• 제목/요약/키워드: 7-Eleven

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A study on analysis of 7-Eleven's competition structure and competitiveness using Porter's 5 Force model

  • Kwang-Keun LEE
    • International Journal of Advanced Culture Technology
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    • 제12권1호
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    • pp.202-208
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    • 2024
  • Objective: The purpose of this study is to examine the competitive environment of 7-Eleven using Porter's 5 Force model to analyze the specific competitiveness of 7-Eleven that has maintained continuous growth as a competitive company. Methods: This study is a case study of 7-Eleven. Results: As a result of the analysis, 7-Eleven has reinforced its competitiveness with existing competitors by raising entry barriers by expanding domestic stores and developing overseas convenience store business, focusing on North America, based on economy of scale. In addition, 7-Eleven seeks to differentiate itself from other convenience stores by developing a "private brand" and strengthens its bargaining power with suppliers through the development of new products by gathering information and know-how of experts in product development based on customer needs. The bargaining power with customers has been strengthened by building loyalty and trust in the brand by allowing consumers to purchase the same products at the same price no matter which store they visit. As a threat to potential competitors, 7-Eleven has secured a competition advantage by raising the barrier to entry by concentrating stores in specific areas through a dominant franchise development strategy and increasing awareness of 7-Eleven among consumers. In the case of threats from substitute products, it was confirmed that 7-Eleven has overcome the threat from substitute products by opening 24 hours a day and providing various services such as ATMs and copiers.

A Study on 7-Eleven's Core Competencies: Focusing on the VRIO Model

  • LEE, Kwang-Keun
    • International Journal of Advanced Culture Technology
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    • 제10권1호
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    • pp.67-74
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    • 2022
  • In this study, the core competencies of 7-Eleven, Japan's representative convenience store, were derived through a qualitative analysis method using VRIO (value, rarity, Imitability, and organization) framework, a management strategy model based on Resource-Based View (RBV). As a result of VRIO analysis, the value can be based on the scale that 7-Eleven ranks first in the Japanese convenience store industry in terms of the number of stores and market share that it has developed based on capital. The rarity is based on the fact that raw material procurement, the main activity of a company, is establishing the nation's largest distribution channel in the entire process, from producers to logisticians and franchisees. The difficulty for Imitability is based on a dominant strategy and has secured a competitive advantage by opening stores in a specific area, improving awareness, and raising barriers to entry. As the largest company in the convenience store industry, it is confirmed that 7-Eleven is the result of organizational power that has built stores not only in Korea but also in 16 countries around the world.

소매 노하우의 국제이전에 관한 연구 : 7-Eleven 사례를 중심으로 (A Study on the International Transfer of Retail Know-how: A Case of 7-Eleven)

  • 김현철
    • 한국유통학회지:유통연구
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    • 제13권4호
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    • pp.1-19
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    • 2008
  • 본 논문에서는 학습조직이론을 바탕으로 소매 노하우의 국제이전을 사례연구를 통하여 검토하였다. 연구의 대상으로서는 세계적인 편의점 체인인 7-Eleven을 선정하여 그 노하우가 어떻게 일본에 성공적으로 이전되었는지를 정성적으로 분석하였다. 분석결과 편의점 노하우의 국제이전에 있어서는 본질학습과 적응학습이 대단히 중요한 역할을 하였다. 본질학습의 내용으로는 편의점의 기본컨셉트와 점포운영 기본3원칙, 최저이익보증제도, 이익배분방식이 있었으며 적응학습의 내용으로는 출점방식과 점포규모, 점포입지, 상품구성 등과 같은 소매믹스가 있었다. 또한 적응학습에는 가설검증방식이라는 학습방법론이 사용되었으며 이 방식을 계속적으로 적용한 결과 경쟁기업이 모방하기 힘든 혁신을 이룩하였다. 다만 본질학습에서 학습한 내용이 적응학습에 원칙과 방향을 제시해 주었다. 이처럼 본질학습과 적응학습이 서로 맞물려 잘 이루어져야 소매 노하우의 국제이전은 성공할 수 있는 것이다.

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A Study on the Competitive Advantage Strategy of Convenience Store (CVS) in Japan: Focusing on 7-Eleven

  • LEE, Kwang-Keun
    • 동아시아경상학회지
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    • 제9권1호
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    • pp.1-16
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    • 2021
  • Purpose - This study aims to analyze 7-Eleven's specific competitive advantage strategy according to changes in the Japanese convenience store industry by selecting 7-Eleven, a leading company in the Japanese convenience store industry, as a representative case study. Research design, data, and methodology - Due to the current COVID-19 situation, fact-finding such as interviews with key managers through visiting surveys was not possible, so this case study was carried out based on the literature such as official and unofficial data collected from the companies through e-mail and articles that have been published outside. Result - As a result of the analysis, the researcher found that five competing strategy factors, such as dominant strategy, innovative logistics system strategy, information system development strategy, joint product development strategy, and direct communication strategy have closely maintained the mutual relation to form a combined strategy focusing on the franchise development strategy. Conclusion - The competitive advantage of 7-Eleven is thought to have secured its competitive advantage by combining the five competitive strategies complementarily for rapid response to change, cost advantage, and differentiated advantage. The management implications specified in this study can be considered a reference for establishing a competitive strategy for sustainable growth of the convenience store industry in the fierce competition and saturated market environment of Korean convenience stores.

Study on the Marker Steroids of New Zealand Deer (Cervus elaphus var. scoticus) Velvet Antler by UPLC-MS/MS and HPLC-PDA Methods - (II)

  • Lee, Nam Kyung;Jang, Kyoung Hwa;Lee, Jong Tae;Park, Hee Won;Han, Sung Tai;In, Gyo
    • Natural Product Sciences
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    • 제25권1호
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    • pp.49-58
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    • 2019
  • Eleven steroid hormones (SHs: androstene-3,17-dione, estrone, ${\beta}$-estradiol, ${\alpha}$-estradiol, testosterone, dehydroepiandrosterone, $17{\acute{a}}$-hydroxyprogesterone, medroxyprogesterone, megestrol acetate, progesterone, and androsterone) were detected from New Zealand deer (Cervus elaphus var. scoticus) velvet antler (NZA, 鹿茸 ). A method for the quantification of eleven SHs was established by using ultraperformance liquid chromatography (UPLC)-MS/MS. The linearities ($R^2$ > 0.991), limits of quantification (LOQ values, 0.3 ng/mL to 23.1 ng/mL), intraday and interday precisions (relative standard deviation: RSD < 2.43%), and recovery rates (97.3% to 104.6%) for all eleven SHs were determined. In addition, a method for the quantification of three 7-oxycholesterols (7-O-CSs: 7-ketocholesterol, $7{\alpha}$-hydroxycholesterol, and $7{\beta}$-hydroxycholesterol) in the NZA was established by using an HPLC-photodiode array (PDA) method. The linearities ($R^2$ > 0.999), LOQ values (30 ng/mL to 350 ng/mL), intraday and interday precisions (RSD < 1.93%), and recovery rates (97.2% to 103.5%) for the three 7-O-CSs were determined. These quantitative methods are accurate, precise, and reproducible. As a result, it is suggested that the five steroid compounds of androstene-3,17-dione, androsterone, 7-ketocholesterol, $7{\alpha}$-hydroxycholesterol, and $7{\beta}$-hydroxycholesterol could be marker steroids of NZA. These methods can be applied to quantify or standardize the marker steroids present in NZA.

울릉도 해역의 단각류(갑각류) (The Marine Amphipod Crustaceans of Ulreung Island, Korea: Part I)

  • 김원;김창배
    • 한국동물학회지
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    • 제34권2호
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    • pp.232-252
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    • 1991
  • 울릉도의 해양 단각류상을 조사하기 위하여 조사기간인 1989년 7월부터 1990년 8월 사이에 울릉도 해안의 8개 지소에서 채집한 단각류 표본들 중에서 Ampithoidae, Corophiidae, Dulichlldae, lschyroceridae등 4과에 속하는 것들을 동정한 결과 9속, 11종의 목록이 얻어졌다. 이 중에서 4종(Sunamphithoe sineplumosa, Podocerus ulreungensis, P. hoonsool, and Ventojassa dentipalma)은 신종이었고, 보고되는 11종 모두가 울릉도에서 처음 기록되는 것들이었다. 6종을 기재하고 그림을 작성하였다. 모든 종과 상위 분류군들에 대한 검색표들을 제시하였다.

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국내 무인매장 쇼핑경험 개선을 위한 가이드라인 - 세븐일레븐 시그니처 매장을 중심으로 - (Guideline for Improvement of Unmanned Shopping Experience - Focusing on Seven Eleven Signature -)

  • 이은주;김승인
    • 디지털융복합연구
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    • 제17권3호
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    • pp.389-394
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    • 2019
  • 본 연구는 국내외에서 점차 확대되고 있는 무인 매장, 그중 세븐일레븐 시그니처 매장을 중심으로 더 나은 사용 경험을 위한 가이드라인을 제안하는 데 그 목적이 있다. 연구방법으로 사례연구를 통해 미국과 중국의 무인 매장에 대한 특징을 조사하였고, 세븐일레븐 시그니처 매장과 비교연구를 진행하였다. 그 결과, 무인 매장 쇼핑 경험 개선에 도움이 되는 주요한 7가지 항목인 Easy, Simplified, Accessible, Findable, Informative, Flexible, Credible을 도출해낼 수 있었다. 이 연구는 국내 최초의 무인 편의점 세븐일레븐 시그니처를 중심으로 국내 무인 매장의 쇼핑경험 개선을 위한 가이드라인을 제시했다는 점에 의의가 있다. 후속 연구를 통해 국내 무인매장 개선 방안을 보완하고, 경험 개선에 도움이 되기를 기대한다.

Chemical Constituents of Abies koreana Leaves with Inhibitory Activity against Nitric Oxide Production in BV2 Microglia Cells

  • Baek, Sa-Wang;Kim, E. Ray;Kim, Jin-Woong;Kim, Young-Choong
    • Natural Product Sciences
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    • 제17권3호
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    • pp.175-180
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    • 2011
  • Eleven compounds were isolated from fresh leaves of Abies koreana (Pinaceae), and structures of these compounds were determined to be 3-hydroxy-2-methyl-4-pyrone (1), maltol-3-O-${\beta}$-D-glucoside (2), (-)-epicatechin (3), naringenin 7-O-${\beta}$-D-glucopyranoside (4), naringenin-7-O-rhamnoglucoside (5), kaempferol 3-O-${\beta}$-D-glucopyranoside (6), (+)-isolariciresinol (7), secoisolariciresinol (8), rhododendrol (9), ferulic acid (10) and 4-(4-hydroxyphenyl)butan-2-one (rheosmin) (11) by comparing $^1H$-, $^{13}C$-NMR and MS spectroscopic data with reference values. Compounds 3, 5, 7, 8, 9, 10, 11 were isolated for the first time from A. koreana. Among eleven isolates, compounds 1, 7 and 11 showed inhibitory activities against lipopolysaccharide (LPS)-induced nitric oxide (NO) production in BV-2 microglia in a concentration dependent manner.

두개안면골(頭蓋顔面骨)의 성장변화(成長變化)에 관(關)한 연구(硏究) (CRANIOFACIAL GROWTH CHANGES FROM SEVEN TO ELEVEN YEAR OLD CHILDREN)

  • 이기수
    • 대한치과교정학회지
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    • 제8권1호
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    • pp.39-48
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    • 1978
  • The growth changes in craniofacial depth and height from seven to eleven years of age have been studied in thirty two Korean children, consisted of seventeen boys and fifteen girls. The data was obtained from lateral cephalometric radiographs analyzed by the Coben's coordinate system, and the main conclusions might be summarized as follows. 1. Among the craniofacial depth increments the lower facial depth dimension increased the most, mid-facial depth dimension increased loss, and cranial depth dimension increased the least. 2. In spite of the increasing depth dimensions, the mid-facial depth proportion had a tendency to remain stable. 3. The degree of overbite increased markedly from seven to eleven years of age. 4. Increment in the total anterior facial height dimension was larger than that in the total posterior facial height, and the upper anterior facial height increased more than the lower anterior facial height. 5. The lower facial depth proportion increased markedly, and the convexity of the face was reduced significantly. 6. The posterior facial height tended to show small proportional changes. 7. The growth increments in craniofacial complex were larger in the facial height than in the facial depth.

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Discrimination of Fall and Fall-like ADL Using Tri-axial Accelerometer and Bi-axial Gyroscope

  • Park, Geun-Chul;Kim, Soo-Hong;Baik, Sung-Wan;Kim, Jae-Hyung;Jeon, Gye-Rok
    • 센서학회지
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    • 제26권1호
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    • pp.7-14
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    • 2017
  • A threshold-based fall recognition algorithm using a tri-axial accelerometer and a bi-axial gyroscope mounted on the skin above the upper sternum was proposed to recognize fall-like activities of daily living (ADL) events. The output signals from the tri-axial accelerometer and bi-axial gyroscope were obtained during eight falls and eleven ADL action sequences. The thresholds of signal vector magnitude (SVM_Acc), angular velocity (${\omega}_{res}$), and angular variation (${\theta}_{res}$) were calculated using MATLAB. When the measured values of SVM_Acc, ${\omega}_{res}$, and ${\theta}_{res}$ were compared to the threshold values (TH1, TH2, and TH3), fall-like ADL events could be distinguished from a fall. When SVM_Acc was larger than 2.5 g (TH1), ${\omega}_{res}$ was larger than 1.75 rad/s (TH2), and ${\theta}_{res}$ was larger than 0.385 rad (TH3), eight falls and eleven ADL action sequences were recognized as falls. When at least one of these three conditions was not satisfied, the action sequences were recognized as ADL. Fall-like ADL events such as jogging and jumping up (or down) have posed a problem in distinguishing ADL events from an actual fall. When the measured values of SVM_Acc, ${\omega}_{res}$, and ${\theta}_{res}$ were applied to the sequential processing algorithm proposed in this study, the sensitivity was determined to be 100% for the eight fall action sequences and the specificity was determined to be 100% for the eleven ADL action sequences.