• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.261-269
• /
• 2009

This study was to analyze the effect of market orientation on service quality and business performance in the firms of private security guards. To attain the goal of the study described above paragraphs, some peoples held in Seoul were set as a collected group. Then, using the purposive sampling method, finally drew out and analyzed 235 peoples in total. The material collection device was the brochure named . The result of reliability check up was here below; Chronbach' $\alpha$=.732. To analyze materials, reliability analysis, SEM were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. First, market orientation have influence on service quality. Second, market orientation have influence on business performance. Third, service quality have influence on business performance.

• Korean Journal of Child Studies
• /
• v.37 no.5
• /
• pp.83-100
• /
• 2016

Objective: The purpose of this study was to examine pathways from parent attachment to adolescent life satisfaction and to determine the mediating roles of peer attachment and romantic relationships. Methods: The participants were 221 high-school students (117 boys and 104 girls) living in Jeonnam province who had been in a romantic relationship for more than 3 months. The data were analyzed by t -tests, Pearson correlations, and SEM using SPSS 19.0 and Amos 18.0. Results: Based on the research objective, 4 important results were summarized. First, father attachment and mother attachment had direct effects on adolescent life satisfaction. Second, mother attachment had an indirect effect on adolescent life satisfaction through peer attachment. Third, father attachment had an indirect effect on adolescent life satisfaction through romantic relationships. Fourth, mother attachment had an indirect effect on adolescent life satisfaction through peer attachment and romantic relationships. Conclusion: The results from this study highlight the significant roles of parent attachment, peer attachment, and romantic relationships in adolescent life satisfaction. Specifically, the roles of father attachment and of romantic relationships in adolescent life satisfaction, which have seldom been explored in previous studies, should be emphasized. The findings can be used as an important basis for prospective research and practices for improving adolescent life satisfaction.

• Fashion & Textile Research Journal
• /
• v.17 no.4
• /
• pp.561-573
• /
• 2015

The influence of tourists on the retail market in Korea continues to grow, and China has become the largest outbound-spending nation in the world. Korea's retail industry must comprehend the sophisticated consumption behavior of Chinese tourists. Hence, we explored how the experiential value of shopping in Korea affected Chinese tourists' satisfaction levels regarding stores and products. Findings from this study suggest entertainment and escapism mediate the effect of experiential value on consumer attitudes toward products and stores. This research was conducted with Chinese female tourists who shopped in Korea during their latest visit to this country. CFA and SEM were implemented using AMOS 20.0. The analysis of survey data produced interesting results. Visual appeal, crowding, and service excellence had positive impacts on entertainment, and they had a positive influence on both store satisfaction and product satisfaction. Regarding escapism, crowding and economic benefits had positive impacts, whereas visual appeal and service excellence had no effects. Results showed that escapism had a negative influence on attitudes toward both products and stores. To be clear, escapism refers to the status of absorption by which consumers are highly occupied with pleasant feelings, therefore, shopping when the motive of escapism is high is likely to be less rational and more impulsive. In this study, the diverse roles of different emotions associated with entertainment and escapism in the context of tourism shopping were identified. The findings provide practical implications for developing retail strategies and highlight the importance of the experiential values of shopping for tourists.

• Journal of Gifted/Talented Education
• /
• v.26 no.2
• /
• pp.281-297
• /
• 2016

The purpose of this study was to investigate the structural relationships between gifted preschool children and their related variables(creativity, motivation, family system). 230 preschool children, parents and teachers from U-city have participated in this study. the collected data were analyzed with SPSS and AMOS. The goodness of fit was evaluated using the SRMR, RMSEA, CFI, and TLI. The results of this study were as follows: First, family system(adaptability, cohesion) were found to have a statistically significant direct impact on gifted preschool children. Second, creativity were found to have a significant direct effects on gifted preschool children. moreover they also had an indirect effect on gifted preschool children through family system. Third, motivation were found to have a statistically significant direct impact on gifted preschool children.

• The Journal of the Korea Contents Association
• /
• v.11 no.7
• /
• pp.467-477
• /
• 2011

The purpose of this study is to examine the structural relationship among the destination attractiveness, perceived value and loyalty of Japanese tourists. In this study, 2 hypotheses based on literature reviews were employed. Questionnaire was also developed based on the previous study. Data were collected from Japanese tourists. Then the data and hypotheses were examined using structural equation modeling(SEM) by AMOS. The results are as follows. Firstly, 'nature culture' factor has no effect on tourist perceived value. Secondly, 'convenience' and 'access' factor have positive effects on both functional value and symbolic value. Moreover, these factors have stronger effects on functional value. Lastly, tourist's functional value has a positive effect on loyalty while symbolic value has no effect on loyalty. The contribution and limitations of this research were discussed and the future possible researches were mentioned.

• Journal of Korean Society for Quality Management
• /
• v.41 no.4
• /
• pp.567-580
• /
• 2013

Purpose: This study aims to develop measuring tools for 'Consumer Issues' of ISO 26000, the international standards for corporate social responsibility(CSR), and propose strategic suggestions on the CSR implemention by analyzing the differences among various industries. Methods: In order to test the research models, structured questionnaires were used and nationwide surveys were conducted targeting at customers who have had experiences in using the products and services from the companies which published CSR reports. In addition, for the empirical analysis of data, the models were verified with AMOS confirmatory factor analysis(CFA). Results: From the result of the analysis of differences among industries, it was shown that level of CSR activities was high in public sectors, followed by service industries and manufacturing. It was also shown high in air transport and the electrical and electronic industries, while it was confirmed low in energy and environment related industries such as energy, automobile and chemical industries. As a result, strategic approaches are suggested, considering the different characteristics of each industry in implementing CSR. Conclusion: This study has developed measuring tools for 'Consumer Issues' to research the core subjects and issues of ISO 26000, the international standards for CSR. It has confirmed the characteristics and differences regarding 'Consumer Issues' among industries and proved that industries can provide guidelines for the implementation of CSR activities through approaching and researching various issues from interested parties. This study has also suggested the importance of customer awareness of CSR activities and active communications by industries.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.2
• /
• pp.479-494
• /
• 2020

The purpose of this study is to systematically analyze through structural relationship analysis the relationship between excessive smartphone use by adolescents and school adaption. A questionnaire was administered to 866 elementary, middle and high school students who are using smartphones SEM was applied to the analysis with the following results. First, the relationship between excessive smartphone use and school adaptation was not significant. Second, the relationship between social support and excessive smartphone use had significant influence. Third, there is a significant influence in the relationship between self-control and excessive smartphone use. Fourth, social support and self-control of adolescents had a direct influence on school adaptation. Fifth, social support and self-control mediate the relationship between smartphone overuse and school adaptation. Therefore, increasing the adaptability of adolescents requires efforts to firm social support system by expanding autonomous sense or self-control personally and mutual support in the family.

• The Journal of the Korea Contents Association
• /
• v.14 no.8
• /
• pp.431-441
• /
• 2014

In order to maximize customer's satisfaction, high-value service needs to be created by reducing service delivery errors and miscommunications. Employee's job rotation experience will help them to reduce errors and develop their career. The purpose of this study is to examine the effect of job rotation on employability and subjective career satisfaction. The results clarifies the hotel's job rotation system and examine the relationship among job rotation, employability and subjective career satisfaction. Taking samples from full-time workers in hotel, total 370 participants were used in the analysis. The SEM approach was used to analysis the data with AMOS 20.0. The results show that job rotation has a positive influence on employability and subjective career satisfaction. Moreover, employability has a partial mediation effect between job rotation and subjective career satisfaction. Therefore, the study contributes to generate theoretical and practical implications in hospitality industry.

• Journal of Agricultural Extension & Community Development
• /
• v.27 no.3
• /
• pp.111-124
• /
• 2020

This study begins with an interest in community capacity, the basis for mobilizing community action and the driving force of community development. The study aims to identify the structural equation model of community capacity, social participation, satisfaction in life, and the impact relationship and to verify the differences between urban and rural areas. The analysis data used the 2018Korean Social Integration Survey, which is the statistical data for national approval. The analysis method was performed by using SPSS was used to perform descriptive analysis and t-test, and the structural equation model. Multi-group analysis of AMOS was also performed to verify the research model. As the result of analysis, both the condition and status of community capacity and social participation, which are products of community capacity, showed a higher average of rural areas than urban areas. As a result of the analysis of the structural equation model between community capacity, social participation, and life satisfaction, differences between rural and urban groups were identified. In rural areas, both the capacity-condition and the capacity-status variables act as positive factors for social participation and life satisfaction, but in urban areas, the path of capacity-condition, social participation, capacity-status and life satisfaction was significant. On the other hand, social participation variables acted as a factor of direct and indirect negatively influence on life satisfaction. Therefore, it can be said that the quality of community capacity in rural areas is superior to that of urban areas.

• International Journal of Advanced Culture Technology
• /
• v.8 no.3
• /
• pp.172-185
• /
• 2020

To explore the impact of restaurant service quality for foreigners in South Korea on customer satisfaction, customer trust, and loyalty from three dimensions: quality of physical environment, food quality, and service quality and the influence of perceived price on satisfaction and loyalty, a survey was conducted by collecting 202 valid questionnaires and Amos 23 was used to examine the relationships between variables. The results show that the quality of physical environment, food quality, and service quality have significant positive effects on customer trust, but only food quality has a significant effect on customer loyalty and all three have no significant effects on customer satisfaction. In addition, customer trust has a significant positive effect on customer satisfaction and customer loyalty, but the effect of customer satisfaction on loyalty has not been verified in this study. At the same time, perceived price has a significant positive effect on customer satisfaction, but no significant effect on customer loyalty. Then the study examined the moderating effect of gender by using the SEM multi-group analysis method, founding that there are no significant differences between male and female on the impact of the three dimensions of restaurant service quality on customer satisfaction, and no significant differences between male and female on the impact of perceived price on customer satisfaction and customer satisfaction on loyalty, meaning that gender's moderating effects are not valid. These conclusions of this study are useful for restaurant operators to improve the quality of the physical environment, food quality and service quality, effectively improve customer trust, and thus customer satisfaction and loyalty.