• 한국의류학회지
• /
• 제36권7호
• /
• pp.756-766
• /
• 2012

This study investigated the relationships among cognitive age, sociocultural attitudes towards appearance, and appearance management behaviors. This study gave a questionnaire survey to adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. Data collected from the 296 respondents were analyzed using descriptive statistics, correlation analyses, and ANOVA. The sociocultural attitudes towards appearance (awareness and internalization) were significantly correlated with appearance management behaviors (weight training, skin care, hair care, make-up, and clothing selection). The cognitive age was significantly correlated with the sociocultural attitudes towards appearance and appearance management behaviors such as weight training and clothing selection.

• 패션비즈니스
• /
• 제19권4호
• /
• pp.21-36
• /
• 2015

The purpose of this study is to classify the stress into groups and analyze their differences in self-consciousness, and appearance management behavior. Questionnaires were administered to 377 middle and high school girls living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncant-test, and t-test are all used for data analysis. Our findings show that stress developed due to several reasons: the categories are as follows into grades-related low stress, exam-related high stress, and society-related high stress. For the purposes of our study, we labeled self-consciousness as a combination of being socially and privately self-consciousness and showing signs of social anxiety. Appearance management behavior deals with esthetic plastic surgery, clothing harmony, weight management, hair management, health care, skin care, and meal management. Stress shows a significant correlation with the sub-variable self-consciousness and appearance management behavior. The groups show a significant difference in the self-consciousness, and appearance management behavior. There is also a significant difference among stress, self-consciousness and appearance management behavior by grade. The students in seemed to recognize that their appearance can be improved by dressing up and managing their outwardly appearance. Teachers should educate students to have the variety of views on the meaning of beauty. In addition, schools need to develop programs to educate student about appearances, as the student's interests differ due to the stress type of the adolescent.

• 한국의류산업학회지
• /
• 제11권2호
• /
• pp.271-277
• /
• 2009

The purpose of this study was to examine the relationships among influence of Social Self-Efficacy, Appearance Concern, Body Cathexis, Appearance Management Behavior. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 14.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by utilizing of Amos 5.0. The results of this study were as follows; First, the social self-efficacy showed a positive influence on both appearance concern and the body cathexis. And the social self-efficacy had a negative influence on appearance management behavior. Second, appearance concern showed a positive influence on appearance management behavior, but there was not a significant relationship between appearance concern and body cathexis. Third body cathexis showed a positive influence on appearance management behavior.

• 한국의류산업학회지
• /
• 제18권5호
• /
• pp.625-636
• /
• 2016

The purposes of this study were to investigate the effects of social appearance anxiety, negative body image, appearance importance on appearance management behavior and cosmetic surgery intention. For data collection, a questionnaire was administrated to 428 female college students in Gwangju City, Korea. The results were summarized as follows. To analysis the data, the SPSS 20.0 was used, and frequence analysis, descriptive statistical analysis, reliability analysis, regression analysis, F-test were conducted. The results were summarized as follows. First, social appearance anxiety turned out to have significant positive effect on appearance management behavior and cosmetic surgery intention. Second, negative body image had positive effect on appearance management behavior and cosmetic surgery intention. Third, appearance importance turned out to have significant effect on appearance management behavior and cosmetic surgery intention. The results of this study above suggest that it would be necessary to seek for measures to reduce individual's appearance anxiety, negative body image, and appearance importance. Especially, People should get the realization of the beautiful on the inside that includes personality is more important than having external beauty. And, it is considered that the requirements of the social effort and education through a school and a media as well as a family for reducing the individual's appearance anxiety, negative body image, and the serious consideration of the appearance as rejecting the discrimination based on appearance.

• 한국의상디자인학회지
• /
• 제19권1호
• /
• pp.147-162
• /
• 2017

The purposes of this study were to investigate objectified body consciousness and appearance management behaviors, and to analysis the differences on this two variables between Korean and Chinese consumers. The subjects were 700 Korean and Chinese female university students. The research method was a survey and the measuring instruments consisted of objectified body consciousness scale, appearance management behaviors items, and subjects' demographics attributions. The data were analyzed by frequency analysis, cross tabs analysis, $x^2$ test, Cronbach' ${\alpha}$, factor analysis, t-test, and regression analysis, using SPSS statistical program. The results were as follows. First, three factors(body surveillance, body shame, and control belief) were emerged on objectified body consciousness, and Korean students showed the higher level of objectified body consciousness than Chinese students. Second, Korean students had much more experience and a higher intention to perform various appearance management behaviors than Chinese students. Third, body shame and control belief factors had important effects on appearance management behaviors of both country students. However, body surveillance was an important factor on only Korean students' appearance management behaviors. This study showed that objectified body consciousness is an important variable to affect appearance management behaviors, and there are many differences on objectified body consciousness and appearance management behaviors by cultural environments.

• 한국의상디자인학회지
• /
• 제23권4호
• /
• pp.81-93
• /
• 2021

This study attempted to investigate the mediating effects of self-efficacy in the influence of appearance management behavior and life satisfaction among middle-aged women. For this, a questionnaire survey was performed among 153 women aged 40-59 living in Seoul and Gyeonggi-do. The collected data were analyzed by frequency analysis, cross-tabulation analysis, t-test, ANOVA, Duncan's test, reliability analysis, and correlation analysis, using SPSS 25.0. To examine mediating effects, SPSS Process MACRO #4 was borrowed, and the results found the following: 1) A positive correlation with statistical significance was observed among appearance management behavior, self-efficacy, and life satisfaction. 2) According to the analysis of appearance management behavior, self-efficacy and life satisfaction by demographic characteristics, some differences were found. 3) The mediating effects of self-efficacy in appearance management behavior and the life satisfaction relationship was confirmed. The above results show that middle-aged women experience an increase in self-efficacy through appearance management behavior and improvements in their life satisfaction through such self-efficacy, not just enhancing life satisfaction through appearance management behavior. In other words, appearance management increases life satisfaction through an ego-discovery process.

• 한국생활과학회지
• /
• 제22권1호
• /
• pp.75-88
• /
• 2013

The purpose of this study was to investigate the effects of appearance instrumentality on body satisfaction and appearance management behaviors by adolescent' sex. The subjects were 750 adolescents in Daejeon and Chungnam province. The research method was a survey and the measuring instruments consisted of appearance instrumentality, body satisfaction, appearance management behaviors, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, and t-test, using SPSS statistical program. The results were as follows. First, 3 dimensions(the utility of interpersonal relationship, social achievement and sexual partnership) were emerged on appearance instrumentality, and adolescents were divided into 2 groups(unreceptive and receptive group) by appearance instrumentality. Second, appearance instrumentality had significant effects on female adolescents' body satisfaction; receptive group was more dissatisfied with their bodies, especially weight, hip, abdomen, and body shape than unreceptive group. However, it had no significant effects on male adolescents' body satisfaction. Third, appearance instrumentality had many significant effects on male and female adolescents' appearance management behaviors. Especially, female receptive group had higher intention to perform professional care by a sliming club, beauty salon, and dermatology, and face plastic surgery than unreceptive group.

• 한국의류학회지
• /
• 제38권4호
• /
• pp.528-539
• /
• 2014

This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-construal was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable) were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude toward physical appearance was not significantly meaningful; however, interdependent self-construal influenced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effect on body satisfaction. 3) The body satisfaction also had a negative effect on appearance management behavior in this study.

• 한국컴퓨터정보학회논문지
• /
• 제29권1호
• /
• pp.177-185
• /
• 2024

외모는 타고나는 것이 아니라 만들고 관리할 수 있는 것이라는 사회문화적 인식이 확산되면서 외모 관리에 대한 요구와 기대가 높아지고 있다. 외모에 대한 인식은 자신뿐만 아니라 대인관계에도 영향을 미치기 때문에 외모에 대한 만족도가 높아지면 심리적 안정감이 생겨 보다 적극적인 사회 참여로 이어지는 긍정적인 측면이 있다. 본 연구는 여성의 외모관리 행동으로 채택된 화장 및 의복과 외모만족도가 대인관계에 미치는 영향을 살펴보고, 외모만족도를 통해 외모관리 행동이 대인관계 만족도에 미치는 매개효과를 분석하였다. 연구방법은 설문조사로 진행되었으며, 최종 분석에는 85부의 설문지가 사용되었다. 데이터 분석에는 SPSS 28.0과 SmartPLS 4가 사용되었다. 분석 결과, 외모 관리 행동 중 화장은 외모 만족도에, 외모 만족도는 대인관계에 정의적 영향을 미치는 것으로 나타났다. 또한 외모 만족도는 외모 관리 행동 중 메이크업과 대인관계의 관계를 매개하는 것으로 나타났다. 본 연구는 20대 중심의 표본을 대상으로 진행되었기 때문에 사회 구성원 전체로 일반화하기에는 한계가 있지만, 외모관리 행동이 대인관계에 미치는 영향을 확인하였다는 점에서 의의가 있다.

• 한국의상디자인학회지
• /
• 제19권4호
• /
• pp.59-73
• /
• 2017

This study examined the effects of media exposure and involvement on objectified body consciousness and appearance management behaviors. The subjects were 325 female university students in Daejeon and Chungnam Province. The research method was a survey, and the questionnaire was composed of media exposure and involvement, objectified body consciousness, appearance management behaviors, and subjects' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis using SPSS program. The results were as follows. First, female university students used mass media for about 3.76 hours a day and showed a high level of media involvement. Second, three factors (body surveillance, body shame, and appearance control belief) emerged regarding objectified body consciousness with female university students showing a high level of objectified body consciousness. Third, six factors (make-up, plastic surgery, weight control, fashion, hair, and skin care) emerged regarding appearance management behaviors with female university students showing high intention to perform various appearance management behaviors. Fourth, media exposure and involvement had important effects on objectified body consciousness and appearance management behaviors, and media involvement was a more important variable than media exposure. Fifth, objectified body consciousness had important effects on appearance management behaviors. Body shame had more important effects on skin care, weight control, and plastic surgery behaviors, while body surveillance had more important effects on fashion, make-up, and hair management behaviors than other objectified consciousness factors. The implication of this study was that media involvement is a more important variable affecting objectified body consciousness and appearance management behaviors than media exposure, and among objectified body consciousness dimensions, body shame has important effects on more active appearance management behaviors like weight control and plastic surgery behaviors.