• Title/Summary/Keyword: Ad layout

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Effects on Consumer's Response to Advertising Styles According to Brand Hierarchy (브랜드위계수준에 따른 광고스타일이 광고반응에 미치는 효과에 관한 연구)

  • 김춘옥;류시천;이진렬
    • Archives of design research
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    • v.15 no.3
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    • pp.157-166
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    • 2002
  • This research verified advertising effect according to ad information format and layout based on resource-matching theory. Existing researches suggested inconsistent results that it's effective to design advertising easy to understand by using factual information presentation and integrated layout or it's effective do design difficult advertising to understand by using explanatory information presestation and separate layout. The result of this study suggest that advertising effect by advertising design style is different according to situational elements such as motivation level of information processing and brand hierarchy. The results show that, in the high prestige brand, easily designed advertising using factual information presentation and integrated layout is more effective because consumers make favorable inference by remained cognitive resources. Contrary to this in the low prestige brand, not easily designed advertising using explanatory information and separate layout is more effective because consumers have no remained cognitive resources so that they concentrate on advertising itself.

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Analysis on Printing Advertisements Appearing Monthly Magazines for Korean Women (여성잡지광고의 레이아웃요소와 제품생명주기에 관한 연구)

  • Lee, Kwang-Sook
    • Journal of the Korean Graphic Arts Communication Society
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    • v.20 no.2
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    • pp.107-118
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    • 2002
  • Two-page spread sheet advertising appearing on monthly women's magazine were selected and analyzed for this study. All 299 advertisements were sampled from 5 kinds of women's magazines published from January to June in 2002. The results shows that; 1) all elements of layout in advertisements are significantly related to product life cycle; 2) Similarity of layout type proposed to differentiate layout from competitor's advertisements; 3) Realistic picture of products using high technological equipments and skill occupied most of ad space. It proposed the possibility of varied illustration type; finally, Using foreign models both imported products and domestic products are increased. It shows that the level of westernized insight of current consumer.

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Implementation of Modified CMOS Flash AD Converter (수정된 CMOS 플래시 AD변환기 구현)

  • Kwon, Seung-Tag
    • Proceedings of the IEEK Conference
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    • 2008.06a
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    • pp.549-550
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    • 2008
  • This paper proposed and designed the modified flash analog-to-digital converter(ADC). The speed of new architecture is similar to conventional flash ADC but the die area consumption is much less due to reduce numbers of comparators. The circuits which are implemented in this paper is simulated with LT SPICE and layout with Electric tools of computer.

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Dynamic Association and Natural Interaction for Multi-Displays Using Smart Devices (다수의 스마트 디바이스를 활용한 멀티 디스플레이 동적 생성 및 인터랙션)

  • Kim, Minseok;Lee, Jae Yeol
    • Korean Journal of Computational Design and Engineering
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    • v.20 no.4
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    • pp.337-347
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    • 2015
  • This paper presents a dynamic association and natural interaction method for multi-displays composed of smart devices. Users can intuitively associate relations among smart devices by shake gestures, flexibly modify the layout of the display by tilt gestures, and naturally interact with the multi-display by multi-touch interactions. First of all, users shake their smart devices to create and bind a group for a multi-display with a matrix configuration in an ad-hoc and collaborative situation. After the creation of the group, if needed, their display layout can be flexibly changed by tilt gestures that move the tilted device to the nearest vacant cell in the matrix configuration. During the tilt gestures, the system automatically modifies the relation, view, and configuration of the multi-display. Finally, users can interact with the multi-display through multi-touch interactions just as they interact with a single large display. Furthermore, depending on the context or role, synchronous or asynchronous mode is available to them for providing a split view or another UI. We will show the effectiveness and advantages of the proposed approach by demonstrating implementation results and evaluating the method by the usability study.

A study on the Characteristic Analysis of Ground Plan of the Civil Basilica in the Roman Period (로마시대 공공 바실리카의 평면특성 분석에 관한 연구)

  • Hong, Soon-Myung
    • Korean Institute of Interior Design Journal
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    • v.19 no.6
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    • pp.150-160
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    • 2010
  • The origin of the Roman public basilica is Rome's indigenous style morphologically but actually it seems that developed the Greek semi-open style stoa into the Roman practical interior space. In the early ages, the arrangement of Roman forum had been planned high symbolical temple as the center but gradually changed into the basilica centered which were used often by citizen. Through the Roman period, the important types of early Roman basilica have Fano basilica in the first century BC, Pompei basilica of mid period in the first century AD, Doclear basilica with apse as late type in the second century AD. Pompei type well characterized the feature of Roman public basilica among them. The result of the floor plan analysis shows that the long side access to the interior space is over 76 percent of examples and nearly 70 percent have no apse and the average of vertical horizontal length ratio presents as 1:2.3. The typical plan of Roman public basilica can be defined that most of access are being entered from one of the long side, and most of basilica have no apse, and normally having inner columns arranged in one or more concentric rectangles around nave as a center.

A Study on the Wireless Sensor Network Routing Method and Fault Node Detection for Production Line (생산라인에 적용을 위한 무선 센서 네트워크 라우팅방식 및 고장노드 검출에 대한 연구)

  • Park, Jeong?Hyeon;Seo, Chang-Jun
    • Journal of IKEEE
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    • v.22 no.4
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    • pp.1104-1108
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    • 2018
  • IIoT applies IoT to industrial sites to monitor factors such as production, manufacturing, and safety, and it is a solution that allows the worker to easily manage the site. An important technology element in this IIoT is a technology that collects information on industrial sites and delivers reliable information to managers using sensors. Therefore, general industrial sites use wired network methods such as Ethernet and RS485 to deliver information. However, there are limitations to the problem of infrastructure costs and to the wide range of line constructions in network deployment. Therefore, in this paper, the network of IEEE 802.15.4 Ad-Hoc wireless sensors is deployed on production lines with machine tools. In addition, we describe the routing method considering machine tool layout and sensor node failure detection algorithm.

Postmodern Characteristics in Fashion Advertising (패션광고에 나타난 포스트모던적 특징)

  • Choi, Sun-Hyung
    • Journal of the Korean Society of Costume
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    • v.58 no.10
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    • pp.123-134
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    • 2008
  • The purpose of this study is to examine the postmodern characteristics in global fashion advertising. This analysis of postmodern print campaign strategies will increase the understanding of global fashion consumer and assist in establishing global advertising strategies for domestic fashion brands. 2006 A/W and 2007 S/S magazine campaigns for 190 fashion luxury brands were are collected, which were uploaded on the WGSN website. All advertising campaigns were analyzed in terms of postmodern features by four fashion professionals. As a result, major findings are as follows; First, advertising model stereotype was deconstructed. Besides young celebrities, ad models such as real people and old or childish celebrities were cast. Second, expression technique was deconstructed. Chromatic harmony was broadened to include black and white advertising, additive and subtractive color mixing. Innovative layout techniques such as collage were used. And also narrative structure was deconstructed. Third, diverse issues such as environmental message, globalization, fantasy, feminism, everyday life were expressed as advertisement appeals.

A Novel Low Power Design of ALU Using Ad Hoc Techniques

  • Agarwa, Ankur;Pandya, A.S.;Lho, Young-Uhg
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.5 no.2
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    • pp.102-107
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    • 2005
  • This paper presents the comparison and performance analysis for CPL and CMOS based designs. We have developed the Verilog-HDL codes for the proposed designs and simulated them using ModelSim for verifying the logical correctness and the timing properties of the proposed designs. The proposed designs are then analyzed at the layout level using LASI. The layouts of the proposed designs are simulated in Winspice for timing and power characteristics. The result shows that the new circuits presented consistently consume less power than the conventional design of the same circuits. It can also be seen that these circuits have the lesser propagation delay and thus higher speed than the conventional designs.

Low Power High Frequency Design for Data Transfer for RISC and CISC Architecture (RISC와 CISC 구조를 위한 저전력 고속 데이어 전송)

  • Agarwal Ankur;Pandya A. S.;Lho Young-Uhg
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.2
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    • pp.321-327
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    • 2006
  • This paper presents low power and high frequency design of instructions using ad-hoc techniques at transistor level for full custom and semi-custom ASIC(Application Specific Integrated Circuit) designs. The proposed design has been verified at high level using Verilog-HDL and simulated using ModelSim for the logical correctness. It is then observed at the layout level using LASI using $0.25{\mu}m$ technology and analyzed for timing characteristic under Win-spice simulation environment. The result shows the significant reduction up to $35\%$ in the power consumption by any general purpose processor like RISC or CISC. A significant reduction in the propagation delay is also observed. increasing the frequency for the fetch and execute cycle for the CPU, thus increasing the overall frequency of operation.

An Development of Leakage Current Sensing Module of the System on Chip Type Under Consideration of Electromagnetic Interface in Power Trunk Line (전력간선에서의 전자파 장애를 고려한 원칩형 누설전류 원격 검출단말기의 개발)

  • Kim, Dong-Wan;Park, Ji-Ho;Park, Sung-Won
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.58 no.4
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    • pp.377-384
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    • 2009
  • In this paper, leakage current sensing module of SoC(System on Chip)type and real time monitoring system under consideration of electromagnetic interface in power trunk line are developed. The first, leakage current sensing module of SoC type under consideration of electromagnetic interface is developed, and the developed sensing module of SoC type is composed of leakage sensing part, power supply part, interface part, communication part, AD(Alternating current to Direct current)convert part and amplification part. And also the electromagnetic compatibility is evaluated by conduction and radiation of EMI(Electromagnetic Interference) for developed sensing module. The developed system can have confidence, stability and do energy saving under mixed electric circumstance of the low voltage communication device and high voltage equipment. The second, the real time remote monitoring system is developed using designed wire and wireless communication module with leakage current sensing module of SoC type. The developed real time remote monitoring system can monitor sensing state, occurrence state of leakage current and alarm for each step etc.. And the device configuration, PCB layout for leakage current sensing module of system on chip type and the experiment configuration in consideration of EMI are presented. Also the measurement results of conduction and radiation for EMI are presented.