• 제목/요약/키워드: Attitude toward service

검색결과 392건 처리시간 0.025초

한국형 SPA브랜드의 점포속성, 브랜드 자산 및 브랜드 태도와의 영향관계 (The effects of store attributes on brand equity of and brand attitude toward Korean SPA brands)

  • 오혜청;김미숙
    • 복식문화연구
    • /
    • 제22권4호
    • /
    • pp.640-653
    • /
    • 2014
  • The purpose of this study was to investigate the effect of store attributes on brand equity of and brand attitude toward Korean SPA brands. Data were collected from women living in Seoul in ages from 18 to 39 with purchasing experience at Korean SPA brands. A total of 554 questionnaires were used in the statistical analysis including factor analysis and structure equation analysis. The results were as follows: For store attributes, 8 factors were extracted: product assortment, fashionability, price, quality, store environment, service, convenience in location and advertisement. Two factors, brand awareness, brand image were extracted for brand equity, and brand attitude was derived as a single dimension. Product-related store attributes such as product assortment, price, quality have positive effects on brand awareness, brand image and brand attitude. Other attribute such as store environment has positive effect on brand awareness and brand image, Attribute such as advertisement has positive effect on brand awareness and service, convenience in location have positive effect on brand attitude. Moreover, brand image and brand awareness have positive effect on brand attitude. These results indicate the product-related attributes are important factors to consider for improving brand equity and brand attitude for Korean SPA brands.

기내인터넷 이용자의 이용속성에 관한 연구 (A Study on Attitude toward In-flight Internet Usage)

  • 박광식;김혜연;손원목
    • 산학경영연구
    • /
    • 제19권1호
    • /
    • pp.35-51
    • /
    • 2006
  • 1990년대 하반기 이후 고유가와 지속적인 세계 경기침체에 이어 2000년대 초반 이후 9.11 테로와 이라크전을 거치면서 침체되었던 항공운송산업은 2004년 하반기부터 점차 회복세를 보이고 있다. 이에 따라 항공운송산업의 수요는 점차 증가하고 있으며, 항공사의 대고객서비스 투자 또한 더욱 더 증가하는 추세에 있다. 최근들어 전세계적으로 선두 그룹에 속해있는 몇몇 대형항공사들이 기내인터넷 상용화 서비스를 개시하였으며, 국내 항공사들도 글로벌 경쟁에서 뒤처지지 않기 위해 기내인터넷 서비스 제공을 개시하였다. 항공기내에서 인터넷이 상용화되기 시작하면서 기업입장에서 수익에 근거한 수요조사와 같은 연구가 진행되었으나 사용자 입장에서의 연구가 이루어지지 못하고 있다. 본 연구는 DEA와 컨조인트 분석을 결합한 모형을 이용하여 항공기에 새롭게 도입되는 기내인터넷 서비스에 대해 이용자가 중요하게 고려하는 속성과 그 선호도를 파악하였다. 기내인터넷 서비스에 대한 속성별 상대적 중요도를 추정한 결과 소비자들은 전송속도, 정보접근성, 컨텐츠 품질, 요금제 순으로 중요하게 고려하는 것으로 나타났다. 본 연구를 통해 소비자들이 기내인터넷을 이용하고자 하는 속성을 추출하고, 각 속성의 중요도 및 속성수준의 부분가치, 최선의 대안을 탐색함으로써 기업이 기존에 설계하고 있는 기내인터넷의 전략적 접근 방안에 대한 시사점을 제시하였다.

  • PDF

일종합병원의 지역 사회보건 간호사업에 대한 지역 사회 간호써비스 수혜자 및 의뢰자의 태도 조사 연구 (A Study on the Attitude of the Consumers and the ″Referees″ toward the Community Health Nursing Service of a General Hospital in Rural ]Korea)

  • 이정렬
    • 대한간호학회지
    • /
    • 제8권1호
    • /
    • pp.131-138
    • /
    • 1978
  • The change of society has brought about various health problems which have become to demand comprehensive health services not only for individuals but also for families and communities as the unit. To meet the societal needs W Hospital in a rural Korea established a Department of Community Health Nursing Services and provided nursing services to patients under a early discharge program. This study is to evaluate the community health nursing services carried out the department in general, and has following specific objectives : 1. To learn attitude of the consumers and the "referees" toward early discharge program. 2. To find out attitude toward home care and cure services. 3. To find out the consumers and the "Referees" attitude toward the 15 selected home cue and cure activities by public health nurse. 4. To investigate possibility of charging fee for the 15 selected home care and cure activities by public health nurse. Three different study population were chosen: namely the consumer, the "referee" I and II. Excluding families moved out and not able to be contacted, the total families (77) referred to the department during the study period of September 1974 - December 1975 are defined as the consumer. Thirty seven nurses among 81 nurses who have been working in W Hospital since the inception of the Community Health Nursing Service Program were randomly selected. Thirty two nurses were defined as the "referee"I, because 5 questionnaires were not able to be collected. Twenty four doctors out of 37 who have been working since the Community Health Nursing Service Program started, and who were able to contact were called as the "referee" II. Data collection method employed for the consumers was direct interviewing with preposed interview schedules, and for the "referees"questionnaire method was utilized. x$^2$test and 100-percentage were employed in analyzing the data. The study findings are follows: 1. Attitude toward early discharge: Above 85% of the consumers and the "referees" approved the early discharge: Above 85% of the consumers and the "referees" approved the early discharge program. 2. Attitude toward the home care and cure services: Above 75% of the consumers and the "referees" showed positive attitude toward the home care and cure services by public health nurses. 3. Attitude toward 15 selected home care and curative activities by public health nurses: On the average more than 50% of the consumers and the "referees" expressed an affirmative attitude to perform 15 selected home care and cure services by public health nurses. 4. Attitude toward charging fee for 15 selected home care and curative activities by public health nurses: Above 85% of the consumers thought that they would pay for the services. Only 12.8% of the consumers and 5% of the "referees" what to have the services for nothing. Based upon the findings of this study; That is, the home care and cure services to be given by public health nurse were positively responded by the consumers and the pro-fissionable, one can conclude that the services provided by the Department of Community Health Nursing Service of W Hospital have been well accepted, and that early discharge program of hospital is believed to be a means to lessen the expenses of patients from hospitalization and to promote recovery from illness. It is recommended that hospital centered cure services should be reconsidered and scrutinized to meet community health needs. NOTE : "referees" are nurses and doctors who refer the early discharged Patient to the Department of Community Health Nursing Service.

  • PDF

Attitude of Consumers toward Restaurant Service Robots Based on UTAUT2 Theory

  • JUNG, Se Yeon;CHA, Seong Soo
    • 식품보건융합연구
    • /
    • 제8권1호
    • /
    • pp.9-16
    • /
    • 2022
  • Recently, the use of serving robots has been increasing due to the increase in preference for non-face-to-face services and the rise in the minimum wage due to the coronavirus. When analyzing previous studies related to serving robots, it was confirmed that most of the studies on the functions and technologies of serving robots were conducted. Therefore, this study analyzed the factors affecting the attitude and customer satisfaction of restaurant consumers toward serving robots by adding performance expectations, effort expectations, and speed factors among the UTAUT2 models. The survey period was conducted from July 28, 2021 to September 9, 2021, and 306 out of a total of 310 surveys were used for analysis, excluding 4 unfaithful surveys. For the analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and hypothesis test were performed using SPSS 20.0 and AMOS 20.0, and the research results are as follows. First, it was found that performance expectation, effort expectation, and speed had a significant positive (+) effect on attitudes. Second, it was found that attitude had a significant positive (+) effect on customer satisfaction. This study researched customer selection attributes of robot service restaurants using the UTAUT2 model, and also provided academic and practical implications.

인터넷 뱅킹의 이용에 영향을 미치는 요인 연구 : 소비자 태도의 매개적 역할과 서비스 이용 유형을 중심으로 (A Study on the Factors Affecting the Usage of Internet Banking considering mediating role of customer's attitude and service types)

  • 전병호;한필구;강병구
    • 디지털산업정보학회논문지
    • /
    • 제6권4호
    • /
    • pp.279-295
    • /
    • 2010
  • Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

한의학에 대한 의사들의 인식과 태도 변화에 관한 체계적 문헌 고찰 (Systematic Review of Changes in the Perception and Attitude of Medical Doctors toward Traditional Korean Medicine)

  • 김숙경;문소영;김범수;윤영주
    • 대한예방한의학회지
    • /
    • 제17권3호
    • /
    • pp.31-46
    • /
    • 2013
  • Objective : To find a collaboration strategy between western medicine and traditional Korean medicine (KM), this study aims to figure out the changes in the perception and attitude of medical doctors toward KM through systematic review. Method : Systematic literature searches were performed on six Korean databases. Studies were categorized according to the respondents and question items and analyzed by the context of questions, similarity of respondents and measurement scale. And we analyzed the changes of response regarding to medical doctors' and medical students' perspective and attitude to KM. Results : Eighteen survey studies including attitude of medical doctors and medical students toward KM were selected, which were conducted from 1993 to 2011. Although the attitude toward KM did not show any positive change, medical doctors have had more interest in acupuncture than herbal medicine and appreciated KM's treatment effect for musculoskeletal disease. In spite of little KM education experience, they had intentions for acupuncture education at least. Many medical doctors have listed the unscientific aspect as a major reason why they cannot trust KM. Medical doctors working for cooperative practice showed more positive attitude than other medical doctors and medical students had more positive attitude in general than medical doctors Conclusion : Though the growth of KM service and cooperative practice since 1990s, medical doctors' attitude toward KM seems to become more negative. To improve their attitude, making scientific evidences for KM is required as well as giving more education and treatment experience.

중등학교 예비교사의 의생활 라이프스타일이 교사의복에 대한 태도에 미치는 영향 (Effect of Secondary School Pre-service Teachers' Clothing Lifestyle on Attitude toward Teacher's Clothing)

  • 이은희
    • 한국가정과교육학회지
    • /
    • 제33권3호
    • /
    • pp.129-142
    • /
    • 2021
  • 본 연구는 2019년 5월 중에 J 지역 예비교사 270명을 대상으로 설문지법에 의해 의생활 라이프스타일이 교사의복에 대한 태도에 미치는 영향을 파악함으로써 교직의복문화의 교육적 자료를 제공하고자 하였다. 본 연구의 자료분석을 위하여 SPSS 24.0 Program을 이용하여 요인분석, Cronbach's α 신뢰도 계수, t검증, 일원변량분석과 Duncan의 다중비교검증, 다중회귀분석을 실시하였다. 연구결과, 첫째, 중등학교 예비교사의 의생활 라이프스타일은 패션유행지향, 의복중요성지향, 매력적 외모지향, 경제성지향 요인으로, 또한 교사의복에 대한 태도는 활동성, 유행성, 정숙성 요인으로 유형화되었다. 둘째, 중등학교 예비교사의 의생활 라이프스타일, 교사의복에 대한 태도는 인구통계학적 변인인 성별, 학년에 따라 통계적으로 유의미한 차이가 있었다. 셋째, Z세대인 중등학교 예비교사의 의생활 라이프스타일은 교사의복에 대한 태도에 영향을 주는 것을 알 수 있었다. 결론적으로, 이제까지의 교사의복에 대한 고정관념에서 벗어나 교사의 변화하는 라이프스타일에 따라 의복을 착용하고 교직을 수행하는 교직의복문화가 형성되어져야 하겠다.

점포세일에 대한 소비자태도 (Consumer Attitude toward the Retail Sales : More than Price Benefits)

  • 박경애;허순임
    • 한국의류학회지
    • /
    • 제27권6호
    • /
    • pp.635-642
    • /
    • 2003
  • The purposes of this study were to explore the consumer attitude toward the retail sales, to examine the relationships between the sale attitude and the price-related variables(i.e., price consciousness, sales proneness, and value consciousness), and to examine the effects of the sale attitude and the price-related variables on the perceived price value during the retail sales. Data were collected from 790 undergraduate students using the two types of questionnaires representing the sale and non-sale situations, and 776 responses were analyzed. Factor analysis of the sale attitude extracted five dimensions including price benefit, limited product assortment, impulse buying, low service quality, and disordered store atmosphere. The price benefit and the impulse buying factors were related with all the 3 price-related variables, and all the sale attitude factors were related with the value consciousness. The price benefit and the impulse buying factors positively affected the perceived price value under the sale situation.

병원 간호사의 경제학적 지식과 태도에 관한 연구 (Economic Awareness, Economic Knowledge, and Attitude toward Cost-Effectiveness in Nursing of Hospital Nurses)

  • 이태화
    • 간호행정학회지
    • /
    • 제9권1호
    • /
    • pp.103-112
    • /
    • 2003
  • Purpose : This study was designed to describe the economic awareness, economic knowledge, and attitude toward cost-effectiveness in nursing of hospital nurses. Method : The sample included 272 nurses conveniently selected from 5 tertiary care hospitals. Data were collected on general characteristics of nurses, the economic awareness level, the knowledge level of economics, and the attitude toward cost-effectiveness. Data were analyzed using SPSS PC version 10.0. Result : 1) The mean of economic awareness level of hospital nurses was 44.87 (SD=3.53) with a possible range of 5${\sim}$50. The mean of the knowledge level of economics was 58.3 (SD=11.9) with a possible range of 0${\sim}$100. 2) The mean of attitude toward cost-effectiveness in nursing was 39.95 (SD=5.01) with a possible range of 5${\sim}$50, which means moderately positive. 3) Analyzing the relationships between economic awareness level and knowledge level of economics, and attitude toward cost-effectiveness, the knowledge level of economics was positively related with the economic awareness level (r=.192, p=.002) and the attitude (r=.133, p=.029). The economic awareness level was positively related with the attitude (r=.470, p=.000). 4) Backward multiple regression revealed that the linear combination of economic awareness, job position, place of employment, and the presence of CQI committee accounted for 26.1% of the variance in the attitudes toward cost-effectiveness nursing care. Conclusion : Findings reveal that RNs lack basic knowledge of economics and its link to nursing practice, yet, they want a voice in economic decision making. In an effort to fill the void of economic knowledge and respond to nurses' call for greater input, in-service programs and curricula for generic programs must be developed.

  • PDF

초등 예비교사의 과학 교수에 대한 태도 조사 (A Survey on Pre-service Elementary Teachers' Attitudes towards Science Teaching)

  • 윤혜경;나지연;박헌우
    • 한국초등과학교육학회지:초등과학교육
    • /
    • 제36권3호
    • /
    • pp.193-207
    • /
    • 2017
  • The purpose of this study was to investigate pre-service elementary teachers' attitudes towards science teaching using 'Dimensions of Attitude Toward the Teaching of Science (DAS)'. After confirming the factors and reliabilities of the translated questionnaire by pilot test (N=68), the survey was administered online at one national university of education in Korea (N=527). The pre-service teachers generally thought elementary science education is important and did not believe gender difference in students and in teachers. Science education majors than other majors, males than females, and those who completed high school science track than humanity track had more positive attitudes toward science teaching in elementary school. The extent of teacher education curriculum completion had a little effect on the pre-service teachers' attitudes toward science teaching. The implications for teacher education were discussed.