Browse > Article
http://dx.doi.org/10.9708/jksci.2013.18.9.189

The Effects of Flight attendant's Uniform Design on Uniform Satisfaction and Select Airline  

Kim, Min-Su (Dept. of Aviation tourism, Hanseo University)
Park, Hye-Yoon (Dept. of Aviation tourism, Hanseo University)
Publication Information
Journal of the Korea Society of Computer and Information / v.18, no.9, 2013 , pp. 189-199 More about this Journal
Abstract
This study was conducted to identify the effect of a flight attendant's uniform quality on uniform satisfaction and on selecting an airline. To do that, uniform components were first classified into three factors esthetics, functionality, and symbolization. Then the differences of respondents'perception were tested according to the demographics of respondents. Finally the causal relationships among three uniform components, uniform satisfaction and select airline were examined. For the empirical study, the questionnaire data were collected from college and university student studying cabin crew service. The result of this study showed that the perceptions of students who study cabin crew service were significant on according some demographics information, esthetics, functionality and symbolization factors affecting uniform satisfaction, which had the positive effect on selecting an airline. These results suggested practical implications for cabin crew's uniform. These result include important managerial implications for the airlines. Also there was some limitation on a hypothesis of study and the further study were needed.
Keywords
Uniform Components; esthetics; functionality; symbolization; Uniform Satisfaction; Select Airline;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Yang, lee na, "A Study on Uniform Satisfaction and Preference of Hotel Employees", Journal of the costume culture association, Vol. 9, No. 5, pp.687-699,October, 2002.
2 http:/fi.co.kr
3 Bae, cheun bum, "A study of uniforms of modern company C.I.P. Design Review Vol. 2, No. 1. pp.219-234, 1983.
4 Jeong, jae hee, "Uniform design research for motor show helpers for the future-oriented concept car", The Graduate School of Design Ewha Womans University, May, 2009.
5 Joung, ji sook, Chi, sung ai, " A Study on Uniform Satisfaction and Professional Self-Image of Nurses ", Journal of Korean Academy of Nursing Administration, Vol. 7, No. 3, pp.455-472, November, 2001.
6 Kang, so hee, Research on the effect of enterprise's image reflecting its service products : focus on the selection of international airline cases, Advertising & Public Relations The Graduate School of Journalism and Mass communication, December, 2004.
7 Kim, min joo, "The Effects of Employees' Uniform Perception on their Job, Organizational, and Occupational Attitude in the Food &Beverage Industry ", Journal of Korea academic society of tourism management, Vol. 22, No . 4, pp.69-86, February, 2008
8 Lee, chang sun, "The effect of flight attendants' Uniform satisfaction on Job attachment", Graduate School of Business Administration Keimyung University, December, 2008.
9 Lee, min joo, "Job satisfaction measured in relation to the Flight Attendant's uniform satisfaction", The Graduate School of Tourism Sejong University, June, 2008.
10 Lee, shing young, "A Study of Cabin Uniform Design : The Case of Asiana Airlines", The Graduate School of Ewah Womans University, July, 2002.
11 Kim, min joo,․ Chang yeon jin, "Effects of the Uniform Perceptions among Employees of Food-service Industry on their Attitudes ", Journal of Foodservice Management, Vol. 7, No. 3, pp.43-63, October, 2004.
12 Kim, min joo,․Kim doo ra, Jeon so hyun, "The Causal Relationship between the Uniform Satisfaction of Employees Working for Foodservice Industry and Their Occupational Attitude , Journal of Foodservice Management, Vol. 10, No. 4. pp.217-235, December, 2007.