• 유통과학연구
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• 제17권2호
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• pp.43-51
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• 2019

Purpose - This study was intended to provide implications for the importance of color to airlines where the image customers feel about the business is paramount. The importance of colors shown by the airline crew, an important human resource for airlines as contact workers, was investigated. We wanted to present suggestions by investigating and comparing the difference in customer attitude regarding the color of uniforms of the airline crew. Research design, data, and methodology - A survey was conducted to examine differences in perception of airline uniform color, with the research that suggests that the customer's attitude to uniform color will vary. The difference in the perception of passengers according to the colors of the airline uniforms was determined by conducting an empirical analysis. Results - Customers have a different attitude about the color of the uniform of airline's flight attendants' uniform. Full service airlines (FSC) generally have a bright, calm, neat, and heavy-handed feeling, while low-cost carriers (LCC) have a distinctive, dynamic, energetic, and cheerful feeling. Conclusions - An empirical analysis of the study found that customers' attitudes vary by uniform color for each airline. It has also been revealed that Airline's uniform color can communicate the company's goals it wants to convey.

• The Journal of Asian Finance, Economics and Business
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• 제6권3호
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• pp.259-268
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• 2019

This study examines the color image of uniform of airline cabin crew according to the demographic characteristics of the customer and demonstrates how it affects the cognitive image of airlines. Adjective adjectives were derived for uniform color images of all eight airlines in Korea and analyzed the image of airline brand color. Based on the analysis of color images, the difference in perception according to the demographic characteristics of passengers was analyzed. When the colors of airline uniforms are mainly blue, sky blue, white and ivory, they have a lot of trust, neat and elegant images. Uniforms with primary colors such as red, orange and green beans are found to have a lot of cheerful, developmental and enterprising images. In addition, the empirical analysis of the impact of the customer's cognitive perception and favoritism on the uniform color image of the airline crew showed that the more positive the airline's positive perception of the uniform color image, the more positive the cognitive image is. In other words, the empirical analysis revealed that the airline's uniform color image, its cognitive image of the airline, and its popularity have significant positive relationships.

• 한국의류학회지
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• 제29권9_10호
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• pp.1265-1273
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• 2005

The objective of this study is to examine the images of the current uniforms and to provide the basic references in designing female flight attendants uniforms. In Incheon International Airlines, 11 of the major airlines with the most passengers along with the highest capacity were chosen and 22 pieces of photographs were collected, two photos coming from each airline companies. The semantic differential scale has been formed by 16 pairs of adjectives. Then, it has conducted a statistical analysis using a SPSS WINDOWS that contains 475 copies of the selected questionnaires (375 of the non-flight attendants, and 100 of the female flight attendants). The following are the results and the conclusion of this study. According to this study, four main components of the uniforms of the female flight attendants were attractiveness, femininity, noticeability, and activity, which have occupied $65.9\%$ of the total variance. It was concluded that attractiveness and femininity were two main factors in perceiving the females' uniforms. According to the results of the uniform image difference, it was shown that Asiana Airline's uniform is the most attractive and Cathay Pacific Airline uniform is the most feminine. The most noticeable uniform was from Singapore airline which included cultural and traditional components of its own national colors. Pants suits of Lufthansa airline and Northwest airline were shown as the most active uniforms. There were significant differences in uniform images according to subjects' gender, age, education, and occupation. Men perceived uniforms more attractive, feminine, and active than women. People over 40 perceived uniforms more attractive, feminine, and active, and the High School graduates perceived uniforms more feminine and active. On occupational basis, Federal workers and Educators perceived uniforms more active on uniforms. Passengers who take planes once a month perceived uniforms more attractive, feminine, and active.

• 복식
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• 제64권8호
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• pp.111-123
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• 2014

The purpose of this research is to prepare basic data necessary to develop uniform design by examining the uniforms of Korean and Chinese airline crew. Advanced research, various literature materials related to uniform, as well as a survey on the images portrayed by the different uniforms of the airlines were used as research method, and this was used to investigate its functions and components. The survey was conducted in Incheon International Airport and Gwangju airport from September 1st to 30th of 2013, - targeting 350 people consisting of Koreans, Chinese, and other nationalities who have the experience of using Korean and Chinese aircraft. The research findings are summarized as follows. First, the images of the uniforms were classified into 5 elements: attractiveness, activity, noticeability, femininity, and traditionality. The analysis showed that Korean uniforms, except for Jin Air, received high marks overall, while the Chinese uniforms received lower marks compared to their Korean counterparts. Second, the results were analyzed based on the nationality of the respondents. In regards to Korean airline crews, attractiveness, activity, noticeability, femininity, and traditionality showed statistical significance with Korean respondents, while the significance was seen in attractiveness, activity, femininity, and traditionality for the Chinese respondents. Femininity was the only feature with any significance for the third nation respondents. On the other hand, with regard to Chinese airline crew's uniform, Korean respondents showed statistical significance in the following features: attractiveness and traditionality, while the Chinese and the third nation respondents did not show any statistical significance in any of the elements.

• 한국컴퓨터정보학회논문지
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• 제18권9호
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• pp.189-199
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• 2013

본 연구는 항공사 승무원 관련학과의 재학생을 대상으로 항공사 승무원의 유니폼 특성이 유니폼 만족도와 항공사 선택에 미치는 영향에 관해 연구하였다. 이를 위해 항공사 승무원의 유니폼 구성요소를 심미성, 상징성, 기능성의 세 가지 요인으로 나누고 어떠한 요소가 유니폼 만족도와 항공사 선택결정에 영향을 미치는지 실증분석을 통해 알아보고자 하였다. 이를 위해 국내 2년제와 4년제 항공사 승무원 관련학과 학생들을 대상으로 설문을 수집하여, 데이터 분석을 통한 실증연구를 하였다. 실증분석의 결과 유니폼구성요소중 심미성, 기능성 상징성이 모두 유니폼 만족도와 항공사 선택결정에 유의미한 영향을 미치는 것으로 나타났다. 이는 항공사 승무원들의 유니폼이 가지는 특성들이 대학생들이 기업선택결정을 할 때 많은 비중을 차지하게 된다는 것을 시사하고 있다. 따라서 후속연구에서는 항공사 승무원들의 유니폼에 있어 심미성, 상징성, 기능성을 고려하여 유니폼 만족도를 높이고 이것이 항공사 기업선택결정에까지 긍정적인 영향을 미칠 수 있도록 노력하는 것이 중요하다는 경영학적 시사점을 제시한 것이라 할 수 있다. 또한 본 연구에서는 연구가설 검증과 함께 연구가 가지는 한계성을 제시하여 후속연구의 방향을 제시하였다.

• 한국의류산업학회지
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• 제17권1호
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• pp.42-52
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• 2015

This study considers the expressive types of 'Glocalism' trends and its inherent aesthetic characteristics through the analysis of flight attendants' uniform design. The following is the conclusions regarding the glocalism trend according to the analysis of airline uniform design that reflect it. First, the design approach was developed appropriating the whole or parts of traditional attire and applying decorative items in terms of a formal aspect. Secondly, the colors of the airline's homeland symbols or natural environment were used while, thirdly, the fabrics represent glocalism by employing folk elements of the region and patterns of nature for a uniform design. Induced from these design analyses, the aesthetic characteristics of airline uniforms reflecting glocalism are traditionality, naturality, and compromisability. To begin with, traditionality is what is realized in interpreting the historical aesthetics in a contemporary perspective, contributing in inspiring the historical value of the homeland and contributing to the establishment of identity by applying forms and colors of traditional garments with folk patterns on a uniform design. In addition, naturality means the reorganization of unprocessed pure nature, expressing the image of nature through colors taken from the natural environment or motifs of the regional plants. Finally, combining general sensibilities with diverse cultural features, compromisability is realized as a modern design which combines a standardized uniform with the aesthetic components of the local environment and traditional garments.

• 복식문화연구
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• 제23권2호
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• pp.176-192
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• 2015

This work aims at analyzing the comparative feature about female flight attendant uniform designs of Korean and Asian region low cost carriers and providing some basic materials for development of these airline companies. As a research method, examinations were carried out on attendant's uniform both theoretically and empirically. Comparison of uniforms was made among the five Korean carriers and ten typical Asian carriers for empirical research. Results showed the followings. First, all Korean low cost carriers were characterized as formal style except Jin Air. Unlike this, Asian low cost carriers appeared as diverse including formal, semi formal, and casual styles with a uniquely differentiated image. Second, all carriers applied their own symbolic color to their uniform. Third, logo or symbol was adopted as a pattern on scarf in the two Korean companies but it didn't take effect practically. For those Asian carriers, embroidery was used on jacket, jumper and collar. They utilized even a merchandising character to put emphasis on airline image. Fourth, diverse petty items with a decorative effect were used in the case of Korean low cost carriers. In the changing period of uniform, nothing much was changed and remained almost the same as before. Those in the Asian region were characterized with the smallest number of items and the preclusion of decorative add-ons on uniform.

• 디지털융복합연구
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• 제16권8호
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• pp.99-107
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• 2018

항공사 승무원 유니폼에 관한 선행연구와 실증적 연구를 살펴보고 항공사 승무원의 유니폼이 고객이 지각하는 소비정서에 미치는 영향을 규명하는 것이 연구의 목적이다. 연구방법은 항공 관광 관련학과 재학생을 대상으로 2018년 3월 11일부터 25일까지 15일간 설문조사를 하였고, 총 289부의 유효표본 수를 분석하였다. 연구결과는 고객들은 승무원의 유니폼에 대하여 대형항공사와 저비용항공사 간의 지각하는 소비정서에 대한 영향에서 차이가 있는 것을 연결망 관계를 통해 증명하였다. 또한 저비용항공사에 대해 고객이 지각하는 소비정서는 편안하고, 친숙하며, 활기찬 등이며, 이러한 결과는 대형항공사인 깔끔하고 세련된 등으로 저비용항공사와 차별화되었다는 것을 증명하였다. 항공사는 적절한 시기에 승무원 유니폼을 변화시켜왔고, 회사의 이미지 변화에 상당히 중요하게 여기는 마케팅 도구로 생각할 때, 본 연구결과가 의미가 있다고 볼 수 있다.

• 패션비즈니스
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• 제10권1호
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• pp.20-30
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• 2006

Aprons are popularly used among women for domestic work. They also protect clothes from filth and at the same time become an ornamentation for fashion. Despite their important use at homes and restaurants, beauty parlors, and hotels, little study has been done on aprons. Commercialized aprons do not come in various forms, rather they use the same simple shape with different patterns. There has been no independent study done on aprons, however aprons have been studied as a part of uniform studies in the dining industry by Park and Na(2003) and uniform studies in the airline industry by Lee(2001) and Chung(2001). In this study, the author looked into aprons in accordance to the change of housing space and life style. Not only to be worn in the kitchen, but also to greet guests or for a walk in the neighborhood, the apron needs to have various functions and a trendy fashion. Designs to persue personality and high quality along with functionality and esthetical beauty were developed to present various functions of the apron.

• 한국의류학회지
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• 제30권9_10호
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• pp.1344-1353
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• 2006

The purpose of this research is to investigate the actual wearing conditions of working uniform and identify problems for the aircraft mechanic. For this study, questionnaire surveys were conducted dividing according to styles of clothing; one-piece and two-piece styles. Subjects were 343 men working in flight line. Questionnaire of 159 two-piece styles and 184 one-piece ones were used in analysis. The results of the study are as follows; The result about wearing each type of working uniform showed that the two-piece one is always as the air force uniform, whereas the one-piece one is worn only a few times. They felt inconvenience during all operations except in the sitting position, crawling position, and positions in which they were using tools. Accordingly, the result of the functionality reported dissatisfaction on all question items. Therefore, uniform of two-piece style achieved better results on all questions related to motional flexibility and functionality. Questions on changes to finishing methods showed that each airline employed different methods for both two-pieced and one-pieced uniforms. The answers about the unstitched or worn-out parts of the two-piece garments showed that pants were unstitched on the inner seam of the trouser leg and hip regions, but the upper one was not. In case of the one-pieced uniform, the parts of wearing out is the seam of hip and the unstitched parts are knee region and hem line of pants. Questions concerning their satisfaction with the material of uniforms indicated a high rate of dissatisfaction, particularly in its ventilation and absorbency. Questions concerning the preferred design of working uniform indicated a preference for two-piece uniform rather than one-piece ones.