• Title/Summary/Keyword: Approach-avoidance behavior

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Consumer Emotional Experience and Approach/Avoidance Behavior in the Store Environment with Digital Signage -Moderating Effect of Perceived Surprise- (점포내 디지털 사이니지 환경에서 소비자 감정체험과 접근/회피행동 -지각된 놀라움의 조절효과-)

  • Kim, Eun Young;Sung, Heewon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.2
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    • pp.266-280
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    • 2017
  • This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

An Autonomous Mobile Robot Control Method based on Fuzzy-Artificial Immune Networks and RBFN (퍼지-인공면역망과 RBFN에 의한 자율이동로봇 제어)

  • 오홍민;박진현;최영규
    • The Transactions of the Korean Institute of Electrical Engineers D
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    • v.52 no.12
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    • pp.679-688
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    • 2003
  • In order to navigate the mobile robots safely in unknown environments, many researches have been studied to devise navigational algorithms for the mobile robots. In this paper, we propose a navigational algorithm that consists of an obstacle-avoidance behavior module, a goal-approach behavior module and a radial basis function network(RBFN) supervisor. In the obstacle-avoidance behavior module and goal-approach behavior module, the fuzzy-artificial immune networks are used to select a proper steering angle which makes the autonomous mobile robot(AMR) avoid obstacles and approach the given goal. The RBFN supervisor is employed to combine the obstacle-avoidance behavior and goal-approach behavior for reliable and smooth motion. The outputs of the RBFN are proper combinational weights for the behavior modules and velocity to steer the AMR appropriately. Some simulations and experiments have been conducted to confirm the validity of the proposed navigational algorithm.

Get It Closer: Effect of the Approach-Avoidance Experience on Attitude through a Touchscreen Device (터치스크린을 통한 접근-회피 경험이 태도에 미치는 영향)

  • Jung, Yujin;Kang, Hyunmin;Yun, Munseon;Han, Kwanghee
    • Science of Emotion and Sensibility
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    • v.22 no.2
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    • pp.17-28
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    • 2019
  • The touchscreen device is now commonly found in the form of mobile phones, tablet PCs, and other devices. Varied physical and visual experiences can be experienced through touchscreens. This study intended to explore how the physical and visual experiences provided by the touchscreen would affect people through their existing associations of behavior-attitude. Previous studies have found that certain behaviors affect attitudes. In particular, the approach-avoidance behavior has been noted to influence both social and personal attitudes. It was thus deemed necessary to ascertain the approach-avoidance effect exerted by touchscreens on the attitudes of users as the technology is widely used today. Experiment 1 provided an approach-avoidance experience via a touchscreen and demonstrated that touchscreen-based approach-avoidance dragging behavior on the touchscreen can affect a user's preference and purchase intent. It was found that a product that had been approached showed both higher preference and higher purchase intent than a product that had been avoided. Experiment 2 investigated whether a similar effect would occur when only the visual experience of approach-avoidance was provided. The outcome proved that products that had been visually approached had higher scores than products that had been avoided, both in terms of preference and purchase intent. The movement of the arm on the touchscreen (Experiment 1) and the visual perception of the approach-avoidance experience (Experiment 2) were both shown to influence participants' attitudes toward products. The results of this study suggest that the behavior and perception of users may be an important factor in designing touchscreen interfaces for online shopping.

A Study of User Experience Based on Feedback Positioning of Home Robots and Approach-Avoidance Behaviors: Focused on the Context of Tasks (가정용 로봇의 피드백 움직임과 접근-회피 행동에 따른 사용자 경험 연구: 작업 수행 상황을 중심으로)

  • Na, Gyoung-Hwa;Kim, Hwan-Ju;Kang, Hyun-Min
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.225-234
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    • 2021
  • Due to pandemic situations, the development of home robots that can make the house an optimized space for various activities is active. This study aims to confirm the effectiveness of approach or avoidance behavior for feedback positioning on the user experience, depending on the context in which the robot performs the task. Based on two types of the task contexts(Reactive vs. Proactive) and three types of robot feedback positioning(No move vs. Avoidance vs. Approach), six different scenarios were designed for experimental study. Likeability, perceived intelligence, rapport, negative attitude and predictability of behavior are measured for each conditions. The result showed the main effects of perceived intelligence, rapport, predictability in the context of tasks, and of likability, perceived intelligence, rapport in robot feedback positioning. The interaction effects were shown in likeability and perceived intelligence. In conclusion, approach-avoidance experiences can also be applied to robot behaviors as well, and the negative effects of avoidance have been significantly confirmed.

The Effects of Students' Self Efficacy, Classroom Contextual Characteristics and Help-avoidance Attitudes on Academic Help-seeking Behavior (자기효능감 및 교실맥락, 도움회피 태도가 초등학생의 도움요청 행동에 미치는 영향)

  • Lee, Hee-Joo
    • Korean Journal of Child Studies
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    • v.28 no.5
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    • pp.209-220
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    • 2007
  • This study explored the effects of self efficacy, classroom contextual characteristics and help-avoidance attitudes on academic help-seeking behavior. Participants were 210 4th grade students. Data were analyzed by Pearson's correlation coefficient and multiple regression analysis through the SPSSWIN 12.0. Results showed that students' self efficacy, perception of teacher behavior and goal orientations were positively related to help-seeking behaviors. Help-avoidance attitudes were negatively related to help-seeking behaviors. Cognitive efficacy and social-emotional efficacy facilitated help-seeking behaviors. Help-seeking behaviors were influenced by teacher's supportive help and expectation. Mastery goal orientations and performance-approach goal orientations promoted help-seeking behaviors but performance-avoidance goal orientations impeded help-seeking behaviors. Autonomous intention attitudes expedited help-seeking behaviors but intention based on ability diminished help-seeking behaviors.

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Characteristics of Mothers' Coping with Marital Conflict and Child-Rearing Stress (부부갈등과 자녀양육 스트레스 상황에서 나타난 어머니의 대처행동 특성)

  • Min Ha-Yeoung;Kim Hyong-Hwa
    • Journal of Families and Better Life
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    • v.23 no.4 s.76
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    • pp.27-34
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    • 2005
  • The purpose of this study was to identify the patterns of coping with marital conflict and child-rearing stress among mothers of young children. The participants were 166 mothers of children who were between 3 years and 7 years of age, living in the North Kyongsang Province. Paired t-test, ANOVA, Scheffe' test, Pearson's correlation and partial correlation analyses were conducted for this study. The results of this study were as follows. (1) In those situations where the participants experienced marital conflict and child-rearing stress, they were more likely to use an avoidance coping strategy than an approach coping strategy. (2) Among the mothers who were experiencing marital conflict or child-rearing stress, the group that suffered a higher level of stress was more likely to employ an avoidance coping strategy. However, there were no differences in the approach coping behavior by the level of stress. (3) When the level of marital conflict and child-rearing stress were controlled, approach coping behavior with marital conflict was still moderately correlated with approach coping behavior with child-rearing stress.

A Cross-Sectional and Short-Term Longitudinal Study on Bullying/Victimization and Interpersonal Behavior Characteristics: The Participant Roles Approach (또래 괴롭힘과 대인간 행동특성에 관한 횡단 및 단기종단연구 : 참여자 역할을 중심으로)

  • Sim, Hee-og
    • Korean Journal of Child Studies
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    • v.26 no.5
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    • pp.263-279
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    • 2005
  • This study explored the participant roles and the cross-sectional and longitudinal relationships between interpersonal behavior characteristics and bullying/victimization. The subjects were 4th and 5th grade children and instruments were the Participant Roles Scale, Self-Report Coping Scale, Teenage Inventory of Social Skills, and Social Anxiety/Avoidance. They were contacted again one year later. In the distribution of participant roles at Time 1, defender of the victim was highest, then outsider; at Time 2 outsider was the highest and then defender. There was a tendency of gender difference in distribution of participant roles only at Time 1. Males were more in the group of reinforcer; females were more in the group of defender and victim. There were high positive correlations among bully/reinforcer/assistant scores. In the concurrent view, children who used approach coping strategies and showed higher social skills were more likely to be defender. Children who had lower social skills and higher social anxiety and social avoidance were more likely to be victim. In the longitudinal view, children who had developed higher social skills were more likely to be defender. Children who had employed less approach coping strategies and had showed lower social skills and higher social avoidance were more likely to be victim.

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Autonomous Mobile Robot Navigation using Artificial Immune Networks and Fuzzy Systems (인공 면역망과 퍼지 시스템을 이용한 자율이동로봇 주행)

  • Kim, Yang-Hyeon;Lee, Dong-Je;Lee, Min-Jung;Choe, Yeong-Gyu
    • The Transactions of the Korean Institute of Electrical Engineers D
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    • v.51 no.9
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    • pp.402-412
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    • 2002
  • The navigation algorithms enable autonomous mobile robots to reach given target points without collision against obstacles. To achieve safe navigations in unknown environments, this paper presents an effective navigation algorithm for the autonomous mobile robots with ultrasonic sensors. The proposed navigation algorithm consists of an obstacle-avoidance behavior, a target-reaching behavior and a fuzzy-based decision maker. In the obstacle-avoidance behavior and the target-reaching behavior, artificial immune networks are used to select a proper steering angle, make the autonomous mobile robot avoid obstacles and approach a given target point. The fuzzy-based decision maker combines the steering angles from the target-reaching behavior and the obstacle-avoidance behavior in order to steer the autonomous mobile robot appropriately. Simulational and experimental results show that the proposed navigation algorithm is very effective in unknown environments.

Children Coping with Peer Conflict : Cross-Sectional and Longitudinal Correlates of Bullying, Victim, and Prosocial Behavior (또래와의 갈등 대처양식과 또래 괴롭힘의 가해·피해·친사회적 행동과의 횡·종단적인 관계)

  • Sim, Hee Og
    • Korean Journal of Child Studies
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    • v.22 no.3
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    • pp.49-61
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    • 2001
  • This study explored concurrent and prospective relationships of the coping strategies of 4th and 6th grade children in peer conflict focusing on bullying, victim, and prosocial behavior. Instruments were the Self-Report Coping Scale and the Peer Relations Questionnaire. Concurrent results of Study I showed children using more avoidance and fewer approach strategies were more likely to bullies or victims; and children using fewer avoidance and more approach coping strategies were more likely to be prosocial children. Externalizing best explained bullies and victims; seeking social support best explained prosocial children. Prospective results of Study II showed children using more externalizing and fewer problem solving were more likely to be bullies; and children employing internalizing and externalizing were more likely to be victims; and children using more seeking social support were more likely to be prosocial children. It was also found that externalizing at Time I best predicted bullies, internalizing best predicted victims, and seeking social support best predicted prosocial children.

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