• 제목/요약/키워드: Advertisement Education

검색결과 175건 처리시간 0.026초

절주프로그램의 인지도 및 이용의도에 영향을 미치는 요인 연구 (Study on the Recognition and Behavioral Intention for Alcohol-reduction Programs)

  • 장혜정;심재선;박종애
    • 보건교육건강증진학회지
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    • 제21권1호
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    • pp.243-257
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    • 2004
  • Alcohol consumption is a major source of health problems, for example, alchol consumption is related to liver diseases. In addition, the social and economic costs related to alcohol consumption are enormous. This study was conducted to evaluate the current status and influencing factors related to the recognition and behavioral intention for both drinking and alcohol-reduction programs. Three effective alcohol-reduction programs of clinic program, mass education, and alliance were considered. To explain the health behavior for drinking and alcohol-reduction programs, a five-stage behavioral intention model was built and 500 questionnaires were completed through a telephone survey. Stages of the model composed of recognition of the programs, past experiences, present drinking status, intention for drinking, and behavioral intention for alcohol-reduction programs. As a result, recognition rates of the programs were low in general, therefore the strategies of education, public relations, and advertisement need to be pursued. The alcohol dependency resulted in the fact that success rate was 30% although trial rate of alcohol-reducing was 23%. The necessity of alcohol-reduction programs were suggested. In addition, significant factors related to the intention for alcohol-reducing were individual attitude and reluctancy to pay their time and money. An insignificant factor was the attitude to their alcohol-reduction by other people. Behavioral intention rates for alcohol-reducing clinics were 4%, and those for mass education were 8%. There were very low purchase rates for clinic program, mass education, and alliance. In conclusion, evidenced-based and effective alcohol-reduction programs need to be encouraged to drinkers by medical doctors, and the strategies of education, public relations, and advertisement are also recommended. In addition, continuing legal and systematic support for alcohol-reducing would lower the drinking rate and ultimately contribute to the nation's health promotion.

YouTube 내의 치과 관련 한국어 컨텐츠 현황 분석 및 활용 방안 (Analysis of the dentistry-related contents uploaded on YouTube Korea)

  • 조재현;권혁준;정서연;허경석;정일영;서정택
    • 대한치과의사협회지
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    • 제57권12호
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    • pp.728-735
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    • 2019
  • Objective: Previous studies suggested the potential influence of YouTube videos regarding dentistry on the mass population. However, there was not any clear investigation for Korean population. We aimed to systemically analyze the type of the dentistry-related videos uploaded on YouTube Korea and the accounts used for uploading, and to assess their effect on the view count of the content. Methods: Classification, type of the accounts, and view count of the videos listed by the keyword 'dentistry' were analyzed, which were uploaded on YouTube Korea platform from September 2017 to April 2019. Kruskal-Wallis test with post hoc analysis was used to assess the effect of the classification of the videos and the type of accounts on the view count. Results: 1.026 videos were enrolled to the analysis. Primary classification of the videos was information/education, advertisement, life, news, child contents, autonomous sensory meridian response, broadcast, cartoon/game, humor, and music. Secondary classification of the videos was dental experience, advertisement, role-playing, information/education., humor, cartoon/game, child contents, life, and broadcast. Type of the accounts was dentistry associates, general public, media company, and government office (sorted by frequency). Subject of the most videos (93.6%) was general public. There was statistically significance in the view count of the videos according to the primary and secondary classifications, the account used for uploading, and target subject of the videos. Conclusion: Dentists and their associates should recognize the importance of YouTube platform and try to monitor and intervene the dentistry-related contents, considering its huge impact on the general public.

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일본 관동지방의 도시내 친자연공간 조성에 관한 사례연구(II) : 자연관찰시설의 설치 및 운영 (Study of Deceloment of Ecological Urban Open Space in Eastern Area, Japan(II) : establishment and operation of nature observation facilities)

  • 조우
    • 한국환경생태학회지
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    • 제11권3호
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    • pp.253-269
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    • 1997
  • 본 연구는 도시내 친자연공간에서 자연관찰시설의 설치 및 운영에 관한것으로서 일본 관동지방을 대상으로 하였다. 중요한 자연관찰시설은 비지터센터, 자연관찰로 그리고 자연관찰로 상에 설치된 각종 해설시설이었다. 또한, 친자연공간에서는 자연을 이해하고 체험하게 하는 인터프리테이션이 다양한 유형으로 전개되고 있었다. 인터프리테이션은 레인져, 자연해설원 등 전문가와 자원봉사자들에 의해 이루어지고 있었으며, 자원봉사조직이 있는 대상지에서 자연해설 종류가 다양하였다. 자원봉사자들의 주요활동은 자연해설 이외에도 환경관리와 조사, 소식지 발간이었다. 친자연공간의 셀프가이드룰 위한 학습매체는 2~4종류이었고 홍보방법은 도, 시, 구의 홍보가 가장 많았으며, 인터넷 홈페이지, 지역 전자게시판, 케이블 TV와 Fax를 이용하는 사례도 있었다.

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중국 신세대 여성들의 감각추구성향에 따른 의복탐색행동 (Chinese New Generation Women's Clothing Exploratory Behavior according to their Sensitivity Pursuit Propensity)

  • 왕혜연;김용숙
    • 복식
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    • 제55권3호
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    • pp.81-93
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    • 2005
  • The purpose of this study was to identify Chinese new generation women's clothing exploratory behavior according to their sensitivity pursuit propensity. The respondents were 500 Chinese new generation women residing in Soju City, China. Frequencies, percent, mean, one-way ANOVA, factor analysis, Chi-square test, and cluster analysis were done by use of SPSS PC+. The results were as follows; 1. The factors of sensitivity pursuit propensity were adventure & diversity, change, new atmosphere, and artistic sensitivity. And factors of clothing exploratory behavior were brand turnover, innovative clothing purchasing or wearing, clothing information collection through visiting store, and clothing information collection through contacting neighbors or advertisement. 2. The Chinese new generation women were classified into the creativity pursuit, the adventure & change pursuit, the multi-sensation pursuit, and the sensation retard according to their sensitivity pursuit propensity. 3. The creativity pursuit explored clothing for brand turnover and information through visiting store, communication, or advertisement, were found more among the unmarried late 20's with higher education and jobs. The adventure & change pursuit explored clothing information through visiting store, were found more among the unmarried university students in early 20's. The multi-sensation pursuit explored innovative clothing purchasing, were found more among the unmarried early 20's with jobs or students. The sensation retard explored clothing information through communication or advertisement, considered quality more, were found more among the married early 30's with lower education level and jobs.

802.11망에서 최적의 AP 검색 기법 (An Optimal AP Discovery Method in 802.11 Network)

  • 이대원
    • 컴퓨터교육학회논문지
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    • 제15권5호
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    • pp.55-62
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    • 2012
  • 이동 통신 및 인터넷 기술의 발달과 보급화로 인하여 이동 기기(MH: Mobile Host)의 지속적이고 빠른 네트워크 연결은 필수적인 요소로 대두되고 있다. 일반적으로 무선 기기 사용자는 새로운 무선 영역에 진입할때 사용 가능한 여러 네트워크중 하나의 네트워크를 선택한다. 하지만 네트워크의 선택의 기준은 AP(Access Point)의 SSID(SubSystem IDentification)와 신호세기(Signal Strength)뿐이다. 이 두 가지 정보는 최적의 네트워크를 선택하기에는 충분한 정보는 되지 못한다. 따라서 최적의 AP의 선택을 위하여 더 많은 정보를 제공되어야 한다. 본 논문에서는 기존의 정보에 추가적으로 MH의 상태, 네트워크의 용량 및 부하, 그리고 네트워크 계층정보를 3계층 메시지인 라우터 광고 메시지(router advertisement message)를 사용하여 제공한다. 또한 이러한 정보를 기반으로 검색된 여러 AP중 자동적으로 최적의 AP를 선택하는 결정 엔진(DE: Decision Engine)을 제안한다. 시뮬레이션을 통하여 제안하는 DE을 사용함으로 MH측면에서는 무선 연결 시간 증가, 전원 소비 감소, 신호 부하 감소함을 증명하였다. 그리고 네트워크 측면에서는 AP와 라우터에서 부하 분산과 효율적인 네트워크 토폴로지가 제공됨을 증명하였다.

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온라인 담배 마케팅 분석을 통한 담배규제정책의 향후 과제 : 온라인 담배 판매 및 광고를 중심으로 (Analysis on online marketing of tobacco product in Korea: current issues and future directions for tobacco control)

  • 양유선;차정림;공재형;황지은;최정미;이정은;오유미
    • 보건교육건강증진학회지
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    • 제33권5호
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    • pp.71-81
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    • 2016
  • Objectives: Tobacco marketing encourages smoking initiation of non-smokers, especially adolescents, and it hinders quit intention of those who smoke or who attempt to quit smoking. Article 13 of the WHO Framework Convention on Tobacco Control(WHO FCTC) requests a comprehensive ban on tobacco advertising, promotion and sponsorship(TAPS). Ratified the Convention in 2005, Korea has partially implemented the provisions. However, online marketing regulations are still insufficient. Methods: Based on relevant national and international regulations, this research designed monitoring mechanism for online tobacco marketing and studied 1,404 websites to identify current situation of online sales and advertisement of tobacco in Korea. Results: This study found that online trade of tobacco products are overtly conducted, while tobacco advertising with flavoring and misleading descriptors are also prevalent. Also, online tobacco marketing facilitate adolescents' access to tobacco product and that advertising and promotion activities lead to tobacco purchase without difficulties. Conclusions: Fundamental solution to prevent online tobacco advertisement and promotion is banning online sales of tobacco and conducting a regular monitoring for compliance. Korean government should consider establishing an official surveillance system for online tobacco advertisement, followed by a comprehensive ban on TAPS to fulfill its obligation as a Party to the FCTC.

Virtual Reality-Based Library User Education Program Development

  • Lim, Seong-Kwan
    • Journal of Information Science Theory and Practice
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    • 제9권4호
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    • pp.63-74
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    • 2021
  • Virtual Reality (VR) is one of the core components of the fourth industrial revolution as a technology that makes the virtual world feel as if it is real. VR is being used in various fields such as entertainment, advertisement, education, medical care, training, sports, and tourism, as well as providing contents for such things as games and videos. Libraries are already looking for ways to utilize VR from various angles, such as operating experiential programs. The purpose of this thesis is to develop and propose a VR-based library user education program. In order to achieve the purpose of the study, we analyzed previous studies from a theoretical perspective to find a way to construct a user education program, and also to derive possible implications based on examples of countries such as the United States and Korea that are already introducing and applying VR technology to library services. Therefore, the user education program proposed in this study can be used as a basic building block when many libraries want to develop VR-based programs in the future.

지역사회 걷기 활성화를 위한 매체-캠페인이 걷기관련 인식과 행태변화에 미치는 영향 (Impact of a Media-Campaign to Promote Walking on Awareness & Behavior Change)

  • 안의수;이용수
    • 보건교육건강증진학회지
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    • 제24권4호
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    • pp.99-114
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    • 2007
  • Object: To analyze the effect of a media-campaign for "walking exercise participation improvement", which impacted walking-related awareness and behavior change of residents in Seoul. Method: This study used three campaign media including printing information, walking exercise indication board and a public advertisement of cable TV to lead a walking-related awareness change and practice frequency(number of days per week walking) and time(minutes per day walking) of walking exercise. To evaluate the exposure and message-recall levels of a campaign and effects of awareness change and walking practice, this study used a questionnaire survey(N=377). Result: 1) Group of exposure to campaign more participate and had the higher frequency(p=.015) and time(p=.023) in walking exercise and in comparison with group of nonexposure. 2) Group of changed awareness to campaign more participate and had the higher frequency and time in walking exercise and in comparison with group of no changed perception(p <.05). 3) Level of message recall of ${\ulcorner}$printing information${\lrcorner}$ was associated with number of days per week walking, and level of message recall of ${\ulcorner}$public advertisement of cable TV${\lrcorner}$ was associated with minutes per day walking at a statistically significant level(p <.05). Conclusion: These results suggest that media campaign can enhance the success of community-based efforts to promote awareness change and walking practice.

대학 운동선수들의 음료 섭취실태 및 수분 섭취 관련 영양지식에 관한 연구 (The Study on Collegiate Athletes' Beverage Drinking Pattern and Knowledge about Hydration and Fluid Replacement)

  • 이현숙
    • Journal of Nutrition and Health
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    • 제40권7호
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    • pp.650-657
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    • 2007
  • The survey was conducted to investigate athletes# beverage drinking pattern and their knowledge concerning hydration and fluid replacement. The subjects were 371 collegiate athletes (235 males and 136 females) in Seoul and Daejun area. The mean age of the athletes was 20.44 y. The prevalence of sports drink use among subjects at ordinary time, after training, and after competition were 9.0%, 17.1%, and 57.3% respectively. Primary source of sports drink information were advertisement (57.3%), friends or colleagues (14.9%), and coaches (7.0%) The purchase of sports drink was done by athletes themselves (76.0%) and coaches (22.6%). The most influential factor in choice of sports drink was taste (61.5%), brand name (15.1%), composition (12.4%), and advertisement (6.7%) However, only 9.5% of the subjects answered they know well about the sports drink they are drinking. To the 15 questions to survey the nutritional knowledge about fluid and intake of sports drink, subjects responded correctly to 58.47%. Their sex or experiences of nutrition education didn#t affect to their knowledge. As the result, the prevalence of collegiate athletes# sports drink use was high but their knowledge about it was not sufficient. These results suggest that an effective and practical nutrition education for adequate hydration and choice of sports drink for atheletes should be considered.

데스크톱과 모바일 기기의 차이가 사용자의 행위에 미치는 영향 : 해석수준 이론을 적용한 실증 연구 (The Differential Effect of PC vs. Mobile on User Behavior : An Empirical Study based on Construal Level Theory(CLT))

  • 서길수;강현정
    • 한국IT서비스학회지
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    • 제18권5호
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    • pp.31-51
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    • 2019
  • Construal level theory (CLT) have been researched in wide range of disciplines such as marketing, organizational study, psychology, or education. Current study asserts that CLT would explain the effect of different devices of PC and smartphone on interaction between human-computer interfaces and information systems use. In CLT, those who are far from an object in terms of physical, temporal, social or psychological distance, they construe their understanding as abstract (high level) and vice versa. We hypothesized different size of digital device will increase psychological distance and result in behaviors that correspond to present construal level. The analysis result shows that users of PC recognized that they are socially distant from the device and those of smartphone felt that they are socially close to the device. However, the device did not have significant effect on attention to essential information, advertisement preference, and immediacy. The implication to academia, practice and future research and limitations are also discussed.