• Journal of Global Scholars of Marketing Science
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• v.17 no.2
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• pp.111-131
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• 2007

As a brand becomes a core asset in creating a corporation's value, brand marketing has become one of core strategies that corporations pursue. Recently, for customer relationship management, possession and consumption of goods were centered on brand for the management. Thus, management related to this matter was developed. The main reason of the increased interest on the relationship between the brand and the consumer is due to acquisition of individual consumers and development of relationship with those consumers. Along with the development of relationship, a corporation is able to establish long-term relationships. This has become a competitive advantage for the corporation. All of these processes became the strategic assets of corporations. The importance and the increase of interest of a brand have also become a big issue academically. Brand equity, brand extension, brand identity, brand relationship, and brand community are the results derived from the interest of a brand. More specifically, in marketing, the study of brands has been led to the study of factors related to building of powerful brands and the process of building the brand. Recently, studies concentrated primarily on the consumer-brand relationship. The reason is that brand loyalty can not explain the dynamic quality aspects of loyalty, the consumer-brand relationship building process, and especially interactions between the brands and the consumers. In the studies of consumer-brand relationship, a brand is not just limited to possession or consumption objectives, but rather conceptualized as partners. Most of the studies from the past concentrated on the results of qualitative analysis of consumer-brand relationship to show the depth and width of the performance of consumer-brand relationship. Studies in Korea have been the same. Recently, studies of consumer-brand relationship started to concentrate on quantitative analysis rather than qualitative analysis or even go further with quantitative analysis to show effecting factors of consumer-brand relationship. Studies of new quantitative approaches show the possibilities of using the results as a new concept of viewing consumer-brand relationship and possibilities of applying these new concepts on marketing. Studies of consumer-brand relationship with quantitative approach already exist, but none of them include sub-dimensions of consumer-brand relationship, which presents theoretical proofs for measurement. In other words, most studies add up or average out the sub-dimensions of consumer-brand relationship. However, to do these kind of studies, precondition of sub-dimensions being in identical constructs is necessary. Therefore, most of the studies from the past do not meet conditions of sub-dimensions being as one dimension construct. From this, we question the validity of past studies and their limits. The main purpose of this paper is to overcome the limits shown from the past studies by practical use of previous studies on sub-dimensions in a one-dimensional construct (Naver & Slater, 1990; Cronin & Taylor, 1992; Chang & Chen, 1998). In this study, two arbitrary groups were classified to evaluate reliability of the measurements and reliability analyses were pursued on each group. For convergent validity, correlations, Cronbach's, one-factor solution exploratory analysis were used. For discriminant validity correlation of consumer-brand relationship was compared with that of an involvement, which is a similar concept with consumer-based relationship. It also indicated dependent correlations by Cohen and Cohen (1975, p.35) and results showed that it was different constructs from 6 sub-dimensions of consumer-brand relationship. Through the results of studies mentioned above, we were able to finalize that sub-dimensions of consumer-brand relationship can viewed from one-dimensional constructs. This means that the one-dimensional construct of consumer-brand relationship can be viewed with reliability and validity. The result of this research is theoretically meaningful in that it assumes consumer-brand relationship in a one-dimensional construct and provides the basis of methodologies which are previously preformed. It is thought that this research also provides the possibility of new research on consumer-brand relationship in that it gives root to the fact that it is possible to manipulate one-dimensional constructs consisting of consumer-brand relationship. In the case of previous research on consumer-brand relationship, consumer-brand relationship is classified into several types on the basis of components consisting of consumer-brand relationship and a number of studies have been performed with priority given to the types. However, as we can possibly manipulate a one-dimensional construct through this research, it is expected that various studies which make the level or strength of consumer-brand relationship practical application of construct will be performed, and not research focused on separate types of consumer-brand relationship. Additionally, we have the theoretical basis of probability in which to manipulate the consumer-brand relationship with one-dimensional constructs. It is anticipated that studies using this construct, which is consumer-brand relationship, practical use of dependent variables, parameters, mediators, and so on, will be performed.

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.1
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• pp.11-21
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• 2011

In this paper, in order to select specialist butterfly species that inhabit Haneul and Noeul Parks, previously landfill areas, we verified the reciprocal relationships between nectar plants and butterflies. While we will design the butterfly habitats, this paper will provide the foundation data for selecting the plants. The completed survey indicated that there were a total of 5 families, 23 species and 1,129 individuals. Butterflies of the main action were feeding on nectar, and such behavior was 36% of the total actions. Therefore, these parks play an important role in butterflies feeding on nectar. The correlation between butterflies and the nectar plants' color was not significant; Therefore, it is not necessary to consider flower color when choosing plants to attract the butterflies. In addition, butterflies prefer naturalized plants for feeding on nectar. Thus, when creating butterfly habitats, there is no use in attracting the butterflies by classifying the naturalized plants and native plants. However, if some areas that are need to plant native plants such as Inkigofera pseudo-tinctoria, Lespedeza bicolor, Aster koraiensis make use it, there could be taken an advantage to attract the butterflies. According to the algebraic curve model of curve estimation regression analysis, we were able to classify the generalist species and specialist species by regression analysis. As a result, Colias erate, Artogeia rapae and Parnara guttata were classified as generalist species, where as Rapala caerulea, Pieris melete, Zizera maha and Celastrina argiolus were classified as specialist species. Rapala caerulea prefers hills and forest for its habitat; therefore, it is clearly distinct from Pieris melete, Zizera maha and Celastrina argiolus which prefer grassland for habitats. These results show that Rapala caerulea is high conservation value in a landfill area where is developing ecological succession from grasslands to wood lands. In conclusion, these research are able to contribute to select the target species and suitable species that consider a singularity between butterflies and nectar plants, when we are creating the butterfly habitats, moreover these research will contribute to maintain a stable habitats.

• Journal of the Korean Geographical Society
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• v.51 no.4
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• pp.509-523
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• 2016

The soil prediction can provide quantitative soil information for sustainable mountainous ecosystem management. Visible near infrared spectroscopy, one of soil prediction methods, has been applied to predict several soil properties with effective costs, rapid and nondesctructive analysis, and satisfactory accuracy. Spectral preprocessing is a essential procedure to correct noisy spectra for visible near infrared spectroscopy. However, there are no attempts to evaluate various spectral preprocessing methods. We tested 5 different pretreatments, namely continuum removal, Savitzky-Golay filter, discrete wavelet transform, 1st derivative, and 2nd derivative to predict soil carbon(C) and nitrogen(N). Partial least squares regression was used for the prediction method. The total of 153 soil samples was split into 122 samples for calibration and 31 samples for validation. In the all range, absorption was increased with increasing C contents. Specifically, the visible region (650nm and 700nm) showed high values of the correlation coefficient with soil C and N contents. For spectral preprocessing methods, continuum removal had the highest prediction accuracy(Root Mean Square Error) for C(9.53mg/g) and N(0.79mg/g). Therefore, continuum removal was selected as the best preprocessing method. Additionally, there were no distinct differences between Savitzky-Golay filter and discrete wavelet transform for visual assessment and the methods showed similar validation results. According to the results, we also recommended Savitzky-Golay filter that is a simple pre-treatment with continuum removal.

• Journal of The Korean Association For Science Education
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• v.24 no.2
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• pp.258-266
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• 2004

An increasing number of educators emphasize the affective domain in learning. Affective and cognitive objectives interact and can not be separated from each other. Good emotions and feelings assist students achieving optimally in the cognitive domain. Emotional intelligence harmonizes well with an affective science curriculum. The purpose of this study was to explore the effectiveness of EQ(Emotional quotient) improvement program on students' EQ, science achievement, the science related attitudes, and science anxiety. A pretest-posttest control group design was employed. Subjects were 168 male and female first grade students in a middle school. A control group was instructed with a traditional teaching method, and an experimental group was instructed using EQ improvement program. Two groups were treated for 42 hours during 14 weeks. Two way ANCOVA and correlation analysis was performed using the SPSS. The results indicated that students who received EQ program got higher EQ and their science anxiety was lowered than students who were in a control group(p<.05). EQ program was not significantly effective on science attitude than the traditional instruction but, in the domain 'the enjoyment of science class' it was effective(p<.05). EQ program was significantly effective on students' achievement than the traditional instruction(p<.05).

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.116-123
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• 2017

This research was designed to seek and plan the foreign tourists visiting the National Hangeul Museum revitalization method; foreign tourists in this research refer to Japanese, Chinese and Americans tourists since they make up the big proportion of foreign tourists visiting the National Hangeul Museum. This research was aimed to seek the visiting revitalization method through correlation analysis among: foreign tourists' visiting purpose, requested improvement on exhibition facility and service, satisfaction level on exhibited contents and service quality, overall satisfaction level on viewing exhibition and behavior intention. As the result of research, tourists visiting purpose from three countries showed a difference; American and Japanese tourists picked 'guidance system in foreign language' while Chinese tourists picked 'experiment programs' as the most requested improvement on exhibition facility and service. Also, Tourist' satisfaction level on exhibited contents and service quality showed a difference among tourists from three countries; American tourists' satisfaction level was shown higher than that of Japanese and Chinese tourists. In addition, American tourists' overall satisfaction level on exhibition and behavior intention after viewing the exhibition in National Hangeul Museum tends to be higher than that of Japanese and Chinese tourists. Based on this research, visiting revitalization method to attract more foreign tourists to the National Hangeul Museum, such as contents development is suggested in the research.

• Journal of Animal Science and Technology
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• v.48 no.6
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• pp.777-784
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• 2006

This study was designed to investigate between the semen characteristics and sperm chromatin structure in boar with different farrowing rates and relationship between fertility by AI and results of sperm chromatin structure assay (SCSA). The CASA (computer-aided sperm analysis) and SCSA were performed with liquid semen in boars. The all SCSA parameters based on the farrowing rates by AI were significantly differ (P<0.05). The significant negative correlations (P<0.05) were observed between all SCSA parameters and farrowing rate obtained by AI in the field. In conclusion, these results suggest that the sperm parameters evaluated in these studies may be useful indicators to predict the fertility by AI.

• Journal of KIISE:Computing Practices and Letters
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• v.15 no.3
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• pp.189-199
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• 2009

The amount of information on the Web is explosively growing as the Internet gains in popularity. However, only a small portion of the information on the Web is truly relevant or useful to the user. Thus, offering suitable information according to user demand is an important subject in information retrieval. In e-commerce, the recommender system is essential to revitalize commercial transactions, raise user satisfaction and loyalty towards the information provider. The existing recommender systems are mostly based on user data collected at servers, so user data are dispersed over several servers. Therefore, web servers that lack sufficient user behavior data cannot easily infer user preferences. Also, if the user visits the server infrequently, it may be hard to reflect the dynamically changing user's interest. This paper proposes a novel personalization system analyzing the user preference based on web documents that are accessed by the user on a user device. The system also identifies non-content blocks appearing repeatedly in the dynamically generated web documents, and adds weight to the keywords extracted from the hyperlink sentence selected by the user. Therefore, the system establishes at an early stage recommendation strategies for the web server that has little user data. Also, user profiles are generated rapidly and more accurately by identifying the information blocks. In order to evaluate the proposed system, this study collected web data and purchase history from users who have current purchase activity. Then, we computed the similarity between purchase data and the user profile. We confirm the accuracy of the generated user profile since the web page containing the purchased item has higher correlation than other item pages.

• Korean Journal of Childcare and Education
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• v.11 no.6
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• pp.19-36
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• 2015

This study examined the effects of young children's effortful control, maternal parenting and teacher-child closeness relationship on young children's leadership. The subjects of this study were 266, 4-5 year old children and their mothers and teachers. Young children's effortful control, maternal parenting, teacher-child relationship and leadership were assessed by mother's and teacher's report. The collected data were analyzed by means of Pearson's correlation and pathway analysis. The results were as follows: first, teacher-child closeness relationship was found to affect young children's leadership directly and indirectly through young children's effortful control. Second, maternal parenting was found to affect young children's leadership indirectly through young children's effortful control. Third, young children's effortful control was found to affect leadership directly and to have a mediating effect between maternal parenting and young children's leadership, and between teacher-child closeness relationship and young children's leadership. Additionally teacher-child closeness relationship was found to be the most important variable predicting young children's leadership. These findings suggest that teacher-child closeness relationship could be the most important means by which we could improve both young children's effortful control and leadership.

• Korean Journal of Childcare and Education
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• v.9 no.2
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• pp.215-238
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• 2013

This study examined the effects of mothers' rejective parenting, emotional expressivity, children's emotional regulation strategy on their social withdrawal. Participants were 223 children(121 boys, 102 girls; recruited from classes with 4-5 year olds), their mothers and 20 child care teachers. The teachers completed rating scales to measure the children's social withdrawal and emotional regulation strategies. Mothers reported their rejective parenting along with emotional expressivity. The collected data were analyzed using descriptive statistics, Pearson's productive correlation coefficient, and hierarchical multiple regressions. Results showed that mothers' rejective parenting, children's venting/support seeking strategy and avoidance/non-responsive strategy had positive relation to, whereas mother's positive expressivity were negatively related to their social withdrawal. Hierarchical regression analysis indicated that the interaction of mother's rejective parenting and positive expressivity predicted children's social withdrawal. Mother's rejective parenting was associated with children's social withdrawal, especially for children with the lowest level of mother's positive expressivity. In addition, the association between mother's rejective parenting and children's social withdrawal were partially mediated by their venting/support seeking strategy.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.349-357
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• 2020

This study is a descriptive study designed to identify the relationships among positive psychological capital, physical health status, depression, interpersonal relationship and learning flow. The subjects were 181 nursing students and the data collection was from May 8 to June 20, 2019. Data analysis methods were descriptive statistics, t-tests, ANOVA, Pearson's correlation coefficients, and stepwise multiple regression, using the SPSS 22.0 program. Positive psychological capital showed statistical differences according to age, grade, motive for major choice, major satisfaction and subjective health status. Positive psychological capital was correlated with depression(r=-.454, p<.001), interpersonal relationship(r=.611, p<.001) and learning flow(r=.452, p<.001). The factors affecting learning flow were positive psychological capital(β=.414, p<.001), major satisfaction(β=.177, p=.014), and grade(β=-.150, p=.026), which explained 24.4% of the variance. Therefore, it is necessary to develop and apply educational programs that can promote positive psychological capital in nursing students.