• Title/Summary/Keyword: AHP methodology

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A Study on the Improvement of Service Quality in Medical Tourism by Combining Service Blueprint and AHP (서비스 청사진과 AHP의 결합에 의한 의료관광서비스 개선방안에 관한 연구)

  • Hyun, Min-Cheol;Cho, Boo-Yun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.1895-1904
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    • 2014
  • This study explores the way to improve service quality with the application of Service Blueprint and Analytic Hierarchy Process (hereafter, "AHP") in medical tourism. Service Blueprint has been widely accepted to identify the possible fail points in service delivery system, and AHP analysis has been recognized as beneficial method to rate relative importance in multi-criteria decision making process. We try to understand possible pitfalls to enhance Chinese medical tourists, and propose the priority in the resolution process. In the first step, we reviewed the extant literatures about medical tourism of South Korea, and built initial Service Blueprint. Experts who experienced service delivery process towards Chinese patients participated to review the proposed Service Blueprint in the second step. Thirdly, after extracting the possible fail points from revised Service Blueprint, we asked experts to guess the relative importance of Chinese patient by AHP methodology. Four domains (Arrival and Welcoming, Hospitalization, Process before, operations, and after surgery, Recovery and discharge) were emerged with detail criteria. Results show that operations and treatment is the most important domain not to lose Chinese patient's loyalty with following hospitalization process domain. Also, we suggest the priority among sixteen criteria to prevent service failure.

A Study on Policy Priorities for Implementing Big Data Analytics in the Social Security Sector : Adopting AHP Methodology (AHP분석을 활용한 사회보장부문 빅 데이터 활용가능 영역 탐색 연구)

  • Ham, Young-Jin;Ahn, Chang-Won;Kim, Ki-Ho;Park, Gyu-Beom;Kim, Kyoung-June;Lee, Dae-Young;Park, Sun-Mi
    • Journal of Digital Convergence
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    • v.12 no.8
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    • pp.49-60
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    • 2014
  • The primary purpose of this paper is to find out what issues are important in the Social Security sector, and then, through AHP methodology, this study analyzes what kind of big data methodologies and projects can be implemented to solves these issues. To the aim, this paper first confirmed 8 big data projects from reviewing all issues in the Social Security sector such as administrative works and social policies. After the result of pairwise comparison, policy validity is most important factors rather then effectiveness and practicability. With regard to the priorities among sub-big data projects, the project about preventing improper recipients has come out the most important project in terms of validity, effectiveness and practicability. And the results showed that the project about outreaching and reducing a blind spot on the welfare sector is weighed as a significant project. The results of this paper, in particular 8 sub-big data projects, will be useful to anyone who is interested in using big data and its methodologies for the social welfare sector.

An Assessment of Groundwater Contamination Vulnerability and Priority Areas for Groundwater Management Using GIS and Analytic Hierarchy Process (GIS 및 계층분석법을 이용한 지하수 오염 취약성 평가 및 관리 우선 대상 지역 평가)

  • LEE, Moung-Jin;HYUN, Yun-Jung;HWANG, Sang-Il
    • Journal of the Korean Association of Geographic Information Studies
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    • v.18 no.3
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    • pp.35-51
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    • 2015
  • The purpose of this study is to improve the previous groundwater contamination vulnerability assessment method, apply it to the study area, and select priority areas for groundwater management based on the quantitative analysis of groundwater contamination vulnerability. For this purpose, first, the previous 'potential contamination' based on groundwater contamination vulnerability assessment method was upgraded to the methodology considering 'adaptation capacity' which reduced contamination. Second, the weight of groundwater contamination vulnerability assessment factors was calculated based on the analytical hierarchy process(AHP) and the result of survey targeting groundwater experts. Third, Gyeonggi-do was selected as the study area and the improved methodology and weight were implemented with GIS and actual groundwater contamination vulnerability assessment was carried out. Fourth, the priority area for groundwater contamination management was selected based on the quantitative groundwater contamination vulnerability assessment diagram. The improved detailed groundwater contamination vulnerability assessment factors in this study were a total of 15 factors, and 15 factors were analyzed as new and improved weight with higher 'adaptation capacity' than the assessment factor corresponding to the previous 'potential contamination' in the weight calculation result using AHP. Also, the result of groundwater contamination vulnerability assessment in Gyeonggi Province using GIS showed that Goyang and Gwangmyeong which were adjacent to Seoul had a high groundwater contamination vulnerability and Pocheon and Yangpyeong County had a relatively low groundwater contamination vulnerability. In this study, the previous groundwater contamination vulnerability assessment was improved and applied to study areas actually. The result of this study can be utilized both directly and indirectly for the groundwater management master plan at national and local government level in the future.

Analysis on Non-Market Benefit of Port Re-Modeling Factor Using AHP (AHP를 이용한 항만 리모델링 비시장적 편익요인 분석연구)

  • Yang, Chang-Ho;Yeo, Gi-Tae;Jung, Hyun-Jae;Kim, Ho-Kyun;Son, Yoo-Lee
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.23 no.1
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    • pp.57-62
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    • 2011
  • At this point that port industry brings a new change as the concept of 'Green Logistics' appears, studies on an economic analysis of existing port Re-modeling have normally been conducted focused on market value factors such as Benefit-Cost analysis, On the other hand, there have been few studies on the analysis of Non-market value factors such as environmental value. Therefore, the purpose of this study is aimed to establish a Feasibility analysis model of Incheon inner port Re-modeling in the aspect of Non-market Benefit Factors classified by related factors such as, marine environment, waterfront facility and welfare of users by using AHP methodology based on the extracted result through previous studies.

A Study on the Evaluation of Electronic Medical Record Systems using the AHP (AHP를 이용한 전자의무기록시스템 선정 평가에 관한 연구)

  • Park, Cheol-Soo;Lee, Jung Seung
    • Journal of Information Technology Applications and Management
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    • v.20 no.4
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    • pp.235-247
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    • 2013
  • The evolution of information technology and proliferation of hospital management and managerial applications of computing has led to change in the characteristics, uses and evaluations of software for the hospital management. With the growing proliferation of microcomputer use and the value-added for management strategies, more and more software has been massively developed, produced and distributed for the hospital industry. The user is faced with an increasingly difficult choice in the evaluation and selection of software. For many reasons, users frequently must rely on expert evaluations of the technical functions and quality of software. The objectives of this study are to provide selection criteria for an Electronic Medical Record (EMR) and to develop an evaluation framework for the Hospital Information Systems. The major findings of our study are as follows (1) the identification of EMR evaluation characteristics (2) the design and development of EMR selection model and (3) the evaluation of the importance for EMR characteristics using Analytic Hierarchy Process (AHP). We identify 6 characteristics and 22 sub-characteristics of the EMR, calculate their weights, and decide the best configuration. Especially, the AHP methodology can be applied to gather knowledge from multiple experts. Because AHP can 1) facilitate the participation of multiple experts 2) increase group productivity and therefore result in both quantitatively and qualitatively superior outcomes than that of a single individual's work 3) provide a mechanism for reconciling conflict from multiple expert 4) validate the acquired knowledge, providing consistency of facts, and 5) enhance the accuracy reliability of the acquired knowledge increase through of the reliability provided by consensus across multiple experts. Although some further research is required, the proposed model can be regarded as a basis for the selection of EMR.

Overall Analysis of Competitiveness of Asian Major Ports Using the Hybrid Mechanism of FCM and AHP (FCM법과 AHP법을 융합한 아시아 주요항만의 경쟁력에 관한 종합적 분석에 관한 연구)

  • Lee, Hong-Girl
    • Journal of Navigation and Port Research
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    • v.27 no.2
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    • pp.185-191
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    • 2003
  • The aim of this research is to overall analyze/classify characteristics of Asian major ports. To achieve this aim, we firstly pointed out critical problems on research methodology and research scope which most of previous research have, from related literature review. In order to overcome those problems, major ports in A냠 were selected by the objective indicators, and both algorithms of AHP(Analytic Hierarchical Process) and FCM(Fuzzy C-Means) that revise weakness in previous clustering method were used. Through these hybrid approach, it were found that only 10 ports of 16 major Asian ports had their own phases in Asian major ports. Those 10 ports were classified into 6 port groups, and also membership degree of each port within the 4 port groups and ranking of each ports seer analyzed. Finally, based on results of these analysis, present status and future direction of Busan port were discussed.

Analysis on the Importance and Competitiveness of Support Services of the Food Service Franchise Headquarters AHP Technique (AHP를 이용한 외식프랜차이즈 가맹본부의 지원서비스의 중요도 및 경쟁력 분석)

  • CHOI, Chaebong;LEE, Sang-Suk
    • The Korean Journal of Franchise Management
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    • v.10 no.4
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    • pp.7-18
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    • 2019
  • Purpose: This study identifies the relative importance of the sub - factors of initial services and continuous services using AHP (Analytic Hierarchy Process) method, and calculates the competitive index for the detailed factors. The purpose of this paper is to propose the establishment of long - term and short - term management strategy for expansion of business of food service franchise, franchisors, long - term and win - win relationship with franchisees, and rationalization of operating system. Research design, data, and methodology: The population for the survey is 92 franchisees in 46 foreign brands and 46 domestic brands in the Seoul metropolitan area (Seoul / Gyeonggi / Incheon). The survey was conducted from July 1 to August 31, 2018 through the survey agency with a telephone interview and a surveyor's direct visit. A total of 100 questionnaires were collected, but a total of 92 parts were used for analysis except 8 parts that were considered to contain false information. Using the AHP method, relative importance and competitiveness index were calculated for the details of initial services and continuous services. Results: The results shows continuous services were significantly higher for both foreign brand franchises, domestic brand franchises, and overall than initial services, This suggests that the continuous services of the affiliated franchisors has a higher relative importance than the initial services. Among the continuous services, brand reinforcement and promotion were significantly higher for both foreign brand merchants and domestic brand franchises. This can be regarded as the most important factor in brand reinforcement and promotion when selecting a food service franchisors. Conclusions: In the Standard Terms and Conditions governed by the Fair Trade Commission, the franchisors should increase the fairness by creating manuals for supporting services, especially after opening, and regularly checking whether the supporting services have been carried out like manuals since the establishment of franchisees. In addition, the Brand Strengthening and Public Relations Committee (tentative name) jointly participated by the franchisors and franchisees for the purpose of strengthening and promoting the brand, suggesting a system for transparent and efficient execution of the brand reinforcement and promotion budget and monitoring afterwards.

Exploration of Constituent Factors for Corporate Reputation and Development of Index Using Online News : Sentiment Analysis and AHP Application (온라인 뉴스를 이용한 기업평판 구성요인 탐색 및 지수 개발 연구 : 감성분석과 AHP적용)

  • Lee, Byung Hyun;Choi, Il Young;Lee, Jung Jae;Kim, Jae Kyeong;Kang, Hyun Mo
    • Journal of Information Technology Services
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    • v.19 no.6
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    • pp.145-159
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    • 2020
  • Because of the recent development of information and communication technology, companies are exposed to various media such as blogs, social media, and YouTube. In particular, exposed news affects the company's reputation. So, while positive news can improve corporate value, negative news can lead to financial losses for the company. In this study, we redefine corporate reputation as social responsibility, vision and leadership, financial performance, products and services through existing literature, and conducted an AHP survey with a total of four components to calculate the weight of each factor. As a result of the calculation, the proportion of financial performance was the highest at 0.41, and products and services, vision and leadership, and social responsibility were the lowest. In addition, in order to measure the reputation of a company, it is classified as a component that defines online news using the LDA technique. In addition, through sentiment analysis, an index for each corporate reputation factor was derived, and the reputation index was calculated by combining it with the AHP analysis result, and Spearman ranking correlation analysis was performed to secure the validity of the research results. Therefore, the significance of this study is that the definition and importance of the constituent factors can contribute to the future planning and development direction of the company, and also contribute to the derivation of the corporate reputation index. This study is significant in that a new analysis methodology that applied AHP analysis results to sentiment analysis was suggested.

Priority Analysis for Consumers' Purchasing Factors of Seafood Online Using AHP Method (온라인 플랫폼을 활용한 수산식품 구매요인 우선순위 분석: AHP 기법을 활용하여)

  • Jeong, Hyun-Ki;Kee, Hae-Kyung;Park, Se-Hyun
    • Asia-Pacific Journal of Business
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    • v.13 no.3
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    • pp.449-461
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    • 2022
  • Purpose - The purpose of this study to explore factors consumers prioritize when purchasing seafood online. The originality of the study lies on adopting AHP-based approach in analyzing prioritized purchasing factors of seafood online. Design/methodology/approach - A survey was conducted targeting Korean consumers who have purchased seafood online. AHP method was applied to rank factors consumers prioritize before making decision. Findings - First, product's factor ranked first among other high level factors including delivery service, seller, online platform. Second, sanitation, taste, country of origin ranked first, second, third respectively, within product's factors. Third, safe delivery, timeliness, information accuracy ranked first, second, third respectively, within delivery factors. Fourth, consumer reviews, consumer response ability, promotion ranked first, second, third within seller factors. Fifth, Personal information management system, credibility, user-friendliness ranked first, second, third, within online platform factors. Research implications or Originality - To activate seafood online market, it is crucial to assure consumers that the seafood is well managed in a sanitary way from the production site to table. Existing government programs such as seafood traceability system, HACCP, and cold-chain infrastructure needs improvement. Due to highly perishable characteristic of seafood, delivery factors matter when purchasing online. Online platforms needs to continue to improve delivery service. Seafood products are mostly not branded and without objective information about their properties. Creating quality classification and seafood brands are likely to help consumers chose seafood online.

An Integrated AHP-VIKOR Methodology for Facility Layout Design

  • Shokri, Hamidreza;Ashjari, Behzad;Saberi, Morteza;Yoon, Jin Hee
    • Industrial Engineering and Management Systems
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    • v.12 no.4
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    • pp.389-405
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    • 2013
  • A facility layout design (FLD) problem can be generally introduced as assignment of facilities (departments) to a site such that a set of criteria are satisfied or some objectives are minimized (maximized). Hence, it can be considered as a multi-criteria problem due to the presence of qualitative criteria such as maintenance or flexibility and quantitative criteria such as the total cost of handling material. The VIKOR method was developed to solve multiple criteria decision making problems with conflicting and non-commensurable (different units) criteria, assuming that compromising is acceptable for conflict resolution, the decision maker wants a solution that is the closest to the ideal, and the alternatives are evaluated according to all established criteria. This paper proposes a hierarchical analytic hierarchy process (AHP) and VIKOR approach to solve the FLD problem. A computer-aided layout-planning tool is adopted to generate the facility layout problems, as well as their quantitative data. The qualitative performance measures are weighted by AHP. VIKOR is then used to solve the FLD problem. Finally, the proposed integrated procedure is applied to three real-time examples.