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http://dx.doi.org/10.9723/jksiis.2018.23.6.153

A Study of Marketing Strategy of Social Welfare Labor Business  

Ham, Jae Bong (경북도립대학교 지방행정과)
Yoon, Bok Man (경운대학교 의료서비스경영학과)
Park, Keun (경운대학교 의료서비스경영학과)
Publication Information
Journal of Korea Society of Industrial Information Systems / v.23, no.6, 2018 , pp. 153-165 More about this Journal
Abstract
The study elaborates on the impact of marketing on social welfare labor business's sponsor outcome. These are the consequences. First, looking through research subjects' general marketing conditions, actions about goods, price, promotion and maintaining existing sponsors were above the average whereas actions regarding business place's internal fund-raising environment and distributions were in a low level. Second, sponsor business's outcome comparison followed by marketing generally shows significant difference due to marketing actions about goods, price, promotion and maintaining existing sponsors. Third, marketing factors which influence sponsor outcome are promotion in sponsors number. Promotion and price are the main factor of sponsoring money and sponsor ratio compared to revenue. Therefore, at the social welfare business place, marketing strategy for sponsor development should be contrived to develop various promotion which enables institution to concentrate on and enhance price negotiation ability.
Keywords
Labor Business Place; Sponsoring Money; Marketing; Social Welfare; Sponsorship;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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