• Title/Summary/Keyword: Appearance Management

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A Study on Well-Being Marketing Strategy by Female Consumers' Types - Focusing on Well-Being Lifestyle - (여성 소비자 유형별 웰빙 마케팅 전략에 관한 연구 -웰빙 라이프스타일을 중심으로-)

  • Jang, Seung-Hee;Jang, Eun-Young;Lee, Sun-Jae
    • Journal of the Korean Society of Costume
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    • v.56 no.3 s.102
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    • pp.28-41
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    • 2006
  • The purposes of this study were to analyze 'well-being' lifestyle pursuits depending on consumer types and to classify female consumer types according to their 'well-being' awareness. This study also intended to examine the levels of consumers' participation in pursuing a 'well-being' lifestyle, and to find female consumers' characteristics related to well-being lifestyle. The results of study were as follows: First, female consumers were classified in terms of their lifestyle by using their participation in, and awareness of well-being concerns. The results were divided into four groups: society/family-oriented group, 'well-being' oriented leading group, trend-oriented material wealth pursuit group, and selt~centered/fashionable appearance-oriented group. Second, the results of examining characteristics by female consumer type in terms of their pursuit of a well-being lifestyle show that the 'well-being' oriented leading group had the greatest number of innovators and followers. Also, the trend-oriented material wealth pursuit group consisted of mostly medium level participants, and the self-centered/fashionable appearance-oriented group had the greatest number of 'well-being' lifestyle bystanders. With regards to practical participation group, significant differences were found in the sections of 'health', 'leisure' and 'whole', except for 'appearance management'. With regards to purchase experience of 'well-being' products, the health-oriented leading group was the highest participation level in the sections of 'clothes' and 'food', except for 'residence', in which the society/family-oriented group was the highest. Third, demographical characteristics within female consumer types classified by 'well-being' lifestyle showed that the society/family-oriented group had a high percent of. dedicated housewives in their forties or fifties, and the trend-oriented material wealth pursuit group has a high percent of married people in their twenties or thirties. Also, the self-oriented/fashionable appearance-oriented group had a high percent of unmarried. people in their twenties.

Convergence Relationship between Self-Esteem and Obesity Stress among Women in Korea (한국여성의 자아존중감과 비만스트레스와의 융복합적 관계에 관한 연구)

  • Park, Eun-Hee;Park, Hae-Ryoung
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.479-487
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    • 2015
  • The purpose of this study was to examine the factors affecting Obesity-Stress among women in their twenties. The research design for this study was a descriptive survey design using a convenience sampling. Data collection was done using self-report questionnaires with 216 women located in M city. Pearson correlation coefficients and Hierarchical multiple regression with the SPSS Win 18.0 Program were used to analyze the data. In the hierarchical multiple regression analysis, Perceived body shape and BMI significantly predicted. A result of examining the correlation between stress and obesity Stress and the variables, Appearance Orientation,(r=.386, p=<.001) Self-Esteem(r=.324, p=<.001) Body Evaluation(r=-453, p=<.001), Body Appearance Satisfaction(r=-.560, p=<.001). hierarchical multiple regression step 3 shows that variables explained 54.1%. As a result on the basis of, This will require a variety of training programs provided in order to reduce obesity stress.

The Effects of Fashion and Beauty Consumption Behavior on Self-Satisfaction (패션 및 뷰티소비행동이 자기만족도에 미치는 영향)

  • Park, Hyun-Ju;Park, Sook-Hyun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.11
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    • pp.1285-1296
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    • 2011
  • This study examines the effects of fashion and beauty consumption behavior on self-satisfaction. A questionnaire method was used for the study method and the subjects of the study were females in their 20s- 50s. A total of 580 sets of questionnaires were distributed and 554 sets were used for the final analysis; in addition, SPSS 12.0 statistics program was utilized for factor analysis, reliability analysis, correlation analysis, one-way ANOVA, Duncan test and multiple regression analysis. The results of this study were: First, the factors of fashion consumption behavior are composed of physical supplementation, social symbolism, appearance styling, sexuality and conformity and those of beauty involvement consisted of hair styling, skin management, make-up and body shaping. Self-satisfaction was divided into living satisfaction, appearance satisfaction, economic satisfaction and interpersonal relations satisfaction. Second, (because of the examination of the effects of fashion consumption behavior on self-satisfaction) fashion physical supplementation and appearance styling of fashion consumption behavior influenced living satisfaction and interpersonal relations satisfaction for females in their 20s. However, fashion consumption behavior did not influence satisfaction for those in their 30s. It was shown that the social conformity factor of fashion consumption behavior influenced appearance satisfaction of self- satisfaction for those in their 40s and the conformity factor of fashion consumption behavior gave a negative influence on life satisfaction and economic satisfaction of self-satisfaction for those in their 50s. It was found (for beauty consumption behavior) that the body-shaping factor influenced economic satisfaction and interpersonal relations satisfaction of self-satisfaction for all age levels.

A Study on the Convergence Marketing of Pursuing Value and Beauty Service in Accordance with Men's Acceptance of Information about Beauty Care (남성들의 외모관리 정보수용도에 따른 추구가치와 뷰티서비스 융합마케팅 연구)

  • Kim, Hye-Kyun
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.569-578
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    • 2015
  • With much changes in men's appearance style to pursue, beauty care activities, and pursuing value, it has been required to have researches on it. This study analyzed men's acceptance of information about beauty care and also the characteristics of each pursuing value. An online survey was conducted targeting about 500 male office workers in Seoul. In the results of the study, the pursuit of the practical value of five beauty care activities was the highest while the aesthetic value was very differently shown in accordance with the types of beauty care activities, compared to two other values. Contrary to other styles, especially, the acceptance of the skin care style was influenced by the sociocultural value, practical value, and aesthetic value. Especially, the passivity of the aesthetic value and the emphasis on the practical and sociocultural values were shown. The hair care was influenced by the practical value while the plastic surgery was influenced by the aesthetic value. In the care style area, the acceptance of skin care was only influenced by the pursuit of complex values. Regarding the marketing of each care style, the large-scale marketing campaign would be effective for the hair care while it would be necessary to seek for more aesthetic campaigns for the plastic surgery business.

A Study on Decision Making Factors of Green Logistics Using Analytic Network Process (네트워크 분석과정을 이용한 환경물류의 의사결정 요인에 대한 연구)

  • Lee, Young-Chan;Oh, Hyung-Jin
    • Korean Management Science Review
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    • v.27 no.1
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    • pp.1-16
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    • 2010
  • According to appearance of a new competitive factor, as 'Green', Green Logistics becomes the important evaluation factor for many firms in emerging competitive environment. Despite this importance, the recognition level of Korean firms on Green Logistics lags behind that of leading companies in developed countries. In addition, the literature studies and practical strategies for systematic management control plans are very insufficient. In this paper, we establish decision making framework of Green Logistics by using ANP(analytic network process). Specifically, we suggest at first the overall concepts and issues of Green Logistics through literature studies. Next, we derive 6 clusters and 21 components forming the strategic green logistics, and then we conduct surveys for pairwise comparison of experts on Green Logistics and compute relative weights of the clusters, components and altanatives considering the feedback structure. We expect that the results of this study will be very helpful for managers to make strategic decisions.

Consumption and Allowance Management by Different Types of Adolescent Consumers (소비성향에 따른 청소년 소비자 유형별 소비와 용돈관리 실태 비교)

  • 이은희;남수정
    • Journal of Families and Better Life
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    • v.22 no.4
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    • pp.157-171
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    • 2004
  • In this study, adolescent consumers were first classified by their consumption propensity, and different types of adolescent consumers were compared regarding their consumption behavior and allowance management. The adolescents were classified into four groups by type of control and symbol-orientation. The adolescents of the external control group possessed more commodities than the internal control group. There were significant differences in the patterns of allowance management in the four groups. The low-external symbol group owned more commodities than high-external symbol group. The high-external symbol group considered external appearance more important when purchasing commodities.

A Study on the application of Balanced Scorecard in Small Business: A case of development of a Human Resource Evaluation System (중소기업의 BSC활용방안에 관한 연구 : 인사평가제도 시스템 구축 사례)

  • Kang, Shin-Cheol
    • Journal of Information Technology Applications and Management
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    • v.16 no.1
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    • pp.77-96
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    • 2009
  • The balanced scorecard has drawn attention from many researchers in various fields since its appearance in 1992. It became a norm for performance evaluation framework in many areas, such as marketing, information system evaluation, strategic planning, etc. Centered in the large companies in Korea, the balanced scorecard has been popularly used as a performance evaluation tool for human resource management. Now we Question its applicability to performance evaluation tool even in small business. This study tried to apply the balanced scorecard in developing an information system for performance evaluation in a small business. The study showed that the balanced scorecard can be nicely used in small business as a performance evaluation tool. The process of developing an information system is described in detail. The practitioners are to obtain a lot of insights in designing their human resource management systems from the study results.

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Information Management System using JAVA on Web (JAVA를 이용한 웹기반 정보 관리 시스템의 구현)

  • Seong, Ki-Bum;Lee, Hyeong-Goo;Lee, Ui-Bae;Ko, Kwang-Cheol
    • Proceedings of the KIEE Conference
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    • 2000.07d
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    • pp.3063-3065
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    • 2000
  • The appearance and popularization of Internet changes the existing restrictive management system into the new management system on Web. In this paper, We developed real-time management System controlling all sorts of informations from Dong-Hwa dam. Informations from MMI(Man Machine Interface) is stored for DB and Wherever User can use Internet, User can get this informations. We also developed Editor modifying Client Display.

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Islamic vs. Non-Islamic Attributes for Smart Tourism City in South Korea

  • Pitria Utami;Pam Lee;Chulmo Koo
    • Asia pacific journal of information systems
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    • v.28 no.2
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    • pp.93-113
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    • 2018
  • Destination attributes represent the attractiveness of destinations that pull tourists to visit them. Destination marketers must understand what motivates tourists to choose certain destination attributes before they travel. Considering religious tourists plays an important aspect in influencing travel decisions, especially destination choices. For instance, the appearance of Islamic religious attributes in destinations can delight Muslim tourists and stimulate their satisfaction and loyalty. This study examines smart tourism city. In particular, it investigates the effects of Seoul's destination attributes on Muslim tourists' satisfaction and loyalty to South Korea. Results show that non-Islamic destination attributes (conventional attributes) have positive relationship with Muslim tourists' satisfaction, and their satisfaction is positively related to their loyalty toward South Korea as a travel destination.

Expenditure Behavior types of Urban Housewives (도시주부의 지출행동유형연구)

  • 이기영
    • Journal of Families and Better Life
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    • v.14 no.3
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    • pp.211-222
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    • 1996
  • The purpose of this study is to classify the expenditure behaviors of housewives into some types and to identify the characteristics of the types focucing on diverse expenditure behaviors of urban households. In this study it is assumed that the expenditure behaviors are classified by there factors-(1)the orientation of money saving (2)the orientation of time saving and (3)the orientation of others. The present study suggests following three questions. (1). Can the expenditure behaviors of urban housewives be classified according to the orientation of money saving the orientation of others? (2) What distictions exist among the types? (3) Which variables are useful in classifying the expenditure behaviors? For empirical analysis the data of the study was collected from 650 housewives living in Seoul. The statistical methods adopted for data analysis are frequency percentage mean Pearson's correlation coefficient factor analysis cluster analysis one way ANOVA Duncun's multiple ran e test and discriminant analysis. As the major findings 4 types were extracted, According to the level of each dimensions the names for the each type were given as "the type of attaching importance to money saving" "the type of attaching importance to time and appearance" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and time" "the type of attaching importance to money saving and appearance" In "the type of attaching importance to money saving" the significant portion of housewives have high school degrees and compared with other types this type includes more husbands having sales and service job 55% of housewives of "The type of attaching importance to time and appearance" have graduate or higher degrees. The significant part of earned incomes range from 3 million won to 5 million won. The rate of housewives employed in the professional job is higher than other types. In "The type of attaching importance to money saving and time" the rate of the employment of housewives in this type is the highest among the types. In "The type of attaching importance to money saving and appearance" the significant portion of housewives have graduate degrees. In the jobs of he spouses the management job is major. The consciousness of belonging to the middle class is higher than other types. In this type the level of education is high but that of income is not. The result of the discriminant analysis says that the earned income and the consciousness of belonging to a calss are the most critical variables to classify the expenditure behaviors into 4 type The accuray of the classification of the discrimination equation composed of these variables is 47,5% The accuracy is improved by 10%.

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