• Proceedings of the Korea Contents Association Conference
• /
• 2011.05a
• /
• pp.243-244
• /
• 2011

친환경, 녹색성장, 그린마케팅 등이 현대사회의 중요한 이슈가 되고 있는 가운데 환경보존 활동들이 활발하게 이루어지고 있다. 스포츠와 여가학 관련 학문에서도 환경에 대한 인식이 강조되고 있기 때문에 레크리에이션 전문화 수준에 따라서 환경의식에 어떠한 영향을 미치고 있는가를 규명하고자 한다. 전문화의 하위요인과 환경의식은 정적인 상관관계가 있으며, 전문화 수준이 높아질수록 환경의식도 높아지고 있다. 레크리에이션 전문화의 하위요인 중 정서적 요인이 환경의식에 정적 영향을 미치고 있으며, 정서적 전문화의 하위요인 중 매력 요인이 환경의식에 정적인 영향을 미치고 있다.

• Journal of Environmental Policy
• /
• v.7 no.2
• /
• pp.33-48
• /
• 2008

The main purpose of this study is to analyze and evaluate the types of environmental awareness as an eco-friendly/non-eco consumer among Korean University students. The data of research were collected by a survey questionnaire with face-to-face interviews in South Korea. The questionnaire was consisted of fifty-six variables with five questions of demographic factors. The variables employed in the survey were drawn from the literature review and suggested by the focus group to make the questionnaire influential in studying the trends of eco-friendly consumers. Descriptive statistics and binary logistic regression modeling were used by two groups of the student consumers to find the significance of each factors; practice, habit, recognition, concern, and insistence. Environment-friendly consumers show significant difference with non eco-friendly consumers including practice, habit, and concern toward environmental issues.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.30 no.6D
• /
• pp.697-705
• /
• 2010

The purpose of this research is to clarify the relation between environmental consciousness and railway usage behavior. Author would locate this research on position of basic survey to promote railway use according to Low Carbon Green Growth policy in Korea. In this research, we would perform descriptive analysis using data of research on the actual condition of railway use in 2008, Daegu, and describe its relationship. In addition, we would suggest some idea about policy which can promote railway use. The order of railway choice behavior noticed in clustering of environmental consciousness was cooperative behavior type, middle type and non-cooperative behavior type. It suggests that environmental consciousness has effect on transportation choice behavior. Specially, railway improvement isn't enough to promote railway use. And, it is advisable to carry out the improvement in such a way that it may encourage the nation to move from the current environmental consciousness stage to cooperative behavior. Moreover, we assumed Binary Probit(BP) model using SP data of time or condition of transportation expense compared with passenger car and bus. As the results, modified likelihood ratio of two BP models is favorable variables. And it occurred that mode was transferred from passenger car to railway when it showed higher social environment consciousness and low selfish environment consciousness, because t-statistic which represents selfish environment consciousness showed significance in 95% confidence level. That is, it can be described that environment consciousness affect on the intention of railway use.

• The Journal of the Korea Contents Association
• /
• v.11 no.8
• /
• pp.419-427
• /
• 2011

In modern society, the importance of leisure has been already recognized widely. Recently, interest in participation in more active leisure activities is growing. Furthermore, environmental concerns stemmed from global warming came to the fore. Thus, the purpose of the current study was to examine the effect of recreation specialization representing people who are participating in more active leisure activities on environmental attitudes. A total of 393 college students participating in physically active club activities were selected for this study. Main findings were as follows; First, overall recreation specialization had strong positive effect on environmental attitude. Second, out of sub-factors of recreation specialization, affective specialization had positive influence on environmental attitude. Finally, out of sub-factors of affective specialization, attraction positively affected environmental attitude. This study suggests that individuals who participate in leisure activities more actively are more conscious of environmental problems.

• Journal of Families and Better Life
• /
• v.13 no.2
• /
• pp.35-44
• /
• 1995

본연구의 목적은 아동의 환경의식과 처분행동을 조사하여 환경문제에 대한 아동의 역할을 조명하고 조기환경교육의 기초자료를 제공하는데 있다 조사도구는 질문지를 이용하 였고 분석방법은 SAS통계프로그램을 이용하였다 환경의시과 처분행동의 차이는 ANOVA와 Tukey test를 지역간(도시, 농촌)의 차이는 t-test 와 $\chi$2 검정을 사용하였다 분석에 이용된 자료는 도시 311부 농촌 299부로 총 610부였다 본연구의 결과를 요약하면 다음과 같다 1) 도시와 농촌간의 환경의식은 통계적으로 유의한 차이가 없이 모두 높게 나타났다 2) 인구통 계변수에 따른 환경의식은 생활수준과어머니의 교육수준이 높을수록 높았으며 주거형태별로 는 아파트 거주자가 높게 나타났다 3) 도시와 농촌간의 처분행동은 유의적인 차이를 보였는 데 도시 지역이 높게 나타났다 4) 인구통계변수에 따른 처분행동은 환경의식과 마찬가지로 소득과 어머니의 교육수준이 높을수록 높았으며 아파트 거주자와 종교가 있느 아동이 높게 나타났다 이러한 결과는 환경을 고려하는 행동양식의선행변수가 교육임을 재확인해주었다

• The Journal of the Korea Contents Association
• /
• v.14 no.5
• /
• pp.347-355
• /
• 2014

In this research, we analyzed the effect of environmental friendliness on consumer's purchase intention with an energy saving product. We found that the economic benefit, easy to use and environmental friendliness have significant positive(+) effects on environmental friendliness of the energy saving product. We also found that the effects of economic benefit and environmental friendliness differ by the level of consumer's environmental consciousness. Consumers with high level of the environmental consciousness are less sensitive on the change of the economic benefit and more sensitive on the change of the environmental friendliness than consumers with low level of the environmental consciousness. The results of this research imply that when planning a marketing strategy for an environmental friendly product it is important to emphasis the economic benefit to consumers with low level of the environmental consciousness while it is important to emphasis the environmental friendliness to consumers with high level of the environmental consciousness.

• Proceedings of the KHMA Conference
• /
• 2008.05a
• /
• pp.87-103
• /
• 2008

본 연구에서는 전국에 거주하는 20세 이상 남녀 총 2,000 명을 조사대상으로 한 한국소비자원 (2007)의 "국민소비행태 및 의식구조 조사"자료를 가지고 소비자의 안전추구행동을 조사분석하였다. 구체적으로, 소비자안전의식과 가정생활양식 변수가 소비자 안전추구행동에 미치는 요인을 조사하였다. 본 연구의 분석결과를 정리 요약하면 다음과 같다. 첫째, 소비자들은 자동차를 제외하고 농산물 구매에서 안전성보다는 가격, 신선도 등 다른 요인을 중요한 기준으로 고려하고 있어 안전추구행동이 낮은 수준이라고 하겠다. 둘째, 소비자 안전의식은 여성, 젊은 소비자, 가족 수가 3인 인 경우, 농산물 수입개방에 대해 중간적 입장을 취한 소비자의 경우, 미래지향적인 소비자들에게서 높은 것으로 나타났다. 셋째, 대체로 농산물 구매에 있어서 소비자가 환경지향적이고 농산물 수입개방에 대해 부정적인 소비자 일 수록 안전추구행동 수준이 높은 것으로 나타났다. 자동차의 경우 남성, 미혼자, 연령이 낮은 경우, 가족 수가 적은 경우 안전성을 중요한 구매기준으로 고려하고 있었다. 대체로 여성, 미혼, 나이가 많은 경우, 가족수가 적은 경우, 환경의식이 높은 경우 술의 소비가 적었으며, 여성, 고졸이하, 나이가 적은 경우, 가족 건강 여가 지향적인 경우 담배를 전혀 소비하지 않는 것으로 나타났다. 여성, 대졸, 고소득, 가족 건강지향적, 부정적 농산물수입개방 태도의 경우 수입농산물 구매에서 안전성을 제일 중요한 기준으로 삼고 있었다. 끝으로, 여성, 고졸 소비자, 여가 현재 지향적, 환경의식이 높은 소비자의 경우 안전추구행동 수준이 높은 것으로 나타났다. 그러나, 소비자의 안전의식은 안전추구 행동에 직접적 영향을 미치지 않는 것으로 밝혀졌다.

• Journal of Korean Home Economics Education Association
• /
• v.17 no.2
• /
• pp.49-60
• /
• 2005

In this study, environmental knowledge and consciousness and eco-friendly behavior related to dietary life of middle school students were examined. Male and female students in Gyeongsan and Daegu Metropolitan City were selected for the study. Total of 490 questionnaires were delivered and collected, and 445 of them were analyzed by using SPSS Win Ver 12.0. Percentages of students who checked' don't know the answer' in 20 environmental knowledge assessment questions were $14.4\~41.8\%$, and those who gave correct answer to these responded to how the answer were $40.1\~93.3\%$. The average score of environmental consciousness was 3.45 and that of eco-friendly dietary behavior was 2.9 out of 5. When dietary behavior was divided by three categories, such as food purchasing, eating. and dish washing, the score of food purchasing behavior was 2.7, those of eating behavior and dish washing behavior were 3.0, 3.1, respectively. In the relationship between environmental knowledge. consciousness. and eco-friendly dietary behavior, there was significant positive correlation between howledge and consciousness, but no significant relation between consciousness and behavior. It showed that environmental knowledge and consciousness didn't always lead to eco-friendly dietary behavior. Therefore, education for practical betlavior must be emphasized even though the knowledge and consciousness education on environment are important.

• Journal of Families and Better Life
• /
• v.13 no.3
• /
• pp.88-101
• /
• 1995

본 연구는 쓰레기 처리문제와 관련하여 분리수거, 감량화, 재활용 등에 적극적으로 참여해야 할 주부소비자를 중심으로 환경보전의식과 환경보전행동을 살펴보고 관련된 변인들을 분석해 봄으로써 환경보전에 대한 소비자의 책임감과 올바른 환경관을 고취시키고 나아가 환경교육프로그램의 개발과 환경정책에 필요한 기초자료를 제공하기 위하여 수행되었다. 본 연구의 결과를 요약하면 다음과 같다. 1) 주부의 환경보전의식 수준은 평균 4.25(5점만점)로 높게 나타났으며, 연령과 주거형태에 따라서만 유의한 차이를 보였다. 환경보전행동 수준은 평균 3.56으로 비교적 높게 나타났으며, 연령, 학력, 월평균 가계소득이 높을수록 분리수거함이 존재할 경우, 반상회에 참여함에 따라 높게 나타났으며 변화추구에 소극적이고 적극활동형, 전통주의형, 합리주의형, 현실안정형의 성향이 높은 주부일수록 환경보전의식 및 행동이 높게 나타났다. 또한 주부의 쓰레기 처리에 대한 관심도는 평균 3.97로 비교적 높게 나타났으며 연령, 학부, 분리수거함의 존재, 주거형태가 아파트와 단독주택인 경우에 관심도가 높은 것으로 나타났다. 2) 주부의 환경보전의식 및 행동과 쓰레기 처리에 대한 관심도간에는 정적상관관계가 있는 것으로 나타났다. 3) 주부의 쓰레기 처리에 대한 관심도에 영향을 미치는 변인으로는 환경보전운동에의 참여행도, 환경교육, 적극활동형, 변화추구형, 재활용행동으로 나타났다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.12
• /
• pp.6211-6217
• /
• 2013

This study examined the environmental consciousness and behaviors of University students for the Eco-campus and assessed the impact of environmental consciousness and behavior on the eco-tourism participation intention. Students of Eco-Campus Silla University in Busan were evaluated using purposive sampling. The data was analyzed using the SPSS program. The results of this study showed that they had an interest in environmental problems. In addition, the environmental consciousness and behavior factors affected the eco-tourism participation intention. These results suggest that more reinforced and improved environmental education should be offered by universities to reveal the importance of the environment.