• Title/Summary/Keyword: Arts College Students

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Effects of Marketing Strategies on Intention of Purchase: Comparison between China and Korea (문화적 요소와 마케팅 전략의 수준이 구매의도에 미치는 영향: 중국과 한국의 비교)

  • Yaxiu, Guandian;Shin, Hyung-Deok;Park, Ji-Hye
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.170-179
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    • 2019
  • Following the uprise of the Korean Wave, Korean big entertainment corporations, such as SM or YG, are selling cultural products through their subsidiaries. These cultural products or 'cultural goods' are using artists' images of the entertainments for various products including stationary, consumer electronics, cosmetics, snacks, etc, to produce significant profits. We focused on the level of marketing strategy that affects the intention of purchase of those cultural goods. Specifically, we classified three levels including product-level(quality and design), brand-level(price and brand name), and corporate-level(merchandising and sales methods) and investigated if consumer nationality has any effects on the relationship. Based on the survey results performed by 220 Korean and Chinese college students, we found that Chinese consumers generally have higher intention to purchase on Korean cultural goods. Especially, Chinese consumers showed that their purchase intention is affected by price and brand name strategies, thus we found that they are more sensitive to brand-level marketing strategies.

A Study on On/Off Line Out-eating Behavior in Accordance Stress Label of the Culinary College Male Students (스트레스정도에 따른 남자대학생의 온라인.오프라인 외식 행동에 관한 연구)

  • Kim, Sook-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.1
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    • pp.207-215
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    • 2011
  • This study was about the relation of 129 differently stressed male college students's on or off-line contact behavior to out-eating places. We researched the subjects's obesity degree such as body fat percentage, body mass index, stress condition, and contact behavior to out-eating places. Subjects's average age was 20, height 174.9cm. More stress they felt, heavier their body weight was and more obese. 37.1% of Strongly stressed group, 28.8% of medium and 25% of normal stressed group felt severe depression. As the result of pearson correlation, stress condition was positively related with body weight, obese degree, body mass index(BMI) and exercise time. Body weight was positively related with obeses degree, BMI, and the amount of smoking and drinks. Strongly stressed group used more internet to search the information about out-eating places, they had more experience to search the homepage of out-eating places than other groups significantly. Strongly stressed group cared more about the sanity of out-eating places where they ate. and they were interested in various experiences than other groups. Strongly stressed group felt the tasty was the most important satisfying factor significantly and visited the out-eating place that satisfied them again than other groups.

The Study on Proper Way for Engineering University Education: Based on the Perception of Current Competencies and Expected Competencies of Engineering Freshmen (공과대학 신입생의 핵심역량 인식수준을 통한 공학교육방향 연구)

  • Lee, Gyeoung-Hee;Kwon, Hyuk-Hong;Lee, Jeong-Rye;Lee, Sung-Jin
    • Journal of Engineering Education Research
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    • v.13 no.6
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    • pp.57-71
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    • 2010
  • This paper is a study on the perception of current competency and expected competency of engineering freshmen by extracting core competencies acquired from university education. It also aims to suggest proper way for engineering university education. This study extracts competencies in the following five areas as core competencies: 'knowledge on major area', 'cultural ability', 'foreign language ability', 'basic learning ability', 'intercommunication ability'. To achieve this purpose, this study surveyed 'C' university engineering department freshmen (584 students) with questionnaires about their perception of core competencies. The results are as follows. First, engineering freshmen perceived current competencies were weak in every area, especially their capacities in 'foreign language ability' area were perceived to be weakest. Their demand for education is the highest in 'foreign language ability' area, and the second higher in 'knowledge on major area'. Secondly, there exists meaningful difference between perception of current competency and expected competency depending on the gender, high school department (science/liberal arts), high school location, types of college admissions, and types of mathematics in NAST. According to these results, this study suggests enhancement of foreign language (English) education in engineering department, design and implementation of various educational program to overcome individual difference, promoting importance of competencies in the 'cultural abilty' and 'intercommunication abilty', necessity of continuous adjustment and complementation for engineering educational program through accumulation of feedback processes, activation of career education through engineering education and special programs.

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The Mediating Effect of Career Resilience in Relationship of Career Barrier and Career Preparation Behavior among College Students (대학생의 진로장벽과 진로준비행동의 관계에서 진로탄력성의 매개효과)

  • Kim, Hyun-Soon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.291-299
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    • 2020
  • The purpose of this study was to examine the mediating effect of career resilience and its sub-variables in the relationship between career barriers and career preparation behavior. Toward this end, 338 college students were selected as subjects of the study. Data analysis was performed using SPSS 25.0 and the process macro of Hayes. The main research results are as follows. First, the career barrier showed significant negative correlations with career preparation behavior, career resilience, and the sub-variables of career resilience. The career preparation behavior showed significant positive correlations with career resilience and the sub-variables of career resilience. Second, the career resilience showed a significant complete mediating effect in the relationship between career barrier and career preparation behavior. This means that when career resilience was mediated, career barriers affected career preparation behavior through career resilience; however, career barrier did not directly affect career preparation behavior. Third, the achievement aspiration and career self-reliance showed a significant mediating effect in the relationship between career barrier and career preparation behavior. However, self-confidence, coping with change, and relationship utilization did not show significant mediating effects. Based on these findings, the implications of career education and suggestions for subsequent research were discussed.

Designing an App Inventor Curriculum for Computational Thinking based Non-majors Software Education (컴퓨팅 사고 기반의 비전공자 소프트웨어 교육을 위한 앱 인벤터 교육과정 설계)

  • Ku, Jin-Hee
    • Journal of Convergence for Information Technology
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    • v.7 no.1
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    • pp.61-66
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    • 2017
  • As the fourth industrial revolution becomes more popular and advanced services such as artificial intelligence and Internet of Things technology are widely commercialized, awareness of the importance of software is spreading. Recently, software education has been taught not only in elementary school and college but also in college. Also, there is a growing interest in computational thinking needed to solve problems through computing methodology and model. The purpose of this study is to design an app inventor course for non-majors software education based on computational thinking. As a result of the study, six detailed competencies of computational thinking were derived, and six detailed competencies were mapped to the app inventor learning elements. In addition, based on the computational thinking modeling, I designed an app inventor class for students who participated in IT curriculum of university liberal arts curriculum.

Effects of Contents Narrativity on the Related Contents Preference: Surveying on Korean College Students (문화콘텐츠의 서사성이 그와 연관된 콘텐츠 선호도에 미치는 영향: 한국의 대학생을 대상으로)

  • Lee, Yun-Jeong;Shin, Hyung-Deok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.1
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    • pp.62-69
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    • 2015
  • This study examined the effects of the level of narrativity of a culture content on the level of preference of a related culture content. The culture contents were categorized into novels, cartoons and TV programs according to the content type, and into dramas, comedies, and actions by the contents genre because previous studies found a high level of narrativity in novels and dramas. Based on the survey data on the movie preference, the following were found. First, when people prefer novels with high-level narrativity, rather than TV programs, which have low-level narrativity in a certain genre, they prefer watching movies in the same genre. Second, this relationship is even more reinforced when the genre of the original of the movie is drama, which has high-level narrativity, rather than comedies or actions, which have low-level narrativity. Narrativity plays an important role in the movie preference, especially when it comes to movie originals.

Study on Flipped Learning and Flipped PBL Effectiveness of College General Mathematics (대학교양수학의 플립러닝과 플립 PBL 효과성연구)

  • Kim, Dong-Ryool
    • Journal of the Korea Convergence Society
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    • v.9 no.6
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    • pp.209-215
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    • 2018
  • The college liberal arts mathematics is opened as a required course in science and engineering field, but students with low achievement experience difficulty in learning. Therefore, flip learning, which is well known as an effective teaching method based on self-led and learner, is suggested as an alternative. However, some problems are pointed out in this pedagogy. As an alternative to flip learning, we apply flip PBL classes that apply PBL to flip learning to general math subjects to supplement the problems of existing flip learning classes and increase interest in mathematics I want to know the effectiveness of whether it can be done. In this study, we investigated the educational effectiveness of the comparison study between the experimental group applying flip PBL class and the control group applying the existing flip learning class. First, the experimental group showed higher than the control group by 22 points Second, in the reflection journal analysis, in contrast to the control group, there was a positive effect on the improvement of the interest of the mathematics in the experimental group, It is expected that it will be applied as a teaching method that can complement the learning.

Internet Use of Adolescents according to their Life Content and Type (청소년 생활시간의 내용과 유형에 따른 인터넷 이용)

  • Na, Young-Joo;Hwang, Jin-Sook;Lee, Eun-Hee;Koh, Seon-Ju;Park, Sook-Hee
    • Journal of the Korean Home Economics Association
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    • v.43 no.12 s.214
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    • pp.15-28
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    • 2005
  • This study groups the life content of adolescents according to their time spent during the week and compares their internet use. The data were collected from 2210 middle and high school students, including their life content and hours, and various internet factors such as self-evaluated internet addiction, internet support, internet experience, chatting subjects and the type of internet service. Adolescents were divided into five groups: TV-oriented group, computer-oriented group, peer-oriented group, self-study group and extracurricular institution group. The purpose of internet use, internet experience, chatting subjects, negative aspects of internet and internet addiction were different by adolescents' group type. The peer-oriented group had the highest real self image as opposed to the cyber self image and trusted other's words on the internet. The TV-oriented group had the lowest trust in the internet. The computer-oriented group received the highest internet support and internet experiences, but didn't use the internet for the purpose of information search. The self-study and extra-curricular institution groups used the internet the least, used it to solve stress and were interested in school circles on the internet.

Convergence Study on Career Development Process and Influencing Factors (학령기 진로발달과정의 특성 및 영향 요인에 관한 융합연구)

  • Choi, Jung-Ah;Seo, Jun-Ho;Yang, Ji-Yeon
    • Journal of the Korea Convergence Society
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    • v.11 no.9
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    • pp.203-217
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    • 2020
  • The purpose of this study was to perform a convergence study for investigating main features and influencing factors in career development process, throughout the whole periods of education, that might influence their ultimate choice of majors. We collected data of career development process at the elementary, middle, high school, and college levels using career-o-grams, for the college students who majored in English Lang/Lit and Global Commerce, and we applied text mining techniques for qualitative data analysis. Two major factors influencing career goals were parents and teachers. In particular, teachers were most influential in the career decisions at the middle school level. Teachers, family situations, and peers showed a negative impact on career aspiration. The findings would serve as a guide for career consultants and education program developers.

The influence of users' satisfaction with AWE on English learning achievement through self-efficacy: using PLS-SEM (영어 자동쓰기평가(AWE) 사용만족도가 자기효능감을 매개로 학업성취감에 미치는 영향: PLS-SEM 모델 분석)

  • Joo, Meeran
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.1-8
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    • 2021
  • The purpose of this study is to identify the influence of users' satisfaction with the Automatic Writing Evaluation(AWE) on learners' sense of learning achievement through self efficacy in English writing class. AWE is a tool that automatically provides feedback on writing outputs by AI technology. College students were asked to write essays for each topic and use AWE to get feedback on their drafts, and finally revise them referring to the feedback. A questionnaire survey was conducted for the data collection. The data was analyzed using SPSS, and smart PLS-SEM along with bootstrapping techniques, The results of the study reveal the followings: 1) the convenience and usefulness of AWE had a positive effect on the willingness to reuse it; 2) the satisfaction with AWE had a positive effect on self-efficacy; 3) self-efficacy had a positive effect on learning achievement in terms of emotional and linguistic aspects. With the development of the 4th industry and A.I. technology, it is recommended to introduce new materials or programs such as AWE in English education.