• 한국의상디자인학회지
• /
• 제15권3호
• /
• pp.1-17
• /
• 2013

The purpose of this study was to identify the relationships among self-esteem, physical appearance comparison, media concern, sociocultural attitude toward appearance, body attitudes, and life satisfaction. Data were collected from a convenience sample of 232 female undergraduate students. Data were analyzed using factor analysis, correlation, and multiple regression. The result showed that there was a correlation between physical appearance comparison and media concern. Self-esteem, physical appearance comparison, and media concern had an indirect influence on body attitudes through sociocultural attitude toward appearance. Self-esteem and physical appearance comparison had a direct effect on body attitude. All variables did not have an influence on life satisfaction, except self-esteem.

• 복식문화연구
• /
• 제22권5호
• /
• pp.728-742
• /
• 2014

This study aimed to investigates the effects of self-assertiveness and appearance satisfaction on psychological well-being (personal growth, purpose in life, self acceptance, environmental mastery, autonomy and interpersonal relations), and find out if there exists any causal relationship among each variable in the process. For data collection, a questionnaire was administrated from April 23 to May 13, 2012 in the city of Gwangju, Korea. The subjects were women in their twenties and thirties. 359 women responded to it. The results were as follows. First, overall self assertiveness had positive effects on appearance satisfaction which, in turn, turned out to have overall positive effects. Second, the overall effects of self assertiveness on psychological well-being turned out to have positive effects. Third, overall appearance satisfaction had positive effects on psychological well being. Forth, the effects that self assertiveness had on psychological well-being mediated appearance satisfaction and appeared to be partly insignificant. The implications and the direction of this research should be discussed in the future study so that it can improve personal psychological well-being by finding out other variables aside from self assertiveness, appearance satisfaction.

• 한국의류학회지
• /
• 제28권7호
• /
• pp.974-982
• /
• 2004

The purpose of this study was to examine the influence of belief in body control on appearance satisfaction using structural equation modeling. In the structural equation model, self-esteem was included as a common predictor variable of belief in body control and appearance satisfaction, and the ideal body type and perceived body type were included as mediator variables. The data was collected from 96 female college students in the State of Washington, United States, Using AMOS 4, confirmatory factor analyses were conducted to fit the measurement models, and then the fit of the structural model was examined. The results of this study are as follows: The indirect effect of belief in body control on appearance satisfaction through its negative effect on ideal body type was significant. Yet, the direct path of belief in body control to appearance satisfaction and the indirect path through their common relationships with self-esteem were found not significant. These results indicate that higher body control belief may lead to lower appearance satisfaction due to the decreased size of ideal body type.

• 한국의류산업학회지
• /
• 제14권5호
• /
• pp.811-820
• /
• 2012

This study identifies the factor structure of sociocultural attitudes toward appearance, appearance management attitudes, fashion behaviors, and the effects of sociocultural attitudes toward appearance and appearance management attitudes on fashion behaviors. Questionnaires were administered to 255 college students living in Daegu Metropolitan City and Kyungbook province. The data collected were analyzed using frequency, factor analysis, multiple regression, and t-test. The findings were as follows. Sociocultural attitudes toward appearance were composed of two factors (body internalization and appearance recognition). Appearance management attitudes were composed of four factors (shape management recognition, weight management, appearance satisfaction, and health care). Fashion behaviors were composed of six factors (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure). Gender of college students showed a distinction between the sub-variables of sociocultural attitudes toward appearance factors (body internalization) and appearance management attitudes (weight management) and fashion behaviors (convenience, fashion following, self-satisfaction, and pleasure). Women had more desire to have a similar looking body of TV celebrities than men. The effects of sociocultural attitudes toward appearance and appearance management attitudes on each fashion behavior variables (convenience, fashion following, self-satisfaction, attractiveness, pursuit of change, and pleasure) were explained by the factors of body internalization and appearance recognition, and weight management, appearance satisfaction, and health care. College students produced fashion appropriate to the situation. Strategies of fashion marketing based on these results are as follow. Through mass media, advertisers help university students realize a healthy outlook and create a social atmosphere that can promote healthy body attractions.

• 복식
• /
• 제58권8호
• /
• pp.158-169
• /
• 2008

The purposes of this study were to Investigate the relationships between knitwear purchase motive and female consumer satisfaction, and to reveal how knitwear purchase motives and demographic variables influence the consumer satisfaction. The subjects were 263 female college students and working women residing in metropolitan area of Seoul. The data were analyzed by using descriptive analysis, factor analysis, Cronbach's ${\alpha}$-reliability coefficient, t-test, Pearson's correlation coefficient, and multiple regression analysis. Five dimensions of knitwear purchase motive were derived by factor analysis; expressive, others' influence/deficiency, quality/social, situation, and utility motive. Consumer satisfactions were classified into 3 dimensions; appearance, practicality, and quality satisfaction. The expressive motive had significant positive relationships with the satisfaction of appearance and quality satisfaction. The quality/social motive had positive relationships with the satisfaction of appearance, practicality, and quality. Utility motive had positive relationships with the satisfaction of appearance and practicality. Working women had higher situation motive and quality/social motive than the female college students had. The higher the age was, the higher the score on situation motive and quality/social motive were. The higher the social class was, the higher the score on expressive motive was. The higher the income was, the higher the score on appearance, practicality, and quality satisfaction were. The consumer satisfaction of knitwear was influenced most by the quality/social motive and next by the expressive motive, the income, and the utility motive in order.

• 한국의상디자인학회지
• /
• 제13권3호
• /
• pp.117-133
• /
• 2011

The purpose of this study was to analyze the difference in self-esteem, body satisfaction, body image and clothing attitude according to gender and somatotype. Also the paths for the clothing attitude affected by these variables were analyzed. The data for this research were collected from questionnaires of 210 male and 180 female college students. Body image is categorized as three factors, 'interest in appearance', 'concern about weight', and 'satisfaction in appearance'. And clothing attitude is categorized as five factors, 'fashionability', 'status symbolism', 'modesty', 'conformity', and 'manageability'. Male students were more satisfied with their body satisfaction than female students. Female students showed higher interest in appearance and concern about weight than male students. Thin somatotype showed high self-esteem interest in appearance, and fashionability. Fashionability was indirectly affected by gender, somatotype, self-esteem and body satisfaction, and was directly affected in the cases of high interest and satisfaction in appearance. Status symbolism was significantly affected in the cases of female students and high interest in appearance. Modesty was significantly affected in the cases of female students and low satisfaction in appearance. Conformity was significantly affected in the cases of high interest in appearance. Manageability was indirectly affected by gender, somatotype and self-esteem, and was directly affected in the cases of low interest in appearance.

• 패션비즈니스
• /
• 제22권4호
• /
• pp.160-177
• /
• 2018

The objective of this study was to investigate mediation effect of appearance management behavior on the relationship between satisfaction of personal image and job search efficacy. Based on previous studies on components of personal image, appearance management behaviors, and job search efficacy, questionnaire items were developed. For this study, we conducted a questionnaire survey among 422 students from women's university in Seoul. Statistical analyses were performed using SPSS 23. Results are as follows. First, there were positive and moderate bivariate correlations among satisfaction of personal image, appearance management behavior, and job search efficacy. Second, satisfaction of personal image was found to have a partially significant effect on job search efficacy while satisfaction of internal image, visual image, and social image had a positive effect on job search skill. Satisfaction of internal image had a positive effect on job search strength. However, satisfaction of visual image or social image did not have a significant effect on job search strength. Third, fashion management behavior among components appearance management behavior could partially mediate the relationship between satisfaction of personal image and job search efficacy, indicating that satisfaction of internal image and visual image among components personal image not only has a direct effect on job search skill among job search efficacy, but also has an indirect effect on job search skill by affecting fashion management behavior. These results suggest that it is important to build personal image effectively and increase satisfaction with oneself through active appearance management behavior to improve job search efficacy.

• 한국생활과학회지
• /
• 제16권4호
• /
• pp.825-835
• /
• 2007

The purpose of this research is to examine the relationship between body satisfaction and appearance enhancement behavior of college students. A questionnaire survey was conducted on 234 college students in Cheong-ju area, Korea. Frequency, descriptive analysis, $x^2$ and t-tests were used for data analysis. Male students were generally satisfied with their height but not with their weight, while female students were not satisfied with their height and weight. There were significant gender differences in satisfaction with their skin color: male students were mostly satisfied with their skin color other than female students. The body satisfaction degree of college students depended on gender: the male students showed more satisfaction with their physical condition than the female students. Of the college student's improving-appearance behaviors such as face-lifting by plastic surgery, make-up by cosmetics and skin care, their preferable choice depended on their gender. When purchasing clothes, they considered if the clothes could cover their defects of their body line and improve their physical appearance. The levels of body satisfaction were significantly different according to their appearance enhancement behaviors.

• 패션비즈니스
• /
• 제12권2호
• /
• pp.153-164
• /
• 2008

The author of this study would like to consider the influence that socio-cultural attitudes to the appearance offemale college students have on body image and satisfaction. The results of this study were as follows: 1. According to the result of the analysis of the relevant factors of socio-cultural attitudes on outward appearance of women college students, three factors which are named "Internalization", "Awareness" and "Non-confirmity" have been drawn out: 2. According to the result of the factor analysis for the evaluation of the behavioral figure images of women college students, three factors which are named "Figure Management", "Weight Management" and "Figure Valuation" have been drawn out: 3. Socio-cultural attitudes to appearance have correlation with body image, BMI and self-satisfaction of body and appearance: 4. According to consideration of the result of the study of the Influence that socio-cultural attitudes to the appearance have on physical satisfactionof each physical part, it is showed that they have managed their physical weight according to the satisfaction degree of weight and other circumference items: 5. Socio-cultural attitudes to appearance have high correlation with appearance management and weight management.

• 한국콘텐츠학회논문지
• /
• 제18권7호
• /
• pp.302-312
• /
• 2018

본 연구는 간호대학생들의 외모만족과 학교생활적응의 관계를 조사하고 자아존중감과 성별의 매개 또는 조절효과 파악을 목적으로 하였다. 본 연구는 서술적 상관관계 연구로서 연구대상자는 D시에 소재한 간호대학에 재학하고 있는 188명의 학생을 대상으로 하였다. 분석결과 외모만족은 학교생활적응에 직접적인 영향을 주었고 자아존중감을 통해 간접적인 영향을 미치는 것으로 나타나 자아존중감은 외모만족과 학교생활 적응의 관계에서 부분 매개효과가 있었다. 또한 성별은 외모만족과 자아존중감 사이에서 조절효과가 있었으나 외모만족과 학교생활적응, 자아존중감과 학교생활적응 사이에서는 조절효과가 유의하지 않았다. 그리고 여학생이 남학생보다 외모만족이 자아존중감에 미치는 영향이 더 큰 것으로 나타났다. 이러한 결과는 간호대학생들의 학교생활적응을 증진하기 위한 전략으로 외모에 대한 긍정적 인식을 증진하고 자아존중감의 강화가 필요함을 의미하며 여학생을 대상으로 특화된 프로그램의 필요성을 제시하고 있다.