• 농촌지도와개발
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• 제30권4호
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• pp.199-212
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• 2023

Recently, despite the active interest and research on biochar, there is a lack of research on the acceptance intention of farmers, who are technology adopters. Accordingly, the purpose of this study was to conduct a survey of 168 farmers and structurally analyze the factors affecting farmers' intention to accept biochar. The analysis results are as follows. First, promotion conditions and network effects have a positive influence on farmers' intention to accept biochar. Second, the mediating variable, network effect, has a complete mediating effect between performance expectations, social influence, and acceptance intention. This suggests that organizations need to be utilized to spread biochar because network effects increase the explanatory power of acceptance intention.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권8호
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• pp.4162-4179
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• 2017

The main purpose of this research is to investigate relationships between the significant control factors on acceptance intention to User Experience (UX) sports smart wearable devices by applying Technology Readiness (TR) and Unified Theory of Technology (UTAUT). Research survey targeted on users of golf smart devices in Seoul. A total 534 questionnaires were collected and used for testing hypotheses. Methods to analyze the data included frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation modeling in accordance with the purpose of the study by using SPSS and AMOS. The results are as follows; First, positive TR had a significantly positive effect on social influence, effort expectancy, facilitating conditions, perceived enjoyment, performance expectancy. Second, negative TR had a significant negative effect on performance expectancy, social influence, facilitating conditions, perceived enjoyment. Third, TR had a no significantly effect on behavioral intention. Fourth, performance expectancy, perceived enjoyment and facilitating conditions had a significantly positive effect on behavioral intention. Fifth, behavioral intention had a significantly positive effect on use behavior. Thus it became crucial to identify the difference in acceptance intention models per each products are as follows. Positive TR of golf-related mobile application users has a positive effect on both technology acceptance belief and acceptance intention, whereas negative TR has no statistically significant effect on technology acceptance belief nor acceptance intention.

• 한국정보시스템학회지:정보시스템연구
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• 제30권4호
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• pp.95-118
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• 2021

Purpose This study verified the moderating effect of consumer knowledge in relation to the factors affecting the acceptance intention of autonomous vehicles by adding trust to the United Theory of Acceptance and Use of Technology model for the commercialization of autonomous vehicles. Design/methodology/approach For this purpose, this study conducted a survey on general consumers who are interested in automobiles. A total of 250 questionnaires were distributed and collected, and 242 questionnaires were used for analysis. To test the hypotheses, multiple regression analysis and multiple group analysis were performed. Findings Performance expectations, effort expectations, social influence, and trust were found to have a positive effect on the acceptance intention of autonomous vehicles. In addition, consumer knowledge between performance expectation and acceptance intention and between effort expectation and acceptance intention was confirmed as a variable that can moderate the relationship.

• 벤처창업연구
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• 제15권3호
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• pp.19-32
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• 2020

본 연구는 스마트팜 예비창업자를 대상으로 스마트팜 노력기대와 스마트팜 수용의도를 매개변수로 하여 농산업 ICT 기술적특성이 스마트팜 창업의도에 미치는 영향에 관하여 분석하였다. 농산업 ICT 기술적특성의 하위변수를 가용성, 경제성, 데이터융합성 및 확장성으로 구분하였다. 전국에 거주하는 예비창업자들로부터 수집한 설문지 349부를 실증분석에 사용하였다. SPSS v22.0과 Process macro v3.4를 사용하여 직렬다중매개모형을 기반으로 분석하였다. 분석결과 첫째, 경제성과 확장성이 창업의도에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 둘째, 가용성, 경제성 및 확장성이 노력기대에 유의한 영향을 미치는 것으로 나타났다. 셋째, 노력기대는 수용의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 수용의도는 창업의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 다섯째, 경제성이 노력기대를 매개하여, 수용의도를 매개하여, 노력기대와 수용의도를 매개하여 창업의도에 미치는 간접효과는 모두 유의한 것으로 나타났다. 여섯째, 융합성이 수용의도를 매개하여 창업의도에 미치는 간접효과는 유의적인 것으로 나타났다. 일곱째, 확장성이 노력기대를 매개하여, 노력기대와 수용의도를 매개하여 창업의도에 미치는 간접효과는 유의적인 것으로 나타났다. 후속 연구로는 ICT기반 농산업창업을 유도하기 위한 새로운 조절변수 발굴을 위한 연구가 필요할 것으로 보인다.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.223-234
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• 2010

This study is aimed at proposing a new research model in which application store intention to acceptance influence factors (i.e.. facilitating condition, mobile computing self-efficacy, service compatibility, and system quality) affect TAM (i.e., perceived usefulness and perceived ease of use) positively, leading to application store intention to acceptance eventually. This study developed a research model to explain the use of Apple's App Store, and collected 228 survey responses from the undergraduate students who had experiences with such application store services as game and personal information management application download. To prove the validity of the proposed research model, PLS analysis is applied with valid 228 questionnaires. By employing PLS technique, the measurement reliability and validity of research variables are tested and the path analysis is conducted to do the hypothesis testing. In brief, the finding of this study suggests that application store intention to acceptance influence factors affect TAM positively, and application store intention to acceptance as well.

• 한국산업정보학회논문지
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• 제26권5호
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• pp.21-35
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• 2021

본 연구에서는 정보시스템품질요인이 기술수용모형과 사용자의도에 어떠한 영향을 미치는지에 대해 알아보기 위해 정보시스템품질을 시스템, 정보, 서비스에 보안성을 포함하여 최근 대두되고 있는 IT보안의 중요성도 정보시스템품질의 요인으로 보았다. 이러한 정보시스템품질이 기술수용모형과 사용자의도에 어떠한 영향을 미치는지를 검정하기 위해, 기술수용모형은 인지된 유용성과 인지된 용이성으로 구분하였고, 사용자의도는 사용자가 수용의도만 가지고 있는지 활용의도도 있는지 구분함으로써 확장된 정보시스템에 대한 연구를 진행하였다. 연구의 결과를 요약하면, 첫째, 정보시스템품질요인이 기술수용모형에 유의한 영향을 미칠 것이라는 가설은 부분채택되었다. 서비스품질은 인지된 유용성에 영향을 미치지 못하는 것으로 나타났다. 둘째, 기술수용모형은 사용자의도에 유의한 영향을 미칠 것이라는 가설은 모두 채택되었다.

• 한국의상디자인학회지
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• 제20권2호
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• pp.17-29
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• 2018

This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.

• 한국콘텐츠학회논문지
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• 제12권4호
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• pp.417-425
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• 2012

본 연구의 목적은 기술수용모델, 동기이론, 사회적 반응 이론을 적용한 확장된 기술수용모델 관점에서 이러닝 수용의향에 영향을 미치는 요인들을 살펴보는 것이다. 이를 위하여 지각된 사회성, 지각된 사용용이성, 지각된 유용성, 지각된 즐거움, 그리고 이러닝 수용의향으로 구성된 이론모형을 개발하고 분석하였다. 분석 결과를 요약하면 첫째, 지각된 유용성과 지각된 즐거움은 모두 이러닝 수용의향에 직접적인 영향을 미치는 결정요인으로 밝혀졌다. 둘째, 지각된 사용용이성은 이러닝 수용의향 결정요인인 지각된 유용성과 지각된 즐거움에 긍정적인 영향을 미치는 요인으로 나타났다. 셋째, 지각된 사회성은 이러닝 수용의향에 직접적인 영향을 미칠 뿐만 아니라 지각된 유용성을 매개로한 간접적인 영향도 미치는 것으로 밝혀졌다.

• 한국정보시스템학회지:정보시스템연구
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• 제15권4호
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• pp.73-98
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• 2006

The purpose of this study was to verify and analyze the factors that influence the acceptance intention of u-Commerce users under ubiquitous computing environments. To accomplish this, the Technology Acceptance Model(TAM) of Davis(1989), which has widely been cited in new technologies such as information technology(IT) and information systems(IS) studies was used to develop the research model. First of all, personal characteristics affecting the acceptance intention of u-Commerce were identified as individual variables through literature review. Utilizing the use of the individual variables and the TAM model, the u-Commerce acceptance intention model was established. The research findings indicated that IT acceptance forms and frequencies in IT use did not have a significant impact on perceived usefulness and perceived ease of use of u-Commerce. It was also found that the perceived usefulness proposed in the u-Commerce acceptance model influenced the perceived usefulness. Both ease of use and usefulness were identified to influence attitude for use. Finally, usefulness and attitude for use also positively influenced acceptance intention. The contribution of this study was the examination of the factors affecting acceptance intention of users in u-Commerce and the verification of the usefulness of the TAM model in describing the acceptance of u-Commerce users using structure acceptance model. Furthermore, this study has empirically analyzed how personal characteristics widely used in the study of acceptance of IT can influence the acceptance of u-Commerce.

• 한국IT서비스학회지
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• 제20권6호
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• pp.17-43
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• 2021

Currently, various discussions are underway to establish a more advanced management system for public rental housing. Also, it calls for improvement methods for problems arising in management of the current rental housing system. In this regard, this study aims to evaluate determinants that affect user acceptance intention of blockchain technology to implement a new system that complements drawbacks of the current public rental housing system. The study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical model; the study model utilizes three UTAUT variables -performance expectancy, social influence, and Facilitating conditions-, applies security, availability, and reliability that are perceived from blockchain technology as external parameters to facilitate understanding of user acceptance intention of blockchain technology, and evaluates whether innovativeness can regulate the influence of performance expectancy, social influence, and Facilitating conditions on user acceptance intention of blockchain technology. Based on the significant survey result where 274 IT technicians participated, the study applies structural equation modeling to explore structure of user acceptance intention in the blockchain-based management system for public rental housing. As a result, security-reliability and availability are found to factors as determinants for user acceptance intention, affecting implementation of the public rental housing management system, while innovativeness shows no significant statistical results related to regulation effect. This study has implications in that it understands characteristics of blockchain and empirically analyzes the relationship between the characteristics and acceptance intention to enable blockchain's contribution to activate the public rental housing management system in the future.