• Korean Journal of Social Welfare
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• v.35
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• pp.1-30
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• 1998

The primary objectives of this research is to identify (1) demographic and behavioral characteristics of donors for social welfare organizations in Korea and (2) factors that predicts the degrees of donors' philanthropic effort measured by the fraction of personal income given to these organizations. This study uses the data based on the responses of 191 participants among 500 donors selected randomly from the donor population of 5 major social welfare organizations. In the demographic aspect, this study showed that donors have higher frequencies in college education, Christianity, married status, age of 30s & 40s, and middle class. In the behavioral aspect, this study showed that donors have higher frequencies in inner motivation for philanthropic participation ("joy of giving"), satisfaction about the activities of social welfare organizations, trust toward funds administration of social welfare organizations, and active participation ("solicitation to others") about donation. This study also showed that donor's duration is distributed around 3 years (median) and donors' donation amount is distributed around 20,000 Won (median). This study found that the median value of donors' philanthropic effort is 1.2 percent and the distribution of philanthropic effort by income has the U shape. Finally, using polynomial regression analysis, this study found that the first power and second power of donor's income, age, continuation motivation of donation, and degree of active participation are statistically significant in predicting the degree of donors' philanthropic effort. This study will contribute to expanding knowledge about donors' characteristics and provide a practical implication for financial resource mobilization strategies in nonprofit nongovernmental sector.

• Korean Journal of Social Welfare
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• v.57 no.2
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• pp.5-40
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• 2005

Social welfare centers and residential care facilities where provide the socially disadvantaged with proper social services, face financial difficulties. This is because not only of the lack of governmental support, but also of social welfare centers and residential care facilities' lack of skills in developing abundant resources from the private sector. In this context, this study tried to find factors affecting resource mobilization of the social welfare facilities to devise policies in resource development. Mail survey was conducted with the structured questionnaire. Employees in charge of community resource development were asked to answer the questionnaire. The study population were welfare centers and residential care facilities. A total of 293 community welfare centers and 632 residential care facilities responded to the survey. The response rate was about 62%. The dependent variables of the study were the amount of resource mobilization in the year 2001 which was measured as the number of donors, the total amount of donation, and estimated amount of gift-in-kind. Three types models were constructed per each welfare institution. Independent variables were selected based on the previous research findings: community environment factor, structural factor, and resource development factor. Multiple regression was utilized to analyze the data. The resource development factor turned out to be significant variable in various models. In the models of donors, the amount of donation, and the amount of gift-in-kind (except for the welfare center model), at least one out of six variables of the resource development factors was significant welfare center. Welfare centers which establish the resource development department or hire employees to take care of resource development, utilize computer softwares to file donors, and utilize donor management programs, have more donors and/or donations than their counterparts. In addition, residential care facilities located in urban area have more donors and donations, and among residential facilities those for the disables, those with longer history and more employees, receive more donations than their counterparts. As for the gift-in-kind model, the welfare centers located in high income area and residential care facilities for the elderly, children and mentally retarded receive less gift-in-kind than their counterparts Based on the above findings, this study suggested that to mobilize resources the welfare centers as well residential care facilities need to have community resource development department or resource development staffs, adopt computer software to systematically organize donors, and utilize donor mobilizing and maintaining programs.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.523-529
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• 2022

Art sponsorship contributed to the development of culture and art by supporting art activities to be financially stable. Various problems in the non-fungible tokens (NFTs) market, such as speculative transactions, are also expected to be improved through sound art sponsorship. This study proposes methods of implementing art sponsorship using NFTs and smart contracts. First, we propose a method of posting the acknowledgement of art sponsorship using NFT metadata. Second, we propose a method to remit sponsorship funds according to the project schedule using time-locked wallets. Third, we propose a method to remit sponsorship funds when major events of the project occur or requirements are met using Event-Driven Execution. The proposed methods can be used to share the fact about art sponsorship and safely fund it. However, many decisions about art projects must be made based on information generated outside the blockchain, which can lead to Oracle problems, so further research is needed.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.292-309
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• 2022

Recently, with the development of interactive communication system, demands for video live streaming service has increased. Live streamers generate revenues from donations, but existing laws are inadequate to handle these donations. Problems arise when minors donate because they have the right of revocation. In the case of donations that request benefits in return, legal characteristics and results are different from unilateral donations. If minors exercise their right of revocation, live streamers must pay back without getting proper compensation for their services. In this paper, we detect the characteristics of bilateral contract in live streaming donation, indicate the harms that live streamers can get, examine precedents and donation processes focusing on cases when minors can not exercise the right of revocation due to deception, and propose revisions that can protect the streamers without invading minors' rights. Through academically identifying ambiguous legal situations and presenting dispute prevention procedures, this paper can bring positive impacts on the online industry.

• 프린팅코리아
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• v.12 no.2
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• pp.101-101
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• 2013

캐논코리아비즈니스솔루션(대표이사 김천주, www.canon-bs.co.kr)가 구랍 28일 경기문화재단에서 주관하고 문화체육관광부, 한국문화예술위원회, 경기도에서 주최했으며, 캐논코리아, 복권위원회, 기획재정부에서 후원한 2012 문화와 나눔의 파티에서 즉석 사진 출력 서비스를 후원했다.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.457-471
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• 2011

This study investigates effect of perceived organizational support which recognized by hotel convention employee on empowerment and organizational commitment from a social exchange relationship point of view. The major findings of this study were follows. First, the result of verification, effect of perceived organizational support which recognized by hotel convention employee, the hypothesis 1-1 and the hypothesis 1-2, operational support, the operational support had no significant effect on meaning, competence factor and effective factor. on the other hand the result of verification the hypothesis 1-3 and the hypothesis 1-4, the emotional support was found to have significantly positive effect on meaning, competence factor and effective factor. furthermore, by analysing the hypothesis 2, which states that the impact of empowerment on organizational commitment, the meaning, competence factor and effective factor as subset of empowerment had significantly positive effect on organizational commitment. finally by analysing the hypothesis 3, the operational support was found to have positive effect on organizational commitment, but emotional support had no significant effect on organizational commitment.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.6
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• pp.153-165
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• 2018

The study elaborates on the impact of marketing on social welfare labor business's sponsor outcome. These are the consequences. First, looking through research subjects' general marketing conditions, actions about goods, price, promotion and maintaining existing sponsors were above the average whereas actions regarding business place's internal fund-raising environment and distributions were in a low level. Second, sponsor business's outcome comparison followed by marketing generally shows significant difference due to marketing actions about goods, price, promotion and maintaining existing sponsors. Third, marketing factors which influence sponsor outcome are promotion in sponsors number. Promotion and price are the main factor of sponsoring money and sponsor ratio compared to revenue. Therefore, at the social welfare business place, marketing strategy for sponsor development should be contrived to develop various promotion which enables institution to concentrate on and enhance price negotiation ability.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.10 no.1
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• pp.175-212
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• 1999

All the libraries are facing major financial problems due to a variety of reasons such as non growing or even decreasing appropriations from their administration, continuing inflationary increases for journal and library materials, needs for new or improved facilities. increased costs for new technologies and networks and more demands for services. To address these financial problems, library administrators need to find ways to supplement their budgets through existing as well as new creative external funding strategies including grants, fundraising. sponsorship. resource sharing fees and others. This paper is drawing fundraising and sponsorship. But this financial aid is not an Aladin's lamp which, if rubbed three times, will give you three wishes and all the money you want. So this study is reviewed the history of fundraising, environmental situation in connecting with library law, status-quo, practical process for fundraising and existing sponsorship methods.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.324-332
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• 2009

It a very important part to keep a good relationship with supporters to promote the activities smoothly in non-profit-making organizations. The donation, a financial source of non-profit-making organizations, and the volunteer activities of supporters are also born from the identity with the supportive organizations. This research is a study about the relationship sustainability with supporters and supportive organizations, which is practiced with the variables of image, service quality, ethics, activity, satisfaction, trust, and intent of sustaining their support of supportive organizations. This research aims at making the model of relationship-sustaining intent of supporters and supportive organizations on the bass of the relationship between the conceptual definition about supportive activities and the variables influencing the supportive activities, and at suggesting the marketing points of non-profit-making organizations on the base of the model. This is because the concept of service quality about non-profit-making organizations has not been formed yet, and so it does not influence the trust or the satisfaction. Other assumptions seemed to have some relationship. As a result, in order to increase the intent of sustaining support and the trust in organizations, they need to inform supporters of the image or the results of activities by means of active marketing activities.

• Journal of the Korea Society of Computer and Information
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• v.20 no.1
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• pp.217-225
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• 2015

The purpose of this study is to investigate the influence and effects of perceived organizational support on the organizational citizenship on the basis of perception of the importance of organizational support. In modern society, the perception of perceived organizational support and the manufacturing industry as well have been becoming more important, and, if, besides the manufacturing industry, the interest in the support to and the welfare of the employees could be taken in the service and distribution industries, too, the employees come to realize the organizational support, which causes them to be immersed in their duties and show more organizational citizenship for their organizations and colleagues. Accordingly, in order to enhance the employees' outcome, the organizations should support their employees and provide help more, letting the employees perceive the support of the organization more actively. Consequently, it can be said that the perceived organizational support is able to strengthen the employees' outcome and motivate the organizational citizenship as well.