Flow have so far focused on internet shopping mall, but scarcely looked at the Flow of Internet auction. The purpose of study is to find out which factors play a major role in building Flow on internet auction and how the built-up Flow affect Brand Equity. Therefore, the research model investigates what factors influence Flow. Furthermore, the research is designed to understand how the Flow influences Brand Equity. The antecedents of Flow classifies into three types such as personal (Challenge, Skill), IT characteristic, Internet Auction characteristic. The results of this empirical study shows that three characteristics significantly affected the flow：personal (Challenge), IT (information quality, system quality), and Internet Auction (interactivity). And also Flow has significant effect on the brand equity. This result indicates that customer's optimal experience is important to increase brand equity. That is, the flow is influenced by multi-dimensional factors and plays an important role in increasing brand equity. Finally, the finding of this study suggests that personal challenge, information quality, system quality, and interactivity should be enhanced preferentially.

• Journal of Convergence for Information Technology
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• v.11 no.2
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• pp.31-40
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• 2021

Blockchain technology is also actively studied in the real estate transaction field, and real estate transactions have various ways. In this paper, we propose a model that simplifies the authentication procedure of auction systems using Ethereum's Ether to solve the problem of offline court auctions. The proposed model is written in Ethereum's Solidity language, the court registers the sale date and the sale date with the DApp browser, and the bidder accesses the address of the individual's wallet created through Metamask's private key. The bidder then selects the desired sale and enters the bid price amount to participate in the auction. The bidder's record of the highest bid price for the sale he wants is written on the Ethereum test network as a smart contract. and creates a block. Finally, smart contracts written on the network are distributed by the court auction manager to all nodes in the blockchain network, and each node in the blockchain network can be viewed and contract verified. As a result of analyzing the smart contracts of the proposed model and the performance of the system, there are fees incurred due to the creation and use of Ether on platforms using Ethereum, and participation. Ether's changes in value affect the price of the sale, resulting in inconsistent fees in smart contracts each time. However, in future work, we issue our own tokens to solve the market volatility problem and commission problem with the value change of Ether, and refine complex court auction systems.

• Proceedings of the Korean Information Science Society Conference
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• 2002.04a
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• pp.532-534
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• 2002

최근 인터넷을 이용한 전자상거래는 다양한 방법으로 발전되고 있다. 그 중 인터넷 경매는 인터넷 기술의 발전과 함께 전자상거래의 새로운 비즈니스 모델로 각광받고 있다. 하지만, 대다수 웹 기반의 인터넷경매 시스템은 사용자의 다양만 요구를 만족시키기에 부족하다. 본 논문에서는 이러한 문제점을 해결하기 위하여, 사용자를 대신하여 경매를 수할 수 있는 이동에이전트 기술을 결합한 새로운 인터넷 경매모델을 제시한다. 이를 위하여 Jini 기반 구조하에서 Jini 서비스로 동작하는 이동에이전트 시스템인 JMoblet을 개발하였으며, 개발된 JMoblet 시스템을 이용하여 인터넷 경매를 위한 공통적인 인터페이스(CommonAuction)를 구현하였다.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10a
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• pp.607-609
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• 2003

본 연구는 기존의 인터넷 경매에서 Auctioneer와 Auction Issuer(AI)의 결탁을 막기 위한 안전하고 효율적인 경매 프로토콜인 blind signature protocol을 제안한다. 제안한 프로토콜에 사용되는 blind signature의 괴는 안전성과 속도면에서 우수한 ECC(Elliptic Curves Cryptosystem)에서 생성한다. 이는 이전의 blind signature키에 사용한 RSA 키사이즈의 정수위에서 구현하는 것 보다 훨씬 암호강도가 세며 속도가 빠르다. 따라서 제안한 프로토콜은 독단적인 Auctioneer의 행동을 막을 수 있으며, Auctioneer와 AI의 결탁이 없는 안전하고 효율적인 인터넷 경매를 할 수 있다.

• Proceedings of the IEEK Conference
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• 1998.06a
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• pp.787-790
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• 1998

In this paper we consider strongly polynomial variations of the auction algorithm for the single origin/all destinations shortest path problem. These variations are based on the idea of graph reduction, that is, deleting unnecessary arcs of the graph by using certain bounds naturally obtained in the course of the algorithm. We study the structure of the reduced graph and we exploit this structure to obtain algorithm with O(n min{m, nlogn}) and O(n$^{2}$) running time.

• 제어로봇시스템학회:학술대회논문집
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• 2001.10a
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• pp.149.3-149
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• 2001

Task allocation is a key problem in multiagent systems. The importance of automated negotiation protocols for solving the task allocation problem is increasing as a consequence of increased multi-agent applications. In this paper, we introduce the multiagent Traveling Salesman Problem(TSP) as an example of task reallocation problem, and suggest Vickery auction as an inter-agent coordination mechanism for solving this problem. In order to apply this market-based coordination mechanism into multiagent TSPs, we define the profit of each agent, the ultimate goal of negotiation, cities to be traded out through auctions, the bidding strategy, and the order of auctions. The primary advantage of such approach is that it can find an optimal task allocation ...

• The Journal of Society for e-Business Studies
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• v.5 no.1
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• pp.135-158
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• 2000

In recent years, many retail businesses jumped on the Internet auction bandwagon and paid substantially high fees to learn and develop proper business strategies for this new environment. Unlike what most businesses in the real world presume, this research shows that discriminatory-price ascending-bid auctions in a digital economy might be not very beneficial for the sellers on the Internet, if sellers sell the identical digital products through both a typical posted-price market and an auction. Using an extensive technology infrastructure along with suitable incentives and rules for market agents, we found that a discriminatory-price ascending-bid auction, which is the most popular auction mechanism on the Internet, serves consumers better than it does the sellers or producers in the digital economy. That is, the average prices for digital goods in these auctions are substantially lower than the prices in a posted-price market. This shows that it is not so wise for sellers to jump on the bandwagon of Internet auctions, if there is a market place with posted-price mechanisms which sells comparable items, or if a seller does not have special advantages or strategies in this new market institution. Electronic market mechanisms provide powerful means of understanding and measuring consumer characteristics including willingness-to-pay and other demographics for sellers or producers. Many concern that sellers may extract the entire surplus from the market by using customization on the Internet, thus consumers will be worse off in this digital economy. We found that these sellers who can customize their products and prices fail to capture the whole consumers surplus and cannot exercise a monopoly. One major explanation for this phenomenon is that the competition among the sellers prohibits them from charging prices according to customers demand for each product, where switching from one seller to another is not so difficult for the customers, and reselling products among the buyers are prohibited.

• Journal of Korea Multimedia Society
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• v.13 no.1
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• pp.153-160
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• 2010

The main goal of general Online games is that the game user gain a high level character. If you want to grow up your character so fast, you need to have proper items. But sometimes users get items in the game that are not fit for the character. For the reason, game's users exchange these items each other. But such a function that serviced in the game is very restricted. To improve dealing function, it is necessary to support various method in the game such as Internet item dealing sites. By providing various service like as auction system service not the general dealing method, it is convenient for game users to deal with their own items. In this paper, by analyzing both function of internet item dealing site and function of item dealing used some domestic on-line game, we are propose the design method of auction type e-commerce that has the each advantage. Using the our proposed method, users can get information rapidly who want to deal with their own items, and deal with items through various functions.

• Fisheries and Aquatic Sciences
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• v.22 no.11
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• pp.26.1-26.7
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• 2019

Background: The monitoring of pathogens of fishery auction markets is important to obtain safe fishery products regarding hygiene and sanitation. In this study, aerobic, coliform, Escherichia coli, and Vibrio cholerae were monitored in the fishery products and environmental samples obtained from fishery auction markets. Methods: The fishery products (flounder, octopus, skate, rock cod, sea bass, snail, monkfish, flatfish, comb pen shell, corb shell, conger eel, hairtail, croaker, and pilchard) were placed in filter bags, and the environmental samples (samples from the water tanks at the fishery auction markets, seawater from the fishery distribution vehicles, ice from wooden or plastic boxes, and surface samples from wooden and plastic boxes used for fish storage) were collected. Aerobic bacteria, E. coli, and coliform in the samples were enumerated on aerobic count plates and E. coli/coliform count plates, respectively. For V. cholerae O1 and V. cholerae non-O1 quantification, most probable number (MPN)-PCR analysis was performed. Results: Aerobic and coliform bacteria were detected in most samples, but E. coli was not detected. Wooden boxes were contaminated with high levels of aerobic and coliform bacteria in all seasons (spring, summer, and fall). During fall, V. cholerae non-O1 were detected in snails, hairtails, croakers, flatfishes, pilchards, plastic boxes, and water samples. Conclusions: These results indicate an increased prevalence of V. cholerae contamination in fishery products in fall, including food contact samples, which can be vehicles for cross-contamination.

• Journal of the Korean Home Economics Association
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• v.45 no.5
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• pp.95-119
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• 2007

The purpose of this study was to investigate the shopping values(utilitarian and hedonic values) sought and the risks(economic, functional, socio-psychological, and privacy) perceived by consumers who participate in Internet auctions by determining the factors that affect their shopping values and risk perceptions. Empirical data were collected by an Internet survey of netizens who were interested in and had experience in Internet auctions. Questionnaires were distributed to the subjects through an Internet survey site and at an Internet auction cafe. A total of 300 questionnaires were analyzed. The results showed that consumers showed a slightly greater pursuit of a utilitarian value than a hedonic outcome in their Internet auction practices; however the outcomes pursued by consumers in their teens and twenties tended to be more hedonic than utilitarian. Consumers with a higher level of innovation, self-confidence in purchase, and need for information searching showed a greater pursuit of utilitarian and hedonic outcomes. The group of consumers with a higher expectation for legal protection pursued a more utilitarian outcome, whereas the group of consumers with higher influence from the reference group pursued a more hedonic outcome. The consumers showed that they perceived functional risk as boing most serious, followed by privacy risk, economic risk, and socio-psychological risk. Subjects with higher degrees of innovation, self-confidence in purchase and self-control perceived economic risk as critical. Functional risk was perceived to be highest in the group of consumers with self-control and a need for information searching, whereas socio-psychological risk was perceived to be highest in the group of consumers showing more self-control. Privacy risk was perceived to be highest in the group of consumers with a higher degree of innovation and lowest in both groups of higher and lower affection. Both economic and privacy risks were perceived to be lower in the group of lower pursuit of a hedonic outcome.