• Culinary science and hospitality research
• /
• v.6 no.3
• /
• pp.391-407
• /
• 2000

This is a study on the ways of improving the current Kwangju Kimch Festival. The Festival has many resources for attracting visitors. 'nevertheless. it has been criticized for marketing tools. including lack of publicity, institutional inertia. etc. A new approach for improving Kwangju Kimch Festival is needed to satisfy the needs not only for residents but also for visitors. especially japan tourists. the best way of improving the current Kwangju Kimch Festival might be the development of the product(for exemple, effective linkage system with tourist attractions) and promotion(advertising. publicity).

• Management & Information Systems Review
• /
• v.32 no.5
• /
• pp.233-260
• /
• 2013

This study reviewed previous studies about Relationships between Festival Participation and Festival Evaluations. Also relationships among the quality of festival participation and festival evaluation factors identified from previous researches were studied. According to the results in view of the relationship between the quality of festival participation and festival performances, hypotheses about the relationship between physical environment and contents identification and about the one between customer experience awareness and loyalty were rejected. On the other hand, the rest of hypotheses were supported having positive impacts.

• Management & Information Systems Review
• /
• v.33 no.2
• /
• pp.205-223
• /
• 2014

A study of the impact of constraint factors of festival participation and negotiation efforts of festival participant on festival satisfaction. This study reviewed earlier studies about festival and verified an impact of the leisure constraint factors of festival participant and the negotiation efforts on festival satisfaction by considering previous literature. Hypotheses based on literature reviews were analyzed emprically. According to the result of study, in aspect of the relationship between constraint factors of festival participation(intrapersonal constraint, interpersonal constraint, structural constraint) and negotiation efforts of festival participation, both interpersonal constraint and structural constraint have positive influence on constraint negotiation efforts. However, intrapersonal constraint factor influenced negatively. Also, the results revealed that in aspect of the relationship among festival participation, festival experience recognition, and satisfaction, festival participation have positive influence on cognitive and emotional experience and finally satisfaction.

• International Journal of Contents
• /
• v.13 no.1
• /
• pp.62-67
• /
• 2017

This study attempts to explain how communication technology impacts global creative trends. We explore global creative trends based on award-winning creative topics presented at the 2016 Cannes Lions International Festival of Creativity. After analyzing award-winning topics, five main creative trends were selected with the keywords: technology, story-telling, social media, causes, and humor. The 2016 Cannes Lions Festival demonstrated that technology (i.e., virtual reality, artificial intelligence) has expanded the limits of creativity. Story-telling is still considered to be effective for raising audience attention. Social media enhances consumer engagement while nurturing future consumer relationships. Supporting social causes allows companies to garner goodwill from the public. Humor is powerful when it appropriately appeals to both products and customers.

• Journal of Digital Convergence
• /
• v.13 no.6
• /
• pp.133-139
• /
• 2015

The purpose of this study was to examine perceptions on the festival competitiveness of festival specialists. Though extant studies for improving competitiveness of local festival is continued, differences of competitive perception is shown. Thus this study used Q methodology in order to analyze local festival competitiveness perceptions by specialists. The Q sample was based on a review of related academic literature and newspaper, as well as interviews, while Q sample consisted of festival committee, public officers, related artists, art directors, event companies, and related professors. The analysis shows that meaningful three types of competitiveness perception. The results show that local festival competitiveness perception is source of local festival competitiveness. Theoretical and practical implication were discussed.

• Journal of Digital Convergence
• /
• v.12 no.2
• /
• pp.203-210
• /
• 2014

The purpose of this study was to examine the attractiveness of local festival on local esteem of residents through the residents' satisfaction toward the festival. The survey was undertaken for four days during October 11 to 14 of 2013 in Dongnae, Busan. Two hundred twenty-three respondents were selected and invited to participate in this study. Results found a significant relationship between local festival attractiveness and festival satisfaction. The study also indicated that local community residents' satisfaction toward the festival had a significant, positive relationship with the residents' local esteem. Among the attractiveness factors, it was revealed that novelty-seeking and entertainment were more powerful stimulators. Also, analysis indicated that program quality, uniqueness, and convenience were also important for attracting local residents toward the festival. Theoretical and practical implication were discussed.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.10 no.11
• /
• pp.3506-3513
• /
• 2009

This study is to analyze the ripple effects of Jeju International Wind Ensemble Festival on Jeju regional economy and to explain the influence of the festival on Jeju regional society and culture. This study analyzed the economic ripple effects of the tourism industry with the Jeju inter-industry relation table. To explain the influence on Jeju regional society and culture, this study examined society-integrating part, policy-advertising part, culture-developing part, and industry-developing part.

• The Journal of the Korea Contents Association
• /
• v.19 no.9
• /
• pp.402-410
• /
• 2019

Local area festivals have grown on a scale for the past 20 years, but have suffered ups and downs. Through the trial and error of the festival operation, problems such as prediction of the number of visitors, planning of event scale, calculation and expansion of sales volume, and management of various participants in the duration were highlighted. To solve, this study designed and developed a mobile payment system and festival operation management system for local scale festivals as a platform operating system of web and app combined. The results of this study presents four basic functions. It includes ticketing management, attendance identification and entrance control, charge of festival currency and use of payments, real-time provision and management of related information, and performance reporting for each role. It was applied to local festivals in practice as to enable local shop owners to participate in advertisements or sponsorships and confirmed their contribution to local commercial market and the revitalization of festivals through this system.

• Cartoon and Animation Studies
• /
• s.36
• /
• pp.75-89
• /
• 2014

Since the first animated Chinese commercial titled directed by Wan Three Brothers in 1926, Chinese animation commercials are steadily increasing every year. The proportion of animation commercials in Advertisement industry increases gradually, animation becomes one of the direct means of rising commodity value. In this premise, this paper researches the history and characteristics of animated commercials, compare and analyze commercial samples from two world advertisement festivals and four Chinese advertisement festivals. Compared the world animation-advertisement market, Chinese animation-advertisement market is relatively limited under its particular status. Under the condition, this paper will analyze the current situation of Chinese animation advertisement through the samples from advertising festivals. Finally, the paper concludes finding out ways of development and effective marketing of animation commercial industry in China by checking out animation advertisement in industrial classification between Chinese and world's advertisement market.

• Journal of Korea Multimedia Society
• /
• v.23 no.1
• /
• pp.43-49
• /
• 2020

Along side with the rapid growth of local governments' advertising bills, there are few studies focused on the effectiveness of these ads. Especially one of the media being used by the local governments is the Korea Express Train (KTX), where they advertise in the train coaches' KTX video monitor. Unfortunately the ads in KTX are exposed without audio mostly. The current study, therefore, probed on the effectiveness of these ads. This study utilized transportation theory and content analysis methodology to give insight to its discourse. We established two analysis units (camera and subtitles), and then analyzed 107 local government ads. From the camera analysis, it is observed that local governments' festival and tour promotion ads more often employ dynamic angles such as drone shot and long shot. Also, from subtitles usage analysis, it is observed that many of the ads make use of large size titles and subtitles which could prevent viewers seeing visual shots. In the special case audio-less KTX ads, this study recommends emphasis on subtitles which will enhance the ad effectiveness of the ad messages.