Consumption and Allowance Management by Different Types of Adolescent Consumers

In this study, adolescent consumers were first classified by their consumption propensity, and different types of adolescent consumers were compared regarding their consumption behavior and allowance management. The adolescents were classified into four groups by type of control and symbol-orientation. The adolescents of the external control group possessed more commodities than the internal control group. There were significant differences in the patterns of allowance management in the four groups. The low-external symbol group owned more commodities than high-external symbol group. The high-external symbol group considered external appearance more important when purchasing commodities.

소비성향에 따른 청소년 소비자 유형별 소비와 용돈관리 실태 비교