• 한국의류학회지
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• 제34권10호
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• pp.1647-1657
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• 2010

This study examines underwear purchase behaviors and the attitude of male consumers based on the degree of interest in appearance. Data research was conducted on 296 males in their 20s and 30s located in Seoul & Gyeonggi province. The SPSS 17.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, t-test, and $\chi^2$-test. The results of this study are as follows: The degree of interest in appearance was identified with four factors; outfit management, confidence of figure, interest in clothing, weight control, and disinterest in appearance. Customers were segmented into two subdivisions: high and low interest in appearance. The factors derived from the factor analysis of underwear purchase motive included aesthetic, impulsiveness, and practicality. The purchase behavior of the group with high interest in appearance was highly motivated by aesthetics and impulsiveness. The factors derived from the factor analysis of underwear attitude included fashionability, comfortableness, and quality. Customers were segmented into the following three subdivisions: pursuit of comfortableness, pursuit of diversity, and normal. The type of high interest in appearance regarded fashionability and quality highly. Finally, the degree of interest in appearance showed significant relevance in purchase motive and underwear attitude for underwear.

• 복식문화연구
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• 제18권2호
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• pp.322-336
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• 2010

This study examines the appearance management attitude factor of male college students and groups them according to their characteristics. Then this research analyzes their interest in knitwear, buying behavior, and characteristics to see what kind of differences exist. The results of the research are as follows: First, after conducting a factor analysis to identify the appearance management attitude of male college students, 3 factors emerged(sought personality, pursued trends, and appearance interest). Second, as a result grouping the students according to their attitude. It is created 3 groups(fashionista group, personality group, and appearance interest group). Third, for the interest in knitwear, the fashionista group had the highest interest in knitwear, with a preferred brand when purchasing. Fourth, the fashionista group that values personality and latest trends was more likely to purchase knitwear than the personality group or the appearance interest group. Finally, the majority preferred solid colors. Over 50% of the students preferred knits without any patterns. Also, the most preferred 100% cotton. As this survey was only surveyed in Seoul and Gyounggi areas. The next research requires to be surveyed in a more comprehensive area. Additionally, male college students must more effectively be segmented and surveyed to get accurate results.

• 한국의상디자인학회지
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• 제18권2호
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• pp.51-64
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• 2016

The object of this study was to find out the influence of juvenile self-consciousness on the importance of unit 'clothing and self-express' in technology home economics curriculum and appearance management behavior. Questionnaires were administered to 244 middle school students living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, regression analysis, and ${\chi}^2-test$ were used for data analysis. Our findings are as follows. Self-consciousness had factors as privately and socially self-consciousness and social anxiety. The factors of the importance of unit 'Clothing and self-express' were clothing, self-express and excellence in traditional clothing. Appearance management behavior had factors as appearance management, plastic surgery interest, diet importance, health focus and eating habit. Self-consciousness was found to have significant effects on the factors of the importance of unit 'Clothing and self-express', and self-consciousness on factors of appearance management behavior. The differences by gender of middle students was examined in clothing and textile interest, clothing and textile unit interest and knowledge acquisition route.

• 한국의상디자인학회지
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• 제19권1호
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• pp.27-40
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• 2017

In the past, generally only woman have interest in appearance management, but nowadays man also have interest in beauty and appearance. The purpose of this study is to examine the effect of vanity scale on the appearance management behavior and fashion orientation in male consumers. The data was collected from men in their age of 20-59, who lived in Seoul and Gyeonggi-do. A total of 300 responses were analyzed. Factor analysis, frequency analysis, ANOVA and regression were used for analysis. The results of this study are as follows. First, vanity scale divided into four factors 1) a concern for physical appearance 2) a positive view of physical appearance 3) a concern for achievement and 4) a positive view of achievement. Generally concern factors are higher than positive views, and physical appearance factors are higher than achievement factors. Second, four lower vanity scale factors are related with each other. Third, various vanity scale influenced to appearance management behavior and fashion orientation. Especially positive view of achievement have more influencing power to appearance management behavior and fashion orientation. Among various demographic variables, income have more influencing power to the vanity scale.

• 한국가정과교육학회지
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• 제23권3호
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• pp.185-200
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• 2011

본 연구의 목적은 초 중등 여학생의 외모관심도와 외모관리행동이 성 성숙, 자기개념과 어떠한 상관관계를 갖는지 파악하는데 있다. 이를 위하여 서울지역의 초 중등 여학생을 대상으로 설문조사를 실시하였다. 연구의 결과는 다음과 같다. 첫째, 외모관심도와 외모관리행동 모두 중학생이 초등학생보다 높게 나타났다. 둘째, 초등학생이 중학생보다 전체적으로 긍정적인 자기개념을 가지고 있었고 특히 가정자기가 유의하게 높았다. 셋째, Tanner Stage가 초등학생은 2,3단계로서 사춘기 초기 상태, 중학생은 3,4단계로서 성장 발육의 진행 상태에 있는 것으로 나타났다. 월경을 하는 학생의 비율이 초등학생은 33%에 불과한 반면, 중학생은 90%로 대부분이 월경을 하는 것으로 나타났다. 성 성숙에 대한 주관적인 느낌 역시 차이를 보여, 초등학생은 자신의 성 성숙 속도가 또래보다 빠르다고 느낄 때, 중학생은 느리다고 느낄 때 부정적인 느낌을 가졌다. 넷째, 초 중등 여학생의 외모관심도에 자기개념과 성 성숙이 미치는 영향을 살펴본 결과, 초등학생은 가정적 자기개념이 낮을수록, 사회적 자기개념이 높을수록 외모에 대한 관심이 높았다. 중학생은 사회적 자기개념이 높을수록, 가정적 자기개념이 낮을수록, 성숙에 대한 느낌이 부정적일수록, 신체적 자기개념이 높을수록 외모에 대한 관심이 높았다. 또한 초 중등 여학생의 외모관리행동에 외모관심도와 자기개념 및 성 성숙이 미치는 영향을 살펴본 결과, 초등학생은 외모관심이 높을수록 외모관리행동에 적극적이었다. 중학생의 외모관리행동은 외모에 대한 관심이 높을수록, 가정적 자기개념이 낮을수록, 사회적 자기개념이 높을수록 많이 하는 것으로 나타났다.

• 복식문화연구
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• 제16권3호
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• pp.533-546
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• 2008

This study aims on observing the recognition and attitude of caring for outer appearance by deducing the factors of men caring for their outer appearance at current point where male position is being emphasized in the appearance related market and their interest for outer appearance care is increasing. As a result of conducting a survey, male appearance caring behavior was distinguished into fashion, skin and cosmetic, cosmetic surgery, physical image, and hair factors, and among them, physical image factor showed the highest average, which proves that men generally have positive attitude towards caring for their looks. Concerning skin and cosmetics, the results show that interest is high regardless of age and occupation, and the lower the age is, the higher average for fashion, cosmetic surgery, and hair factors, proving that young men have more interest for caring after their looks. However, there was difference in outer appearance caring behavior pursued or favored by each age bracket according to the higher average for physical image in the age bracket higher than 30. Also, each factor of outer appearance caring behavior turned out to have significant correlation to each other.

• 패션비즈니스
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• 제17권4호
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• pp.124-139
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• 2013

Teenage girls under the influence of the physical changes due to the rapid physical development and appearance are interested. 200 parts were used for the statistical analysis of this research against the common excitation high school student positioned in Seoul. First, there was lots of the girl student managing the appearance due to the psychological satisfaction. And the girl student without the friend of the opposite sex managed the appearance at the psychological satisfaction. Because to be more important, thing including the studying, and etc. was the priority the girl student who doesn't the appearance management did not do the appearance management. Second, the factor found out over one month allowance 50,000 circle to be the very important factor through the beauty action high of the high beauty product concern degree and girl student action of the beauty product concern degree and girl student where there is the friend of the opposite sex. Third, the more the concern degree about the beauty product was high as the concern degree about the beauty was high, the girl student in high school could know that beauty action was high as the concern degree about the multi function beauty product was high.

• 한국의류학회지
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• 제29권1호
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• pp.58-67
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• 2005

This study was aimed at the development of scales measuring appearance management behaviors of career men for on-line image consulting. The purposes of this study were to develop a scale which can measure fashion orientation of career men and classify them according to fashion orientation. The data were collected from 380 career men for the first survey and 372 career men for the second survey in Seoul, Korea and were analyzed by factor analysis, reliability test, cluster analysis, one-way ANOVA and Duncan test. The results from this study were as follows: 1) Ten factors of fashion orientation were identified: clothing interest, satisfaction in clothing-selecting ability, individuality and self expression, interest in appearance management, appearance improvement and mood enhancement, clothing conformity, putting value on attractive appearance, maintenance of neat appearance, weight control and pursuit of fashion. The total variance explained by the ten factors was $65.70\%$ and Cronbach's $\alpha$ of 10 factors ranged from $.60\~.92.$ 2) Three groups were classified by the representative items of fashion orientation factors : passive appearance management group who were conscious of other people, positive appearance management group who were highly fashion-oriented and indifferent group to appearance management. The fashion orientation characteristics of groups classified in the second survey were nearly similar to those in the first.

• 패션비즈니스
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• 제16권5호
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• pp.192-206
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• 2012

This study aimed to examine the effects of demographic variables, stress, appearance management behavior, and family environment on self-esteem with the subjects of high school students with serious stress and great interest in appearance among the adolescences. This research was conducted during June, 2012, and the research method employed was the questionnaire. The questionnaire consisted of the contents about self-esteem, stress, appearance management behavior, and demographical variables. Regarding the adolescents' stress, generally, influential variables include relationship with parents and friends, school records, or school life satisfaction. And the adolescences' self-esteem was the crucial variable to indicated socio-psychological adaptation. And it was related with stress or appearance management behavior.

• 한국의류산업학회지
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• 제12권4호
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• pp.459-466
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• 2010

The purpose of this study was to examine the appearance management behavior and its motives according to male consumers' age. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that factors of the appearance management behavior were classified into such as fashion oriented, figure management, figure improvement, skin care, cosmetic surgery, hair care, and health oriented. The male consumers age in the 20s, were more conscious of the appearance management. The male consumers aged over 40s were more aware of figure management and hair care for better health oriented. Appearance management behavior motives were classified into individuality, sociality, and interest arousal. Most of the male consumers showed higher interests in sociality among appearance management motives for better personal relations at workplace and increasing competitive edge.