• Title/Summary/Keyword: 호텔 기업

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Moderating of Effects of Locus of Control on the Relationship between Ethical Leadership and Organizational Citizenship Behavior in Hotel Corporations (호텔기업의 윤리적 리더십과 조직시민행동의 관계에서 통제위치의 조절효과)

  • Kim, Yong-Soon
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.382-390
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    • 2012
  • The purpose of this study was to research the relationship among ethical leadership, sportsmanship, altruism and locus of control of employees in hotel corporations. Ethical leadership is the demonstration of normatively appropriate conduct through personal actions and interpersonal relationships and the promotion of such conduct to followers through two-way communication, reinforcement and decision-making. Ethical leadership is expected to have positive effects on the attitudes and ethical conduct of employees and ultimately evev on business unit or organizational performance. To accomplish this study, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 241 employees in hotel corporations. The results of empirical analysis showed as follows. First, Perceived ethical leadership has a significant effect on sportsmanship. Second, Perceived ethical leadership has a significant effect on altruism. Third, Locus of control was also found to have moderating effect upon the relationship between ethical leadership and altruism Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

The Effect of CSR on the Organizational Trust and Job-esteem (CSR이 조직신뢰와 직업존중감에 미치는 영향)

  • Lim, Ji-Eun
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.247-254
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    • 2014
  • The purse of this article is to analyze the effect of CSR(Corporate Social Responsibility) on organizational trust and job-esteem in the Hotel. Based on theoretical backgrounds, 3 hypotheses were derived and a regression model and AMOS was proposed. Analysis results are as follows: first, the higher degree of ethical responsibility and contributional responsibility have on active organizational trust positively. second, the relationship between CSR and job-esteem, only contributional responsibility affected intrinsic value and economic responsibility affected social reputation. third, the relationship between organizational trust and job-esteem, organizational trust had positive influence on intrinsic value and social reputation. In summary, the contributional responsibility among CSR was the key factors that affected employee's organizational trust and job-esteem directly or indirectly. We could lead employee's positive attitude as active charity and a portion of sale by returning to society. Therefore, Hotel should be improved employee's organizational trust with CSR consistantly and implemented policy that increase job-esteem as well.

The Effects of Brand Evidence on the Switching barrier and Relational Performance in the Hotel Firms (호텔기업의 브랜드 증거가 전환장벽과 관계성과에 미치는 영향)

  • Lee, Moou-Houng
    • Culinary science and hospitality research
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    • v.17 no.5
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    • pp.139-153
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    • 2011
  • The study is a hotel firm's brand evidence on the switching and relational performance by identifying a causal relationship to the differentiated and competitive was to provide useful information. Units of samples for evidence of brand switching hotels in Seoul participated in surveys customers in 2011, from June 10 to 20 July 2011 for a total of 500 copies for distribution and the Department of dual 408 with SPSS 18.0 and AMOS 18.0 Using factor analysis and reliability verification carried out, and presented research in order to test the hypothesis covariance structure analysis was performed. Analysis, employee services switching barriers and switching costs showed no significant affect. Switching barriers and switching costs, brand name, image congruence transition castle wall and switching costs, alternative attractiveness showed no significant visible results. And perceived price on switching barriers to conversion rates showed was significant affect. Second, switching barriers, switching costs, alternative attractiveness and that the relationship, to help conversion of non-financial performance showed no significant affect. Third, the practitioner services, brand names, images, match the castle there, and non-financial performance of the transition showing a statistically significant result was found.

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The Effect of Mentor-Menti Suitability on the Will to Start a Business through Mediation (관광산업의 멘토-멘티 적합성의 매개효과를 통해 창업의지에 미치는 영향)

  • Jung, Ji Yul;An, Tai-Gi
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.303-308
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    • 2022
  • This study is aim to explore the key variables that can improve the relationship between mentor-mentee fit and the relationship of mentor-mentee fit as a prerequisite in improving entrepreneurial intention. In addition, the mediating effect of entrepreneurship was verified in the process of mentee-mentor suitability inducing entrepreneurial will. To verify this, a survey was conducted on per-founders and early founders. The results of this study are as follows. First, in relation to the measures to improve the entrepreneurial will, mentor-mentee suitability was verified to have a positive effect on entrepreneurial will through entrepreneurship. Second, it was verified that mentor-mentee fit had a positive effect on the formation of entrepreneurship; third, entrepreneurship could have a direct effect on the intention of entrepreneurship. This study suggests that the more mentor-mentee fits entrepreneurs, the better the level of entrepreneurship. In addition, high level of entrepreneurship can play a role in further promoting the will to start a business.

Effect of the Learning Orientation on Organizational Cynicism in the Hotel Industry : Moderating Effect of Organization-Based Self-Esteem (호텔기업의 학습지향성이 조직냉소주의에 미치는 영향 : 조직기반 자아존중감의 조절효과)

  • Park, Young-Bae;Chung, Hyun-Young;Lee, Sang-Woo
    • The Journal of the Korea Contents Association
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    • v.10 no.6
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    • pp.429-439
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    • 2010
  • This study was proceeded to find out the effect of learning orientation on the organizational cynicism by introducing organization-based self esteem as a moderating variable. For the experimental study 400 questionnaires were distributed to employees working in deluxe hotel in Seoul and 236 responses were used for the analysis. With SPSS statistical program reliability test, confirmatory factor analysis, and regression analysis were performed. The study found that the learning orientation had a significant effect on organizational cynicism and organizational-based self-esteem had a moderating effect between learning orientation and organizational cynicism.

Effects of Psychological Capitals of Hotel Employees' on Organizational Commitments -Focused on Mediating Effect of Psychological Ownerships- (호텔 종사원의 심리적자본이 조직몰입에 미치는 영향 -심리적 주인의식의 매개효과를 중심으로-)

  • Ha, Yong-Kyu;Kang, Sang-Muk
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.485-495
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    • 2011
  • This study aimed to explore the impacts of psychological capitals on the psychological ownerships and organizational commitments by employees in deluxe hotel located in Seoul. And also the mediating effects of psychological ownerships by employees on the relationships between psychological capitals and organizational commitments in hotel firms. The results of this study are, psychological capitals direct impacts on psychological ownerships and organizational commitments. And psychological ownerships influence mediating effects between psychological capitals and organizational commitments. The results of this study suggests that to build organizational behaviors management systems on emphasizing of the importance of psychological capitals and the importance of psychological ownerships by employees on intense competing environments in hotel industry for competitive advantages.

The Effect of Kiosk Characteristics of Hotel on Relationship Continuity Intention: Mediating Effect of Perceived Value (호텔기업의 키오스크 특성이 관계지속의도에 미치는 영향 : 지각된 가치의 매개효과 중심으로)

  • Seo Jungwoon;Han Jonghun
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.3
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    • pp.137-148
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    • 2023
  • This study verified the mediating effect of perceived value and the influence of kiosk device characteristics on relationship continuity intention to solve the difficult problems of hotel companies due to the development of current technology and hotel recruitment problems. Two hundred thirty-nine consumers who used kiosk devices in hotels were analyzed using SPSS 23.0 and Smart PLS 4.0. As a result of analysis and verification, it was found that the kiosk characteristics (playfulness, convenience, reliability, usefulness) had a significant effect on all perceived values (emotional value, functional value), and the perceived value also had a significant effect on the relationship continuity intention. Appeared as a result of the influence. However, it was found that the mediating effect of functional value in the relationship between convenience and usefulness among kiosk characteristics was dismissed. These results support the previous studies on hotel kiosks and have academic implications, as well as practical implications for practitioners of hotel companies.

MNC's Cultural Imperialism: Focusing on Wal-Mart in Korea (다국적기업의 문화제국주의: 한국진출 월마트를 중심으로)

  • Shin, Geon-Cheol;Kim, Daekwan;Park, Yonghee
    • International Area Studies Review
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    • v.15 no.3
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    • pp.605-625
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    • 2011
  • Doing business in multiple countries, multinational corporations (MNCs) are warmly welcomed for additional choices of products and services available to local consumers. But in other markets, they are viewed negatively as a means of cultural imperialism even though MNCs do not change their strategies much. While the literature remains muted about such unpredictable consumer reactions, this study explores how consumers form their cultural imperialism perceptions on incoming MNCs using the consumer attitude theory.

A Study Success Factors on the Born Global Franchise : Based on Yoguberry (본 글로벌 프랜차이즈(Born Global Franchise)의 성공요인 분석 : 요거베리를 중심으로)

  • Han, Sangho;Lee, Jaehan;Seol, Seunghyun
    • The Korean Journal of Franchise Management
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    • v.5 no.1
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    • pp.5-25
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    • 2014
  • The impact of industry characteristics on born global firms'internationalization process is widely acknowledged. Even though there are studies focusing on other industries, the franchise industry's internationalization patterns have not been generally analyzed. Through a multiple case-study research focusing on a comparison between franchise and other industries, we are able to define "born-global franchise" in the internationalization pattern and specific influential factors. Our findings show that (1) leadership and creativity of executive, (2) learning orientation and technology orientation, (3) differentiated proprietary technology (4) observation of the surrounding environment.