• Asia Marketing Journal
• /
• v.17 no.3
• /
• pp.105-127
• /
• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• Korean Association of Arts Management
• /
• no.51
• /
• pp.191-219
• /
• 2019

Adoption of applicable law for the international trade of artworks is closely related to the results of lawsuits. Recently, starting with New York, the hub of the international artworks market, a modern, mixed-law is gradually being adopted more. It is difficult to designate an applicable law of an international trade of artworks through private laws regulations of relevant countries, and the public laws regulations must also be considered in relation to individual benefits and the public benefits to the relevant countries. With regards to the foreign relations issues, Korea's private international law embraces a so-called public order theory, and according to the Section 7 of the Act on the Private International Law and its enactment history, the compulsory provision, which seems appropriate for application to the corresponding matter, applies without regards to the selection of the applicable law. The Civil Act of Korea acknowledges bona fide acquisition of a cultural asset, in principle, if the Cultural Heritage Protection Act is not applicable. Moreover, a lost artwork is also a subject of bona fide acquisition; however, if the relevant artwork is either stolen or lost, the original owner has the right to demand the return of that artwork within 2 years of being stolen or lost according to the Section 250 of the Civil Act. Also, if the buyer purchased from a distributor specializing in the artworks, such as auction, open market or gallery, the buyer could request a compensation of the purchase price from the original owner, and if the buyer purchased through a private transaction, the buyer cannot demand a compensation of the purchase price and must return the artwork.

• Proceedings of the Korea Society of Costume Conference
• /
• 2005.10a
• /
• pp.178-179
• /
• 2005

• Journal of the Korea Convergence Society
• /
• v.8 no.8
• /
• pp.283-289
• /
• 2017

This study aims to create artworks where characteristics of paintings appear by converging beauty illustration that conducts proactive activities in an area of arts with watercolor techniques. It carries academic significance in that it delves into convergence design that reflects creative expression by putting the spotlight on diversified expressive methods of beauty illustraion through watercolor techniques. As for a method of the study, preceding studies and technical books were examined, and a total of four beauty illustration artworks were created centering on art makeup design by classifying watercolor techniques into gradient technique and overlap lining technique. First of all, the result made it possible for watercolor techniques to explore unlimited possibilities at a time of suggesting another expressive method of beauty illustration. Second, it was possible to express unique art makeup design through clear and candid characteristics inherent in watercolor paintings. In this regard, the study enhanced accessibility by departing from limited expression methods applied to beauty illustration to induce a wider range of artworks. It is hoped that beauty illustration can be specialized to achieve an independent artistic domain equipped with diversity and professionalism.

• Journal of Fashion Business
• /
• v.19 no.1
• /
• pp.77-94
• /
• 2015

Due to the inflammatory of body exposure it did not become popular to the Korean nation but the body painting as a body art is definitely required for it be become a new pure artwork. In this body painting color is the core factor for visual part and expression and coloring obtained from the color is very important in creating effective image. In Korea beauty industry the researches are limited to the study on coloring expression of general beauty makeup. Therefore, this research analyzes color images in recent body painting artworks by defining characteristics of colors and coloring applied by theme. For the research subjects, dominant and secondary colors were extracted from the artworks presented in preliminary and final rounds of year 2012 and 2013 World Body Painting Festival. For the selection of final coloring stimulation the most frequent coloring by theme was first chosen. Among them, 2 individual coloring bands were selected by theme among the high frequency colors. For the analysis of coloring image shown in body painting works total 8 coloring bands were created and they were compared and analyzed by indicating each divided coloring band on the coloring image scale by theme. In this research coloring image analysis was done after examining colors and coloring of artworks presented in World Body Painting Festival by theme. This research has its meaning that it provides information and guideline for coloring design work of body painting by analyzing coloring image used in color and coloring of body painting by theme.

• The Journal of the Korea Contents Association
• /
• v.18 no.5
• /
• pp.311-318
• /
• 2018

This paper presents the artistic background and implementation structure of a conversational artificial intelligence interactive artwork, "An Evolving GAIA". Recent artworks based on artificial intelligence technology are introduced. Development of biomimetics and artificial life technology has burred differentiation of machine and human. In this paper, artworks presenting machine-life metaphor are shown, and the distinct implementation of conversation system is emphasized in detail. The artwork recognizes and follows the movement of audience using its eyes for natural interaction. It listens questions of the audience and replies appropriate answers by text-to-speech voice, using the conversation system implemented with an Android client in the artwork and a webserver based on the question-answering dictionary. The interaction gives to the audience discussion of meaning of life in large scale and draws sympathy for the artwork itself. The paper shows the mechanical structure, the implementation of conversational system of the artwork, and reaction of the audience which can be helpful to direct and make future artificial intelligence interactive artworks.

• The Journal of the Korea Contents Association
• /
• v.11 no.1
• /
• pp.193-201
• /
• 2011

In this study, we consider the evolved interactivity at the Artificial Life Art beyond 'open interactivity' as 'closed relationship' between viewer/participant and artwork by immersive and interactive features of digital media art. In order to consider this evolved interactivity, we survey the theory of artificial life of which result of many studies like biology and computational science. And then we analysed characteristics related artistic context of artificial life at the autonomy and emergent behavior of artificial life. Especially, we research the artworks of interaction with ecologies and of living in outside(not in- silico) among the artworks of officially adopting an artificial life arts in 'VIDA : Art and Artificial Life International Awards'. And we are going to understand the relationship of emotional subjects between viewer/participant and artwork, and a step further to understand the diverse relationship of symbiosis and co-evolution of the technology and human.

• 한국문화재보존과학회:학술대회논문집
• /
• 2004.10a
• /
• pp.25-32
• /
• 2004

All the works including sculpture created by modern artists contain a message that represents both the ideas and spirit of an era. We are entrusted with the responsibility of transmitting to future generations modern art in as nearly as perfect condition as possible. Thus despite the challenges we face in preserving modern art, we are obliged to conserve it. Especially, outdoor sculpture can be considered as not only works of art themselves, but also a public art. The work of contemporary sculptors often refers to the complexity of social relationships between the art and the public space, so that the public space tends to include the actual public in the art. The conservator at this point needs to preserve tile concept of the public art which is incorporated in the public participation in the sculpture, in addition to the materials of the sculpture itself. Once the sculpture is damaged, it will need restoration. Restoration may be essential to prevent further deterioration, or it may be necessary in order to make an object usable again. It is difficult to generalize about restoration because, as with preventive treatment, the acceptable degree of intervention varies from one discipline to another The degree of treatment including restoration may depend on such variables as available resources, the future use of the object, and the needs of the particular discipline to which it belongs. When conservators start to treat artworks or during the treatment, they will face many moments where they have to make a choice. Codes of ethics are necessary in order to provide a basis for making choices. Even though ethics have always been subject to change depending on an era or culture, the ethics subject will be much easier to reached an agreement on than one involving aesthetic value. The aesthetic value will be one of the most prominent factors for defining the damage: even minor loss of parts or discolouration can be considered as fatal damage for artworks. Sometimes, an alteration of the appearancecould be intended by the artist himself so that the artist's intention could be important factor for judging the damage of artworks. But, modern hermeneutic theories show that the artist's intention cannot be the only factor for consideration, so that the interpretation and application of artist's intent should be an interdisciplinary task regarding distinctive social and cultural backgrounds.

• Journal of recreation and landscape
• /
• v.12 no.4
• /
• pp.67-78
• /
• 2018

Hangang Artpark construction is an enterprise founded in 2018 that involved installing public artworks created by 37 different people (teams) in Hangang Park located in Yeouido and Ichon Park. An iconic public space in Seoul, Hangang Park is turning into an even better public space due to the efforts to change the park into an eco-friendly, cultural-artistic space in tandem with the change in times. The objective of the Hangang Artpark construction business is to augment the environmental and scenic value of Hangang not only to provide a space for leisurely activities but also to revive it as a cultural-artistic area. This is a study of the concept and the design and installation processes of "Thinking of each other", a project by the Hangang Artpark construction business. This art piece has been installed in the wetlands and it trails along Ichon Hangang Park, which was created during the environmental recovery project. The piece consists of sculptures molded into animal shapes that are unique to the location and ecology of the area, displayed in harmony with the park's street furniture. By showing the coexistence of animals that existed in Hangang in the past along with the current inhabitants and the natural enemies of these inhabitants, the piece displays an ecofriendly scene. Moreover, by incorporating this piece into the street facilities of the park, such as gazebos, streetlights, surveillance cameras, and perches, the piece exhibits a different kind of street view compared to the installation style of other conventional environmental artworks. The various sculptures are installed along with the street facilities throughout the trail, rather than in a specific location intended for artworks, thereby achieving harmony with the park scene. In so doing, the piece elicits in the beholder an environment-friendly way of thinking, and at the same time, gives them a sense of calm and pleasure. Further, the paper researches the methods of safely installing art pieces in public spaces and of maintaining these installations.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.1
• /
• pp.105-110
• /
• 2021

In this work, we design and implement a prototype of the mobile UX that works with blockchain-based smart contract systems so that artists and buyers who trade artworks through social media can find reliable trading partners and make secure transactions with each other. The developed prototype has the following characteristics. Utilizing prototypes, we cost-effectively validate the design of mobile UX(User Experience). First, we implement familiar UXs that social media users can use without additional explanation. Second, it is possible to check the reputation of the counterpart and encourage users to make fair deals that can increase their own reputation. Third, it implement the UX for common use by users around the world. Fourth, we design and implement to operate independently of the social media system.