• 제목/요약/키워드: Ad layout

검색결과 14건 처리시간 0.025초

브랜드위계수준에 따른 광고스타일이 광고반응에 미치는 효과에 관한 연구 (Effects on Consumer's Response to Advertising Styles According to Brand Hierarchy)

  • 김춘옥;류시천;이진렬
    • 디자인학연구
    • /
    • 제15권3호
    • /
    • pp.157-166
    • /
    • 2002
  • 본 연구는 소비자의 광고반응에 있어서 자원-부합이론(resource-matching theory)을 근거로 하여 광고정보제공 형태 와 광고레이아웃에 따른 광고효과를 검증하였다. 기존연구에서는 사실적인 정보제공과 통합적인 레이아웃을 통해 광고를 쉽게 설계하는 것이 효과적이거나 또는 설명적인 정보제공과 분리적 레이아웃을 통해 광고를 어렵게 설계하는 것이 효과적일 것이라는 상반된 연구결과를 제시하고 있다. 그러나 본 연구에서는 이러한 광고설계스타일에 따른 효과가 정보처리동기수준이나 브랜드위계수준과 같은 변수들에 의해 상황적으로 다르게 나타날 것이라고 제시하고 있다. 분석결과에서 명성브랜드인 경우에는 사실적인 정보제공과 통합적인 레이아웃을 통해 광고를 쉽게 설계함으로써 소비자들이 스스로의 잉여자원으로 브랜드에 대한 우호적 추론을 광고반응에 결합시키는 것이 효과적이라고 제시하고 있다. 이와는 반대로 비 명성브랜드의 경우에는 설명적인 정보제공과 분리적 레이아웃을 통해 이해하는데 상당한 인지적 노력을 투여하게 함으로써 인지적 잉여자원을 통한 추론을 억제하고 광고자체에 몰두하도록 설계하는 것이 효과적이라고 제시하고 있다.

  • PDF

여성잡지광고의 레이아웃요소와 제품생명주기에 관한 연구 (Analysis on Printing Advertisements Appearing Monthly Magazines for Korean Women)

  • 이광숙
    • 한국인쇄학회지
    • /
    • 제20권2호
    • /
    • pp.107-118
    • /
    • 2002
  • Two-page spread sheet advertising appearing on monthly women's magazine were selected and analyzed for this study. All 299 advertisements were sampled from 5 kinds of women's magazines published from January to June in 2002. The results shows that; 1) all elements of layout in advertisements are significantly related to product life cycle; 2) Similarity of layout type proposed to differentiate layout from competitor's advertisements; 3) Realistic picture of products using high technological equipments and skill occupied most of ad space. It proposed the possibility of varied illustration type; finally, Using foreign models both imported products and domestic products are increased. It shows that the level of westernized insight of current consumer.

  • PDF

수정된 CMOS 플래시 AD변환기 구현 (Implementation of Modified CMOS Flash AD Converter)

  • 권승탁
    • 대한전자공학회:학술대회논문집
    • /
    • 대한전자공학회 2008년도 하계종합학술대회
    • /
    • pp.549-550
    • /
    • 2008
  • This paper proposed and designed the modified flash analog-to-digital converter(ADC). The speed of new architecture is similar to conventional flash ADC but the die area consumption is much less due to reduce numbers of comparators. The circuits which are implemented in this paper is simulated with LT SPICE and layout with Electric tools of computer.

  • PDF

다수의 스마트 디바이스를 활용한 멀티 디스플레이 동적 생성 및 인터랙션 (Dynamic Association and Natural Interaction for Multi-Displays Using Smart Devices)

  • 김민석;이재열
    • 한국CDE학회논문집
    • /
    • 제20권4호
    • /
    • pp.337-347
    • /
    • 2015
  • This paper presents a dynamic association and natural interaction method for multi-displays composed of smart devices. Users can intuitively associate relations among smart devices by shake gestures, flexibly modify the layout of the display by tilt gestures, and naturally interact with the multi-display by multi-touch interactions. First of all, users shake their smart devices to create and bind a group for a multi-display with a matrix configuration in an ad-hoc and collaborative situation. After the creation of the group, if needed, their display layout can be flexibly changed by tilt gestures that move the tilted device to the nearest vacant cell in the matrix configuration. During the tilt gestures, the system automatically modifies the relation, view, and configuration of the multi-display. Finally, users can interact with the multi-display through multi-touch interactions just as they interact with a single large display. Furthermore, depending on the context or role, synchronous or asynchronous mode is available to them for providing a split view or another UI. We will show the effectiveness and advantages of the proposed approach by demonstrating implementation results and evaluating the method by the usability study.

로마시대 공공 바실리카의 평면특성 분석에 관한 연구 (A study on the Characteristic Analysis of Ground Plan of the Civil Basilica in the Roman Period)

  • 홍순명
    • 한국실내디자인학회논문집
    • /
    • 제19권6호
    • /
    • pp.150-160
    • /
    • 2010
  • The origin of the Roman public basilica is Rome's indigenous style morphologically but actually it seems that developed the Greek semi-open style stoa into the Roman practical interior space. In the early ages, the arrangement of Roman forum had been planned high symbolical temple as the center but gradually changed into the basilica centered which were used often by citizen. Through the Roman period, the important types of early Roman basilica have Fano basilica in the first century BC, Pompei basilica of mid period in the first century AD, Doclear basilica with apse as late type in the second century AD. Pompei type well characterized the feature of Roman public basilica among them. The result of the floor plan analysis shows that the long side access to the interior space is over 76 percent of examples and nearly 70 percent have no apse and the average of vertical horizontal length ratio presents as 1:2.3. The typical plan of Roman public basilica can be defined that most of access are being entered from one of the long side, and most of basilica have no apse, and normally having inner columns arranged in one or more concentric rectangles around nave as a center.

생산라인에 적용을 위한 무선 센서 네트워크 라우팅방식 및 고장노드 검출에 대한 연구 (A Study on the Wireless Sensor Network Routing Method and Fault Node Detection for Production Line)

  • 박정현;서창준
    • 전기전자학회논문지
    • /
    • 제22권4호
    • /
    • pp.1104-1108
    • /
    • 2018
  • IIoT는 IoT를 산업현장에 적용하여 생산, 제조, 안전 등의 요소를 모니터링하며, 작업자가 쉽게 현장을 관리하게 해주는 솔루션이다. 이러한 IIoT에서 중요한 기술요소는 센서를 이용하여 산업현장의 정보수집과 관리자에게 신뢰성 있는 정보를 전달하는 기술이 요구된다. 따라서 일반적인 산업현장에는 Ethernet과 RS485 등의 유선 네트워크 방식을 이용해 정보를 전달한다. 하지만 네트워크 구축에 있어 기반비용의 문제와 넓은 범위의 회선구축에 있어 한계가 존재한다. 따라서 본 논문에서는 공작기계가 즐비해있는 생산라인에 IEEE 802.15.4 Ad-Hoc 무선 센서 네트워크를 구축한다. 또한 공작기계의 배치형태를 고려한 라우팅 방식과 센서노드 고장을 감지하는 알고리즘을 설명한다.

패션광고에 나타난 포스트모던적 특징 (Postmodern Characteristics in Fashion Advertising)

  • 최선형
    • 복식
    • /
    • 제58권10호
    • /
    • pp.123-134
    • /
    • 2008
  • The purpose of this study is to examine the postmodern characteristics in global fashion advertising. This analysis of postmodern print campaign strategies will increase the understanding of global fashion consumer and assist in establishing global advertising strategies for domestic fashion brands. 2006 A/W and 2007 S/S magazine campaigns for 190 fashion luxury brands were are collected, which were uploaded on the WGSN website. All advertising campaigns were analyzed in terms of postmodern features by four fashion professionals. As a result, major findings are as follows; First, advertising model stereotype was deconstructed. Besides young celebrities, ad models such as real people and old or childish celebrities were cast. Second, expression technique was deconstructed. Chromatic harmony was broadened to include black and white advertising, additive and subtractive color mixing. Innovative layout techniques such as collage were used. And also narrative structure was deconstructed. Third, diverse issues such as environmental message, globalization, fantasy, feminism, everyday life were expressed as advertisement appeals.

A Novel Low Power Design of ALU Using Ad Hoc Techniques

  • Agarwa, Ankur;Pandya, A.S.;Lho, Young-Uhg
    • International Journal of Fuzzy Logic and Intelligent Systems
    • /
    • 제5권2호
    • /
    • pp.102-107
    • /
    • 2005
  • This paper presents the comparison and performance analysis for CPL and CMOS based designs. We have developed the Verilog-HDL codes for the proposed designs and simulated them using ModelSim for verifying the logical correctness and the timing properties of the proposed designs. The proposed designs are then analyzed at the layout level using LASI. The layouts of the proposed designs are simulated in Winspice for timing and power characteristics. The result shows that the new circuits presented consistently consume less power than the conventional design of the same circuits. It can also be seen that these circuits have the lesser propagation delay and thus higher speed than the conventional designs.

RISC와 CISC 구조를 위한 저전력 고속 데이어 전송 (Low Power High Frequency Design for Data Transfer for RISC and CISC Architecture)

  • ;;노영욱
    • 한국정보통신학회논문지
    • /
    • 제10권2호
    • /
    • pp.321-327
    • /
    • 2006
  • 이 논문은 완전설계와 반주문설계 ASIC(Application Specific Integrated Circuit)을 설계 할 때 트랜지스터 수준에서 ad-hoc 기술을 사용한 저전력 고속의 명령어들 설계에 대한 것이다. 제안된 설계는 상위 수준은 Verilog-HDL을 사용하여 검증을 하였고, 논리적 정확성을 화인하기 위하여 ModelSim을 사용하여 시뮬레이션 하였다. 그리고 레이어 수준은 $0.25{\mu}m$ 기술을 사용하는 LASI를 사용하여 시험하였고, Win-spice 시뮬레이션 환경에서 시간 특성을 분석하였다. 시험을 한 결과에 의하면 RISC와 CISC와 같은 범용 프로세서는 전력 소모를 최대 $35\%$까지 감소되었다. 그리고 전파 지연이 많이 감소되었고 CPU의 반입과 수행 사이클의 빈도수가 증가됨에 따라 연산의 전체 빈도수가 증가되었다.

전력간선에서의 전자파 장애를 고려한 원칩형 누설전류 원격 검출단말기의 개발 (An Development of Leakage Current Sensing Module of the System on Chip Type Under Consideration of Electromagnetic Interface in Power Trunk Line)

  • 김동완;박지호;박성원
    • 전기학회논문지P
    • /
    • 제58권4호
    • /
    • pp.377-384
    • /
    • 2009
  • In this paper, leakage current sensing module of SoC(System on Chip)type and real time monitoring system under consideration of electromagnetic interface in power trunk line are developed. The first, leakage current sensing module of SoC type under consideration of electromagnetic interface is developed, and the developed sensing module of SoC type is composed of leakage sensing part, power supply part, interface part, communication part, AD(Alternating current to Direct current)convert part and amplification part. And also the electromagnetic compatibility is evaluated by conduction and radiation of EMI(Electromagnetic Interference) for developed sensing module. The developed system can have confidence, stability and do energy saving under mixed electric circumstance of the low voltage communication device and high voltage equipment. The second, the real time remote monitoring system is developed using designed wire and wireless communication module with leakage current sensing module of SoC type. The developed real time remote monitoring system can monitor sensing state, occurrence state of leakage current and alarm for each step etc.. And the device configuration, PCB layout for leakage current sensing module of system on chip type and the experiment configuration in consideration of EMI are presented. Also the measurement results of conduction and radiation for EMI are presented.