• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.1
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• pp.278-286
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• 2010

Until now, most of the studies about the impulse buying have focused mainly on the product of off-line shop, while there have relatively been very few studies about the product in internet shopping mall. The goal of this study was to understand Impulse Buying Behavior(IBB) for digital contents in the internet. Data has been collected from 278 respondents. The questionnaire method was adopted to collect the data for this study. The research was conducted by using SPSS 12.0 and AMOS 5.0. It was found that as follows: First, marketing stimulation factors, such as price, product, promotion was related positively to FLOW. Second, marketing stimulation factors was related partly positively to IBB. Third, FLOW has mediating effects in the relations between marketing stimulation factors and IBB. Finally, Self-Behavior Control and Sensation Seeking Tendancy has moderating effect in the IBB process. Thus, It also provides a core strategic Implication with Digital Contents Marketers.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.99-108
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• 2019

This study examined the relationships among perceived values(environmental value, functional value), perceived risk, subjective norm, pro-social behavior, product attitude, and usage intention related to car-sharing service. The study also explored the moderating role of possessive desire between the antecedent variables and consumer attitude. 238 survey responses of Chinese consumers were analyzed by structural equation modeling. It is indicated that environmental value, functional value, subjective norm, pro-social behavior had positive effects on attitude, thereby affecting the usage intention of this service. Possessive desire moderated the relationship between environmental value, subjective norm and attitude. These results are expected to provide various marketing strategies for sharing economy services.

• Industry Promotion Research
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• v.7 no.3
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• pp.9-16
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• 2022

In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.3
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• pp.143-159
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• 2018

In a changing environment of parallel management, members must respond more flexibly to customers and have the maximum service spirit, which makes servant leadership more important than the existing leadership style. This study will examine the impact of servant leadership on trust toward supervisor and the impact of trust toward supervisor on change-oriented behaviors and job exhaustion. Finally, this study will also analyze the moderating effect of organizational support in the relationship between servant leadership and trust toward supervisor. A survey questionnaire was conducted on nurses in university hospitals and general hospitals located in Busan. First, growth support, community building, and stewardship among servant leadership had a positively significant influence on trust toward supervisor but did not significantly influenced vision suggestion. Second, trust toward supervisor had a positively significant influence on change-oriented behaviors. Third, trust toward supervisor had a negatively significant influence on job exhaustion. Fourth, the interaction effect between the independent variable stewardship and moderating variable organizational support was significant on the dependent variable trust toward supervisor, but interaction effect between the independent variables that were vision suggestion, growth building, and community building and moderating variable organizational support was not significant.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.178-198
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• 2018

This study examines the effects of transformational leadership on helping behavior for the secretary workers. We also demonstrate comprehensively the moderating effects of job resources(LMX) and job demands(utilization of mobile devices after work) on the relationship between transformational leadership and helping behavior. The results of this study targeted 140 incumbent secretaries are as follows: First, transformational leadership has a significant positive effect on the helping behaviors of members. Second, the interaction effect of LMX(synergistic effect) was verified in the positive relationship between transformational leadership and helping behavior. Finally, interaction effects of utilization of mobile devices after work(buffering effect) were confirmed in the relationship between transformational leadership and helping behavior. The results of this study are that transformational leadership of middle managers is important to strengthen worker's helping behavior, but it is also important to understand the contextual factors such as social support(LMX) and work environment(utilization of mobile devices after work) that affect the will and autonomy of members in accepting leadership. Finally, we suggest the theoretical and practical implications of this study, present limitations and future research directions.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.415-430
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• 2012

Under fastly moving businese circumstance, it is very important to retain par excellence human resource and innovation. The purpose of this study is to find out casual relationship among self-efficacy, job embeddedness, innovative behavior, and organizational citizenship behavior, which is dependent variable. With the help of information technology. To verify hypotheses such statistical analyses as factor analysis, reliability test, and path analysis by AMOS 18.0. The population of this study is employees of super deluxe hotels in korea and they are divided into two categories such as front-of-the-house and back-of-the-house respectively with same numbers. In case of mutual relationship between self-efficacy and innovative behavior, self-control and task difficultness factors significantly influence innovative behavior in case of front-of-the house employees and vice-versa in those of back-of-the-house. In case of interactive relationship between self-efficacy and organizational citizenship behavior, slightly different results are revealed between front-and back-of-the-house employees, employees, i.e. all factors are significantly related in former but not in latter.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.16-19
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• 2010

최근 무선 컴퓨팅 환경과 무선 단말기관련 기술의 발전으로 인해 모바일 애드혹 네트워크관련 연구가 활발하게 이루어지고 있다. 모바일 애드혹 네트워크에서는 노드들이 자유롭게 이동하기 때문에 네트워크가 빈번하게 분리되며, 이로 인해 데이터 접근성 저하문제가 발생한다. 기존 연구에서는 데이터 접근성이 저하되는 문제를 해결하기 위해 다양한 복제본 할당 기법이 연구되었다. 그러나, 지금까지 연구된 복제본 할당기법들은 모바일 애드혹 네트워크 환경의 제한된 자원으로 인한 노드들의 이기적인 행동에 대해 고려하지 않았다. 본 논문은 모바일 애드혹 네트워크 상의 노드들이 자신의 이득을 위해 협력이 아닌 이기적인 행동을 택하게 되는 과정을 게임이론을 통해 설명하고, 수익함수 조절을 통해 노드들의 이기적인 행동을 억제할 수 있는 방안을 제시한다.

• International Commerce and Information Review
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• v.16 no.3
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• pp.331-355
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• 2014

With the rapid growth of Chinese economy, environmental issues also became a serious problem that public and private sector have to take under consideration. For the sustainable growth of Chinese economy scholars and policy makers agree to the stronger regulation for protection of natural environment, but at the same time worry about its negative effect on economic growth. This paper primarily focus on the relationship between the factors that have the effect on green product purchasing intention and purchasing behavior. Purchasing intention was considered as mediating variable in our model and state-action orientation - as moderating variable. We set 8 hypotheses and tested with structural equation modeling. The result shows that governmental regulation and subsidy, social environment related with green product purchase, and consumer perception on the benefit of green product have positive relationship with purchasing intention, but environmental concern does not show relationship with it. We also proved that state-action orientation has moderating effect between purchasing intention and purchasing behavior. Purchasing intention with action orientation show positive and statistically significant effect on purchasing behavior. This result supports the hypothesis that the attitude of customers has the effect on ones purchasing behavior.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.57-71
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• 2021

As the global economy becomes globalized, there is a growing demand for nurturing talent to enhance the competitiveness of individuals and countries. Studying abroad is one of the ways of education to gain high qulaity education and skills, and get closer to the local market, the international market. This study sought to define the factors of global competence and artistic competence for foreign students in Korea, and to clarify the impact of global competence and artistic capacity on the intention of start-up, networking behavior, mediating and regulating effects of social support. The results of the empirical analysis of Chinese students studying in Korea in this study are as follows. First, three sub-factors (knowledge, skill, attitude) of global competency have been shown to have a positive influence on networking behavior. Second, three sub-factors (expression, creativity, media) of artistic competence were having a positive impact on networking behavior. Third, networking behavior has been confirmed to have a positive effect on the intention of start-up. Fourth, the results showed that social support regulates the relationship between networking behavior and start-up intent. Fifth, it was confirmed that networking behavior has the effect of mediating global capabilities and intention to start a business. This study is meaningful in verifying that the networking behavior of students studying abroad plays a positive role in the intention of starting a business by studying the intention of students to adapt to the new social culture, educational environment in foreign countries.

• Management & Information Systems Review
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• v.35 no.1
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• pp.235-251
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• 2016

The main purposes of this study is to examine the effect of treatment setting on patient participation, and the moderating effect of negative emotion between treatment setting and patient participation. For the purposes of this study's goals, the 320 samples for this empirical study were collected from the general hospital and medical clinic outpatients in C and carried out hierarchial regression by SPSS 19.0. The results of this study are as follows. There is positive effect of cleanness of the treatment setting on behavior factor in patient participation. The higher aging of patient have influences on emotional factor in patient participation. There are positive effects of the third person in treatment settings on emotional and informational factors in patient participation. There is negative effect of negative emotion on emotional and informational factors in patient participation. There are negative effects of time pressure in treatment settings on emotional and informational factors in Patient Participation. On interaction effect, there are positive effects of cleanness in treatment setting and negative emotion on emotional and informational factors in patient participation. Implications for theoretical and practical patient participation are discussed.