Browse > Article
http://dx.doi.org/10.14400/JDC.2019.17.3.389

Guideline for Improvement of Unmanned Shopping Experience - Focusing on Seven Eleven Signature -  

Lee, Eun-Joo (Digital Media Design, Hongik University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, Hongik University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.17, no.3, 2019 , pp. 389-394 More about this Journal
Abstract
The purpose of this study is to suggest guideline for better user experience of unmanned store focusing on the Seven Eleven signature. The case study was conducted to investigate the characteristics of unmanned stores in the US and China, and to conduct comparative studies with the Seven Eleven Signature Store. As a result, I was able to derive 7 items, Easy, Simplified, Accessible, Findable, Informative, Flexible, Credible that help to improve the shopping experience. We hope that the follow up study will help to improve the unmanned store in Korea and improve the experience.
Keywords
Unmanned Store; Unmanned Convenience Store; Amazon Go; SevenEleven Signature; Retail Market; Unstaffed;
Citations & Related Records
연도 인용수 순위
  • Reference
1 S. H. Kim. (2018.08.22). Tenant News. Magazine. http://tnnews.co.kr/archives/12180
2 Y. S. Kim. (2018.10.04). App Story Magazine. Focus. http://monthly.appstory.co.kr/plan11098
3 S. Y. Lee. (2018.11.12). Herald Corporation. Food. http://news.heraldcorp.com/view.php?ud=20181112000368
4 Nick Wingfield. (2018.01.21). NewYork Times. Technology. https://www.nytimes.com/2018/01/21/technology/insideamazon-go-a-store-of-the-future.html
5 Matt Mcfarland. (2018.10.03) CNN. Business. https://edition.cnn.com/2018/10/03/tech/amazon-go/index.html
6 S. Y. Hong. (2018.10.30). Econonic Review. Biz Inside. http://www.econovill.com/news/articleView.html?idxno=349382
7 Jamie Iannone. (2018.10.29) Sam's Club. Innovation. https://corporate.samsclub.com/blog/2018/10/29/sams-club-now-reimagining-the-future-of-retail
8 S. Rachel. (2018.10.29) Washington Post. Business. https://progressivegrocer.com/new-concept-sams-clubopen-dallas
9 E. S. Choi. (2017.07.17). Maeil Kyungjae. News. http://news.mk.co.kr/newsRead.php?year=2017&no=477987
10 Inti Tam. (2017.10.07). Marketing Interactive. Branding. https://www.marketing-interactive.com/alibaba-unveils-staff-less-tao-cafe-and-smart-speaker-to-revolutionise-offline-retail/
11 Tony Peng. (2018.01.23). Medium. Sync. https://medium.com/syncedreview/amazon-go-vs-alibaba-tao-cafe-staffless-shop-showdown-3f3929393d62
12 Y. R. Lim. (2018.02.17). Chief Logistics Officer. Cast. http://clomag.co.kr/article/2761
13 Elliot Maras. (2018.04.09). Kiosk Marketplace. News. https://www.kioskmarketplace.com/articles/move-overamazon-go-chinas-bingobox-is-on-the-move/
14 M. Steven. (2017.07.04). Tech In Asia. Startups. https://www.techinasia.com/china-version-amazon-go-bingobox-funding
15 J. Nielsen & R. Molich. (1990). Heuristic evaluation of user interface, Proc. ACM CHI'90 Conf (Seattle, WA, 1-5April).