• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.4
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• pp.279-295
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• 2010

Technology development has reshaped not only the business environment but also financial service. The purpose of this study is to investigate the factors affecting customer's attitude and usage of Internet banking. Based on prior studies, this study identifies usefulness, ease of use, innovativeness, social influence, quality, cost as affecting factors of customer's attitude and usage of Internet banking. This study intends to do a comparison analysis the relationship between customer's attitude and usage of Internet banking by classifying Internet banking service into inquiry, transfer, and other service. Result shows that usefulness, quality, and cost are significantly related to the customer's attitude toward Internet banking service, but ease of use, innovativeness, and social influence are not. Even though customer's attitude was found to be significantly related to the use of Internet banking, the degree of it was different by service types inquiry, transfer, and other service in a row. It implicates that usage of Internet banking still centered on inquiry service.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.4
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• pp.153-168
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• 2011

UCC paradigm based on Web 2.0 has made new business models and came to the forefront as a commercial media. The purpose of this study is to analyze the customer attitudes toward UCC and it effects as a commercial media. Based on prior studies of Internet and Web advertising, informativeness, entertainment, irritation, trust, usefulness, ease of use, incentives, innovativeness, and flow were identified as affecting factors of the attitude of UCC advertising. Results show that all factors except ease of use and incentives significantly related to the attitude of UCC advertising in Korea. In China, all factors except informativeness, entertainment, and usefulness were found to be significantly related to the attitude of UCC advertising. Customer attitude toward UCC advertising was also found to be significantly related to the such effects as brand attitude, word of mouth and intention to buy in both countries. This study contributes to improve the understanding of UCC as a commercial media and provide the base of activation strategies for it according to the cultural differences.

• Fashion & Textile Research Journal
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• v.17 no.2
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• pp.203-215
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• 2015

This study classifies vanity into groups, analyzes age differences and categorizes price attitudes toward apparel products. Questionnaires were administered to 461 college students living in Daegu City and Kyungbok province. Data were collected using frequency, factor analysis, cluster analysis, correlation analysis, regression analysis, ANOVA, Duncan-test, and t-test. The findings were as follows. College student vanity was classified into three groups of appearance/ achievement pride, low vanity, and appearance/achievement concern. Vanity showed a significant correlation with sub-variables of age difference and price attitude towards apparel products. Appearance pride and achievement concern (sub-variables of vanity) had a significant effect on the conspicuous of price attitude toward apparel products. Appearance pride and Appearance concern (sub-variables of vanity) had a significant effect on information of price attitude toward apparel products. Gender of college students showed a distinction insub-variables of vanity factors such as appearance concern and price attitude toward apparel products such as information, quality, and using coupons. Male students were distinct in look and health as well as age differences by group; female students were distinct in age perception differences (a sub-variable of age difference). Both male and female students showed differences in conspicuousness (a sub-variable of price attitude) toward apparel products by group.

• Journal of Home Health Care Nursing
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• v.3
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• pp.39-52
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• 1996

This study presents results of surveys conducted Incheon area using structured questionaire developed by researcher to determine the degree of knowledge, attitude and practice of breast feeding of mothers of infant. The suvjects were mothers of 84 Childs, 1-6 months of age. Results were as follows : 1. More than half of the subjects started breast feeding and breast-bottle feeding(61.9%) 2. Duration of breast feeding was under one month (9.6%), 1-2months(13.7%), 3-4months(5.5%), 5-6months(23.3%) and had continued breast feeding until they were questioned. 3. The 40.5% of mothers'never got information of breast feeding and 21.4% of mother got information of breart feeding through T. V. or radio. 4. Degree of mothers' knowledge of breast feeding was significantly correlated with mothers' attitude of breast feeding (r=.47, p<0.01) and degree of mothers' attitude of breast feeding was significantly correlated with mothers' practice of breast feeding(r=.34, p<0.01).

• The Journal of Information Systems
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• v.14 no.1
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• pp.227-249
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• 2005

In this research, four antecedents of trust ad the effect of trust and perceived risk on attitude and purchase intension in internet shopping malls is investigated. In survey, data were collected from 286 male and female internet shopping mall users, and then covariance structure modeling through Amos was used to test the 10 hypotheses. The survey results as follow: First, this research shows that institution base structural assurance and situational normality and knowledge-based familiarity are important antecedents on trust in internet shopping malls. Second, trust affected attitude and purchase intension. Third, it has a negative relationship between trust and perceived risk. But perceived risk does not influence attitude and purchase intension. This study contribute to understanding on the role of trust and perceived risk in internet shopping malls.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.2
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• pp.51-59
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• 2016

SNS has been emerging as an educational tool, because of its features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this study is to investigate the affecting factors of learner's attitude and intention to use of SNS in college education. Based on prior studies self-efficacy, educational expectancy, subjective norm, habit and enjoyment were identified as affecting factors. According to the results of multiple regression analysis, all factors(self-efficacy, educational expectancy, subjective norm, habit and enjoyment) were found to be significantly related to the learner's attitude and intention to use. Result shows that educational expectancy and enjoyment are much more significantly related to the learner's attitude and intention to use of SNS in college education. It can provide a guideline of effective strategy for SNS utilization in college education.

• Journal of the Korea Institute of Military Science and Technology
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• v.12 no.1
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• pp.44-50
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• 2009

In this study, the relationship between military pilot's spatial ability and unusual attitude recovery was investigate. MRT(Mental Rotation Test) was measured with spatial ability whereas recovery time and error rates were mearsured with respect to 11 unusual attitudes. Eight fighter pilots and eight rear cockpit pilots of F-4E participated in this study. The results showed that MRT response time was significantly correlated with unusual attitude recovery time. The regression equation showed that unusual attitude recovery time was linearly related to MRT response time and could be explained by MRT response time more than 66%. In conclusion, it is recommended that a training is needed to improve the mental rotation ability in a visually restricted environments during maneuvering.

• Journal of the Korea Society of Computer and Information
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• v.24 no.4
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• pp.177-183
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• 2019

The purpose of this study is to analyze the effect of behavior attitude and subjective norm on food festival behavior intention of married women living in Ulsan area. The data were analyed with PASW 18.0 using reliability analysis, frequency analysis, paired T-test, T-test, correlation analysis, one-way ANOVA and multiple regression analysis. The results were as follows. First, First, married women had a slightly higher passive behavior intention than aggressive behavior intentions on food festivals. Second, the more the experience of past food festivals, the higher the economic level, the higher the housewife's housewives, the higher the food festival behavior intention. Third, the behavioral intention of food festival increased with higher behavioral attitude and subjective norms. Fourth, subjective norms were the most influential variable for the behavioral intention of married women. Next, the behavior attitude for food festival was found.

• Asia pacific journal of information systems
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• v.32 no.2
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• pp.381-394
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• 2022

The present study aimed to examine the relationships between work-related support factors and attitude towards teleworking and explore the moderating effect of self-identity on that relationship. The present study collected data from 343 IT professionals in South Korea through a survey method and used hierarchical multiple regression analyses. In the results, first, the more supervisory or work-related supports participants perceive in teleworking platforms, the more favorable their attitudes towards teleworking. Second, the positive relationship between supervisory support and attitude towards teleworking is stronger for participants high rather than low in interdependent self-view. However, interdependent self-view was found to have no significance on the relationship between work colleague support and attitude towards teleworking. This study is the first to examine the integral model of work-related support factors of attitude towards teleworking and explore the moderating effect of self-identity in the teleworking process.

• Korean Journal of Health Education and Promotion
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• v.21 no.3
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• pp.87-100
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• 2004

Objective: This research has been conducted in order to conduct sex education using information and communication technologies (ICT) which is currently taught to elementary school students, understand how this method of education affects the knowledge of and attitude towards sexual health in them, so that it could be actually applied in classrooms. Subject: 115 students were divided into three different groups: a comparison group of 38 students (who were given no sex education at all), control 2 group of 39 students (who were given sex education via video programmes), and control 1 group of 38 students (who were given sex education using ICT). Research Tool: A questionnaire used by the literature studies. After verifying content validity, it was modified and supplemented in this way: sex knowledge was reduced to 26, and sex attitude was also reduced to 11. The reliability of the research tool was Cronbach's a=0.86 for sex knowledge tool, and Cronbach's a=0.81 for sex attitude tool. The collected data have been analysed using SPSS 11.0 program. The content validity was analysed by factor analysis and multiple regression analysis, and hypothesis verification was analysed using repeated measure ANOVA test. Result: 1) In sex knowledge marks, there was a significant difference according to the group (p=.009) and point of time (p=.000), and there was a significant interaction between the groups and point of time(P=.000). As a result, it turned out that both video programmes and ICT were significantly effective in improve the knowledge. 2) In sex attitude marks, there were no significant differences according to the group (p=.213), but there was a significant difference according to point of time (p=.002), and there was a significant interaction between the groups and point of time(P=.018). As a result, it turned out that only the education method using ICT was effective in improving the attitude. Conclusion: From the results of this research, it can be said that the sex education using ICT was the most effective method in improving the sex knowledge and attitude of students at elementary school. Therefore, it is advisable that the sex education methods using ICT should be developed and applied continuously.