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http://dx.doi.org/10.5392/JKCA.2012.12.04.417

Study on the Effect of Sociability, Ease of Use, Usefulness, Enjoyment on Acceptance Intention in e-Learning -A Perspective of the Extended Technology Acceptance Model-  

Lee, Jong-Man (동양미래대학교 경영학부 e-비즈니스과)
Publication Information
The Journal of the Korea Contents Association / v.12, no.4, 2012 , pp. 417-425 More about this Journal
Abstract
The purpose of this paper is to examine factors influencing e-Learning acceptance intention through extended Technology Acceptance Model(TAM) applying TAM, the motivation theory, and the social response theory. To do this, this paper proposes and analyzes a theoretical model consisting of factors such as perceived sociability, perceived ease of use, perceived usefulness, perceived enjoyment, and e-Learning acceptance intention. Our findings are revealed as following: First, perceived usefulness and perceived enjoyment have positive effects on e-Learning acceptance intention. Second, perceived ease of use has positive effects on determinants of e-Learning acceptance intention. Third, perceived sociability not only has direct influence on e-Learning acceptance intention but also has indirect influence carried by perceived usefulness.
Keywords
e-Learning; Sociability; Ease of Use; Usefulness; Enjoyment; Acceptance Intention;
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Times Cited By KSCI : 3  (Citation Analysis)
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