• Asia pacific journal of information systems
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• 제31권4호
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• pp.448-471
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• 2021

Compared to consumers' focus, in the past, on the functional aspect of fashion products, consumers recently tend to place more importance on their impressive and memorable experiences in purchasing process. As consumer's interest changes from functional aspects to individual experience in purchasing process, fashion brands try to convey the identity of the brand through creating favourable consumers' experiences. Therefore, this study explores the effect of individuals' aesthetic experiences with fashion brands' SNS accounts on their attitudes. More specifically, the study evaluates whether consumers enjoy the flow of fashion brands' SNS accounts and form purchase intentions through their aesthetic experiences and product placement. Through a survey, empirical testing was done to investigate the effect of the aesthetic experience on of flow and purchase intentions. The current study tests the interaction effect among perceived aesthetic experience, narrative images, and product placement employing 2×2×2 MANOVA. The findings herein reveal that the aesthetic experience affects flow and purchase intention, and that there is a statistically significant interaction effect between aesthetic experience, narrative images, and product placement.

• Archives of design research
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• 제20권1호
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• pp.21-32
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• 2007

To quantitatively measure or evaluate aesthetic factors is not easy in comparison with physical, functional, behavioral or economic factors. Yet aesthetic factors essentially play an important role in design modeling process. Despite its importance, research on aesthetic assessment or the interaction of aesthetic influential elements is insufficient. Therefore, this study is intended to find the relationships between visual preference and aesthetic variables of perceptual-cognitive dimension and affective dimension in commercial space design. According to the result of this substantiation research, aesthetic variables that give a positive effect on the preference of commercial space design are unity, order, and clarity in perceptual-cognitive dimension and 'pleasant', 'relaxing' in affective dimension. On the other side, aesthetic variables that give a negative effect on the preference are contrast, complexity, and ambiguity that is a contrary concept of clarity in perceptual-cognitive dimension and 'exciting', 'arousing' in affective dimension.

• The Research Journal of the Costume Culture
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• 제24권4호
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• pp.417-430
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• 2016

This study had two aims. First, the study intended to identify the influences of product benefits and product identification on consumers' purchase intention, Second, it wanted to assess the moderating effects of consumers' aesthetic seeking tendency on their decision-making process. Based on the stimulus-organism-response (S-O-R) paradigm and the product personality-brand identification-purchase intention model, this study proposed a research model, the benefits-product identification-purchase intention model. To test the model, a survey was conducted of female college students; a total of 298 questionnaires were analyzed. The stimulus used was a popular model of Nike running footwear: the Luna Eclipse+2. Factor analysis and structural equation analysis were conducted to analyze the research model. The results indicate : (1) The aesthetic benefit influenced product identification positively. The aesthetic benefit, functional benefit and product identification were all positively related to purchase intention. (2) The aesthetic seeking tendency mediated the influences of product benefits on consumers' purchase intention in the decision-making process. For consumers in the 'high' level group of aesthetic seeking tendency, aesthetic benefit and social benefit affected purchase intention and for consumers in the 'low' level group of aesthetic seeking tendency, the functional benefit only affected purchase intention. Based on this study, we find evidence that product benefits and aesthetic seeking tendency play important roles in consumers' decision-making process in product purchase.

• Archives of Plastic Surgery
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• 제37권4호
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• pp.361-368
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• 2010

Purpose: Authors tried to analyze the influence of individual facial aesthetic subunits on the cognition of facial attractiveness in public and suggest a mathematical model which explain the facial attractiveness. Methods: Independent facial aesthetic subunits are extracted from facial photographs from three women (11 frontal and 7 lateral aesthetic subunits). Each facial subunits of three women are rated in terms of relative rank by 164 peoples (68 man and 96 woman, average age was 32.4, and ranged ${\pm}$ 9.8 years). $x^2$-test and categorical regression analysis were performed. Results: There was no difference in the aesthetic preference in terms of ages or sexes in large. Beautification of individual aesthetic subunits can predict the overall facial attractiveness up to 42.1% in frontal face (Adjusted $R^2$=0.421, F=6.39, p=0.000 < 0.05) and 22.7% in lateral face (Adjusted $R^2$=0.227, F=4.42, p=0.000 < 0.05). Aesthetic appearance of eyes (p=0.001), upper face (p=0.034) in frontal face and midface (p=0.000) in lateral face are statistically important factors in the cognition of facial attractiveness. Conclusion: Authors experimently proved that harmony and balance among facial aesthetic subunits are the most important factors, in embarking on facial aesthetic plastic surgery, for better enhancement of facial attractiveness.

• Journal of the Architectural Institute of Korea Planning & Design
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• 제34권4호
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• pp.11-18
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• 2018

The beauty is like the bubble of beer, and behavior scholars have been regarded as worthless to study. As a result, the aesthetic in construction projects has resulted in underestimation or neglect. The fundamental cause of this result is that it is not easy to estimate the value of the aesthetic. The hedonic calculus by Bentham has a possibility to valuating the intangible or invisible goods. In this context, this study proposes a method to valuate architectural aesthetic based on the hedonic calculus by Bentham. As a precondition for suggesting the valuation method, this study defined the architectural aesthetic as the value of attraction that affects the value of the built environment. As the concept of beauty that conforms to the architectural aesthetic, it has established the concept of beauty as 'the phenomenon of combining the foreground and background of Hartmann'. In addition, the scope of the value measurement is defined as 'built environment' so as to include not only the building but also the surrounding environment. We have reinterpreted the seven dimension of the hedonic calculus proposed by Bentham and systematized the method of valuation of the architectural esthetic based on the seven dimension. The result of this study is meaningful in that it presents a new perspective and approach to architectural aesthetic. And it will be used as grounds for valuation and analytical approach to architectural aesthetic and will be used as a basis for expanding the field of study from aesthetic to value.

• Journal of the Architectural Institute of Korea Planning & Design
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• 제36권3호
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• pp.13-20
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• 2020

The purpose of this study is to analyze the fuzzy pattern that is reflected on the inside of the value evaluator in measuring the economic value of architectural aesthetic using the fuzzy-contingent valuation method. The main results of analyzing the relationship between architectural aesthetic and fuzzy patterns by typing 307 fuzzy patterns collected from visitors at Dongdaemun Design Plaza are as follows: First, low levels of architectural aesthetic can be a primary cause of extreme refusal of payment. However, it was confirmed that the extreme refusal of payment could partially involve mentality of free-ride on public goods or mentality that would not give value to past events that are not future. Second, if the architectural aesthetic score is 77.5, the most perfect form of fuzzy pattern is formed. It is confirmed that the fuzzy form, which is the standard in the relationship between architectural aesthetic and money value, is made at 77.5 points. This means that it is most efficient to have 77.5 points of architectural aesthetic to secure balanced data by membership in the study of architectural aesthetic value measurement through fuzzy pattern. Third, according to the architectural aesthetic score, respondents can be interpreted as follows: no monetary willingness arises before or after 52.4, starts to respond to the amount before and after 65.6, severe conflict over payments around 70.6~71.7, stronger willingness to pay around 77.6, want to pay for sure around 80.0.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 한국주거학회 2008년 추계학술발표대회 논문집
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• pp.419-424
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• 2008

The purpose of this study was to analyze aesthetic characteristics of Korean traditional architecture so that it resolve severance problems in modern housing. The main method adopted this study was literature analysis and case study on traditional architecture. This study did the followings; First, it reviewed literature about aesthetic characteristics of Korean traditional architecture and severance problems in modern housing. Second, it identified the main aesthetic characteristics of Korean traditional architecture to lessen severance problems in modern housing in the context of severance among people, architecture and nature. Third, it applied the analyzed aesthetic characteristics of Korean traditional architecture to modern housing and showed the housing design example.

• Journal of the Ergonomics Society of Korea
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• 제14권1호
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• pp.105-113
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• 1995

The objective of the study is to investigate the influence of aesthetic attributes on user interface design. Theories of aesthetics are first studied from which aesthetic attributes are defined as information sources. Representation of a product is viewed as a combination of aesthetic attributes, based on a hypothesis that each attribute has a certain influence on the performance in terms of user interface. An experiment was conducted to support the hypothesis. Various combinations of aesthetic attributes of a microwave oven were generated from the orthogonal array of a conjoint analysis. Subjects perfomed on a computer two types of tasks, each of which simulated a combination of attributes. Reaction time was evaluated as a performance measure for the conjoint analysis to find out how much influence each attribute has on the performance. A computer program, UISA(User interface Simulation system of Aesthetic attributes0, was developed and used for simulation. Findings on the influences of aesthetic attributes were summarized.

• The Korean Journal of Health Service Management
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• 제4권2호
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• pp.97-106
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• 2010

Recently hospitals are trying to meet requests of patients by reflecting regular survey results of patients into hospital's management in order to increase patients' satisfaction and the rate of return visit. In this paper, degree of patients' satisfaction and the rate of return visit were analyzed using surveys of hospital selection factors and the characteristics of aesthetic plastic surgery. This analysis results can be used as data for setting up efficient management direction of aesthetic plastic surgery hospitals. In the main results, facilities and medical trust factor was the primary cause for aesthetic plastic surgery patients to select hospitals and the results showed that hospitals have to consider carefully not only aesthetic plastic surgery patients but also guardians such as parents or friends because patients are acquiring surgery information from them. The results also showed approachableness to hospitals was not important factor to select a hospital.

• Journal of Korea Multimedia Society
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• 제21권1호
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• pp.1-9
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• 2018

Much research has been conducted to judge aesthetic value for a single type of stimuli, but research to determine aesthetic value when two kinds of stimuli are presented at the same time is not explored in depth. In this paper, we measure the difference between the presentation of visual stimuli like general image and the presentation of signboard image including text stimuli using EEG. In the experiment, two oddball tasks were performed for general images and signboard images, and EEG changes according to the aesthetic value of the images were measured. As a result, the change of ERP in signboard image was larger than that of general image. We confirmed that more visual information was received and processed when two stimuli were presented at the same time.