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http://dx.doi.org/10.14400/JDC.2018.16.8.099

Analysis of Social Network between Consumption Emotion based on the Uniform of Full-Service Carrier and Low-Cost Carrier Crews  

Seo, Ran-Sug (Department of airline services, Hoseo University)
Publication Information
Journal of Digital Convergence / v.16, no.8, 2018 , pp. 99-107 More about this Journal
Abstract
The purpose of the study compares the difference between the carriers' reported large consumption emotion of customers in regards to the appearance of the crew. The research method was conducted for 15 days from March 11 to 25, 2018, and the number of valid samples was 289 in total. The results of the study showed that customers differ in the influence of perceived consumption sentiment between full service carrier and low cost carrier on uniform of flight attendant. Consumer sentiments perceived by low cost carriers are comfortable, familiar, and lively, and these results have proven that they are distinguished from low cost carriers by being clean, sophisticated, and large. The results of this study are significant when the airline has changed the crew uniform at the right time and considered it to be a marketing tool that is important to the image change of the company.
Keywords
Full Service Carrier; Low-Cost Carrier; Consumption Emotion; Social Network Analysis; Uniform;
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Times Cited By KSCI : 5  (Citation Analysis)
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