• Title/Summary/Keyword: Agriculture Venture

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Case Study of Business Innovation of Agriculture Venture Firm through Strategic Alignment between Strategy and Infrastructure (전략과 인프라의 전략적 연계를 통한 농업벤처기업 경영혁신 사례 연구)

  • Park, Sang Hyeok;Han, Man Sun;Jeon, Hyoung Kwang
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.2
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    • pp.35-43
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    • 2014
  • Strategic link, to develop the business strategy and to build the infrastructure of the organization, is an important challenge to management activities of the company, it is a major study of management academia. Effective strategy and information systems influence the success of the organization. Strategic alignment model for analyzing linkage was introduced in this study. Strategic alignment model, is composed of business strategy, organization infrastructure, information technology strategy, and information technology infrastructure. We have studied that this models appear in some form in the field of actual companies. Our research subject is a agricultural venture in Chungnam province.

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A Study on the Determinants of Business Performance of Agricultural Firms with the Digital Agriculture -Focused on Moderating Effect of Finance Support Program- (디지털농업화에 따른 농업경영체의 기업성과 결정요인에 관한 융복합 연구 -재정지원 프로그램 활용의 조절효과 중심으로-)

  • Choi, Sunju;Heo, Chul-Moo
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.225-239
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    • 2022
  • This study investigated the effect of digital agriculturalization factors on business performance with the use of financial support as a moderating variable for agricultural firm workers. The factors of digital agriculture were divided into digital technology innovation orientation, administration innovation orientation, healthiness of ecosystem and entrepreneurship orientation, and business performance was set as a dependent variable. 212 questionnaires collected from workers in agricultural businesses located across the country were used for empirical analysis. Analysis results using SPSS v22.0 and Process macro v3.4 are as follows: First, digital technology innovation orientation, administration innovation orientation, and entrepreneurship orientation have a significant effect on business performance, and the effect of ecosystem health on business performance is appeared to be insignificant. Second, the use of financial support was found to significantly moderating the relationship between digital technology innovation orientation and business performance, entrepreneurship orientation and business performance. On the other hand, it was found that the relationship between operational innovation orientation, business performance, and healthiness of ecosystem and business performance were not significantly moderated In addition, as a follow-up study, a study on the mediation model formed by the discovery of mediators and a study for a moderated mediation analysis through a conditional process model with additional mediators are required.

A Study on the Effect of Experience Types of Experience Economic Theory on the Revisit Intention of Healing Agricultural Participants: Focused on the Mediating Effect of Satisfaction (체험경제이론의 체험유형이 치유농업참가자의 재방문의도에 미치는 영향에 관한 연구: 만족도의 매개효과 중심으로)

  • Lee, Sang-Hyuk;Heo, Chul-Moo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.6
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    • pp.213-227
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    • 2021
  • The purpose of this study is to identify factors that are causal and intention to revisit healing agricultural facilities and to identify the relationship between factors. the effect of experience type was analyzed on revisit intention by using facility experience satisfaction as a meditator for healing agriculture participants. The sub-variables of experience types were divided into educational experience, devious experience, entertainment experience, and aesthetic experience. 259 questionnaires collected from the people who experienced healing agriculture programs in the whole country were used for empirical analysis. The PROCESS macro v3.4 and SPSS v22.0 were used to analyze based on the singular simple mediation model which contains a single mediator. First, all types of experience had a positive (+) effect on satisfaction. Second, satisfaction had a positive (+) effect on revisit intention independently of experience type. Third, all types of experience had a positive (+) effect on revisit intention. Fourth, satisfaction mediated between experience type and revisit intention except for deviating experience among experience types. As a follow-up study, it is necessary to study for the adjustment of mediators other than the mediator introduced in the study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.

A Study on the Variables Affecting the Intention to Use Healing Agriculture (치유농업 이용의도에 영향을 미치는 변인 고찰)

  • Kim, Ok Ja;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.4
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    • pp.59-72
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    • 2018
  • The purpose of this study is to investigate the factors affecting the intention to use healing farming by setting aged readiness, rural healing supply condition, and rural healing service as independent variables. This study has been started based on the idea that it is necessary to provide healing service through healing agriculture to the rapidly increasing elderly people and urban people who need mental rest. Therefore, the purpose of this study is to find out the various factors influencing intention to use healing agriculture through empirical analysis. Second, we want to examine whether the variables influenced the intention to use more. Third, based on the results of these tests, we suggest the policy for activation of healing agriculture by examining the factors necessary for the promotion of physical and mental health of the elderly in the aging society and the revitalization of healing agriculture for the mental healing of the urban people. For this study, a questionnaire survey was conducted for men and women over 30 years old, and the final 356 copies were analyzed. The validity of the research hypothesis was verified by linear regression analysis. The results of the analysis are as follows. First, the physical preparation, emotional preparation, and economic preparation of aged care preparations were found to have a significant effect on intention to use. Second, natural landscape, accessibility, and stability of rural healing supply conditions were found to have a significant effect on intention to use. But economics and expertise were dismissed. Third, crop cultivation, animal medication and healing facilities of rural healing service were proved to have significant influence on intention to use. In order to increase the utilization of healing agriculture, it is necessary for the consumer to be well prepared for aging. In rural healing supply conditions, accessibility and safety should be provided for healing facilities in rural healing services.And to increase the intention to use it.

The Effect of Technology Acceptance Factors on Behavioral Intention for Agricultural Drone Service by Mediating Effect of Perceived Benefits (기술수용요인이 인지된 혜택을 매개로 농업드론 서비스 사용의도에 미치는 영향)

  • Lee, Jung-Dae;Heo, Chul-Moo
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.151-167
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    • 2020
  • This study examined the factors affecting the behavioral intention for agricultural drone service. The survey results of 324 agricultural-related workers were analyzed using SPSS v22.0 and PROCESS macro v3.4. The effects of technology acceptance factors by UTAUT on the behavioral intention for agricultural drone service and the mediating effects of perceived benefits were analyzed. The results are as follows: First, the technology acceptance factors had positive (+) effects on perceived benefits and behavioral intention for agricultural drone service. Second, economics mediated between factors excluding performance expectancy and intention, convenience also mediated between factors excluding social influence and intention, and there was no significant mediating effect of practicality benefits. In the future, a further research is required for people trained in agriculture or drone or had a drone license.

A Study on Building System of e-Discovery about Logistics Information of Safty Agricultural-livestock Products (안심 농축수산물 물류정보에 관한 e-Discovery시스템 구축 연구)

  • Jung, Kyung-yong;Park, Dae-Woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.287-290
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    • 2014
  • The Large-scale Agricultural & Livestock Products consists largely of distribution at The nation's of school and military foods. but false information on the Agricultural & Livestock Products in a safe food supply has become a social issue. The food suppliers deliver food resource in a school-large food establishments such as Change to domestic high-quality Livestock products from low-quality foreign Livestock products, Change to eco-friendly agricultural produce from normal agricultural produce, Change to fresh vegetables from contaminated vegetables. In this paper, e-Discovery system applies to the methods and security of incorrect logistics information and evidential data about illegal products of agriculture & livestock, it is necessary as studies about compensation and liability.

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Production of an Antihyperlipemial HMG-CoA Reductase Inhibitor from Bacillus cereus D-3 (Bacillus cereus D-3로부터 항고지혈증 HMG-CoA Reductase 저해제의 생산)

  • Lee Dae-Hyoung;Lee Jae-Won;Jeong Jae-Hong;Lee Jong-Soo
    • Microbiology and Biotechnology Letters
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    • v.34 no.1
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    • pp.52-57
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    • 2006
  • For the purpose of production of a novel antihyperlipemial HMG-CoA reductase inhibitor from bacteria, a bacterium which showed the highest HMG-CoA reductase inhibitory activity was isolated from traditional Doenjang. This strain was identified as Bacillus cereus (D-3) based on its microbiological characteristics and 165 rRNA sequence analysis. The maximal HMG-CoA reductase inhibitor production from Bacillus cereus D-3 was obtained by cultivation in a Glucose-CSL broth containing 2% glucose, 0.6% corn steep liquor, $0.04%\;K_{2}HPO_4$ and $0.05%\;KH_{2}PO_4$ at $30^{\circ}C$ for 36 h. The final HMG-CoA reductase inhibitory activity under the above conditions was 39.4%.

A Study on the Status in the Availability of Agricultural Policy Financing and the Improvements of It - Espacially on the Supply of Tobacco Production Credit - (농업정책금융(農業政策金融)의 운용현황(運用現況)과 개선방안(改善方案) - 엽연초(葉煙草) 생산 금융지원문제를 포함하여 -)

  • Ryu, Jin Chun
    • Current Research on Agriculture and Life Sciences
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    • v.3
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    • pp.203-218
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    • 1985
  • In Korea, the developmental gap is deep between rural and urban areas in spacial aspect and, or between agricultural and industrial side. So there are much room for improvement in agri. development in national standpoint as well as in individual farmer's level. In this respect, agricultural financing is requisitive to speed up the pace of agricultural development and in result, to contribute to improvement of farm income. By the way, farmers' credit demands are always in excess-demand status and they rely on private money-lenders in the burden of high interest rate. In agricultural financing market, there are two kinds of credit ; institutional credit and non-institutional credit market, that is private money-lending. In institutional credit, there are mutual credit system operating by the primary coops and policy credit system by NACF financed by Government in part. Here, in this paper, I venture to study on the improvements of the policy credit system to increase and activate the supply function of agri. policy credit into farmers to enhance their socio-economic status.

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A Study on the Key Factors Affecting Big Data Use Intention of Agriculture Ventures in Terms of Technology, Organization and Environment: Focusing on Moderating Effect of Technical Field (농업벤처기업의 빅데이터 활용의도에 영향을 미치는 기술·조직·환경 관점의 핵심요인 연구: 기술분야의 조절효과를 중심으로)

  • Ahn, Mun Hyoung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.6
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    • pp.249-267
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    • 2021
  • The use of big data accumulated along with the progress of digitalization is bringing disruptive innovation to the global agricultural industry. Recently, the government is establishing an agricultural big data platform and a support organization. However, in the domestic agricultural industry, the use of big data is insufficient except for some companies in the field of cultivation and growth. In this context, this study identifies factors affecting the intention to use big data in terms of technology, organization and environment, and also confirm the moderating effect of technical field, focusing on agricultural ventures which should be the main entities in creating innovation by using big data. Research data was obtained from 309 agricultural ventures supported by the A+ Center of FACT(Foundation of AgTech Commercialization and Transfer), and was analyzed using IBM SPSS 22.0. As a result, Among technical factors, relative advantage and compatibility were found to have a significant positive (+) effect. Among organizational factors, it was found that management support had a positive (+) effect and cost had a negative (-) effect. Among environmental factors, policy support were found to have a positive (+) effect. As a result of the verification of the moderating effect of technology field, it was found that firms other than cultivation had a moderating effect that alleviated the relationship between all variables other than relative advantage, compatibility, and competitor pressure and the intention to use big data. These results suggest the following implications. First, it is necessary to select a core business that will provide opportunities to generate new profits and improve operational efficiency to agricultural ventures through the use of big data, and to increase collaboration opportunities through policy. Second, it is necessary to provide a big data analysis solution that can overcome the difficulties of analysis due to the characteristics of the agricultural industry. Third, in small organizations such as agricultural ventures, the will of the top management to reorganize the organizational culture should be preceded by a high level of understanding on the use of big data. Fourth, it is important to discover and promote successful cases that can be benchmarked at the level of SMEs and venture companies. Fifth, it will be more effective to divide the priorities of core business and support business by agricultural venture technology sector. Finally, the limitations of this study and follow-up research tasks are presented.

Analysis of the Influence Factors on Satisfaction of Returning to Farming in Farm-returning and Rural-returning : With Moderating Effect of Family Factor (귀농 귀촌에서 귀농만족에 미치는 영향요인 분석: 가족 지지도를 조절효과 중심으로)

  • Lee, Ji Heum;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.5
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    • pp.39-53
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    • 2017
  • The purpose of this study was to investigate the effects of the rural migration factors, degree of preparation for migration, lifestyle conditions and support policies reflected against the family satisfaction of the migration. In this study family factors were used as control variables. Independent variables for this study will consist of the factors of rural migration, the degree of preparation for migration, living conditions of the farmers and the support policies, where as the dependent variable is the satisfaction of migration with an adjusting factor of the family satisfaction which will be further analysed to identify its effects on the dependent variable. For this study, a questionnaire survey was conducted for the residents and 237 valid questionnaires were collected. Multiple regression analysis was performed based on the collected data where demographic attributes being the controlling variable, and regression analysis was performed for the adjusting variable of the family. As the economic factor increases, the level of satisfaction generated to be higher in rural migration. As for the degree of preparation, living condition and support policies resulted, great quantity of green nature, safety and agriculture startup support, respectively, indicated a positive effect to the satisfaction level of migration. From the results, adjustment effect of the family factors on the economic, nature, convenience and satisfaction of the migration have appeared. The conclusion of this study is that policy support, regional stability, and economic gain are the most important factors to increase satisfaction and to reduce re-migration rate to city.

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