• Journal of The Korean Society of Grassland and Forage Science
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• v.24 no.3
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• pp.261-264
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• 2004

New orchardgrass(Dactylis glomerata L.) variety named as 'Kordi' was developed by the National Livestock Research Institute(NLRI) in 2003. Five superior clones on selected to develope the new variety of orchardgrass, and polycrossed for synthetic seed production. Synthetic seeds were examined on the agronomic growth characteristics and forage production at Suwon from 1995 to 1998, and regional trials were conducted in Suwon, Pyungchang and Jeju from 2001 to 2003 and Icsan in 2003, respectively. 'Kordi' showed semi-erect growth habit in fall and spring, and long type in length of flag leaf and short in upper internode. Plant height of 'Kordi' was little short compared to that of standard variety, Ambassador, and heading date was delayed about 3 days as 14th May compared to Ambassador. Characters such as winter hardiness. lodging tolerance, regrowth, disease resistance of 'Kordi' were stronger or better than those of Ambassador. 'Kordi' showed $10\%$ higher dry matter yield as 15,174 kg/ha compared to Ambassador. Nutritive value was appeared to be similar in both varieties.

• Journal of The Korean Society of Grassland and Forage Science
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• v.23 no.3
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• pp.203-206
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• 2003

New orchardgrass(Dactylis glomerata L.) variety named as “Jangbeol 101” was developed by the National Livestock Research Institute(NLRI) in 2002. To develope the new variety of orchardgras, 5 superior clones were selected and polycrossed for seed production. Synthetic seeds were examined on the agronomic growth characteristics and forage production at Suwon from 1995 to 1998, and regional trials were conducted in Suwon, Namwon and Pyungchang from 1999 to 2002 and Jeju from 2000 to 2002, respectively. “Jangbeol 101” showed semi-erect growth habit in fall and spring and medium type in length of flag leaf and upper internode. Plant height of “Jangbeol 101” was short compared to that of standard variety, “Ambassador” and heading date was delayed about 2 days as 14th May compared to Ambassador. Characters such as winter hardiness, regrowth, moisture tolerance, disease resistance of “Jangbeol 101” were stronger or better than those of Ambassador. “Jangbeol 101” showed 9% higher dry matter yield as 12,374 kg/ha compared to Amabassador. Nutritive value was appeared to be similar in both varieties.

• Journal of The Korean Society of Grassland and Forage Science
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• v.23 no.3
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• pp.207-210
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• 2003

"Jangbeol 102" is a new orchardgrass(Dacrylis glomerata L.) variety developed by the National Livestock Research Institute(NLRI) in 2002. To develope the new variety of orchardgrass, 5 superior clones were selected and polycrossed for seed production. Agronomic growth characteristics and forage production of "Jangbeol 102" were examined at Suwon from 1995 to 1998, and regional trials were conducted in Suwon, Namwon and Pyungchang from 1999 to 2002 and Jeju from 2000 to 2002, respectively. "Jangbeol 102" showed semi-erect growth habit in fall and spring and medium to long type in length of flag leaf and upper internode. Plant height of "Jangbeol 102" was similar to that of standard variety, "Ambassador" and heading date was I day faster as 11th May compared to Ambassador. Characters such as winter hardiness, regrowth, moisture tolerance, disease resistance of "Jangbeol 102" were stronger or better than those of Ambassador, specially in regrowth and disease resistance. "Jangbeol 102" showed 18% higher dry matter yield(13,430kg/ha) compared to Amabassador. Nutritive value was appeared to be similar in both varieties.assador. Nutritive value was appeared to be similar in both varieties.

• Journal of The Korean Society of Grassland and Forage Science
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• v.28 no.1
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• pp.1-6
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• 2008

Korditwo is a new orchardgrass(Dactylis glomerata L.) variety developed by the National Institute of Animal Science(NIAS) in 2005. To develope the new variety of orchardgrass, 5 superior clones, Dg8533, Dg9518, EDg9133, U8504 and U8519, were selected and polycrossed for seed production. That synthetic variety was designated newly as "Korditwo", and it's agronomic growth characteristics and forage productivity were examined at Suwon from 2001 to 2002, and regional yield trials were conducted in Suwon, Pyungchang, Youngju, Iksan, and Jeju from 2003 to 2005, respectively. "Korditwo" showed medium type growth habit in fall and spring and short in length of flag leaf and upper internode. Plant height of "Korditwo" was similar to that of standard variety, "Ambassador" and heading date was 4 days later than 14th May compared to Ambassador. Characteristics such as winter hardiness, lodging tolerance, disease resistance of "Korditwo" were stronger or better than those of Ambassador, specially in winter hardiness and lodging tolerance. "Korditwo" showed 10% higher dry matter yield(11.3 ton/ha) compared to Amabassador. Nutritive value was appeared to be similar in both varieties.

• Knowledge Management Research
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• v.23 no.4
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• pp.295-314
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• 2022

Effectiveness of corporate promotion using SNS will be meaningful from theoretical and practical perspectives. This study attempts to explore the implications of running corporate ambassador programs composed of university students, different from previous studies focused mainly on celebrity influencers. To this end, the research model was generated and the hypotheses were tested by the responses of 287 subjects who received promotional messages from university student ambassadors of a public corporation. Research findings confirmed that ambassador characteristics (intimacy, expertise) had a significant influence on corporate promotion by mediating SNS information characteristics (information provision, information playfulness, and information reliability). Furthermore, it is found that MZ generation perceived the higher intimacy, the higher information playfulness, while the older generation perceived the higher expertise, the higher information reliability. In order to generalize these research findings, further research considering more diverse demographic characteristics is necessary.

• Journal of The Korean Society of Grassland and Forage Science
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• v.27 no.1
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• pp.53-56
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• 2007

A new orchardgrass (Dactylis glomerata L.) variety named "Kordione" has developed by the National Livestock Research Institute (NLRI) in 2005. To develope a new variety of orchardgrass, 5 superior clones were selected and polycrossed for seed production. Various agronomic growth paramaters and forage production of "Kordione" were examined at Suwon from 2001 to 2002. During 2003-2005, regional trials were conducted at Suwon, Pyungchang, Youngju, Iksan, and Jeju. "Kordione" showed a medium type growth habit in fall and spring, and short in length of flag leaf and upper internode. Plant height of "Kordione" was similar to that of standard variety, "Ambassador" and heading date was 2 days later than 10th May compared to Ambassador. "Kordione" showed enhanced winter hardiness, lodging tolerance and disease resistance compared to Ambassador. In addition, dry matter yield (12,081 kg/ha) of "Kordione" was also higher (11%) than that of the Amabassador. However, nutritive value was similar in both varieties.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1347-1360
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• 2009

Historical compliance with economics in a political interchange accepts the elements of multiculturalism to develop a new field in the research with China. New research seeks to point out the characteristics of the Baekje dress style in relation to studies on East Asian fashion that observe the role and place of Baekje apparel. This study reveals the formation background of Baekje dress culture. Examined are the cognitive world of Baekje dress culture. The study reveals the form of the three Baekje Kings and royal dress.

• Korean journal of food and cookery science
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• v.30 no.2
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• pp.109-118
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• 2014

Korean food globalization has been recently launched as a tool of civil ambassador, and the trend of Korean food has grown among international visitors of Chinese and Japanese. The purposes of this study were to identify the awareness level about Bibimbap of Chinese and Japanese consumers and to investigate its marketability. The survey questionnaires were distributed to 403 Chinese and Japanese visitors who have experienced Bibimbap. The results identified 3 factors of quality, sensory characteristics, and nutrition value, and Japanese consumers appeared to have higher perception than Chinese consumers about Bibimbap. A significant difference between Japanese and Chinese consumers existed in nutritional value and marketability of Bibimbap, and Japanese highly evaluated the nutritional value of Bibimbap in particular. The findings of this study provided valuable information for the development of Bibimbap and marketing strategies to globalize Bibimbap.

• Journal of Fashion Business
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• v.27 no.1
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• pp.110-125
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• 2023

Virtual idol groups are a product of changes in cultural content and development of digital technology. The purpose of this study is to derive the characteristics of technical expression and fashion of virtual idol groups of Korean entertainment companies, and the significance of this study is to provide basic data for creating a new content business model for virtual idol groups. The research method of this study consisted of literature research and case analysis. Korean virtual idol groups 'K/DA', 'Aespa', and 'Eternity', which show the evolved business model of the entertainment industry through rapid advances in digital technology, were selected as the subject of case analysis for this study, and newspaper articles were searched by keywords and analyzed. As a result of the study, the technical expressions shown in Korean virtual idol groups were 'implementation of realistic content through interaction technology', 'delicate motion expression through motion capture technology', and 'convergence of information between the real world and virtual world through AR technology', 'provision of experience similar to reality by VR technology' and 'formation of cultural contents by Deep Real technology' were deriven. In addition, the characteristics of the Korean virtual guide idol group's fashion are 'marketing strategy through collaboration with fashion items', 'giving recognition as a digital fashion icon of real existence', 'creating a sensuous image as a fashion brand ambassador' and 'fashion style expression of the Z generation's sensibility'.

• Journal of The Korean Society of Grassland and Forage Science
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• v.23 no.3
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• pp.211-218
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• 2003

This study was conducted to select the promising varieties of timothy (va.) Climax, Itasca, Alma, Comtal, Liphlea, Erecta, Argus and Kunpu at Daekwanryong(altitude 800m a.s.l.) and Namwon(altitude 450m a.s.l.) branch, and orchard grass (va.) Potomac, Warrior, Ambassador, Hapsung 2, 20, 93E and Kitamidori at Daekwanryong branch of National Livestock Research Institute, from 1999 to 2002. Among the timothy varieties, leafness of Liphlea, Erecta and Kunpu was greatest. Heading time of Liphlea and Kunpu was earliest and plant length of Kunpu was longest. Also, winter survival of Erecta and Kunpu was greatest with 94.0%. Among the orchardgrass varieties, although heading time of Hapsung 20 was late, it's leafness was the best and plant length was the longest in all varieties. Also, winter survival of Hapsung 20 was the highest in all varieties. In Daekwanryong and Namwon, dry matter yield of timothy(va.), Kunpu was highest(P<0.05) among the timothy varieties with 9,493kg and 13,890kg/ha, respectively. Dry matter yields of orchardgrass(va.), Hapsung 2 and Hapsung 20 were greatest among the varieties with 8,690kg and 8,818kg/ha, respectively. In two areas, average ADF concentration of Climax was lowest with 33.4%, and NDF concentration of Argus was lowest with 65.4% in all varieties. Average crude protein content of Alma was the highest with 16.5% and that of Kunpu was the lowest with 13.9%. Average crude protein yield of Kunpu was the highest with 1,710.5kg/ha in all timothy varieties. The ADF concentration of Hapsung 20 was lowest (33.4%), and NDF concentration of 93E was lowest (67.5%). Crude protein content (13.5%) and crude protein yield (1,173.2kg/ha) of Hapsung 2 were highest. These results indicate that Kunpu and Liphlea would be the promising varieties of timothy in Daekwanryong and Namwon, and also, Hapsung 2 of orchardgrass would be the promising varieties in Daekwanryong.