• Title/Summary/Keyword: Aspect Hypothesis

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The Effects of City Brand Image on City Brand Recognition and City Loyalty (도시 브랜드 이미지가 도시 브랜드 인지도와 도시 충성도에 미치는 영향)

  • Kim, Do-Heon
    • The Journal of Industrial Distribution & Business
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    • v.9 no.3
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    • pp.69-79
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    • 2018
  • Purpose - Competition among cities around the world are rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between the consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city. Research design, data, and methodology - The data were collected from 200 Seoul and Busan citizens. Reliability and exploratory factor analysis were conducted through the SPSS program, and confirmatory factor analysis and structural equation modeling were conducted by using the AMOS program. Results - As a result of the hypothesis test, six hypotheses were adopted among the nine hypotheses. In summary, pleasant image, dynamic image, and good administrative image have a significant positive impact on city brand recognition. The magnanimous image did not have a significant effect on city brand recognition. In the impact of city brand image on city loyalty, magnanimous image and good administrative image had significant positive impact on city loyalty. Pleasant images and dynamic images did not significantly affect city loyalty. In addition, city brand recognition positively influenced city loyalty. Conclusions - First, it is possible to say that there is an academic significance of this research in its contribution to regional revitalization by investigating mutual influences in urban aspect by combining place marketing with image, recognition, and loyalty. Secondly, kinetic images such as pleasant image and dynamic image have more influence on recognition, and static images such as magnanimous images have more influence on loyalty. So, further research will be necessary to establish theories. Finally, In order to increase city brand recognition and city loyalty to local city, efforts should be made to improve urban images such as pleasant image, magnanimous image, dynamic image, and good administrative image.

Analysis of the Factors Affecting MIS Success : Focusing on the Small Business of Manufacturing Industry in Korea (경영정보시스템의 성공과 실패에 대한 요인 분석 : 우리나라 제조업 분야의 중소기업을 중심으로)

  • Kang, Byeong-Gu
    • Asia pacific journal of information systems
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    • v.5 no.1
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    • pp.236-257
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    • 1995
  • Not much attention has been paid to the characteristics of successful MIS in small business in Korea. This study compares the characteristics of successful MIS with those of less successful MIS of manufacturing industry in Korea in terms of micro level, macro level, and personal level. The micro level consists of those variables relating to the system development and maintenance while the macro level consists of the environmental variables relating to the information systems. The personal level measures a personal EDP experience. A mail survey was sent to small manufacturing companies to collect the data for the hypothesis tests. And 81 usable questionnaires were returned for data analysis. This study performs the validity of the categorization of variables in terms of three levels. The results shows that this categorization is appropriate but the personal level. As the personal experiences of EDP in Korea used to come up with those of the organization, the variables in the personal level have high correlations with those in the macro level in empirical testing. As the personal level, however, is different dimension from the macro level in theoretical aspect, the level is maintained separately throughout the study. The data were analyzed with MANOVA and two group discriminant analysis. The analyses reveal that the characteristics of successful MIS are different from those of less successful MIS in terms of three levels. And the micro level is more important than the macro level to develop successful MIS. That is because the organizations have relatively few experience in dealing with information systems, they have not developed unique information systems which are adjusted to their organizational characteristics. Those findings seems to be important determinants of success for the MIS in a firm.

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A literature study about the comparison of Oriental-Occidental medicine on the Atopic dermatitis (아토피 피부염의 東西醫學的 文獻 考察)

  • Park, Min-Cheol;Kim, Jin-Man;Hong, Cheol-Hee;Hwang, Chung-Yeon
    • The Journal of Korean Medicine Ophthalmology and Otolaryngology and Dermatology
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    • v.15 no.1
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    • pp.226-252
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    • 2002
  • The results of a literature study about the comparison of Oriental-Occidental medicine on the Atopic dennatitis were as follows. 1. In Oriental medicine, Atopic dermatitis belongs to the category of the Naesun(내선), Taeryumchang(胎斂瘡), Eczema(濕疹), Chimumchang(浸淫瘡). In Occidental medicine, the other names of Atopic dermatitis are allergic eczema, IgE dermatitis, flexual eczema etc. 2. In Oriental medicine, the definition of atopic dermatitis includes chang(瘡), sun(선), and pung(風). Occidental medicine, is one of the intrinsic eczema classifications. In fact eczema term circumscribes dermatitis in atopic patients. 3. In Oriental medicine, the etiology and pathogenesis of Atopic dermatitis arose from the state of cogenital defect(稟賦不足), internal accumulation of damp and heat(濕熱內蘊) at first, and then invaded pathogenic wind, damp, heat factors again, and combined endo-exoteric pathogenic factors. So it appears in skin. In Occidental medicine, the etiology and pathogenesis of Atopic dermatitis approaches in genetic, allergic and immunologic, pharmacophysioloic aspects. It is only a hypothesis but there is no known facts about radical aetiology. 4. In Oriental medicine, differentiation of syndromes classifies manifestation aspects, etiology and pathogenesis, and invasion period. In Occidental medicine, it divides into an invasion period, and clinical aspect etc. 5. In Oriental medicine, Internal theraphys of Atopic dermatitis are decoction of ingredients(湯劑), pills(丸), and tablet(片). So, it prescribes as treatments on the ground of differentition of syndrome. In Occidental medicine, there is no radical therapy because Atopic dispositions don't change. But steroid, antihistamine as symptomatic tre atments are generally used in Occidental medicine. 6. In Oriental medicine, external therapies are wet dressings(濕敷), lotion(洗劑), powder(散劑), adhesive plasters(膏劑), oil(油劑), smoking(烟薰法), warm over fire therapy(熱烘療法), acupunture and moxibustion therapy(鍼灸療法).

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The Causal Relationships among the Employee's Self-leadership, the Empowerment and Job Satisfaction in Social Welfare Facilities (사회복지 종사자들의 셀프리더십과 임파워먼트와 직무만족 간의 인과관계에 관한 연구)

  • Park, Hwie-Seo
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.9
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    • pp.181-188
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    • 2012
  • This study concentrates on the exploratory study about self-leadership securing autonomy and self-determination of the job performance for the employees of social welfare facilities like that the members set the goal of their jobs and solve the problems by themselves without exterior one-way interruption and control. For this purpose, this study set up the analysis model and hypothesis that the efficiency of the members' job performance can be promoted since the increasing self-leadership(behavior-focused strategies, natural-reward strategies, contractive thought pattern strategies) of the employees of social welfare facilities has a positive effect on empowerment and job satisfaction. Therefore, this study has significance in the aspect that it provides political suggestion for promoting the efficiency of human resource management by investigating the relationship between self-leadership and empowerment and job satisfaction through empirical analysis.

A Study on the Establishment of the Deterioration Process Model of Roof Waterproofing in the Education facilities (교육시설의 옥상방수 열화도 진행 모델에 관한 연구)

  • Lee, Kang-Hee;Chae, Chang-U;Ryu, Soo-Hoon
    • Journal of the Korean Institute of Educational Facilities
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    • v.24 no.6
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    • pp.11-18
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    • 2017
  • Education facilities have much affect to make a good condition for the learning environment. Therefore, various approaches have been conducted to improve the physical, social and educational achievement. Especially, the physical aspect is very important to get rid of the building defect and improve the student their learning environment. For these, it needs to explain the performance and function of components and materials, which is linked with the deterioration degree. The deterioration degree is a imperative factor to make a decision whether the component would be repaired or not and to provide the repair scope of its component. In this paper, it aimed at making the deterioration degree model of roof proof under the hypothesis of which deterioration degree would be equal the repair cost at this time. Results of the study are shown that first, the $3^{rd}$ function is most proper to explain the deterioration degree model among 11 functions in view of resulted statistics. Second, the inflection of deterioration is shown at 15yr of the elementary school and 13yr of the middle and high school. This study has a limit of disclassification of the component or materials and it is, therefore, favorable to include the classification of waterproof material and work. These results would make a change from the breakdown maintenance to preventive maintenance and give a decent the learning environment for student.

Research on Brand Identification in the Airline Industry (항공 산업에서의 브랜드 동일시 연구)

  • Ko, Seon-Hee
    • Journal of the Korea Convergence Society
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    • v.11 no.3
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    • pp.219-226
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    • 2020
  • This study set the research model to analyze the effect of customer value on brand identification and loyalty using customers of K Airline. Based on previous researches, this study extracted variables, and built a structural equation model to examine the relationship among variables. The findings of empirical research are as follows. First, it was found that functional value and emotional value of customer value have significant effect on brand identification. Thus, hypothesis 1 was accepted. Second, customers seek emotional aspect in choosing a product or a service. That is, by using an airline brand which they think is identical with their image, value, or lifestyle, they pursue brand identification with the airline. Third, given that functional value and emotional value of customer value do not affect brand loyalty, we can know that customer value strengthens brand loyalty through brand identification. To boost brand loyalty, K Airline needs to pay attention to raise brand identification of customers with consideration of other mediating variables.

A Study on the Relationship among Corporate entrepreneurship, R&D capacity and Technology commercialization capacity of administrative position - Moderating effect of Technology orientation - (관리직의 사내기업가정신과 연구개발역량, 기술사업화역량의 관계에 관한 연구 - 기술지향성의 조절효과 -)

  • Koh, Yoon-Ho;Song, Chan-Sub
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.187-197
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    • 2019
  • The purpose of this study is to analyze the capacities of innovation in the organization, and to examine the effects of corporate entrepreneurship, R&D capability, technology commercialization capacity and technology orientation. First, the research model and hypothesis were established based on the literature research and 153 questionnaires were distributed and collected among management office workers among manufacturing workers in Kyungbuk. The results of this study confirm that the corporate entrepreneurship positively affects R&D capacity and that R&D capacity has a positive effect on technology commercialization capacity. And we confirmed the significant moderating effect of technology orientation. However, there is no mediating effect of R&D capability on the relationship between corporate entrepreneurship and technology commercialization. These findings can provide guidelines for organizational management in the cultural aspect by identifying the effects of in-house entrepreneurship and technology orientation on cultivating the innovation capacity of management office at the organizational level.

Size-dependent flexoelectricity-based vibration characteristics of honeycomb sandwich plates with various boundary conditions

  • Soleimani-Javid, Zeinab;Arshid, Ehsan;Khorasani, Mohammad;Amir, Saeed;Tounsi, Abdelouahed
    • Advances in nano research
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    • v.10 no.5
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    • pp.449-460
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    • 2021
  • Flexoelectricity is an interesting materials' property that is more touchable in small scales. This property beside the sandwich structures placed in the center of scientists' attention due to their extraordinary effects on the mechanical properties. Furthermore, in the passage of decades, more elaborated sandwich structures took into consideration results from using honeycomb core. This kind of structure, inspiring from honeycomb core, provides more stiffness to weight ratio, which plays a crucial role in different industries. In this paper, based on the Love-Kirchhoff's hypothesis, Hamilton's principle, modified couple stress theory and Fourier series analytical method, equations of motion for a sandwich plate containing a honeycomb core integrated by two face-sheets have derived and solved analytically. The equations of both face sheets have derived by flexoelectricity consideration. Moreover, it should be noticed that the whole structure rests on the visco-Pasternak foundation. Conducting current research provided an acceptable and throughout study based on flexoelectricity to address the effect of materials' characteristics, length-scale parameter, aspect, and thickness ratios and boundary conditions on the natural frequency of honeycomb sandwich plates. Also, based on the presented figures and tables, there is a close agreement between previous studies and recent work. Due to the high ratio of strength to weight, current model analyzing is capable of taking into account for different vehicles' manufacturing in a high range of industries.

Assessment of seismic stability of finite slope in c-ϕ soils - a plasticity approach

  • Shibsankar, Nandi;G., Santhoshkumar ;Priyanka, Ghosh
    • Geomechanics and Engineering
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    • v.31 no.5
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    • pp.439-452
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    • 2022
  • A forecast of slope behavior during catastrophic events, such as earthquakes is crucial to recognize the risk of slope failure. This paper endeavors to eliminate the significant supposition of predefined slip surfaces in the slope stability analysis, which questions the relevance of simple conventional methods under seismic conditions. To overcome such limitations, a methodology dependent on the slip line hypothesis, which permits an automatic generation of slip surfaces, is embraced to trace the extreme slope face under static and seismic conditions. The effect of earthquakes is considered using the pseudo-static approach. The current outcomes developed from a parametric study endorse a non-linear slope surface as the extreme profile, which is in accordance with the geomorphological aspect of slopes. The proposed methodology is compared with the finite element limit analysis to ensure credibility. Through the design charts obtained from the current investigation, the stability of slopes can be assessed under seismic conditions. It can be observed that the extreme slope profile demands a flat configuration to endure the condition of the limiting equilibrium at a higher level of seismicity. However, a concurrent enhancement in the shear strength of the slope medium suppresses this tendency by offering greater resistance to the seismic inertial forces induced in the medium. Unlike the traditional linear slopes, the extreme slope profiles mostly exhibit a steeper layout over a significant part of the slope height, thus ensuring a more optimized solution to the slope stability problem. Further, the susceptibility of the Longnan slope failure in the Huining-Wudu seismic belt is predicted using the current plasticity approach, which is found to be in close agreement with a case study reported in the literature. Finally, the concept of equivalent single or multi-tiered planar slopes is explored through an example problem, which exhibits the appropriateness of the proposed non-linear slope geometry under actual field conditions.

A Prospective Study on Attitude of Professional Student toward Population Related Issues in Korea (대학전공별(大學專攻別) 전문직학생(專門職學生)들의 인구관련문제(人口關聯問題)에 대한 연차적(年次的) 변화(變化) 연구(硏究))

  • Lee, Kyung-Sik;Kim, Hwa-Joong
    • Journal of Preventive Medicine and Public Health
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    • v.9 no.1
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    • pp.11-24
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    • 1976
  • This study was a part of large scale of a prospective study on attitudes of professional students in medicine, nursing and teaching toward population related issues in Korea. The study was first conducted in May 1974 and then in May 1975 for the 1974 class cohot using a questionaire consisted of attitude scales and other items developed by Lee. The purpose of stuay was twohold, namely, to determine the difference in students among specializations on one hand and between the first and second years in the 1974 class cohot regarding tile subject matter. A one-way analysis of variance was used for attitude scale, and absolute and relative frequency were computed for the analysis of non-attitude scale items by employing Fishers' Ratio and Duncan's multiple range test at 5% level and chi square test at 5% level as significance tests. The hypothesis 'students in health profession are more likely to have positive attitudes toward population related issues progressively as class year advances than students in teaching profession' was tested and the following results were obtained: 1) Nursing students were more likely to display favarable attitudes toward family planning than medical or teaching students although the class cohot showed slightly negative improvement in the second year. Medical and teaching students apperaed to have slightly improved attitudes in the second year. 2) Respondents in general perceived national family planning program as a means of population control and this tendency was more true among nursing students as the class year advances than two other professional groups of students. Students in teaching profession appeared to perceive it more as a means to improve individual family welfare while health students were likely to see as to improve maternal and child health. This tendency was progressively improved as the class year advanced. 3) The majority of students regardless of their respective specializations believed that family planning program should be directed toward the improvement of individual family welfare. No progressive changes in the class cohot were observed. 4) About the plan to use contraceptives in future, no singnificant differences were observes among different specializations nor in different class years. However, the majority was confirmed to have a plan to use contracepives in future. An increasing proportion of the undecided category was observed, as class year advanced among health students. 5) Students in health profession were found to be more favorable about 'more leisure opportunities' as motive for limiting number of children whereas education students indicated the reasons as 'facilitate ambitions' and 'economic base' The progressive changes toward positive direction in both groups were observed as the class years advanced. 6) Attitudes toward induced abortions of the health students were observed to be positively related to class years while an inverse relationship was found in teaching students who showed much less favor in the subject matter than health students. This phenomenon may be due to the different exposure to learning environments unique to respective specializations. 7) Health students were found to have more favorable attitudes toward population education in general than the teaching students. The teaching students appeared to have changed more to the negative direction when they became the second year while no such development was observed in health students. The teaching students seemed to hold a very conservative position with regard to sex education in schools. 8) About the equality of sexes, the nursing group was found to be most favorable while the reverse was true in the teaching group. A change in the negative direction as the class year advanced was found in the teaching group. 9) About questions related to fertility values-the 10 percent of respondents regardless of specialization indicated that they would maintain their single status in future, however no change was observed in the second year. The desired number of children was found to be two by the majority of students in nursing, medicine and teaching in order of high proportion. No changes in a different class year were observed. The childless marriage was seen by nursing students as a problem more than other students, but a slight change in positive direction was found when the nursing students became the second year. In summing, as data supported in the above, students in health profession demonstrated more favorable attitudes toward population related issues than the teaching students and this tendency became more apparent in the second year. It was noticed that health students were more conscious about the health aspect of population and family planning program while the teaching students gave more attention to the socioeconomic aspect. The sex variable seemed to have operated in the item related to the equality of sexes. In conclusion, as data presented in the above, the hypothesis of this study was accepted except in the few items. It should be noted that the limitation of this study is the short duration of the observation in measuring the possible attitude changes. It should include curriculum analysis for the respective specializations in order to indentify the area of curriculum impact on students in future study.

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